Author: Carolyn de la Peña
Publisher: Univ of North Carolina Press
ISBN: 9780807879672
Category : Business & Economics
Languages : en
Pages : 296
Book Description
Sugar substitutes have been a part of American life since saccharin was introduced at the 1893 World's Fair. In Empty Pleasures, the first history of artificial sweeteners in the United States, Carolyn de la Pena blends popular culture with business and women's history, examining the invention, production, marketing, regulation, and consumption of sugar substitutes such as saccharin, Sucaryl, NutraSweet, and Splenda. She describes how saccharin, an accidental laboratory by-product, was transformed from a perceived adulterant into a healthy ingredient. As food producers and pharmaceutical companies worked together to create diet products, savvy women's magazine writers and editors promoted artificially sweetened foods as ideal, modern weight-loss aids, and early diet-plan entrepreneurs built menus and fortunes around pleasurable dieting made possible by artificial sweeteners. NutraSweet, Splenda, and their predecessors have enjoyed enormous success by promising that Americans, especially women, can "have their cake and eat it too," but Empty Pleasures argues that these "sweet cheats" have fostered troubling and unsustainable eating habits and that the promises of artificial sweeteners are ultimately too good to be true.
Empty Pleasures
Author: Carolyn de la Peña
Publisher: Univ of North Carolina Press
ISBN: 9780807879672
Category : Business & Economics
Languages : en
Pages : 296
Book Description
Sugar substitutes have been a part of American life since saccharin was introduced at the 1893 World's Fair. In Empty Pleasures, the first history of artificial sweeteners in the United States, Carolyn de la Pena blends popular culture with business and women's history, examining the invention, production, marketing, regulation, and consumption of sugar substitutes such as saccharin, Sucaryl, NutraSweet, and Splenda. She describes how saccharin, an accidental laboratory by-product, was transformed from a perceived adulterant into a healthy ingredient. As food producers and pharmaceutical companies worked together to create diet products, savvy women's magazine writers and editors promoted artificially sweetened foods as ideal, modern weight-loss aids, and early diet-plan entrepreneurs built menus and fortunes around pleasurable dieting made possible by artificial sweeteners. NutraSweet, Splenda, and their predecessors have enjoyed enormous success by promising that Americans, especially women, can "have their cake and eat it too," but Empty Pleasures argues that these "sweet cheats" have fostered troubling and unsustainable eating habits and that the promises of artificial sweeteners are ultimately too good to be true.
Publisher: Univ of North Carolina Press
ISBN: 9780807879672
Category : Business & Economics
Languages : en
Pages : 296
Book Description
Sugar substitutes have been a part of American life since saccharin was introduced at the 1893 World's Fair. In Empty Pleasures, the first history of artificial sweeteners in the United States, Carolyn de la Pena blends popular culture with business and women's history, examining the invention, production, marketing, regulation, and consumption of sugar substitutes such as saccharin, Sucaryl, NutraSweet, and Splenda. She describes how saccharin, an accidental laboratory by-product, was transformed from a perceived adulterant into a healthy ingredient. As food producers and pharmaceutical companies worked together to create diet products, savvy women's magazine writers and editors promoted artificially sweetened foods as ideal, modern weight-loss aids, and early diet-plan entrepreneurs built menus and fortunes around pleasurable dieting made possible by artificial sweeteners. NutraSweet, Splenda, and their predecessors have enjoyed enormous success by promising that Americans, especially women, can "have their cake and eat it too," but Empty Pleasures argues that these "sweet cheats" have fostered troubling and unsustainable eating habits and that the promises of artificial sweeteners are ultimately too good to be true.
Official Gazette of the United States Patent Office
Author: United States. Patent Office
Publisher:
ISBN:
Category : Patents
Languages : en
Pages : 2672
Book Description
Publisher:
ISBN:
Category : Patents
Languages : en
Pages : 2672
Book Description
California. Court of Appeal (1st Appellate District). Records and Briefs
Author: California (State).
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 38
Book Description
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 38
Book Description
Interstate Commerce Commission Reports
Author: United States. Interstate Commerce Commission
Publisher:
ISBN:
Category : Bus lines
Languages : en
Pages : 948
Book Description
Publisher:
ISBN:
Category : Bus lines
Languages : en
Pages : 948
Book Description
Tillie Lewis
Author: Kyle Elizabeth Wood
Publisher: Createspace Independent Publishing Platform
ISBN: 9781537372679
Category : Businesswomen
Languages : en
Pages : 0
Book Description
The life and times of Tillie Lewis, the first female captain of industry in America.
Publisher: Createspace Independent Publishing Platform
ISBN: 9781537372679
Category : Businesswomen
Languages : en
Pages : 0
Book Description
The life and times of Tillie Lewis, the first female captain of industry in America.
Jewish Women Pioneering the Frontier Trail
Author: Jeanne E. Abrams
Publisher: NYU Press
ISBN: 081470719X
Category : History
Languages : en
Pages : 289
Book Description
Western Jewish women's level of involvement at the vanguard of social welfare and progressive reform, commerce, politics, and higher education and the professions is striking given their relatively small numbers."--Jacket.
Publisher: NYU Press
ISBN: 081470719X
Category : History
Languages : en
Pages : 289
Book Description
Western Jewish women's level of involvement at the vanguard of social welfare and progressive reform, commerce, politics, and higher education and the professions is striking given their relatively small numbers."--Jacket.
Family Health
Health and the Environment Miscellaneous
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Health and the Environment
Publisher:
ISBN:
Category : Drugs
Languages : en
Pages : 584
Book Description
Publisher:
ISBN:
Category : Drugs
Languages : en
Pages : 584
Book Description
Customs Bulletin
Author: United States. Department of the Treasury
Publisher:
ISBN:
Category : Customs administration
Languages : en
Pages : 1262
Book Description
Publisher:
ISBN:
Category : Customs administration
Languages : en
Pages : 1262
Book Description
Customs Bulletin
Author:
Publisher:
ISBN:
Category : Customs administration
Languages : en
Pages : 1258
Book Description
Publisher:
ISBN:
Category : Customs administration
Languages : en
Pages : 1258
Book Description