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Author: John Hall
Publisher: McGraw Hill Professional
ISBN: 1260011933
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: • how consumer needs and expectations have changed and what this shift means for you • how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you • proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth. Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.
Author: John Hall
Publisher: McGraw Hill Professional
ISBN: 1260011933
Category : Business & Economics
Languages : en
Pages : 209
Get Book Here
Book Description
A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: • how consumer needs and expectations have changed and what this shift means for you • how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you • proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth. Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.
Author: Steve McKee
Publisher: Macmillan
ISBN: 1137278846
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
"A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand their brand by using creative and sometimes counter-intuitive strategies to generate growth."--Publisher description.
Author: Una
Publisher: arsenal pulp press
ISBN: 1551526549
Category : Comics & Graphic Novels
Languages : en
Pages : 213
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Book Description
This extraordinary graphic novel is a powerful denunciation of sexual violence against women. As seen through the eyes of a twelve-year-old girl named Una, it takes place in northern England in 1977, as the Yorkshire Ripper, a serial killer of prostitutes, is on the loose and creating panic among the townspeople. As the police struggle in their clumsy attempts to find the killer, and the headlines in the local paper become more urgent, a once self-confident Una teaches herself to "lower her gaze" in order to deflect attention from boys. After she is "slut-shamed" at school for having birth control pills, Una herself is the subject of violent acts for which she comes to blame herself. But as the police finally catch up and identify the killer, Una grapples with the patterns of behavior that led her to believe she was to blame. Becoming Unbecoming combines various styles, press clippings, photo-based illustrations, and splashes of color to convey Una's sense of confusion and rage, as well as sobering statistics on sexual violence against women. The book is a no-holds-barred indictment of sexual violence against women and the shame and blame of its victims that also celebrates the empowerment of those able to gain control over their selves and their bodies. Una (a pseudonym) is an artist, academic, and comics creator. Becoming Unbecoming, which took seven years to create, is her first book. She lives in the United Kingdom.
Author: Jeff Warren
Publisher: Vintage Canada
ISBN: 030737145X
Category : Psychology
Languages : en
Pages : 402
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Book Description
A world at once familiar and unimaginably strange exists all around us, and within us – it is the vast realm of consciousness. In The Head Trip, science journalist Jeff Warren explores twelve distinct, natural states of consciousness available to us in a twenty-four-hour day, each state offering its own kind of knowledge and insight – its own adventure. The hypnagogic state, when our minds hover between waking and sleeping, can be a rich source of creativity and even compassion. Then there’s the Watch, an almost magical waking experience in the middle of the night that has been all but lost to electric light and modern sleep patterns. Daydreaming and trance, lucid dreaming, the Zone, and the Pure Conscious Event – from sleep laboratory to remote northern cabin, neurofeedback clinic to Buddhist retreat, Warren visits them all. Along the way, he talks to neuroscientists, chronobiologists, anthropologists, monks, and many others who illuminate his stories with cutting-edge science and age-old wisdom. On this trip, all are welcome and no drugs are required: all you need to pack are a functioning cerebrum and an open mind. Replete with stylish graphics and brightened by comic panels conceived and drawn by the author, The Head Trip is an instant classic, a brilliant and original description of the shifting experience of consciousness that’s also a practical guide to enhancing creativity and mental health. This book does not just inform and entertain – it shows how every one of us can expand upon the ways we experience being alive.
Author: Denis Waitley
Publisher: Harper Collins
ISBN: 0688147631
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Empires of the Mind is a revolutionary book that offers answers to men and women interested in "reengineering" their jobs as well as their corporations. Providing dozens of specific techniques and tools for maximizing personal potential, Denis Waitley uncovers the key foundations of authentic self-leadership and delivers career-enhancing strategies on how to thrive on risk and adversity, inspire yourself and others to maximum performance, become more powerful by sharing power, and much more. With Empires of the Mind, you learn how to get ahead and stay ahead in a fast-paced world where the only rule is change.
