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Author: Moritz Föllmer
Publisher:
ISBN: 0198814607
Category : History
Languages : en
Pages : 331
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Book Description
A ground-breaking study that gets us closer to solving the mystery of why so many Germans embraced the Nazi regime so enthusiastically and identified so closely with it.
Author: Moritz Föllmer
Publisher:
ISBN: 0198814607
Category : History
Languages : en
Pages : 331
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Book Description
A ground-breaking study that gets us closer to solving the mystery of why so many Germans embraced the Nazi regime so enthusiastically and identified so closely with it.
Author: Nicholas O'Shaughnessy
Publisher: Routledge
ISBN: 1351669907
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
In this fascinating volume, Nicholas O’Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how propaganda and political marketing existed not merely as an instrument of government in Nazi Germany, but as the very medium of government itself. Marketing the Third Reich explores the insidious connection between a mass culture and a political movement, and how the cultures of consumption and politics influence and infect each other – consumerised politics and politicised consumption. Ultimately its concern is with the ‘engineering of consent’ – the troubling matter of how public opinion can be manufactured, and governments elected, via sophisticated methodologies of persuasion developed in the consumer economy. Nazism functioned as a brand, packaging almost everything with persuasive purpose. Revealing obvious parallels between Adolf Hitler’s use of the living theatre of politics, and our present public–political dramaturgy, between Nazi lies and our post-truth, the book raises the chilling question: was Hitler ahead of his time? This radical, original, in-depth study will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.
Author: Nicholas J. O'Shaughnessy
Publisher: Hurst & Company
ISBN: 1849043523
Category : History
Languages : en
Pages : 360
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Book Description
Hitler was one of the few politicians who understood that persuasion was everything, deployed to anchor an entire regime in the confections of imagery, rhetoric and dramaturgy. The Nazis pursued propaganda not just as a tool, an instrument of government, but also as the totality, the raison d'être, the medium through which power itself was exercised. Moreover, Nicholas O'Shaughnessy argues, Hitler, not Goebbels, was the prime mover in the propaganda regime of the Third Reich - its editor and first author. Under the Reich everything was a propaganda medium, a building-block of public consciousness, from typography to communiqués, to architecture, to weapons design. There were groups to initiate rumours and groups to spread graffiti. Everything could be interrogated for its propaganda potential, every surface inscribed with polemical meaning, whether an enemy city's name, an historical epic or the poster on a neighbourhood wall. But Hitler was in no sense an innovator - his ideas were always second-hand. Rather his expertise was as a packager, fashioning from the accumulated mass of icons and ideas, the historic debris, the labyrinths and byways of the German mind, a modern and brilliant political show articulated through deftly managed symbols and rituals. The Reich would have been unthinkable without propaganda - it would not have been the Reich.
Author: Jeffrey Herf
Publisher: Yale University Press
ISBN: 0300155832
Category : History
Languages : en
Pages : 352
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Book Description
This groundbreaking history connects Nazi Germany’s Arabic-language propaganda during World War II to anti-Semitism in the Middle East in the decades since. Jeffrey Herf, a leading scholar in the field, offers the most extensive examination to date of Nazi propaganda activities targeting Arabs and Muslims in the Middle East during World War II and the Holocaust. He draws extensively on previously unused and little-known archival resources, including the shocking transcriptions of the “Axis Broadcasts in Arabic” radio programs, which convey a strongly anti-Semitic message. Herf explores the intellectual, political, and cultural context in which German and European radical anti-Semitism was found to resonate with similar views rooted in a selective appropriation of the traditions of Islam. Pro-Nazi Arab exiles in wartime Berlin, including Haj el-Husseini and Rashid el-Kilani, collaborated with the Nazis in constructing their Middle East propaganda campaign. By integrating the political and military history of the war in the Middle East with the intellectual and cultural dimensions of the propagandistic diffusion of Nazi ideology, Herf offers the most thorough examination to date of this important chapter in the history of World War II. Importantly, he also shows how the anti-Semitism promoted by the Nazi propaganda effort contributed to the anti-Semitism exhibited by adherents of radical forms of Islam in the Middle East today.
