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Author: Rich Eisen
Publisher: Macmillan
ISBN: 1429922575
Category : Sports & Recreation
Languages : en
Pages : 348
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Book Description
Football fans are tired of lame memoirs or technical fantasy football books. Rich Eisen's Total Access gives them what they want—a chance to share in his world of a never-ending football season. It's about eating, living, and breathing the most popular sport in the history of America. The passion. The pageantry. The pigskin. Thanks to his role as host of NFL Total Access, Eisen gets to go to virtually every event on the NFL calendar—the Super Bowl, the Pro Bowl, the Scouting Combine, the NFL Draft, and the Hall of Fame Weekend. You name it, Eisen is there. And thanks to this book, you can go along for the ride with him—in front of the camera interviewing league MVPs or behind the scenes with some of the game's all-time greats. Total Access is the ultimate football book for fans everywhere.
Author: Rich Eisen
Publisher: Macmillan
ISBN: 1429922575
Category : Sports & Recreation
Languages : en
Pages : 348
Get Book Here
Book Description
Football fans are tired of lame memoirs or technical fantasy football books. Rich Eisen's Total Access gives them what they want—a chance to share in his world of a never-ending football season. It's about eating, living, and breathing the most popular sport in the history of America. The passion. The pageantry. The pigskin. Thanks to his role as host of NFL Total Access, Eisen gets to go to virtually every event on the NFL calendar—the Super Bowl, the Pro Bowl, the Scouting Combine, the NFL Draft, and the Hall of Fame Weekend. You name it, Eisen is there. And thanks to this book, you can go along for the ride with him—in front of the camera interviewing league MVPs or behind the scenes with some of the game's all-time greats. Total Access is the ultimate football book for fans everywhere.
Author: Regis McKenna
Publisher: Harvard Business Press
ISBN: 9781578512447
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Marketing as we know it is disappearing, declares industry legend Regis McKenna. As marketers focus on advertising and promotion, the chief information officer is automating their core functions. As they obsess over brand, the chief strategy officer is dispersing their responsibilities throughout the organization. And as they squabble over whether marketing is an art or a science, McKenna argues that they're completely overlooking what marketing has become: a technology . What does this displacement mean for the future of marketing and its role in today's increasingly networked organizations? Who will manage the all-important customer relationship-and how ? In this bold new book, McKenna marshals over forty years of experience as a marketing innovator, investor, and industry visionary to explore an emerging-and essentially different-marketing paradigm. In this unconventional model, says McKenna, computers and the network do most of the work, from data gathering to customer care and response. The marketing function disappears into a network of relationships and responsibilities between man and machine throughout the value chain. Total consumer access to-and interaction with-the marketplace replaces the archaic broadcast model. For marketers, the end goal changes from creating brand awareness to satisfying customers. And brand itself becomes a "persistent presence" which sustains the customer dialogue however and whenever the customer chooses. McKenna argues that marketers must shed their marginal role as image creators and take on the brave new role of managing this new infrastructure. They must learn to operate with one foot in marketing and one foot in information systems-integrating the people and technological tools necessary to deliver value and novelty to every customer anytime, all the time. Competitive advantage will come from engaging the entire business in this total access network-making marketing a mission-critical, enterprise-wide responsibility. A rousing manifesto by a renowned pioneer of high-tech marketing, Total Access will remake marketing and redefine success in our networked world. AUTHORBIO: Regis McKenna is Chairman of The McKenna Group in Palo Alto, California. He has worked with more than 300 start-ups, including Apple and Intel, and is the bestselling author of Real Time (HBS Press, 1997).
