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Author: Alan B. Albarran
Publisher: Routledge
ISBN: 1135638411
Category : Language Arts & Disciplines
Languages : en
Pages : 224
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Book Description
This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competition between different media; the quantity and quality of time spent in media consumption, audience and readership time valuation/costing/pricing; and the emergence of new media businesses around individual time management. Specific topics examined in the volume include: * a philosophical look at the concept of time and its application to media markets; * temporal aspects of media distribution for the media industries, and how time affects their activities; * the impact of increasing media industry consolidation and convergence on managerial effectiveness; * approaches to time by CNN and its various cache of news channels, in a managerial context; * the application of niche theory as a framework to examine competition between the Internet and television; * Internet access in the United Kingdom and Europe, examining the cost of time for online access; * the exchange of time and money in the television market for advertising; and * a summary of research and an agenda for future research on the topic of time's role in the media industry and markets. With its origins in the third World Media Economics conference, held in 2000, Time and Media Markets is a distinctive and important collection appropriate for scholars and advanced students in media management and economics.
Author: Alan B. Albarran
Publisher: Routledge
ISBN: 1135638411
Category : Language Arts & Disciplines
Languages : en
Pages : 224
Get Book Here
Book Description
This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competition between different media; the quantity and quality of time spent in media consumption, audience and readership time valuation/costing/pricing; and the emergence of new media businesses around individual time management. Specific topics examined in the volume include: * a philosophical look at the concept of time and its application to media markets; * temporal aspects of media distribution for the media industries, and how time affects their activities; * the impact of increasing media industry consolidation and convergence on managerial effectiveness; * approaches to time by CNN and its various cache of news channels, in a managerial context; * the application of niche theory as a framework to examine competition between the Internet and television; * Internet access in the United Kingdom and Europe, examining the cost of time for online access; * the exchange of time and money in the television market for advertising; and * a summary of research and an agenda for future research on the topic of time's role in the media industry and markets. With its origins in the third World Media Economics conference, held in 2000, Time and Media Markets is a distinctive and important collection appropriate for scholars and advanced students in media management and economics.
Author: C. Edwin Baker
Publisher: Cambridge University Press
ISBN: 1139432427
Category : Political Science
Languages : en
Pages : 395
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Book Description
Government interventions in media markets are often criticized for preventing audiences from getting the media products they want. A free press is often asserted to be essential for democracy. The first point is incorrect and the second is inadequate as a policy guide. Part I of this book shows that unique aspects of media products prevent markets from providing for audience desires. Part II shows that four prominent, but different, theories of democracy lead to different conceptions of good journalistic practice, media policy, and proper constitutional principles. Part II makes clear that the choice among democratic theories is crucial for understanding what should be meant by free press. Part III explores international free trade in media products. Contrary to the dominant American position, it shows that Parts I and II's economic and democratic theory justify deviations from free trade in media products.
Author: Avi Goldfarb
Publisher: University of Chicago Press
ISBN: 022620684X
Category : Business & Economics
Languages : en
Pages : 510
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Book Description
There is a small and growing literature that explores the impact of digitization in a variety of contexts, but its economic consequences, surprisingly, remain poorly understood. This volume aims to set the agenda for research in the economics of digitization, with each chapter identifying a promising area of research. "Economics of Digitization "identifies urgent topics with research already underway that warrant further exploration from economists. In addition to the growing importance of digitization itself, digital technologies have some features that suggest that many well-studied economic models may not apply and, indeed, so many aspects of the digital economy throw normal economics in a loop. "Economics of Digitization" will be one of the first to focus on the economic implications of digitization and to bring together leading scholars in the economics of digitization to explore emerging research.
Author: Edward Herrmann
Publisher: A&C Black
ISBN: 9780826458193
Category : Social Science
Languages : en
Pages : 274
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Book Description
Describes in detail the most recent rapid growth and cross border activities and linkages of an industry of large global media conglomerates.
Author: Yuezhi Zhao
Publisher: University of Illinois Press
ISBN: 9780252066788
Category : Government and the press
Languages : en
Pages : 276
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Book Description
Media, Market, and Democracy in China is an astonishingly close look at the intertwining nature of the Communist Party and the news media in China, how they affect each other, and what the future might hold for each. How do market forces influence the media in China? How does the Party both introduce and try to contain the market's influence? How do commercial imperatives both accommodate and challenge Party control? To answer these and other questions, Yuezhi Zhao interviewed a wide range of scholars, media administrators, and media professionals. During five months in China in 1994 and 1995, she monitored media content, carried out extensive documentary research in Beijing, and held off-the-record meetings with Chinese media insiders. The first study of its kind to trace the Chinese print and broadcast media from the 1920s to 1996, this work will be must reading for students of journalism, mass communications, political science, and China studies, as well as for media and business professionals and policy makers who need to understand what's happening to China and its mass media.
