Author: Gregg Rainer
Publisher: eBookIt.com
ISBN: 1456623761
Category : Business & Economics
Languages : en
Pages : 39
Book Description
Do you constantly need to think about how to increase sales and profits for your business? Do you need innovative solutions to improve your products, services, and business processes to transform your business? Do you need to solve problems smarter and not harder? Do you have a critical problem to solve right now for your business? If you've answered "yes" to any of these questions, this is the solution for you. You are reading a book that will give you the techniques to come up with innovative ideas that you can execute to get the results you want. The power to think out of the box and to execute great ideas is now in your hands. SCAMPER technique is one used frequently by many companies and individuals. Instead of wasting time learning so many techniques and not using them, this book will focus on the application of SCAMPER and will show you how to use these techniques in many different aspects of your business. But this book is NOT just about SCAMPER. If it is, I don't have to write about it and you don't have to buy it because you can Google SCAMPER and find out what it is all about. I don't just teach you the techniques either, I have added many examples of innovative products and services which use the principles behind SCAMPER. I have added videos of the concepts behind what I am sharing and I have created thinking exercises to boost your creativity so you get can get the most out of it. I have added color images that will provoke your thinking process. This is more than a book and more than what you can get for free on the internet. I have structured this book in such a way that it is like attending a course on business innovation, which could easily cost a few hundred dollars for a full day course. So, why pay more? You can learn to be innovative in a fun way, if you start learning now. Start Innovating Now!
Think Fast Act Faster: How to Generate Innovative Ideas and Make Them Happen
Author: Gregg Rainer
Publisher: eBookIt.com
ISBN: 1456623761
Category : Business & Economics
Languages : en
Pages : 39
Book Description
Do you constantly need to think about how to increase sales and profits for your business? Do you need innovative solutions to improve your products, services, and business processes to transform your business? Do you need to solve problems smarter and not harder? Do you have a critical problem to solve right now for your business? If you've answered "yes" to any of these questions, this is the solution for you. You are reading a book that will give you the techniques to come up with innovative ideas that you can execute to get the results you want. The power to think out of the box and to execute great ideas is now in your hands. SCAMPER technique is one used frequently by many companies and individuals. Instead of wasting time learning so many techniques and not using them, this book will focus on the application of SCAMPER and will show you how to use these techniques in many different aspects of your business. But this book is NOT just about SCAMPER. If it is, I don't have to write about it and you don't have to buy it because you can Google SCAMPER and find out what it is all about. I don't just teach you the techniques either, I have added many examples of innovative products and services which use the principles behind SCAMPER. I have added videos of the concepts behind what I am sharing and I have created thinking exercises to boost your creativity so you get can get the most out of it. I have added color images that will provoke your thinking process. This is more than a book and more than what you can get for free on the internet. I have structured this book in such a way that it is like attending a course on business innovation, which could easily cost a few hundred dollars for a full day course. So, why pay more? You can learn to be innovative in a fun way, if you start learning now. Start Innovating Now!
Publisher: eBookIt.com
ISBN: 1456623761
Category : Business & Economics
Languages : en
Pages : 39
Book Description
Do you constantly need to think about how to increase sales and profits for your business? Do you need innovative solutions to improve your products, services, and business processes to transform your business? Do you need to solve problems smarter and not harder? Do you have a critical problem to solve right now for your business? If you've answered "yes" to any of these questions, this is the solution for you. You are reading a book that will give you the techniques to come up with innovative ideas that you can execute to get the results you want. The power to think out of the box and to execute great ideas is now in your hands. SCAMPER technique is one used frequently by many companies and individuals. Instead of wasting time learning so many techniques and not using them, this book will focus on the application of SCAMPER and will show you how to use these techniques in many different aspects of your business. But this book is NOT just about SCAMPER. If it is, I don't have to write about it and you don't have to buy it because you can Google SCAMPER and find out what it is all about. I don't just teach you the techniques either, I have added many examples of innovative products and services which use the principles behind SCAMPER. I have added videos of the concepts behind what I am sharing and I have created thinking exercises to boost your creativity so you get can get the most out of it. I have added color images that will provoke your thinking process. This is more than a book and more than what you can get for free on the internet. I have structured this book in such a way that it is like attending a course on business innovation, which could easily cost a few hundred dollars for a full day course. So, why pay more? You can learn to be innovative in a fun way, if you start learning now. Start Innovating Now!
