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Author: Crispin Thurlow
Publisher: Routledge
ISBN: 1351041762
Category : Language Arts & Disciplines
Languages : en
Pages : 349
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Book Description
The Business of Words examines the practices of ‘high-end’ language workers or wordsmiths where we find words being professionally designed, institutionally managed, and, inevitably, objectified for status and profit. Aligned with existing work on language and political economy in critical sociolinguistics and discourse studies, the volume offers a novel, complementary insight into the relatively elite practices of language workers such as advertisers, dialect coaches, publishers, judges, translators, public relations officers, fine artists, journalists, and linguists themselves. In fact, the book considers what academics might learn about language from other wordsmiths, opening a space for ‘dialogue’ between those researching language and those who also stake a claim to linguistic expertise and a way with words. Bringing together an array of leading international scholars from the cognate fields of discourse studies, sociolinguistics, and linguistic anthropology, this book is an essential resource for researchers, advanced undergraduate, and postgraduate students of English language, linguistics and applied linguistics, communication and media studies, and anthropology.
Author: Crispin Thurlow
Publisher: Routledge
ISBN: 1351041762
Category : Language Arts & Disciplines
Languages : en
Pages : 349
Get Book Here
Book Description
The Business of Words examines the practices of ‘high-end’ language workers or wordsmiths where we find words being professionally designed, institutionally managed, and, inevitably, objectified for status and profit. Aligned with existing work on language and political economy in critical sociolinguistics and discourse studies, the volume offers a novel, complementary insight into the relatively elite practices of language workers such as advertisers, dialect coaches, publishers, judges, translators, public relations officers, fine artists, journalists, and linguists themselves. In fact, the book considers what academics might learn about language from other wordsmiths, opening a space for ‘dialogue’ between those researching language and those who also stake a claim to linguistic expertise and a way with words. Bringing together an array of leading international scholars from the cognate fields of discourse studies, sociolinguistics, and linguistic anthropology, this book is an essential resource for researchers, advanced undergraduate, and postgraduate students of English language, linguistics and applied linguistics, communication and media studies, and anthropology.
Author: Amanda Golden
Publisher: University Press of Florida
ISBN: 0813063795
Category : Literary Criticism
Languages : en
Pages : 274
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Book Description
One of America's most influential women writers, Anne Sexton has long been overshadowed by fellow confessional poets Sylvia Plath and Robert Lowell and is seldom featured in literary criticism. This volume reassesses Sexton and her poetry for the first time in two decades and offers directions for future Sexton scholarship. Mapping Sexton’s influence on twenty-first-century cultural contexts, these essays emphasize her continuing vitality. Contributors: Jeanne Marie Beaumont | Jeffery Conway | Jo Gill | Amanda Golden | Christopher Grobe | Anita Helle | Kamran Javadizadeh | Dorothea Lasky | Kathleen Ossip | David Trinidad | Victoria Van Hyning
Author: Amanda Golden
Publisher:
ISBN: 9780813051895
Category : Poets, American
Languages : en
Pages : 293
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Book Description
This book offers fresh perspective on the life and writings of Anne Sexton, one of the most influential American women writers.
Author: H. Dean McKay
Publisher: Simon and Schuster
ISBN: 1440501017
Category : Business & Economics
Languages : en
Pages : 318
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Book Description
"Do you know what Accounting Noise is? How about Illiquid? Bricks and Clicks? Any idea what GAAP, LBO, RFP, or SOW stand for? Let's face it: You can't survive the corporate jungle today unless you speak the language. It's time to learn! With this easy-to-use, easy-to-understand guide, you will: Learn key business vocabulary and how to use it confidently Be able to reference critical terms from all areas of business Locate more than 1,000 clear definitions Set up in dictionary style, Business Words You Should Know features not only definitions, but also offers sample sentences and similar terms for each entry, as well as lists of acronyms and common business concepts. Whether you're looking for a job or are already in the thick of today's challenge business environment, you'll speak the language of the pros in no time!
Author: Alex Frankel
Publisher: Crown Currency
ISBN: 1400051053
Category : Business & Economics
Languages : en
Pages : 255
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Book Description
In Wordcraft, Alex Frankel, a business writer who once briefly worked as a namer, tells the story of how five major brands got their names: BlackBerry, Accenture, Viagra, the Porsche Cayenne, and IBM’s “e-business.” Behind each name is an account of how words and language infuse the products we use every day with meaning, and how great words actually succeed in changing people’s behavior. The book is filled with stories about words that come from every corner of our world: technology, health, sports, food, business, and more.
Author: Ike Lasater
Publisher: PuddleDancer Press
ISBN: 1892005018
Category : Business & Economics
Languages : en
Pages : 165
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Book Description
Practical tools matched with recognizable work scenarios to help anyone address the most common workplace relationship issues.
