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Author: Katrien Jacobs
Publisher: Routledge
ISBN: 1000597946
Category : Social Science
Languages : en
Pages : 110
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Book Description
This book examines the visual-sexual turn in social media discourses in the field of online activism with a particular focus on the extraordinary protest years of 2018–2020. Presenting a socially engaged theory of "tit-for-tat media" and including case-studies on activist movements such as the Euro-American alt-right, the pro-democracy movement in Hong Kong, and revolutionary artists in China, this study reveals how visual cultures, including gendered or sexualized imagery, are utilized to influence public perception. By presenting in-depth explorations of online ethnography, interviews with activists and studies of the political histories and urban protests-environments, the volume uncovers how local artists, netizens and citizens are using media and digital imagery in contemporary activism. Covering a broad spectrum of social media content, from hyper-cute manga and cartoons to satirical pornography and sexualized hate-speech, it will be of huge interest to students and scholars of media and communication studies, political communication, sexuality and gender studies.
Author: Katrien Jacobs
Publisher: Routledge
ISBN: 1000597946
Category : Social Science
Languages : en
Pages : 110
Get Book Here
Book Description
This book examines the visual-sexual turn in social media discourses in the field of online activism with a particular focus on the extraordinary protest years of 2018–2020. Presenting a socially engaged theory of "tit-for-tat media" and including case-studies on activist movements such as the Euro-American alt-right, the pro-democracy movement in Hong Kong, and revolutionary artists in China, this study reveals how visual cultures, including gendered or sexualized imagery, are utilized to influence public perception. By presenting in-depth explorations of online ethnography, interviews with activists and studies of the political histories and urban protests-environments, the volume uncovers how local artists, netizens and citizens are using media and digital imagery in contemporary activism. Covering a broad spectrum of social media content, from hyper-cute manga and cartoons to satirical pornography and sexualized hate-speech, it will be of huge interest to students and scholars of media and communication studies, political communication, sexuality and gender studies.
Author: Charles Warner
Publisher: John Wiley & Sons
ISBN: 1119477417
Category : Social Science
Languages : en
Pages : 576
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Book Description
The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.
Author: Eric Anderson
Publisher: Springer Science & Business Media
ISBN: 3642132995
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Preface Social media marking has been heralded as a sea change in the market- consumer relationship, but its rapid growth and rabid following among m- keters has also produced a sea of confusion. Lacking any durable framework for understanding how, why, and on what terms the consumer relationship has changed under social media, marketers pursue new venues for their newness alone – with decidedly mixed results. This book finds a theoretical framework for social media marketing in the science of game theory, with its focus on adversarial but mutually dependent relationships. Originally developed to guide nuclear brinksmanship policy during the Cold War, game theory provides the foundation for an evoluti- ary view of social media marketing. Through fascinating game theory c- cepts like the Prisoner’s Dilemma, the Stag Hunt, Self-Command, and Job Market Signaling, this study uncovers the cooperative trends that brought marketing to its present state and points the way toward marketing’s future course. I. Der Drehbuchautor und seine Rechte VII VII Vorwort Contents Chapter 1: Surviving the Customer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1. 1 The Origins of Game Theory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 1. 2 Game Theory, the New Media, and the NEW New Media . . . . . . . . . 7 1. 3 The Payoff Matrix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Chapter 2: Zero-Sum Games in Traditional Marketing . . . . . . . . . . . . 13 2. 1 Zero-Sum Games and the Problem of Transparency . . . . . . . . . . . . . 14 2. 2 The Zero-Sum of Pricing Strategies. . . . . . . . . . . . . . . . . . . . . . . . . . 16 2. 3 The Wisdom of Randomization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 2. 4 Randomization and A/B Testing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 2. 5 The Hazards of Entrenchment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Author: Subarno Chattarji
Publisher: Routledge
ISBN: 113670504X
Category : Political Science
Languages : en
Pages : 295
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Book Description
This book is about media content analysis in the English language print media in South Asia, with reference to certain contemporary issues. It is written from the perspective of the need to analyze media discourses and the ways in which their circulation creates a ‘common sense’ view of the world. The focus is on English language papers and news magazines; additionally, some Hindi, Urdu, and Sindhi newspapers are examined. The highlight is on the ways in which English language publications contribute to and function within middle class matrices of modernity, consumption, conflict, and conservatism in India.
