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Author: Mastura Jaafar
Publisher: Penerbit USM
ISBN: 9674613846
Category : Social Science
Languages : en
Pages : 240
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Book Description
Rural tourism provides opportunities for travellers to experience rural attractions and getting familiar with the culture and heritage. It is known to stimulate rural economy through job creation, farm support, nature conservation, rural supplies and services, landscape and nature conservation, rural arts and crafts, and enrichment of local heritage. The development will profit the local community through tourism products ranging from ecotourism to cultural tourism. With rich and melting pot of multicultural and biodiversity, Malaysia has great potential in rural tourism. Both Peninsular Malaysia and East Malaysia have the best ecotourism destinations in the region. Malaysia is blessed to have the UNESCO branded rural destinations such as Kinabalu Park, Gunung Mulu National Park and Archaeological Heritage of the Lenggong Valley. The rural tourism concept in Malaysia has been integrated with other tourism concepts such as sustainable tourism, indigenous tourism, ethnic tourism, agrotourism, ecotourism, farm tourism, cultural tourism and heritage tourism. This integrated concept has been explored in a few case studies involving archaeological, ecotourism, mangrove and highland tourism of rural destinations. These rural destinations offer great potentials in providing the ‘truly Malaysia’ experiences; however, it is yet to be fully capitalized. Managing rural tourism development is very challenging due to its limited resources and infrastructure; thus identification on how the destination is presented, managed and promoted are the major focus of this book. Therefore, these interesting case studies are hoped to enlighten the development of the selected rural tourism destinations in Malaysia.
Author: Mastura Jaafar
Publisher: Penerbit USM
ISBN: 9674613846
Category : Social Science
Languages : en
Pages : 240
Get Book Here
Book Description
Rural tourism provides opportunities for travellers to experience rural attractions and getting familiar with the culture and heritage. It is known to stimulate rural economy through job creation, farm support, nature conservation, rural supplies and services, landscape and nature conservation, rural arts and crafts, and enrichment of local heritage. The development will profit the local community through tourism products ranging from ecotourism to cultural tourism. With rich and melting pot of multicultural and biodiversity, Malaysia has great potential in rural tourism. Both Peninsular Malaysia and East Malaysia have the best ecotourism destinations in the region. Malaysia is blessed to have the UNESCO branded rural destinations such as Kinabalu Park, Gunung Mulu National Park and Archaeological Heritage of the Lenggong Valley. The rural tourism concept in Malaysia has been integrated with other tourism concepts such as sustainable tourism, indigenous tourism, ethnic tourism, agrotourism, ecotourism, farm tourism, cultural tourism and heritage tourism. This integrated concept has been explored in a few case studies involving archaeological, ecotourism, mangrove and highland tourism of rural destinations. These rural destinations offer great potentials in providing the ‘truly Malaysia’ experiences; however, it is yet to be fully capitalized. Managing rural tourism development is very challenging due to its limited resources and infrastructure; thus identification on how the destination is presented, managed and promoted are the major focus of this book. Therefore, these interesting case studies are hoped to enlighten the development of the selected rural tourism destinations in Malaysia.
Author: Kadir Din
Publisher: UUM Press
ISBN: 9675311568
Category : Business & Economics
Languages : en
Pages : 371
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Book Description
This collection offers a sample of contemporary works on tourism and its impact on the Malaysian environment, written by academics from a variety of perspectives. Given the growing body of literature on different aspects of the industry the coverage is by no means representative, let alone exhaustive, of the current discourse. Nonetheless the nineteen chapters cover a range of interests and concerns which have emerged as a consequence of spectacular growth in tourist arrival which currently places Malaysia as one of the most popular destinations in Asia. Recent forecast indicates that the growth trends will continue for at least another decade before the country as a destination approaches maturity. This volume would be a useful reference for students, academic and other researchers who are looking for detailed information to enable them to analyse the impacts and implications of tourism development on the host society.
Author: Gilad James, PhD
Publisher: Gilad James Mystery School
ISBN: 4833827905
Category : Travel
Languages : en
Pages : 100
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Book Description
Malaysia is a Southeast Asian country that is located on the Malay Peninsula and the island of Borneo. It is a diverse country with a population of over 32 million people and is made up of various ethnic groups including Malays, Chinese, and Indians. The official language is Bahasa Malaysia, but English is widely spoken among the population. Malaysia has a tropical climate and is known for its beautiful beaches, rainforests, and wildlife. Malaysia is a constitutional monarchy, which means that it is ruled by a king and a government. The country's economy is based on exports of natural resources such as oil, gas, and palm oil. It has a growing industrial sector and is also a popular tourist destination. Malaysia is known for its rich cultural heritage, and visitors can experience a variety of traditions ranging from dances and music to food and clothing. Additionally, the country has a vibrant modern culture, with a growing music and arts scene. Overall, Malaysia is a fascinating country that combines tradition and modernity in a unique way.
