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Author: Philip Kotler
Publisher: McGraw-Hill Education (Asia)
ISBN: 9789814595162
Category : Brand name products
Languages : en
Pages : 264
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Book Description
Overview In the eye-opening bestseller Think ASEAN!, marketing gurus Philip Kotler, Hermawan Kartajaya and Hooi Den Huan presented tactics for businesses to engage empowered and well-informed customers in ASEAN. This second edition brings marketers up to date with new strategies for the changing lifestyle, needs and wants of ASEAN consumers. Focusing on marketing strategies, Think New ASEAN! is filled with fascinating stories from leading companies including Apple, Kinokuniya, Samsung, P&G, and Honda. What did they do to generate enormous support from loyal customers? How do champions sustain their position in the long term amidst an invasion from local and global competitors? How do businesses expand to include countries across the region? Whether in manufacturing, retail, or service, businesses will gain from the lessons learned in the hits and misses of these companies, and the proven prescriptions for capturing the large and lucrative ASEAN markets. The practical principles contained in the book provide readers with the necessary knowledge to employ segment-specific marketing practices not just within but also between ASEAN countries. Think New ASEAN! offers provocative insights on the current transformations and developments in the region. Among the features of this edition are updates in the areas of digitization, globalization, the future market of ASEAN with a greater emphasis on youth, women and netizens, and smart marketing strategies adopted by some companies which seven years ago were unheard of. This is an insightful guide that no serious marketer should be without.
Author: Philip Kotler
Publisher: McGraw-Hill Education (Asia)
ISBN: 9789814595162
Category : Brand name products
Languages : en
Pages : 264
Get Book Here
Book Description
Overview In the eye-opening bestseller Think ASEAN!, marketing gurus Philip Kotler, Hermawan Kartajaya and Hooi Den Huan presented tactics for businesses to engage empowered and well-informed customers in ASEAN. This second edition brings marketers up to date with new strategies for the changing lifestyle, needs and wants of ASEAN consumers. Focusing on marketing strategies, Think New ASEAN! is filled with fascinating stories from leading companies including Apple, Kinokuniya, Samsung, P&G, and Honda. What did they do to generate enormous support from loyal customers? How do champions sustain their position in the long term amidst an invasion from local and global competitors? How do businesses expand to include countries across the region? Whether in manufacturing, retail, or service, businesses will gain from the lessons learned in the hits and misses of these companies, and the proven prescriptions for capturing the large and lucrative ASEAN markets. The practical principles contained in the book provide readers with the necessary knowledge to employ segment-specific marketing practices not just within but also between ASEAN countries. Think New ASEAN! offers provocative insights on the current transformations and developments in the region. Among the features of this edition are updates in the areas of digitization, globalization, the future market of ASEAN with a greater emphasis on youth, women and netizens, and smart marketing strategies adopted by some companies which seven years ago were unheard of. This is an insightful guide that no serious marketer should be without.
Author: Philip Kotler
Publisher:
ISBN:
Category : ASEAN countries
Languages : en
Pages : 216
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Book Description
New Page 1 Overview Think ASEAN! explores how companies should think of ASEAN as one borderless market that requires different marketing strategies to capture. It offers fresh perspectives to marketers all over the region on the upcoming trends of regionalization that can cause significant changes in future marketing activities. It argues that ASEAN marketers should not only be concerned about their local or global but also their regional marketing activities. The book contains three parts. Part I describes the landscape of ASEAN and explains clearly why ASEAN marketing is needed. Parts II and III discuss companies that have been very successful in implementing ASEAN Marketing. Part II looks at short cases of companies to explore their core marketing strategies; these companies include Bengawan Solo (Singapore), Dji Sam Soe (Indonesia), Goldilocks (the Philippines), Royal Selangor (Malaysia), Black Canyon (Thailand) and Number One Tonic Drink (Vietnam). Part III contains more comprehensive cases of selected companies including AirAsia and Yamaha. Features of This Book § Think ASEAN! is the first publication of the Philip Kotler Center for ASEAN Marketing. § Special foreword written by Ong Keng Yong, the Secretary-General of ASEAN § There are several marketing models developed by the authors e.g., the 4C Diamond sub-model and the Sustainable Model. § The 20 companies featured as case studies are excellent working models of companies that have used the positioning-differentiation-brand triangle successfully to market their brands.