Author: Hilmar Hoffmann
Publisher: Berghahn Books
ISBN: 9781571811226
Category : History
Languages : en
Pages : 276
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Book Description
Seeing German film during the Third Reich as a powerful and sinister tool for both indoctrination and escapist pacification, analyses the pictorial and spoken language to identify the psychological techniques used in the various genres, including news reels, documentaries, features, and cultural films. Two chapters focus on the role of flags, and another explains the rise of Hitler. Not illustrated. No subject index. First published as Und die Fahne fuhrt uns in die Ewigkeit in 1988 by Fischer Taschenbuch Verlag in Frankfurt am Main. Annotation copyright by Book News, Inc., Portland, OR
Author: Christopher Webster
Publisher: Open Book Publishers
ISBN: 1783749172
Category : Social Science
Languages : en
Pages : 290
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Book Description
This lucid and comprehensive collection of essays by an international group of scholars constitutes a photo-historical survey of select photographers who embraced National Socialism during the Third Reich. These photographers developed and implemented physiognomic and ethnographic photography, and, through a Selbstgleichschaltung (a self-co-ordination with the regime), continued to practice as photographers throughout the twelve years of the Third Reich. The volume explores, through photographic reproductions and accompanying analysis, diverse aspects of photography during the Third Reich, ranging from the influence of Modernism, the qualitative effect of propaganda photography, and the utilisation of technology such as colour film, to the photograph as ideological metaphor. With an emphasis on the idealised representation of the German body and the role of physiognomy within this representation, the book examines how select photographers created and developed a visual myth of the ‘master race’ and its antitheses under the auspices of the Nationalist Socialist state. Photography in the Third Reich approaches its historical source photographs as material culture, examining their production, construction and proliferation. This detailed and informative text will be a valuable resource not only to historians studying the Third Reich, but to scholars and students of film, history of art, politics, media studies, cultural studies and holocaust studies.
Author: Susan Bachrach
Publisher: National Geographic Books
ISBN: 0896047148
Category : History
Languages : en
Pages : 0
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Book Description
A history of Nazi propaganda based on never-before-published posters, rare photographs, and historical artifacts from the USHMM’s groundbreaking exhibition. “Propaganda,” Adolf Hitler wrote in 1924, “is a truly terrible weapon in the hands of an expert.” State of Deception: The Power of Nazi Propaganda documents how, in the 1920s and 1930s, the Nazi Party used posters, newspapers, rallies, and the new technologies of radio and film to sway millions with its vision for a new Germany—reinforced by fear-mongering images of state “enemies.” These images promoted indifference toward the suffering of neighbors, disguised the regime’s genocidal actions, and insidiously incited ordinary people to carry out or tolerate mass violence.The United States Holocaust Memorial Museum is addressing this topic today because, in an age of instant electronic communication, disseminators of messages and images of intolerance and hate have new tools, while at the same time consumers seem less able to cope with the vast amounts of unmediated information bombarding them daily. It is hoped that a deeper understanding of the complexities of the past may help us respond more effectively to today’s propaganda campaigns and biased messages.
Author: Jeffrey Herf
Publisher: Harvard University Press
ISBN: 9780674038592
Category : History
Languages : en
Pages : 428
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Book Description
The sheer magnitude of the Holocaust has commanded our attention for the past sixty years. The extent of atrocities, however, has overshadowed the calculus Nazis used to justify their deeds. According to German wartime media, it was German citizens who were targeted for extinction by a vast international conspiracy. Leading the assault was an insidious, belligerent Jewish clique, so crafty and powerful that it managed to manipulate the actions of Roosevelt, Churchill, and Stalin. Hitler portrayed the Holocaust as a defensive act, a necessary move to destroy the Jews before they destroyed Germany. Joseph Goebbels, Minister of Propaganda, and Otto Dietrich’s Press Office translated this fanatical vision into a coherent cautionary narrative, which the Nazi propaganda machine disseminated into the recesses of everyday life. Calling on impressive archival research, Jeffrey Herf recreates the wall posters that Germans saw while waiting for the streetcar, the radio speeches they heard at home or on the street, the headlines that blared from newsstands. The Jewish Enemy is the first extensive study of how anti-Semitism pervaded and shaped Nazi propaganda during World War II and the Holocaust, and how it pulled together the diverse elements of a delusionary Nazi worldview. Here we find an original and haunting exposition of the ways in which Hitler legitimized war and genocide to his own people, as necessary to destroy an allegedly omnipotent Jewish foe. In an era when both anti-Semitism and conspiracy theories continue to influence world politics, Herf offers a timely reminder of their dangers along with a fresh interpretation of the paranoia underlying the ideology of the Third Reich.
Author: David Welch
Publisher: Routledge
ISBN: 1134477503
Category : History
Languages : en
Pages : 259
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Book Description
Published in the year 1994, The Third Reich is a valuable contribution to the field of History.
Author: Julius Streicher
Publisher:
ISBN: 9781974027026
Category :
Languages : en
Pages : 64
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Book Description
The Poisonous Mushroom is translated from the Third Reich original Der Giftpilz. That rare picture book, published by the St�rmer Verlag of Julius Streicher, is much sought after by collectors. Softcover. 64pp.