Author: Colin Hoskins
Publisher: SAGE
ISBN: 0761930957
Category : Business & Economics
Languages : en
Pages : 369
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Book Description
In 'Media Economics' the authors discuss the marketplace realities of the media industry, including the process of convergence & consolidation that has been a hallmark for some time. The text is concept driven, to offer a lasting utility as technologies, structures & revenues change.
Author: Danny Schechter
Publisher: Rowman & Littlefield
ISBN: 9780742531093
Category : Business & Economics
Languages : en
Pages : 286
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Book Description
The author critically examines media coverage since September 11th. He analyzes what has been covered and left out in news coverage of the terrorist attacks and their aftermath. The result is a scathing account of how the media has become a megaphone forthe US military ant its war on terror.
Author: Takayuki Ito
Publisher: Springer
ISBN: 364230737X
Category : Technology & Engineering
Languages : en
Pages : 239
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Book Description
Complex Automated Negotiations are a widely studied, emerging area in the field of Autonomous Agents and Multi-Agent Systems. In general, automated negotiations can be complex, since there are a lot of factors that characterize such negotiations. For this book, we solicited papers on all aspects of such complex automated negotiations, which are studied in the field of Autonomous Agents and Multi-Agent Systems. This book includes two parts, which are Part I: Agent-based Complex Automated Negotiations and Part II: Automated Negotiation Agents Competition. Each chapter in Part I is an extended version of ACAN 2011 papers after peer reviews by three PC members. Part II includes ANAC 2011 (The Second Automated Negotiating Agents Competition), in which automated agents who have different negotiation strategies and implemented by different developers are automatically negotiate in the several negotiation domains. ANAC is an international competition in which automated negotiation strategies, submitted by a number of universities and research institutes across the world, are evaluated in a tournament style. The purpose of the competition is to steer the research in the area of bilateral multi-issue, closed negotiation. This book includes rules, results, agents and domains descriptions for ANAC2011 submitted by organizers and finalists.
Author: Ning Zhong
Publisher: Springer Science & Business Media
ISBN: 3642236197
Category : Computers
Languages : en
Pages : 369
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Book Description
This book constitutes the refereed proceedings of the 7th International Conference on Active Media Technology, AMT 2011, held in Lanzhou, China, in September 2011. The 30 revised full papers and 6 keynote talks were carefully reviewed and selected for inclusion in the book. They are grouped in topcial sections on data mining and pattern analysis in active media; active human-Web interaction and social media; active Web intelligence applications; active multi-agent and network systems; as well as technology intelligence.
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance
Publisher:
ISBN:
Category : Communication and traffic
Languages : en
Pages : 72
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Book Description
Author: Sue Thornham
Publisher: NYU Press
ISBN: 0814796265
Category : Social Science
Languages : en
Pages : 913
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Book Description
Why are some people more capable than others? What are the reasons for someone gaining unusual abilities or special expertise, or being especially creative? What has to happen in order for a young person to become a child prodigy or genius? How can we help today's children to reach high levels of ability, and to shine in the arts or the sciences, in sports or games, or to excel in other fields of expertise? The Psychology of High Abilities explains how, when, and why people acquire such special expertise, and illuminates ways to make it possible for larger numbers of young people to extend their capabilities. Examining how and why people differ in their capabilities, it investigates the actual causes underlying impressive accomplishments and achievements. The volume reveals the kinds of influences that contribute to high abilities and provides practical insights into the most effective ways for extending the abilities of young people and creating higher levels of expertise.
