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Author: Rosabeth Moss Kanter
Publisher: Hachette UK
ISBN: 1529308186
Category : Business & Economics
Languages : en
Pages : 394
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Book Description
Over a decade ago, renowned innovation expert Rosabeth Moss Kanter co-founded and then directed Harvard's Advanced Leadership Initiative. Her breakthrough work with hundreds of successful professionals and executives, as well as aspiring young entrepreneurs, identifies the leadership paradigm of the future: the ability to "think outside the building" to overcome establishment paralysis and produce significant innovation for a better world. Kanter provides extraordinary accounts of the successes and near-stumbles of purpose-driven men and women from diverse backgrounds united in their conviction that positive change is possible. A former Trader Joe's executive, for example, navigated across business, government, and community sectors to deal with poor nutrition in inner cities while reducing food waste. A concerned European banker used the power of persuasion, not position, to find novel financing for improving the health of the oceans. A Washington couple enticed global partners to join an Uber-like platform to match skilled refugees with talent-hungry companies. A visionary journalist-turned-entrepreneur closed social divides by giving fifty million social media users access to free local education and culture. When traditional approaches are inadequate or resisted, advanced leadership skills are essential. In this book, Kanter shows how people everywhere can unleash their creativity and entrepreneurial adroitness to mobilize partners across challenging cultural, social, and political situations and innovate for a brighter future.
Author: Rosabeth Moss Kanter
Publisher: Hachette UK
ISBN: 1529308186
Category : Business & Economics
Languages : en
Pages : 394
Get Book Here
Book Description
Over a decade ago, renowned innovation expert Rosabeth Moss Kanter co-founded and then directed Harvard's Advanced Leadership Initiative. Her breakthrough work with hundreds of successful professionals and executives, as well as aspiring young entrepreneurs, identifies the leadership paradigm of the future: the ability to "think outside the building" to overcome establishment paralysis and produce significant innovation for a better world. Kanter provides extraordinary accounts of the successes and near-stumbles of purpose-driven men and women from diverse backgrounds united in their conviction that positive change is possible. A former Trader Joe's executive, for example, navigated across business, government, and community sectors to deal with poor nutrition in inner cities while reducing food waste. A concerned European banker used the power of persuasion, not position, to find novel financing for improving the health of the oceans. A Washington couple enticed global partners to join an Uber-like platform to match skilled refugees with talent-hungry companies. A visionary journalist-turned-entrepreneur closed social divides by giving fifty million social media users access to free local education and culture. When traditional approaches are inadequate or resisted, advanced leadership skills are essential. In this book, Kanter shows how people everywhere can unleash their creativity and entrepreneurial adroitness to mobilize partners across challenging cultural, social, and political situations and innovate for a brighter future.
Author: Vaibhav Mishra
Publisher: Vaibhav Mishra
ISBN: 9354930824
Category : Art
Languages : en
Pages : 41
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Book Description
Think outside basic is a educational book about Digital Marketing and how to actually have the best results from digital marketing and social media marketing. By the Author and Digital Marketing Expert Vaibhav Mishra.
Author: Jeanniey Mullen
Publisher: John Wiley & Sons
ISBN: 1118059352
Category : Computers
Languages : en
Pages : 312
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Book Description
If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.
Author: Adam Needles
Publisher: New Year Publishing
ISBN: 1935547364
Category : Business & Economics
Languages : en
Pages : 217
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Book Description
Author: Katherine Hibbs Pherson
Publisher: CQ Press
ISBN: 1544374291
Category : Political Science
Languages : en
Pages : 465
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Book Description
With Critical Thinking for Strategic Intelligence, Katherine Hibbs Pherson and Randolph H. Pherson have updated their highly regarded, easy-to-use handbook for developing core critical thinking skills and analytic techniques. This indispensable text is framed around 20 key questions that all analysts must ask themselves as they prepare to conduct research, generate hypotheses, evaluate sources of information, draft papers, and ultimately present analysis, including: How do I get started? Where is the information I need? What is my argument? How do I convey my message effectively? The Third Edition includes suggested best practices for dealing with digital disinformation, politicization, and AI. Drawing upon their years of teaching and analytic experience, Pherson and Pherson provide a useful introduction to skills that are essential within the intelligence community.
