Monthly Catalogue, United States Public Documents PDF Download
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Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1284
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Book Description
Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1284
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Book Description
Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1032
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Book Description
Author: W.S. Hunter
Publisher: Рипол Классик
ISBN: 5872908903
Category : History
Languages : en
Pages : 52
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Book Description
Author: Jeffrey L. Cruikshank
Publisher: Harvard Business Press
ISBN: 1422161773
Category : Biography & Autobiography
Languages : en
Pages : 445
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Book Description
We live in an age of persuasion. Leaders and institutions of every kind--public and private, large and small--must compete in the marketplace of images and messages. This has been true since the advent of mass media, from broad circulation magazines and radio through the age of television and the internet. Yet there have been very few true geniuses at the art of mass persuasion in the last century. In public relations, Edward Bernays comes to mind. In advertising, most Hall-of-Famers--J. Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others--point to one individual as the "father" of modern advertising: Albert D. Lasker. And yet Lasker--unlike Bernays, Thomson, Ogilvy, and the others--remains an enigma. Now, Jeffrey Cruikshank and Arthur Schultz, having uncovered a treasure trove of Lasker's papers, have written a fascinating and revealing biography of one of the 20th century's most powerful, intriguing, and instructive figures. It is no exaggeration to say that Lasker created modern advertising. He was the first influential proponent of "reason why" advertising, a consumer-centered approach that skillfully melded form and content and a precursor to the "unique selling proposition" approach that today dominates the industry. More than that, he was a prominent political figure, champion of civil rights, man of extreme wealth and hobnobber with kings and maharajahs, as well as with the likes of Albert Einstein and Eleanor Roosevelt. He was also a deeply troubled man, who suffered mental collapses throughout his adult life, though was able fight through and continue his amazing creative and productive activities into later life. This is the story of a man who shaped an industry, and in many ways, shaped a century.
Author: Centre de Documentation pour le Sport
Publisher:
ISBN: 9780873221047
Category :
Languages : en
Pages : 556
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Book Description
Author:
Publisher:
ISBN:
Category : Microforms
Languages : en
Pages : 698
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Book Description
Author: Schomburg Collection of Negro Literature and History
Publisher: Macmillan Reference USA
ISBN: 9780783820682
Category : Reference
Languages : en
Pages : 416
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Book Description
Author: Research and Education Association
Publisher: Research & Education Assoc.
ISBN: 9780878914784
Category : Law
Languages : en
Pages : 504
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Book Description
This comprehensive guide includes all the facts necessary to make informed decisions about where to apply and what to expect in law school. Official profiles of every accredited U.S. And Canadian law school, as well as many nonaccredited schools, are presented in clear, easy-to-read formats. Special sections offer in-depth advice on how to finance your law school education, how to evaluate your admission chances at different schools, and what types of law school programs are available. A pre-law advisor answers the most frequently-asked questions. In a separate essay, a law school student gives a personal account of the admission process and experiences in the first year of law school.
Author:
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110850486
Category : Business & Economics
Languages : en
Pages : 2012
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Book Description
No detailed description available for "American Universities and Colleges".
Author: James J. Murray
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3112421884
Category : Education
Languages : en
Pages : 994
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Book Description
No detailed description available for "American Universities and Colleges".