Author: Egbert Klautke
Publisher: Berghahn Books
ISBN: 1782380205
Category : History
Languages : en
Pages : 194
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Book Description
Völkerpsychologie played an important role in establishing the social sciences via the works of such scholars as Georg Simmel, Emile Durkheim, Ernest Renan, Franz Boas, and Werner Sombart. In Germany, the intellectual history of “folk psychology” was represented by Moritz Lazarus, Heymann Steinthal, Wilhelm Wundt and Willy Hellpach. This book follows the invention of the discipline in the nineteenth century, its rise around the turn of the century and its ultimate demise after the Second World War. In addition, it shows that despite the repudiation of “folk psychology” and its failed institutionalization, the discipline remains relevant as a precursor of contemporary studies of “national identity.”
Author: Susannah Lloyd
Publisher: Frances Lincoln Limited
ISBN: 0711262632
Category : Juvenile Nonfiction
Languages : en
Pages : 34
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Book Description
You have opened a very special book. This book can do something that has NEVER been achieved before. This book can read your mind. You just need to think of something, but whatever you do, don't think of anything SILLY. You know, like a pink elephant…
Author: Neil Rackham
Publisher: McGraw Hill Professional
ISBN: 0071708405
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales Success Knowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client--these are the keys to success when you need to nail down major accounts. Now, for the first time, here's a book of practical, proven-effective strategies and tactics for the entire major account sales cycle. Based on Neil Rackham's exhaustive research, the strategies you'll find here will enable you to . . . Tailor your selling strategy to match each step in the client's decision-making process. Ensure that you won't lose your customers because you'll know the psychology of the buyer and how to respond to their doubts. Gain entry to accounts through many different windows of opportunity. Deal with competitive situations, take on bigger competitors, and win using strategies that the author's meticulous research shows are employed by the most successful salespeople. Handle negotiations, concessions on price, and term agreements skillfully and effectively. Offer the ongoing technical and maintenance support that keeps your major accounts yours. From a world-renowned sales innovator, this first-of-a-kind A-to-Z presentation of major account strategy puts sales success in your hands. Make it yours today. Read Major Account Sales Strategy.
Author: Andy Clark
Publisher: Oxford University Press, USA
ISBN: 0190217014
Category : Medical
Languages : en
Pages : 425
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Book Description
Exciting new theories in neuroscience, psychology, and artificial intelligence are revealing minds like ours as predictive minds, forever trying to guess the incoming streams of sensory stimulation before they arrive. In this up-to-the-minute treatment, philosopher and cognitive scientist Andy Clark explores new ways of thinking about perception, action, and the embodied mind.
Author: Shawn P. B. Robinson
Publisher: BrainSwell Publishing
ISBN: 1989296416
Category : Fiction
Languages : en
Pages : 347
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Book Description
The darkest hour is just before dawn. But with bloodthirsty Beasts cutting brief lives shorter, can one man beat the ticking clock? Rezin Hamel will protect his people until his dying breath. Resolving to carry on past every dearly departed loved one, the forty-four-year-old General has no idea how he’s lived over a decade beyond the average life expectancy. But when he’s shamed and cast out for an out-of-character act, he sets out to end the constant attacks from creatures staining the walls with death. Searching for answers in society’s seedy underbelly, Hamel is shocked by the conditions ravaging the lower rungs of the city. But the strategic genius’s quest takes a staggering turn when he’s blindsided by a secret that could tear his tight-knit community to shreds. Can Hamel restore his honor and stop the carnage before he’s the next one taken by the Dusk? Ridge: Day One is the action-packed first book in the Ridge dystopian thriller series. If you like fantastic worlds, heart-trembling suspense, and twisted surprises, then you’ll love Shawn P. B. Robinson’s peek behind the Ridge veil. Buy Ridge: Day One to mark the calendar of doom today!