Author: Kishore Mahbubani
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9812619682
Category : Business & Economics
Languages : en
Pages : 286
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Book Description
Contrary to the prevailing view in the West that the 500-year dominance of Western civilization points to it being the only universal civilization. Can Asians Think? argues that other civilizations may yet make equal contributions to the development and growth of mankind. Hailed as “an Asian Toynbee” and “the Max Weber of the new Confucian ethic”, Mahbubani continues to illuminate his central arguments with new essays in this fourth edition.
Author: Alice D. Ba
Publisher: Stanford University Press
ISBN: 080477630X
Category : Political Science
Languages : en
Pages : 344
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Book Description
This book seeks to explain two core paradoxes associated with the Association of Southeast Asian Nations (ASEAN): How have diverse states hung together and stabilized relations in the face of competing interests, divergent preferences, and arguably weak cooperation? How has a group of lesser, self-identified Southeast Asian powers gone beyond its original regional purview to shape the form and content of Asian Pacific and East Asian regionalisms? According to Alice Ba, the answers lie in ASEAN's founding arguments: arguments that were premised on an assumed regional disunity. She demonstrates how these arguments draw critical causal connections that make Southeast Asian regionalism a necessary response to problems, give rise to its defining informality and consensus-seeking process, and also constrain ASEAN's regionalism. Tracing debates about ASEAN's intra- and extra-regional relations over four decades, she argues for a process-driven view of cooperation, sheds light on intervening processes of argument and debate, and highlights interacting material, ideational, and social forces in the construction of regions and regionalisms.
Author: Marty Natalegawa
Publisher: ISEAS-Yusof Ishak Institute
ISBN: 9814786748
Category : Political Science
Languages : en
Pages : 258
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Book Description
Written by the highly regarded diplomat Marty Natalegawa, former ambassador and foreign minister of Indonesia, this book offers a unique insider-perspective on the present and future relevance of ASEAN. It is about ASEAN’s quest for security and prosperity in a region marked by complex dynamics of power. Namely, the interplay of relations and interests among countries — large and small — which provide the settings within which ASEAN must deliver on its much-cited leadership and centrality in the region. The book seeks to answer the following questions: How can ASEAN build upon its past contributions to the peace, security and prosperity of Southeast Asia, to the wider East Asia, the Asia-Pacific and the Indo-Pacific regions? More fundamentally and a sine qua non, how can ASEAN continue to ensure that peace, security and prosperity prevail in Southeast Asia? And, equally central, how can ASEAN become more relevant to the peoples of ASEAN, such that its contributions can be genuinely felt in making better the lives of its citizens?
Author: M. Mayilvaganan
Publisher: Routledge
ISBN: 1000460967
Category : Social Science
Languages : en
Pages : 298
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Book Description
This book analyses the nearly 30 years of India–ASEAN relations from a contemporary perspective, identifies the reasons for India’s vibrant and significant relation with ASEAN and examines the cultural, economic, political and strategic linkages between India and ASEAN. The book projects the future of India–ASEAN relations in the face of the changing Indo-Pacific geopolitics and explores potential policies which could enhance the connection between India and Southeast Asian countries. Arguing that ASEAN is of primary importance to India, the book suggests that any successful outing in the Indo-Pacific would need a strong partnership with India. The book demonstrates how external powers influence ASEAN, with many of them supporting the centrality of ASEAN and its regional architecture in the broader Indo-Pacific. Chapters by experts in their fields present thematically specific analyses of political, defence, maritime and cultural aspects as well as the position of Northeast India in the India–ASEAN relations and assess the success and challenges of India’s ties with ASEAN in the context of the Look East and the Act East Policies. A reassessment of ASEAN–India relations past and present, this book will be of interest to academics and policy makers working in the field of International Relations, Asian Politics and South Asian Politics, in particular India’s Foreign Policy and Southeast Asian Politics.