Author: Fouad Sabry
Publisher: One Billion Knowledgeable
ISBN:
Category : Business & Economics
Languages : en
Pages : 231
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Book Description
What is Media Market A market, also known as a media market, broadcast market, media region, designated market area (DMA), television market area, or simply market, is a region in which the population has access to the same (or comparable) television and radio station offerings. Markets may also include other forms of media, such as newspapers and content from the internet. It is possible for them to correspond with or overlap with one or more metropolitan areas; however, rural regions that have a limited number of large population centers can also be recognized as markets. The opposite is also true: extremely big metropolitan areas can occasionally be divided into a number of different pieces. It is possible for market regions to overlap, which means that individuals who live on the periphery of one media market may be able to get information from other markets that are conveniently located nearby. These measurements are compiled in the United States by Nielsen Media Research, and they are utilized extensively in the process of audience measurement. Since the completion of its acquisition of Arbitron in September 2013, Nielsen has been doing audience measurements for both radio and television. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Media market Chapter 2: Nielsen Audio Chapter 3: WDBB Chapter 4: WNPT (TV) Chapter 5: Audience measurement Chapter 6: Market failure Chapter 7: WYMT-TV Chapter 8: WDTV Chapter 9: Media in New York's Capital District Chapter 10: The CW Plus Chapter 11: WVTT-CD Chapter 12: WJMX (AM) Chapter 13: Media in the Tampa Bay area Chapter 14: WNKI Chapter 15: Digital television transition in the United States Chapter 16: KLIR Chapter 17: Nielsen Media Research Chapter 18: Regulated market Chapter 19: Significantly viewed out-of-market television stations in the United States Chapter 20: Media in Jacksonville, Florida Chapter 21: WTOP-FM (II) Answering the public top questions about media market. (III) Real world examples for the usage of media market in many fields. Who this book is for Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Media Market.
Author: Ramon Lobato
Publisher: John Wiley & Sons
ISBN: 0745694853
Category : Social Science
Languages : en
Pages : 224
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Book Description
How are “grey market” imports changing media industries? What is the role of piracy in developing new markets for movies and TV shows? How do jailbroken iPhones drive innovation? The Informal Media Economy provides a vivid, original, and genuinely transnational account of contemporary media, by showing how the interactions between formal and informal media systems are a feature of all nations – rich and poor, large and small. Shifting the focus away from the formal businesses and public enterprises that have long occupied media researchers, this book charts a parallel world of cultural intermediaries driving global media production and circulation. It shows how unlicensed, untaxed, or unregulated networks, which operate across the boundaries of established media markets, have been a driving force of media industry transformation. The book opens up new insights on a range of topical issues in media studies, from the creative disruptions of digitisation to amateur production, piracy and cybercrime.
Author: Alison Harcourt
Publisher: Manchester University Press
ISBN: 9780719066443
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
National broadcasting and press regulation is undergoing a process of convergence in Europe. This book, newly available in paperback, explains how this process has been shaped by the actions of the European Union (EU) institutions.Alison Harcourt observes that whilst communications is one of the EU's most successful policy areas, European decision-making is eroding the national capacity to regulate for the public interest. European-level efforts to protect public interest goals have been constrained by the European Treaties. The author argues that increased European coordination in public interest regulation could be more conducive to growth and competitiveness than the dismantling of existing national laws. This, however, would require changes to the political composition of the European Union.This book assesses the potential EU media regulation provides for market growth and the protection of media pluralism, the citizen and ultimately democracy itself. These opportunities are presented in the coming decade with the developing European Constitution, EU enlargement, and the implementation and revision of European regulation.
Author: Dominik Dreyer
Publisher: diplom.de
ISBN: 3832467513
Category : Business & Economics
Languages : en
Pages : 95
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Book Description
Inhaltsangabe:Abstract: The global media industry has been subject to radical changes in its structure in recent years. International media companies have reached a dominant position in the global media markets through an enormous wave of mergers. Since the year 2000 the three biggest ever media mergers have taken place. AOL merged with Time Warner, Vivendi agreed on a merger with the Seagram Company and Canal+ and Viacom acquired the CBS Corporation. In 2001 the six biggest media conglomerates - AOL Time Warner, Walt Disney, Vivendi Universal, Viacom, Bertelsmann and News Corporation - alone generated revenues of $160 billion in comparison to aggregate revenues of $415 billion obtained by the Top 50 media companies. This development was triggered by radical changes in the US - Federal Communications Commission s (FCC) regulation policy. Though it is the change in the FCC s deregulation policy which made the wave of mergers possible to start off with, the reasons why companies actually merged were more complex. The headwords dominating most corporate growth strategies at that time were convergence , synergy and need for large scale . Looking at the assessments of media mergers and corporate strategies published by the press and investment analysts one notices that they underlie a certain tendency towards unanimous and trend affected formation of opinion. While in 1999 the idea of convergence was embraced and denominated as one of the biggest opportunities for media companies ever, in 2002 the ratings and assessments of companies which tried to obtain first mover advantage in the newly emerging converged market were principally critical. At large, these judgments correlated to a very high degree with the rise and downturn of the new economy. Accordingly, some of the executives, who pressed ahead with the idea of convergence and spurred on mergers in order to achieve synergies, like Mr. Middelhoff (former CEO of Bertelsmann), Mr. Messier (former CEO of Vivendi Universal) and recently Mr. Case (former chairman of AOL Time Warner) had to vacate their positions. Yet some business leaders are beginning to break up the fully integrated media groups that emanated from these mergers. This change in corporate strategies and in the assessment of media mergers brings up the following question: Is it that a fundamental change in the business environment has occurred? And did this change make the economic motives which not long ago underlay the wave of [...]
Author: James Webster
Publisher: Routledge
ISBN: 1136282122
Category : Social Science
Languages : en
Pages : 350
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Book Description
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.
