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Tourism Management

Tourism Management PDF Author: Arch G. Woodside
Publisher: CABI
ISBN: 1845933230
Category : Business & Economics
Languages : en
Pages : 540

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Book Description
This book provides in-depth empirical reports on specific topics within five general areas of tourism management and marketing: (1) scanning and sense making; (2) planning; (3) implementing; (4) evaluating actions/process and performance outcomes; and (5) administering. Offering descriptions, tools and examples of tourism management decision making, the book is useful for students in tourism and management and for tourism executives. It has 27 chapters and a subject index.