Author: Yang Yue
Publisher: World Scientific
ISBN: 9811205787
Category : Political Science
Languages : en
Pages : 276
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Book Description
ASEAN countries play a crucial role in the Belt and Road Initiative (BRI) that was initiated in 2013. A number of priority BRI projects have since been implemented. The implementation of BRI brings new opportunities and challenges to countries in the region, and also to regional integration.In this book, researchers from universities and think-tanks in ASEAN countries study the BRI from the perspective of regional studies. It presents an analysis of responses on BRI of the government and people from individual ASEAN members.The book addresses three areas: First, the strengths and weaknesses of ASEAN countries, and the opportunities and challenges for them in implementing the BRI (a SWOT analysis); second, the impacts of BRI on building the ASEAN community; and third, interactions between BRI and ASEAN-China cooperation.
Author: Kishore Mahbubani
Publisher: ReadHowYouWant.com
ISBN: 145875961X
Category : Political Science
Languages : en
Pages : 494
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Book Description
For centuries, the Asians (Chinese, Indians, Muslims, and others) have been bystanders in world history. Now they are ready to become co-drivers. Asians have finally understood, absorbed, and implemented Western best practices in many areas: from free-market economics to modern science and technology, from meritocracy to rule of law. They have also become innovative in their own way, creating new patterns of cooperation not seen in the West. Will the West resist the rise of Asia? The good news is that Asia wants to replicate, not dominate, the West. For a happy outcome to emerge, the West must gracefully give up its domination of global institutions, from the IMF to the World Bank, from the G7 to the UN Security Council. History teaches that tensions and conflicts are more likely when new powers emerge. This, too, may happen. But they can be avoided if the world accepts the key principles for a new global partnership spelled out in The New Asian Hemisphere.
Author: Michael R. Auslin
Publisher: Yale University Press
ISBN: 030022446X
Category : History
Languages : en
Pages : 298
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Book Description
An urgently needed risk map of the many dangers that could derail Asia s growth and stability Since Marco Polo, the West has waited for the Asian Century. Today, the world believes that Century has arrived. Yet from China s slumping economy to war clouds over the South China Sea and from environmental devastation to demographic crisis, Asia s future is increasingly uncertain. Historian and geopolitical expert Michael Auslin argues that far from being a cohesive powerhouse, Asia is a fractured region threatened by stagnation and instability. Here, he provides a comprehensive account of the economic, military, political, and demographic risks that bedevil half of our world, arguing that Asia, working with the United States, has a unique opportunity to avert catastrophe but only if it acts boldly. Bringing together firsthand observations and decades of research, Auslin s provocative reassessment of Asia s future will be a must-read for industry and investors, as well as politicians and scholars, for years to come.
Author: Simon S. C. Tay
Publisher: John Wiley & Sons
ISBN: 0470826207
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
An insightful examination of the changing relationship between Asia and the United States In this lucidly written and thought-provoking book, author Simon Tay highlights the accelerating trends that point to Asia increasingly forging its own path, independent of the United States. He also describes the fundamental changes and new policy directions needed to maintain and strengthen the bonds between Asia and the United States that have been beneficial to both since the end of the Second World War. On the eve of the global financial crisis of 2008, the economies of the United States and its Asian partners were deeply interdependent. But the different approaches taken to the crisis by Asian and Western leaders point to a new separation that may have negative consequences for the economies and businesses of both regions. To avoid a dangerous divide that may make us all the poorer, Tay reveals what leaders, policy-makers, companies, and citizens can do to find a balance that enriches us all. Written by a leading public intellectual CNN's Fareed Zakaria describes as "one of the most intelligent and reliable guides to the region" Touches on major issues in foreign policy and economics that will impact Asian nations and the United States over the near future Explains the changing nature of economic relations in the global economy For foreign policy followers, politicians, and businesspeople, Asia Alone charts a path forward—together.
