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Author: Pierre Benckendorff
Publisher: CABI
ISBN: 1845936027
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. This book looks at Generation Y in a tourism context. It investigates trends and behaviour and tourism marketing aimed specifically at them.
Author: Pierre Benckendorff
Publisher: CABI
ISBN: 1845936027
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. This book looks at Generation Y in a tourism context. It investigates trends and behaviour and tourism marketing aimed specifically at them.
Author: Nikolaos Stylos
Publisher: Springer Nature
ISBN: 3030706958
Category : Business & Economics
Languages : en
Pages : 350
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Book Description
Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.
Author: OECD
Publisher: OECD Publishing
ISBN: 9264287396
Category :
Languages : en
Pages : 380
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Book Description
The 2018 edition analyses tourism performance and policy trends across 49 OECD countries and partner economies. It highlights the need for coherent and comprehensive approaches to tourism policy making, and the significance of the tourism economy, with data covering domestic,...
Author: Waluyo, Agustinus Borgy
Publisher: IGI Global
ISBN: 1799869067
Category : Technology & Engineering
Languages : en
Pages : 289
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Book Description
Mobile computing and wireless technology have grown at a phenomenal rate in recent years, and so has artificial intelligence. The most advanced software applications that the world ever witnessed can be realized through a combined aspect of these disciplines, capable of delivering high level support to various industry sectors and to people’s quality of life in general. Currently, many countries are facing challenges from the COVID-19 pandemic. One of the most impacted industries by the pandemic is that of tourism and hospitality. It is time to explore and leverage the power of mobile and wireless intelligence to assist with the recovery of the tourism and hospitality sector during and after the pandemic, which constitutes a need for relevant research in the field. Mobile Computing and Technology Applications in Tourism and Hospitality presents the latest research and development in mobile and intelligent computing with a focus on tourism and hospitality sectors. The chapters discuss the role of research on innovative technologies and applications for resilience to return the tourism and hospitality industry back to its normal state. This includes research on topics such as sensor-based technology, smart tourism, virtual and augmented reality, mobile travel applications, and more. This book is ideal for managers, executives, museum and cultural heritage specialists, app developers, IT consultants, tourism and hospitality professionals, researchers, academicians, and students.
Author: Jeff Fromm
Publisher: AMACOM
ISBN: 0814439284
Category : Business & Economics
Languages : en
Pages : 247
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Book Description
With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!
Author: Michael Stanat
Publisher: Homa & Sekey Books
ISBN: 1931907323
Category : Generation Y
Languages : en
Pages : 512
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Book Description
Based on interviews and surveys conducted in Shanghai by the author, this is the first English book to look into all aspects of China's young generation - their life styles, relationships with family and society, views, dreams and development. Growing up during the information age, China's Generation Y (born between 1981 and 1995) is unlike any of its predecessors, sporting branded items and increasingly sharing some of the same ideas as western youth. Living in a rapidly developing country, this generation of teenagers in China will most likely be the political and business leaders of the world's next superpower by the year 2025. China's Generation Y explores these perspectives by delving into the nooks and crannies of Chinese teenagers' stories. The book is not only for those who seek to acquaint themselves with this crucial generation from the perspective of a western peer, but also for business leaders who wish to cater to the up-and-coming Chinese consumers. Informative and stimulating, this book will open up a new horizon for many in the west who will ultimately meet the need and challenge of this emerging Chinese generation.
Author: Mattia Rainoldi
Publisher: Springer Nature
ISBN: 3030497097
Category : Business & Economics
Languages : en
Pages : 249
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Book Description
Despite the ever-increasing interest in eye tracking, there is still no comprehensive work on the potential and applications of table-mounted and mobile head-mounted eye tracking solutions in travel and tourism. This volume bridges that gap, effectively linking eye tracking with travel and tourism. It presents, on the one hand, novel academic contributions on the concept of eye tracking, and on the other, practice-oriented case studies that illustrate the use and strategic value of eye tracking in travel and tourism. It provides concrete and novel insights into tourist behavior and the tourist consumer experience and, for the academic community, offers a comprehensive, scientifically based overview of the empirical, methodological, theoretical, and practical contributions of eye tracking research. Accordingly, the book will be of value to a diverse audience. It will be a useful resource for existing and future tourism businesses, allowing them to adopt proactive approaches in the design of tourism products. It will also stimulate further research in the field and inspire scholars and practitioners to combine their ideas and expertise, to look beyond supposedly fixed horizons, and to identify emerging opportunities.
Author: Tatiana Antipova
Publisher: Springer
ISBN: 3319749803
Category : Technology & Engineering
Languages : en
Pages : 260
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Book Description
This book includes a selection of articles from the 2017 International Conference on Information Technology Science (MosITS’17), held on December 1-3, 2017, at the Izmailovo Convention Centre, Moscow, Russia. MosITS’17 was an international forum for researchers and practitioners to present and discuss the most recent innovations, trends, results, experiences and concerns in various areas of information technology science. The papers cover topics such as information technology in communication, management science, public administration, economics, business & finance, history, health & rehabilitation, education, and in architecture.
Author: Professor Evangelos Christou
Publisher: Ashgate Publishing, Ltd.
ISBN: 1409485145
Category : Business & Economics
Languages : en
Pages : 339
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Book Description
Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
Author: Seongseop (Sam) Kim
Publisher: Routledge
ISBN: 1000404501
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Tourism is all about visuals. Visuals stimulate our imagination, create fantasy, and drive the audiences to take actions to realize these dreams through perceived reality. With media content presented through channels of television drama, reality shows, TV commercials, and movies, this book presents findings that help us better understand the relationships between nostalgia and film tourism; how reality TV shows affect tourist experience and authenticity; and how visuals stimulate audiences’ taste and olfactory senses and their relationship with gastronomical tourism. The book presents findings that explain the psychological mechanism of how modality and navigability influence tourists’ behavioral intention. With its balanced research methodology (qualitative, quantitative, and the combination of both) and important topics covered in media tourism, Visual Media and Tourism serves as a pertinent reference book for subjects related to special interest tourism, such as film tourism, in undergraduate programs, or modules related to research methods in both undergraduate and graduate programs. It helps readers become better informed on how visuals stimulate travel motivations, condition tourist behaviors, and affect travel experiences. The chapters in this book were originally published as a special issue of the Journal of Travel & Tourism Marketing.
