The Tourism and Leisure Experience PDF Download

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The Tourism and Leisure Experience

The Tourism and Leisure Experience PDF Author: Michael Morgan
Publisher: Channel View Publications
ISBN: 184541148X
Category : Business & Economics
Languages : en
Pages : 260

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Book Description
People do not buy products or even services; they purchase the total experience that the product or service provides. This book brings together established and emerging international scholars to provide systematic reviews and illustrative cases drawn from tourism, leisure, hospitality, sport and event contexts. The book provides a useful framework for focusing the goals and associated methodologies of future research efforts and for implementing the results of these efforts.