Thinking, Fast and Slow
Author: Daniel Kahneman
Publisher: Farrar, Straus and Giroux
ISBN: 1429969350
Category : Psychology
Languages : en
Pages : 511
Book Description
*Major New York Times Bestseller *More than 2.6 million copies sold *One of The New York Times Book Review's ten best books of the year *Selected by The Wall Street Journal as one of the best nonfiction books of the year *Presidential Medal of Freedom Recipient *Daniel Kahneman's work with Amos Tversky is the subject of Michael Lewis's best-selling The Undoing Project: A Friendship That Changed Our Minds In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, world-famous psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions. Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Topping bestseller lists for almost ten years, Thinking, Fast and Slow is a contemporary classic, an essential book that has changed the lives of millions of readers.
Publisher: Farrar, Straus and Giroux
ISBN: 1429969350
Category : Psychology
Languages : en
Pages : 511
Book Description
*Major New York Times Bestseller *More than 2.6 million copies sold *One of The New York Times Book Review's ten best books of the year *Selected by The Wall Street Journal as one of the best nonfiction books of the year *Presidential Medal of Freedom Recipient *Daniel Kahneman's work with Amos Tversky is the subject of Michael Lewis's best-selling The Undoing Project: A Friendship That Changed Our Minds In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, world-famous psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions. Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Topping bestseller lists for almost ten years, Thinking, Fast and Slow is a contemporary classic, an essential book that has changed the lives of millions of readers.
The Idea Accelerator
Author: Ken Hudson
Publisher: Allen & Unwin
ISBN: 1741764858
Category : Business & Economics
Languages : en
Pages : 161
Book Description
The speed at which people in business need to process information, create new solutions and make decisions has increased dramatically in recent years. This book provides 60 practical ways by which the reader can think faster to reach earlier decisions, without neglecting a conscious, deliberate and reflective approach.
Publisher: Allen & Unwin
ISBN: 1741764858
Category : Business & Economics
Languages : en
Pages : 161
Book Description
The speed at which people in business need to process information, create new solutions and make decisions has increased dramatically in recent years. This book provides 60 practical ways by which the reader can think faster to reach earlier decisions, without neglecting a conscious, deliberate and reflective approach.
Managing Innovation and Operations in the 21st Century
Author: Jose Arturo Garza-Reyes
Publisher: Taylor & Francis
ISBN: 1351642987
Category : Business & Economics
Languages : en
Pages : 213
Book Description
This book is for directors, consultants, practitioners, and professionals aspiring to effectively manage operations, but is targeted at applying innovation to the management of operations, including supply chains. It is appropriate for those establishing a career in innovation and operations management. This book will: Equip readers with understanding of the nature of innovation, operations management concepts, business models, methods and tools; Explore best practices and most commonly used operations and innovation business models, methods, and tools used by successful organisations; Consider particular operational issues directly impact the competitiveness of organisations
Publisher: Taylor & Francis
ISBN: 1351642987
Category : Business & Economics
Languages : en
Pages : 213
Book Description
This book is for directors, consultants, practitioners, and professionals aspiring to effectively manage operations, but is targeted at applying innovation to the management of operations, including supply chains. It is appropriate for those establishing a career in innovation and operations management. This book will: Equip readers with understanding of the nature of innovation, operations management concepts, business models, methods and tools; Explore best practices and most commonly used operations and innovation business models, methods, and tools used by successful organisations; Consider particular operational issues directly impact the competitiveness of organisations
The First 20 Hours
Author: Josh Kaufman
Publisher: Penguin
ISBN: 1101623047
Category : Self-Help
Languages : en
Pages : 290
Book Description
