Marketing Tourism in South Africa PDF Download
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Author: Richard George
Publisher:
ISBN: 9780190753832
Category : Hospitality industry
Languages : en
Pages :
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Book Description
Marketing Tourism in South Africa 6e offers a solid foundation in marketing theory applied to the unique context of the tourism industry in South Africa. This updated edition is a definitive source for universities, universities of technology and colleges where courses in Tourism Marketing and Event Marketing are offered. Marketing Tourism in South Africa 6e is written in a simple and concise style to appeal to both tourism students and practitioners. The text familiarises the reader with the tourism industry in South Africa its statistics, trends, main organisations and role-players."
Author: R. Heyns
Publisher: Juta and Company Ltd
ISBN: 9780702152399
Category : South Africa
Languages : en
Pages : 212
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Book Description
This text introduces the first-time learner to the possibilities of the South African tourism economy. It contains the programme structure and content of the Technisa General and Business Studies Certificate. It uses both self-assessment and formal assessment to evaluate skills and knowledge.
Author: J. Alf Bennett
Publisher: Juta and Company Ltd
ISBN: 9780702156366
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
South Africa is well positioned to capture an increasingly large share of the international travel and tourism market. This book provides an introduction to the marketing of travel strategy market segmentation, marketing research and marketing planning.
Author: Richard George
Publisher:
ISBN: 9780190753832
Category : Hospitality industry
Languages : en
Pages :
Get Book Here
Book Description
Marketing Tourism in South Africa 6e offers a solid foundation in marketing theory applied to the unique context of the tourism industry in South Africa. This updated edition is a definitive source for universities, universities of technology and colleges where courses in Tourism Marketing and Event Marketing are offered. Marketing Tourism in South Africa 6e is written in a simple and concise style to appeal to both tourism students and practitioners. The text familiarises the reader with the tourism industry in South Africa its statistics, trends, main organisations and role-players."
Author: Lesley Pender
Publisher: SAGE
ISBN: 9780761940227
Category : Business & Economics
Languages : en
Pages : 380
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Book Description
This text provides detailed coverage of the breadth of issues involved in the management of tourism businesses. It explains and supports fundamental business management aspects whilst examining specific techniques required for the successful management of a variety of tourism businesses.
Author: Llewellyn Leonard
Publisher: Routledge
ISBN: 1000317838
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
This book investigates urban tourism development in Sub-Saharan Africa, highlighting the challenges and risks involved, but also showcasing the potential benefits. Whilst much is written on Africa’s rural environments, little has been written about the tourism potential of the vast natural, cultural and historical resources in the continent’s urban areas. Yet these opportunities also come with considerable environmental, social and political challenges. This book interrogates the interactions between urban risks, tourism and sustainable development in Sub-Saharan African urban spaces. It addresses the underlying issues of governance, power, ownership, collaboration, justice, community empowerment and policies that influence tourism decision-making at local, national and regional levels. Interrogating the intricate relationships between tourism stakeholders, this book ultimately reflects on how urban risk can be mitigated, and how sustainable urban tourism can be harnessed for development. The important insights in this book will be of interest to researchers and practitioners across Tourism, Geography, Urban Development, and African Studies.
Author:
Publisher: Pearson South Africa
ISBN: 9781868911868
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
Author: P. H. G. Vrancken
Publisher:
ISBN: 9780409029024
Category : Tourism
Languages : en
Pages : 418
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Book Description
Author:
Publisher:
ISBN: 9789284420261
Category :
Languages : en
Pages :
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Book Description
Recognizing the potential of mountain tourism for driving the socioeconomic growth and development of local communities, this publication presents a summary of the information generated at UNWTO's mountain tourism events (i.e. World Congress on Snow and Mountain and Euro-Asian Mountain Tourism Conference), including a systematic definition of mountain tourism. In addition, it gives an overview of the development of mountain tourism in different parts of the world over time, and the recent structural changes affecting this segment as a result of new market patterns."
Author:
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 568
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Book Description
Author: Patrick H.G. Vrancken
Publisher: BRILL
ISBN: 9004210040
Category : Law
Languages : en
Pages : 568
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Book Description
Being at the confluence of the Atlantic Ocean, the Indian Ocean and the Southern Ocean, South Africa plays a considerable role in the smooth running of maritime commerce and the diverse efforts to ensure the sustainable development of the marine environment. South Africa and the Law of the Sea brings together the many threads of the rich South African marine-law tapestry by covering both the public international law as context and the details of South African marine law and policy within their African framework. The result is a tool to foster implementation, co-ordination and further research at the domestic level as well as a platform to facilitate comparative work to strengthen Africa’s jurisprudence and influence in maritime matters.
