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Author: Dixie Shipp Evatt
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
This groundbreaking IABC Research Foundation report finally addresses the communication and public relations functions of the majority of the world's businesses. Ninety percent of businesses in the U.S. alone are considered to be small, having fewer than 20 employees, yet no studies until now have focused exclusively on the PR practices of small businesses. This information is vital to an understanding of the ways in which entrepreneurs and small business owners think about communication. Do they follow PR rules by the book, or do they adapt and improvise as they go? Does one need to be a trained PR "expert" to communicate successfully?
Author: Dixie Shipp Evatt
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
This groundbreaking IABC Research Foundation report finally addresses the communication and public relations functions of the majority of the world's businesses. Ninety percent of businesses in the U.S. alone are considered to be small, having fewer than 20 employees, yet no studies until now have focused exclusively on the PR practices of small businesses. This information is vital to an understanding of the ways in which entrepreneurs and small business owners think about communication. Do they follow PR rules by the book, or do they adapt and improvise as they go? Does one need to be a trained PR "expert" to communicate successfully?
Author: Gayle Gregory
Publisher: Solution Tree Press
ISBN: 1935543083
Category : Education
Languages : en
Pages : 196
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Book Description
You no longer have to be a neuroscientist to understand how your students absorb knowledge. This easy-to-comprehend guide pares down the vast field of neuroscience and covers the brain basics that affect your classroom the most—attention, memory, emotions, and stress. With a variety of simple brain-compatible strategies, you’ll see a measurable difference in your differentiated classrooms.
Author: Jeffrey Hayzlett
Publisher: Entrepreneur Press
ISBN: 161308319X
Category : Business & Economics
Languages : en
Pages : 194
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Book Description
The most dangerous move in business is the failure to make a move. Global business celebrity and prime-time Bloomberg Television host, Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dream. Drawing upon his own business back stories including his time as CMO of Kodak and sharing examples from the many leaders featured on “The C-Suite with Jeff Hayzlett,” Hayzlett imparts ten core lessons that dare readers to own who they are as a leader and/or company, define where they want to go, and fearlessly do what it takes to get there—caring less about conventional wisdom, re-framing limitations, and steamrolling obstacles as they go.
Author: Bernd Schmitt
Publisher: Harvard Business Review Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
"These are big ideas, but Schmitt carefully breaks down his approach to create simple tools that can be adapted and applied within any company. This book provides step-by-step instructions for sourcing innovative ideas, evaluating them, turning them into strategy, and executing them. What's more, you'll find the guidance you need to lead and establish organizational structures that will sustain long-term "big thinking" within your company."--BOOK JACKET.
Author: Owain Service
Publisher: Michael O'Mara Books
ISBN: 1782436340
Category : Self-Help
Languages : en
Pages : 234
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Book Description
Think Small is a simple and accessible plan for success, based on seven scientifically tested steps that really work.
Author: Daniel G. Parolek
Publisher: Island Press
ISBN: 1642830542
Category : Architecture
Languages : en
Pages : 330
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Book Description
Today, there is a tremendous mismatch between the available housing stock in the US and the housing options that people want and need. The post-WWII, auto-centric, single-family-development model no longer meets the needs of residents. Urban areas in the US are experiencing dramatically shifting household and cultural demographics and a growing demand for walkable urban living. Missing Middle Housing, a term coined by Daniel Parolek, describes the walkable, desirable, yet attainable housing that many people across the country are struggling to find. Missing Middle Housing types—such as duplexes, fourplexes, and bungalow courts—can provide options along a spectrum of affordability. In Missing Middle Housing, Parolek, an architect and urban designer, illustrates the power of these housing types to meet today’s diverse housing needs. With the benefit of beautiful full-color graphics, Parolek goes into depth about the benefits and qualities of Missing Middle Housing. The book demonstrates why more developers should be building Missing Middle Housing and defines the barriers cities need to remove to enable it to be built. Case studies of built projects show what is possible, from the Prairie Queen Neighborhood in Omaha, Nebraska to the Sonoma Wildfire Cottages, in California. A chapter from urban scholar Arthur C. Nelson uses data analysis to highlight the urgency to deliver Missing Middle Housing. Parolek proves that density is too blunt of an instrument to effectively regulate for twenty-first-century housing needs. Complete industries and systems will have to be rethought to help deliver the broad range of Missing Middle Housing needed to meet the demand, as this book shows. Whether you are a planner, architect, builder, or city leader, Missing Middle Housing will help you think differently about how to address housing needs for today’s communities.