Author: Joe Scarlett
Publisher: Page Publishing Inc
ISBN:
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
This book is comprised of 150 articles written between 2008 and 2022. Most were published in the Nashville Business Journal, with several appearing in other newspapers. You will find more than two dozen articles related to my favorite topic: management and leadership skills. As you will see, I also touch on the importance of ethical behavior in and out of the business world. These articles are separated into twelve topic-driven chapters, with the addition of one chapter containing miscellaneous op-eds. It is my sincere hope that reading these articles will help you improve your leadership skills at least in some small way.
Author: Kim Ann King
Publisher: Pearson Education
ISBN: 0134084632
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real. In The Complete Guide to B2B Marketing , King helps you succeed by focusing on the three pillars of cutting-edge B2B marketing: automation, personalization, and experimentation. Drawing on her pioneering experience at companies like Akamai and Open Market, King shows how to: Systematically assess your context and customer, via personas, profiles, and other powerful techniques Choose among today's panoply of marketing options, tools, and techniques Build a more agile B2B marketing organization, and link its goals more tightly to strategy More accurately estimate marketing spend and ROI Systematically optimize demand generation and many other key functions Leverage higher-value approaches to web/mobile, SEO, and customer community-building Gain more value from corporate standards and your creative services vendors Discover what worked and what didn't, and use this knowledge to improve more quickly You'll find comprehensive, actionable resources, including best-practices checklists for every tactic, vendor checklists for evaluating new marketing technologies, a complete corporate marketing plan outline, and a start-to-finish marketing communications case study. If you're a B2B marketer, you'll find The Complete Guide to B2B Marketing invaluable - whatever your company's size, product, service, or industry.
Author: Jackie Apodaca
Publisher: Taylor & Francis
ISBN: 1351839136
Category : Performing Arts
Languages : en
Pages : 329
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Book Description
For nearly a decade, Jackie Apodaca and Michael Kostroff shared duties as advice columnists for the actors’ trade paper, Backstage. Their highly popular weekly feature, "The Working Actor," fielded questions from actors all over the country. A cross between "Dear Abby" and The Hollywood Reporter, their column was a fact-based, humorous, compassionate take on the questions actors most wanted answered. Using some of their most interesting, entertaining, and informative columns as launch points, Answers from "The Working Actor" guides readers through the ins and outs (and ups and downs) of the acting industry. Apodaca and Kostroff share an approach that is decidedly "on the ground." They’ve both labored in the trenches just like their readers—dealing with auditions, classes, photos, résumés, rehearsals, contract negotiations, representatives, jobs, challenging colleagues, and the search for that elusive life/career balance. There are few absolutes in the acting profession and virtually no proven and reliable steps. Unlike books that claim to offer "Quick Steps to a Successful Acting Career," Answers from "The Working Actor" deals honestly with the realities, providing facts, options, strategies, stories, points of view, and the wisdom of experience, while ultimately challenging readers to make their own decisions. This book will give new actors a head start on their journeys and remind experienced professionals that, in the acting business, there is never only one answer to any question.
Author:
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 1584
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Book Description
Author: Barry Parham
Publisher: PM Productions
ISBN: 145378618X
Category : Humor
Languages : en
Pages : 198
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Book Description
Following the success of his first book, the 2009 sleeper, "Why I Hate Straws," online humor columnist Barry Parham delivers again. Satire at its best! Includes the award-winning stories "Actuarial Family Theater" and "Perfect!" on Fads & Fashion... In the interest of full disclosure, I admit there's an extant 1970's photo of me and a date, posing for the obligatory parental pre-prom photo. My date was gorgeous, and sane. I, on the other hand, showed up with the hair of a medieval barber. I looked like an electrocuted yak. on St. Valentine's Day... Somehow, February got this reputation as a month of romance, maybe because it's cold. Plus, football's gone and we're stuck with the wildly popular sport of bowling, where you almost never get to see any serious violence. St. Valentine's Day contains vestiges of both early Christian and ancient Roman traditions, alongside other time-honored traditions, like hot-dish picnics and mass public executions. Holiday Factoid: "vestiges" is the classical Greek plural of "vest." on Typos... A local TV station was updating the community on snowstorm-based church closings. According to the typists at the station, there was a church somewhere called St. Martyer. Imagine - an entire religious sect dedicated to turning people into Ernest Borgnine.
