Three Essays in the Economics of Food Marketing PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Three Essays in the Economics of Food Marketing PDF full book. Access full book title Three Essays in the Economics of Food Marketing by Xun Li. Download full books in PDF and EPUB format.
Author: Xun Li
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
Get Book Here
Book Description
Author: Xun Li
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
Get Book Here
Book Description
Author: Hongli Wei
Publisher:
ISBN:
Category :
Languages : en
Pages :
Get Book Here
Book Description
In this dissertation research, we first study how legislations governing nutrients in food production have influenced consumer behaviors and firm choices. Taking margarine and spreads as the product category of choice, Chapter 1 analyzes how consumers and firms responded to the 2006 implementation of the NLEA trans fats labeling guidelines. Our results show that product offerings with "trans fat free" labels increased shortly after 2006, while consumer purchases of products with "trans fat free" labels also surged promptly after the labeling policy was implemented. However, in general, we find the short-term effects of trans fat labeling to be significantly larger than the long-term effects. In Chapter 2, we extend the previous research in estimating consumers' willingness to pay for trans fat using scanner data on purchases of microwavable popcorn from 2006 to 2014, after mandatory labeling was instituted. Product-level multinomial logit model results suggest that trans fat content on average increases consumer demand, with significant regional preference heterogeneity. Consumers in the Northeast have a higher preference for trans fat popcorn than in the other three regions. In addition, we find evidence to show that this positive preference for trans fat has become stronger since the 2006 mandatory labeling rule, implying that consumers value the taste of trans fat over trans fat health concerns. Chapter 3 explores the WIC infant formula rebate program, which awards a single-source contract to the firm that offers the lowest net bid price. We find different spillover patterns by comparing three types of formula: top WIC infant formula, non-WIC infant formula, and toddler formula. In particular, immediately after the contract change, there is a significant increase in market share for all three types of formula for the winning manufacturer due to greater shelf space, better product placement, and the advantages of carrying WIC labels. Our empirical results suggest that losing manufacturers still enjoy a spillover privilege in the toddler formula market from consumers' brand loyalty. Over time, the spillover effect increases the winner's share and decreases the losers' shares for all infant formula, which may reflect a combined impact of recommendations from physicians and WIC participants. Lastly, we observe that winning manufacturers increase the price of top WIC and all other infant formula and decrease the price of toddler formula over time. The spillover effect allows losing manufacturers to increase prices for all three types of formula at least 2 years after a contract change.
Author: Keenan Marchesi
Publisher:
ISBN:
Category : Beer
Languages : en
Pages : 240
Get Book Here
Book Description
Author: Apichaya Lilavanichakul
Publisher:
ISBN:
Category :
Languages : en
Pages :
Get Book Here
Book Description
Author: Kenneth Roger Weiss
Publisher:
ISBN:
Category :
Languages : en
Pages : 746
Get Book Here
Book Description
Author: Jayson L. Lusk
Publisher: Oxford Handbooks
ISBN: 0199681325
Category : Business & Economics
Languages : en
Pages : 923
Get Book Here
Book Description
First reference on food consumption and policy.
Author: Aya Suzuki
Publisher:
ISBN:
Category :
Languages : en
Pages : 306
Get Book Here
Book Description
Author: Andrea Bentancor
Publisher:
ISBN:
Category :
Languages : en
Pages : 156
Get Book Here
Book Description
Author: Miaoru Liu
Publisher:
ISBN:
Category :
Languages : en
Pages : 172
Get Book Here
Book Description
This dissertation consists of three independent papers on food economics concerning food consumption and nutrition intake, food market structure and promotion programs, and bearing acreage of perennial tree fruit. The first paper explores the link between human food consumption, human nutritional status and livestock health. A Quadratic Almost Ideal Demand System is adopted with fourteen food equations. The results demonstrate that households' calorie and macronutrient intake from animal source foods decrease when their livestock are less healthy. The second paper evaluates the effectiveness of generic advertising with imperfectly competitive downstream markets. The theoretical and the empirical results show that the market power possessed by pear canners could reduce growers' net return from advertising. The third paper models the economic substitution among perennial tree fruit by including lagged prices and yields of multiple fruit species explicitly in the bearing acreage response model. A system of equations is estimated by generalized method of moments and the results demonstrate that the inclusion of substitutes provides a more complete model to predict producers' behavior. The price and substitution elasticities estimated suggest that bearing acreages are price inelastic and there is a significant substitution between crops.
Author: Eidan Apelbaum
Publisher:
ISBN:
Category : Brand name products
Languages : en
Pages : 210
Get Book Here
Book Description