Author: Ronald M. Shapiro
Publisher: Penguin
ISBN: 0142181226
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Whether you’re asking for a raise, selling but holding your price, ending a relationship, or talking to children about divorce, success is predicated on planned, effective communication. Yet, most people fail to properly prepare their message. A veteran corporate attorney, sports agent, and expert consultant, Ronald M. Shapiro has spent years developing and honing his negotiation techniques. Now, Shapiro shares the bulletproof system of scripting he calls the Three D’s: Draft, Devil’s Advocate, Deliver. Illustrating his methods with fascinating real-life stories and helpful scripts, he walks readers through the process of creating an effective message, preparing for counterarguments, and delivering the results with confidence and grace. Applicable across a broad range of situations, Perfecting Your Pitch empowers us to get the results we want.
Author: Geoffrey James
Publisher: Penguin
ISBN: 1101559039
Category : Business & Economics
Languages : en
Pages : 173
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Book Description
There are approximately 35 million business to business sales reps in the country selling everything from books and computers to furniture and flooring. They know as well as anyone that selling to other businesses is not the same as selling to consumers. Businesses have different budgets, needs, demands, and expectations from those of general consumers. That means an entirely different skill set is required of business to business sales reps. How to Say It: Business to Business Selling is the only book of its kind that caters exclusively to business to business sales professionals. Its short chapters provide tips and strategies tailored especially for the unique business to business selling process. You'll learn how to: Motivate Yourself to Sell Craft an Elevator Pitch Find Hot Sales Leads Make a Cold Call Use Voicemail to Sell Give a Sales Presentation Write a Sales Proposal Give a Product Demo Negotiate the Best Deal Close a Sale Create a Powerful Sales Process Sell to Top Executives Build Sales Partnerships Get a Customer Referral Accelerate Your Sales Cycle With How to Say It: Business to Business Selling you can sell business to business like a seasoned pro.
Author: Aurora Winter
Publisher:
ISBN: 9781951104177
Category :
Languages : en
Pages : 0
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Book Description
NEW LARGE PRINT EDITION. LEARN HOW TO CREATE MULTIPLE STREAMS OF INCOME & IMPACT. TURN YOUR WORDS INTO WEALTH.DISCOVER THE SECRETS OF SUCCESSFUL AUTHORS & ENTREPRENEURS. Grow your income and influence using these 7 proven blueprints. Model the success of icons such as Sir Richard Branson, JK Rowling, Tim Ferriss, Seth Godin, Brandon Sanderson, Jordan Peterson, Wayne Dyer, David Goggins, and Sir Winston Churchill.YOU WILL LEARN:Why storytelling is a key leadership skill7 ways to profit from publishing your bookHow to create multiple streams of incomeThe art of public speakingWhy your book is your best marketing toolHow to communicate your ideas and pitch anythingThe neuroscience behind memorable messagesHow you could create your book by talking (rather than typing)Hi, I'm Aurora Winter and I left my lucrative career as a TV executive decades ago to become a full-time author, trainer, and entrepreneur. Using storytelling for business, I created a life of freedom, creativity, and contribution. I help my clients turn their words into wealth, wisdom, and wonder. Now I would like to help you.My clients win hearts and minds with their communication skills. They have started new chapters, escaped 9 to 5, and made a difference. They have written bestselling books, given TEDx talks, appeared on TV, raised venture capital, and won awards. Why not you?Use the blueprints in this book to create multiple streams of income and impact with your book, brand, and business.
Author: Business Insurance
Publisher: John Wiley & Sons
ISBN: 1119341515
Category : Business & Economics
Languages : en
Pages : 128
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Book Description
Learn from some of the most respected women in insurance and risk management Women to Watch presents the advice, guidance, and lessons learned from the most successful women in risk management and insurance. For the past 10 years, Business Insurance has highlighted key women in the field—women noted for their skills, accomplishments, courage, wisdom, and everyday steel. In this book, these women present their stories in their own words; through essays and anecdotes about key issues, key moments, and crucial lessons, former Women to Watch honorees provide a glimpse into what it takes to make it. They've battled obstacles, hurdles, and institutionalized career impediments—and they've come out on top; their stories provide inspiration, motivation, and concrete, real-world guidance for all women who seek advancement in the insurance and risk management fields. Business Insurance receives several hundred Women to Watch nominations every year; of those, they honor only 25. These women are the cream of the crop, and their unique insights into all-too-common experiences can help us all rise to the top. Shatter the glass ceiling and close the wage gap Shift your perspective on what "work/life balance" means Celebrate and navigate the workplace's changing demographics Learn how successful women get it done The insurance and risk management fields look very different today than they did even 10 years ago; there is much to celebrate, but even more still left to be done. There is no substitute for the wisdom of experience, and the best lessons come from those who have navigated the path successfully. Women to Watch provides unique insight into the women who have conquered the field, and critical perspective for those who will follow.
