Three Essays on Marketing Strategy Elements and the Brand Life Cycle in the Pharmaceutical Industry PDF Download
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Author: Erin Cavusgil
Publisher:
ISBN:
Category : Gastrointestinal agents
Languages : en
Pages : 260
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Book Description
Author: Erin Cavusgil
Publisher:
ISBN:
Category : Gastrointestinal agents
Languages : en
Pages : 260
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Book Description
Author: Jong-Woon Kim
Publisher:
ISBN:
Category :
Languages : en
Pages : 316
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Book Description
Author: Charles A. Ingene
Publisher: Edward Elgar Publishing
ISBN: 0857938606
Category : Business & Economics
Languages : en
Pages : 599
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Book Description
Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution.
Author: Matthias Schu
Publisher: Springer
ISBN: 3658182156
Category : Business & Economics
Languages : en
Pages : 147
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Book Description
Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers. New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective.
Author: Qizhi Dai
Publisher:
ISBN:
Category :
Languages : en
Pages : 278
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Book Description
Author: Venkatesh Shankar
Publisher: Edward Elgar Publishing
ISBN: 1781005222
Category : Business & Economics
Languages : en
Pages : 529
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Book Description
This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.
Author: Kenneth Roger Weiss
Publisher:
ISBN:
Category :
Languages : en
Pages : 746
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Book Description
Author: DR HALA RAMAN
Publisher: Notion Press
ISBN:
Category : Study Aids
Languages : en
Pages : 567
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Book Description
MBA has been the most sought after course in every country owing to the reason that the course is very diverse and the MBA graduates are able to find placements in various types of corporate and service sector enterprises in the domestic country as well as in all other foreign countries. As regards admission, there are number of agencies conducting MBA Entrance Examinations for B schools in the domestic country as well as in foreign countries. This book will be of immense use for MBA aspirants who seek information about various MBA Entrance Examinations held in India as well as in the foreign countries and they can choose the best MBA Entrance Examination and the best B school. Keeping in view the above mentioned aspects, the book is written and designed the meet the current requirements of in-depth knowledge regarding the MBA education. The book brings an in-depth analysis on many related aspects of MBA education such as aptitude, attitude, leadership, learning, employability, financial sources accreditation and ranking, the role of CEOS in corporate sector, entrepreneurship, family business, biography of leading business establishments, etc. This book can serve a great motivational force for those who want to start a business enterprise and also to those who are at present managing their own business enterprises. This book can be undoubtedly a stepping stone for students of MBA to choose the best B school, hone skills in Management, become entrepreneurs or get higher level placement in the ever changing domestic and global competitive business environment.
Author: AMSHED A. MODI
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120353056
Category : Business & Economics
Languages : en
Pages : 402
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Book Description
Designing and controlling the process of production and redesigning business operations in the production of goods or services is what Operations Management is all about. This book is a concise volume on all those bare essentials of Operations Management. Authored with a practical approach, the book focuses on applications involved in Operations Management which are used to streamline the systems and functions of any organization. The chapters are well-supported with Cases, Solved Examples, and Numerical Problems. The book is also incorporated with Appendices on the Standard and Normal Distribution Table, the Poisson Distribution Table, and Linear Programming to make the calculations on statistics and mathematics easy. Designed as a text for the undergraduate students of Engineering (Mechanical) and postgraduate students of Management, the book is equally useful as a handy reference for Engineers, Operations Managers and Management Professionals.
Author: Gordian Rättich
Publisher: Springer Science & Business Media
ISBN: 3834969001
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
Gordian Rättich provides with his four essays on distinctive levels of International Entrepreneurship an answer on some of the most essential challenges by shedding light on how social groups, economic institutions and nations manage to overcome the challenges of internationalization and gain competitive advantages.
