Total business communication. Profiles and problems for the new century PDF Download
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Author: Edoardo Teodoro Brioschi
Publisher: Vita e Pensiero
ISBN: 9788834313633
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
Author: Edoardo Teodoro Brioschi
Publisher: Vita e Pensiero
ISBN: 9788834313633
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
Author: Gabriele Ghini
Publisher: EGEA spa
ISBN: 8823888816
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
The predominant ethical focus of business as perceived by citizens and consumers, along with the leadership demands placed on companies and brands by Generation Z and Light Millennials, serve as the foundation for this volume. Companies that are able to combine influence, credibility, and charisma into a global and local “human touch” will win the challenge. For this reason, CEOs must know how to transform themselves from seducers to pioneers: companies, and no longer just NGOs or parties, are seen as the engine of sustainable change. This work combines a theoretical framework for successful reputation management models with extensive pragmatic research. Insights from 15 Italian CEOs and 14 international CEOs illustrate how they have addressed reputation challenges with strategic and adaptive approaches. In addition, two field studies show that small and medium-sized enterprises and talent acquisition are critical focal points for developing response strategies to market demands and stakeholder expectations. An essential and complete guide for executives, C-level and senior managers aspiring to the role of CEO, those supporting them in brand building, and those studying market entry strategies.
Author: Rossella Gambetti
Publisher: Bloomsbury Publishing
ISBN: 1137292571
Category : Business & Economics
Languages : en
Pages : 552
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Book Description
Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.
Author: Ralf Steinmetz
Publisher: Springer Science & Business Media
ISBN: 9780792373650
Category : Computers
Languages : en
Pages : 450
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Book Description
The volume contains the papers presented at the fifth working conference on Communications and Multimedia Security (CMS 2001), held on May 21-22, 2001 at (and organized by) the GMD -German National Research Center for Information Technology GMD - Integrated Publication and Information Systems Institute IPSI, in Darmstadt, Germany. The conference is arranged jointly by the Technical Committees 11 and 6 of the International Federation of Information Processing (IFIP) The name "Communications and Multimedia Security" was first used in 1995, Reinhard Posch organized the first in this series of conferences in Graz, Austria, following up on the previously national (Austrian) "IT Sicherheit" conferences held in Klagenfurt (1993) and Vienna (1994). In 1996, the CMS took place in Essen, Germany; in 1997 the conference moved to Athens, Greece. The CMS 1999 was held in Leuven, Belgium. This conference provides a forum for presentations and discussions on issues which combine innovative research work with a highly promising application potential in the area of security for communication and multimedia security. State-of-the-art issues as well as practical experiences and new trends in the areas were topics of interest again, as it has already been the case at previous conferences. This year, the organizers wanted to focus the attention on watermarking and copyright protection for e commerce applications and multimedia data. We also encompass excellent work on recent advances in cryptography and their applications. In recent years, digital media data have enormously gained in importance.
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Category : Italy
Languages : en
Pages : 1048
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Book Description
Author: Wen-Hsien Tsai
Publisher: MDPI
ISBN: 3039210246
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
The purpose of this Special Issue is to investigate topics related to sustainability issues in the new era, especially in Industry 4.0 or other new manufacturing environments. Under Industry 4.0, there have been great changes with respect to production processes, production planning and control, quality assurance, internal control, cost determination, and other management issues. Moreover, it is expected that Industry 4.0 can create positive sustainability impacts along the whole value chain. There are three pillars of sustainability, including environmental sustainability, economic sustainability, and social sustainability. This Special Issue collects 15 sustainability-related papers from various industries that use various methods or models, such as mathematical programming, activity-based costing (ABC), material flow cost accounting, fuel consumption model, artificial intelligence (AI)-based fusion model, multi-attribute decision model (MADM), and so on. These papers are related to carbon emissions, carbon tax, Industry 4.0, economic sustainability, corporate social responsibility (CSR), etc. The research objects come from China, Taiwan, Thailand, Oman, Cyprus, Germany, Austria, and Portugal. Although the research presented in this Special Issue is not exhaustive, this Special Issue provides abundant, significant research related to environmental, economic, and social sustainability. Nevertheless, there still are many research topics that require our attention to solve problems of sustainability.
Author: Kalia, Shalini
Publisher: IGI Global
ISBN: 1522590757
Category : Education
Languages : en
Pages : 368
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Book Description
Admissions is critical for every educational institution. However, recruiting quality students for business schools is challenging, leading to the need to identify and understand challenges that threaten admission. New Age Admissions Strategies in Business Schools provides innovative insights into the opportunities and challenges for student recruitment in business schools, such as cross-cultural nuances and attracting international applicants, while also delivering strategies for recruitment across all program types, including undergraduate, graduate, executive, and part-time admissions. While highlighting topics that include effective communication, international admission, and hybrid learning, this publication is ideal for policy directors, administration heads, researchers, and deans in education to understand the market well and design the processes of admissions.
Author: Agnieszka Zakrzewska-Bielawska
Publisher: Springer Nature
ISBN: 303030549X
Category : Business & Economics
Languages : en
Pages : 463
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Book Description
This proceedings volume provides a fresh perspective on current challenges in cooperation and coopetition in the age of Industry 4.0. Featuring selected papers from the 10th Conference on Management of Organizations’ Development (MOD) held in Zamek Gniew, Poland, this volume extends the knowledge of cooperation and coopetition, presents analytic tools used in the research, considers the potential impact of Industry 4.0 on collaboration, and provides recommendations for managerial practice. Interorganizational relations have been a relevant topic in the management sciences in recent years. Globalization, social, cultural, and technological progress are among the factors shaping the environment for collaboration, determining the conditions for development and defining a set of new challenges that managers have to face in today's knowledge-based economy. This book, therefore, explores emerging problems of organizational development in the light of the needs and challenges of Industry 4.0. Combining the latest theory and practice, the volume provides a realistic outlook on the network economy and interdependencies both within and between sectors.
Author: John Green
Publisher: Macmillan
ISBN: 0805040277
Category : Computers
Languages : en
Pages : 145
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Book Description
What we can expect from the explosion of digital networks, and what society will be like at the crossroads of communications technologies.
Author: Sylvie Studente
Publisher: Taylor & Francis
ISBN: 1000829359
Category : Business & Economics
Languages : en
Pages : 188
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Book Description
This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability. Approaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups. Each chapter is illustrated by a relevant international case study and further examples, as well as reflective questions to help gain insight from contemporary practice. With additional PowerPoint slides and a test bank of questions available online, this comprehensive textbook should be core reading for postgraduate students studying luxury brand management or luxury strategy.