Author: Andrea Hiott
Publisher: Ballantine Books
ISBN: 0345521447
Category : History
Languages : en
Pages : 514
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Book Description
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.
Author: Jessica Cohen
Publisher: Rowman & Littlefield
ISBN: 0815704194
Category : Political Science
Languages : en
Pages : 257
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Book Description
What Works in Development? brings together leading experts to address one of the most basic yet vexing issues in development: what do we really know about what works— and what doesn't—in fighting global poverty? The contributors, including many of the world's most respected economic development analysts, focus on the ongoing debate over which paths to development truly maximize results. Should we emphasize a big-picture approach—focusing on the role of institutions, macroeconomic policies, growth strategies, and other country-level factors? Or is a more grassroots approach the way to go, with the focus on particular microeconomic interventions such as conditional cash transfers, bed nets, and other microlevel improvements in service delivery on the ground? The book attempts to find a consensus on which approach is likely to be more effective. Contributors include Nana Ashraf (Harvard Business School), Abhijit Banerjee (MIT), Nancy Birdsall (Center for Global Development), Anne Case (Princeton University), Jessica Cohen (Brookings),William Easterly (NYU and Brookings),Alaka Halla (Innovations for Poverty Action), Ricardo Hausman (Harvard University), Simon Johnson (MIT), Peter Klenow (Stanford University), Michael Kremer (Harvard), Ross Levine (Brown University), Sendhil Mullainathan (Harvard), Ben Olken (MIT), Lant Pritchett (Harvard), Martin Ravallion (World Bank), Dani Rodrik (Harvard), Paul Romer (Stanford University), and DavidWeil (Brown).
Author: Richard Newton
Publisher: John Wiley & Sons
ISBN: 0857085859
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
Sunday Times #1 bestseller and long-awaited follow-up to the #1 bestselling Stop Talking, Start Doing You can think big or you can think small, it all starts in the mind. What have you got to lose? If you aim for the stars you might just get there. Sometimes it pays off to think BIG and Richard Newton is here to get us thinking on a bigger scale than we ever imagined. With the right thinking tools and the right approach you can release your inspiration and creativity, reset your ambition and direct your attention to the things that truly matter to you. And that can change your life. Short and punchy with quick tips and inspiring graphics, The Little Book of Thinking Big will have your imagination, creativity and determination firing on all cylinders. You'll come away with a set of BIG goals to fuel and drive your BIG life. Here’s where it starts. This is a reset button. Push it. Think bigger.
Author: Jim Carroll
Publisher:
ISBN: 9780973655476
Category : Business & Economics
Languages : en
Pages : 120
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Book Description
Think Big, Start Small, Scale Fast is based on the key business transformation guidance that futurist Jim Carroll has been providing to his global client base for over 25 years. He has shared his insight with over 2 million people in more than 1,500 keynote presentations worldwide. The book provides a glimpse into the uniqueness of the work that Jim has done in preparing for these events, and is based on insight from a long career as an advisor to countless global organizations. Jim came to realize this unique experience -- a life on the stage -- provided him with some very unique observations into how people try to deal with a world of massive change and challenge. Over time, he began to capture these observations, usually inspirational, sometimes controversial. Notes Jim: "In late July 2016, through a variety of colliding circumstances, the opportunity to focus my thinking into a message of hope and inspiration took on a life of its own. Since that moment in time, I have started each workday, without fail, very early in the morning, with my coffee, my laptop, and a moment of quiet reflection. They are a critical part of a very important journey, that of painting a picture of hope and optimism for what the day might bring. I have not missed one day, since starting this in early August 2016. I mark my personal progress and success one day at a time by my ability to inspire myself and others each and every day through this small personal thought." The book is a story of inspiration and transformation. It provides motivational guidance to those who seek how to navigate our increasingly complex and ever faster world. It provides insight into what people and organizations must do to deal with a world of massive disruption and transformation in everything they know: disruptive business models; competitive markets, product and service lines; changing consumer behaviour; the impact of accelerating technology, and more.