Author: United States. Federal Communications Commission
Publisher:
ISBN:
Category : Telecommunication
Languages : en
Pages : 1554
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Book Description
![Lake Tahoe Basin, Heavenly Ski Resort Master Plan, Regional Plan for the Lake Tahoe Basin Management Unit, Douglas County [NV], El Dorado County [CA], Alpine County [CA] PDF](https://books.google.com/books/content/images/frontcover/Los2AQAAMAAJ?fife=w80-h100)
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 738
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Book Description
Author:
Publisher:
ISBN:
Category : Weights and measures
Languages : en
Pages : 632
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Book Description
Author: International Monetary Fund. Strategy, Policy, & Review Department
Publisher: International Monetary Fund
ISBN: 1498318711
Category : Political Science
Languages : en
Pages : 169
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Book Description
2018-19 Review of Facilities for Low-Income Countries---Reform Proposals: Review Of The Financing Of The Fund’s Concessional Assistance And Debt Relief To Low-Income Member Countries
Author: Computer Performance Evaluation Users Group
Publisher:
ISBN:
Category : Electronic digital computers
Languages : en
Pages : 356
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Book Description
Author: International Monetary Fund. Strategy, Policy, & Review Department
Publisher: International Monetary Fund
ISBN: 1498346235
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
This Handbook provides guidance to staff on the financial facilities and non-financial instruments for low-income countries (LICs), defined here as all countries eligible to obtain concessional financing from the Fund. It updates the previous version of the Handbook that was published in February 2016 (IMF, 2016d) by incorporating modifications resulting from Board papers and related decisions since that time, including Financing for Development—Enhancing the Financial Safety Net for Developing Countries—Further Considerations (IMF, 2016c), Review of Poverty Reduction and Growth Trust – Review of Interest Rate Structure (IMF, 2016b), Eligibility to Use the Fund’s Facilities for Concessional Financing (IMF, 2017a), Large Natural Disasters—Enhancing the Financial Safety Net for Developing Countries (IMF, 2017b) and Adequacy of the Global Financial Safety Net – Proposal for a New Policy Coordination Instrument (IMF, 2017c). Designed as a comprehensive reference tool for program work on LICs, the Handbook also refers, in summary form, to a range of relevant policies that apply more generally to IMF members. As with all guidance notes, the relevant IMF Executive Board decisions, including the terms of the various LIC Trust Instruments that have been adopted by the Board, remain the sole legal authority on the matters covered in the Handbook
Author: Josef Puzman
Publisher: Springer Science & Business Media
ISBN: 1447117379
Category : Technology & Engineering
Languages : en
Pages : 245
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Book Description
Public Data Networks provide a comprehensive survey of PDNs, covering all major countries. PDNs allow efficient and cost-effective telecommunication between a terminal and computer, or between computers, regardless of who owns the data terminal. The authors discuss the current state of, and forthcoming developments in, data communications using public telecommunication facilities. Apart from the classical telecommunication networks (telegraph and telephone), public data networks provide the majority of data communication services worldwide. The range of data services and user facilities has gradually expanded, the quality of services improved, and new services have appeared (e.g. datafax, teletex, videotex, message handling and teleconferencing). The authors concentrate on PDN principles, taking account of the latest CCITT recommendations and ISO standards. Appendices and references provide detailed information for those working on PDNs at research, design an implementation level. Network digitalization and integration of networks and services have aided progress towards the integrated services digital network (ISDN). The ISDN uses advanced transmission and switching techniques to enhance the telecommunication services provided to its users. An ISDN has much in common with the PDN as far as architecture, methods of network management and functions are concerned, but there are distinct differences in the methods of access and signalling. The authors have extensive experience in data communication networking. Dr. Kubin is vice-chairman of Study Group IX of the International Telegraph and Telephone Consultative Committee (CCITT); Dr. Puzman is the Czechoslovak representative at Technical Commission 6 (TC-6) of the International Federation for Information Processing (IFIP). Public Data Networks is essential reading for researchers and designers of PDNs, in universities and industry, and provides important reference material for telecommunications and computer science students.
Author: David L. Harkey
Publisher: Transportation Research Board
ISBN: 0309117380
Category : Transportation
Languages : en
Pages : 85
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Book Description
TRB¿s National Cooperative Highway Research Program (NCHRP) Report 617: Accident Modification Factors for Traffic Engineering and ITS Improvements explores the development of accident modification factors (AMFs) for traffic engineering and intelligent transportation system improvements. AMFs, also known as crash reduction factors, are designed to provide a simple and quick way of estimating the safety impacts of various types of engineering improvements, encompassing the areas of signing, alignment, channelization, and other traffic engineering solutions.