Author: Mohammad Azimian
Publisher: Partridge Publishing Singapore
ISBN: 1543756522
Category : Business & Economics
Languages : en
Pages : 124
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Book Description
Patient loyalty and its attributes are significant concerns for healthcare industries. Research has been done on this issue in numerous contexts but research in Malaysian healthcare industry is still scarce. This study investigated the relationship between service quality, hospital accreditation on customer satisfaction and customer loyalty. The research examined five factors of service quality: responsiveness, assurance, tangibility, empathy, reliability. This study utilized nonprobability convenient sampling from 20 private hospitals that promote medical tourism in Klang Valley, Malaysia. A total of 378 medical tourists participated in the survey. Statistical tests carried out include descriptive statistics, internal consistency, reliability and validity. Correlation analysis and PLS Structural Equation Modeling (SEM) was also conducted to determine the relationships of the variables. The main finding shows that there is a positive relationship between service quality and customer satisfaction, service quality and customer loyalty, hospital accreditation on customer satisfaction, and customer satisfaction on customer loyalty. However, hospital accreditation has no positive effect on patient loyalty. The findings of this study are useful to managers, board of directors and stakeholders of private hospitals to understand influential factors on patients’ satisfaction and loyalty.
Author: Norzuwana Sumarjan
Publisher: CRC Press
ISBN: 1315798239
Category : Technology & Engineering
Languages : en
Pages : 636
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Book Description
Hospitality and Tourism - Synergizing creativity and innovation in research contains 116 accepted papers from the International Hospitality and Tourism Postgraduate Conference 2013 (Shah Alam, Malaysia, 2 3 September 2013). The book presents trends and practical ideas in the area of hospitality and tourism, and is divided into the sections below:-
Author: Meghann Ormond
Publisher: Routledge
ISBN: 1135132453
Category : Social Science
Languages : en
Pages : 178
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Book Description
International medical travel (IMT), people crossing national borders in the pursuit of healthcare, has become a growing phenomenon. With many of the countries currently being promoted as IMT destinations located in the ‘developing’ world, IMT poses a significant challenge to popular assumptions about who provides and receives care since it inverses and diversifies presumed directionalities of care. This book analyses the development of international medical travel in Malaysia, by looking at the benefits and challenges of providing health care to non-Malaysians. It challenges embedded assumptions about the sources, directions and political value of care. The author situates the Malaysian case study material at the fruitful cross-section of a range of literatures on transnational mobility, hospitality, therapeutic landscapes and medical diplomacy to examine their roles in the construction of national identity. The book thus contributes to wider debates that have emerged around the changing character of global health governance, and is of use to students and scholars of Southeast Asian Studies as well as Politics and Health and Social Care.
Author: Kevin Hannam
Publisher: Channel View Publications
ISBN: 1845413083
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
The search for new tourism experiences as well as changes in the tourism industry itself has led to new forms of individualised travel and consequentially new forms of backpacker tourism. This volume provides an up to date examination of the behaviour, attitudes and motivations of backpacker tourists as well as the growth of the infrastructure behind backpacker tourism phenomenon throughout the world. Drawing upon insights from geography, sociology, anthropology, management and marketing, Backpacker Tourism provides theoretically informed case studies of individual destinations of backpackers. This book will be of interest to students and researchers of backpacker tourism as well as those involved in the backpacker tourism industry itself.
Author: Shalini Singh
Publisher: Earthscan
ISBN: 1849770050
Category : Business & Economics
Languages : en
Pages : 364
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Book Description
Many countries have a rich tradition of domestic travel and holidaying which not only predates but exceeds mass international travel. This is particularly the case in Asia where recent economic prosperity and trends in globalization have not merely spurred, but continue to shape traditions in domestic tourism.This book is the first to address specifically the continuities and changes in domestic tourism in Asia. It explores the ethos of domestic travel and holiday-making in order to understand the distinctive common strands that underlie conventional and contemporary tourism practices, against the local and global backdrop. A considerable range of countries is covered in the case studies, including those with patrimonial histories, namely China and India, the economically developed nation-state of Japan and the microstates of Taiwan, Singapore, Macao and Hong Kong, besides the coastal countries of Malaysia, Philippines, Laos and Vietnam, as well as the land-locked countries of Kyrgyzstan and Mongolia. The book presents some of the many interfaces of Asian cultural and natural heritages with tourism, while giving due considerations to today's political and economic realities.
Author: A. Zainal
Publisher: CRC Press
ISBN: 041562133X
Category : Technology & Engineering
Languages : en
Pages : 668
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Book Description
Globally the hospitality and tourism industry is evolving and undergoing radical changes. The past practices are now advancing through the rapid development of knowledge and skills acquired to adapt and create innovations in various ways. Hence, it is imperative that we have an understanding of the present issues so that we are able to remedy problems on the horizon. Current Issues in Hospitality and Tourism: Research and Innovations is a complilation of research in the broad realm of hospitality and tourism. This book is divided into eight sections covering the following broad themes: – Training and education (hospitality students learning); – Organization and management (practical issues and current trends in the hotel, catering and tourism industry); – Product and food innovation; – Marketing; – Islamic hospitality and tourism issues; – Gastronomy; – Current trends; – Tourism The contributions, from different parts of the globe, present a new outlook for future research, including theoretical revelations and innovations, environmental and cultural exploration aspects, tourist destinations and other recreation and ecotourism aspects of the hospitality and tourism industry. Current Issues in Hospitality and Tourism: Research and Innovations will be useful as a reference for academics, industry practitioners and policy makers, and for those with research interests in the fields of hotels, tourism, catering and gastronomy.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1799824705
Category : Business & Economics
Languages : en
Pages : 1214
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Book Description
The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.