Forget the 10,000 hour rule— what if it’s possible to learn the basics of any new skill in 20 hours or less? Take a moment to consider how many things you want to learn to do. What’s on your list? What’s holding you back from getting started? Are you worried about the time and effort it takes to acquire new skills—time you don’t have and effort you can’t spare? Research suggests it takes 10,000 hours to develop a new skill. In this nonstop world when will you ever find that much time and energy? To make matters worse, the early hours of practicing something new are always the most frustrating. That’s why it’s difficult to learn how to speak a new language, play an instrument, hit a golf ball, or shoot great photos. It’s so much easier to watch TV or surf the web . . . In The First 20 Hours, Josh Kaufman offers a systematic approach to rapid skill acquisition— how to learn any new skill as quickly as possible. His method shows you how to deconstruct complex skills, maximize productive practice, and remove common learning barriers. By completing just 20 hours of focused, deliberate practice you’ll go from knowing absolutely nothing to performing noticeably well. Kaufman personally field-tested the methods in this book. You’ll have a front row seat as he develops a personal yoga practice, writes his own web-based computer programs, teaches himself to touch type on a nonstandard keyboard, explores the oldest and most complex board game in history, picks up the ukulele, and learns how to windsurf. Here are a few of the simple techniques he teaches: Define your target performance level: Figure out what your desired level of skill looks like, what you’re trying to achieve, and what you’ll be able to do when you’re done. The more specific, the better. Deconstruct the skill: Most of the things we think of as skills are actually bundles of smaller subskills. If you break down the subcomponents, it’s easier to figure out which ones are most important and practice those first. Eliminate barriers to practice: Removing common distractions and unnecessary effort makes it much easier to sit down and focus on deliberate practice. Create fast feedback loops: Getting accurate, real-time information about how well you’re performing during practice makes it much easier to improve. Whether you want to paint a portrait, launch a start-up, fly an airplane, or juggle flaming chainsaws, The First 20 Hours will help you pick up the basics of any skill in record time . . . and have more fun along the way.
Publisher: Penguin
ISBN: 1101623047
Category : Self-Help
Languages : en
Pages : 290
Book Description
Forget the 10,000 hour rule— what if it’s possible to learn the basics of any new skill in 20 hours or less? Take a moment to consider how many things you want to learn to do. What’s on your list? What’s holding you back from getting started? Are you worried about the time and effort it takes to acquire new skills—time you don’t have and effort you can’t spare? Research suggests it takes 10,000 hours to develop a new skill. In this nonstop world when will you ever find that much time and energy? To make matters worse, the early hours of practicing something new are always the most frustrating. That’s why it’s difficult to learn how to speak a new language, play an instrument, hit a golf ball, or shoot great photos. It’s so much easier to watch TV or surf the web . . . In The First 20 Hours, Josh Kaufman offers a systematic approach to rapid skill acquisition— how to learn any new skill as quickly as possible. His method shows you how to deconstruct complex skills, maximize productive practice, and remove common learning barriers. By completing just 20 hours of focused, deliberate practice you’ll go from knowing absolutely nothing to performing noticeably well. Kaufman personally field-tested the methods in this book. You’ll have a front row seat as he develops a personal yoga practice, writes his own web-based computer programs, teaches himself to touch type on a nonstandard keyboard, explores the oldest and most complex board game in history, picks up the ukulele, and learns how to windsurf. Here are a few of the simple techniques he teaches: Define your target performance level: Figure out what your desired level of skill looks like, what you’re trying to achieve, and what you’ll be able to do when you’re done. The more specific, the better. Deconstruct the skill: Most of the things we think of as skills are actually bundles of smaller subskills. If you break down the subcomponents, it’s easier to figure out which ones are most important and practice those first. Eliminate barriers to practice: Removing common distractions and unnecessary effort makes it much easier to sit down and focus on deliberate practice. Create fast feedback loops: Getting accurate, real-time information about how well you’re performing during practice makes it much easier to improve. Whether you want to paint a portrait, launch a start-up, fly an airplane, or juggle flaming chainsaws, The First 20 Hours will help you pick up the basics of any skill in record time . . . and have more fun along the way.
Create the Future + The Innovation Handbook
Author: Jeremy Gutsche
Publisher: Greenleaf Book Group
ISBN: 173243915X
Category : Business & Economics
Languages : en
Pages : 358
Book Description
Learn to Innovate and Make Real Change In our era of disruption and possibility, there are so many great opportunities within your grasp; however, most smart and successful people miss out. Unfortunately, your capabilities are limited by the seven traps of path dependency, which cause you to repeat past decisions. These traps can limit you from seeing the potential of what could be. If you could overcome these traps, what could you accomplish? How much more successful could you be? Create the Future teaches you how to think disruptively, providing specific steps to create real innovation and change. This book combines Jeremy's high energy, provocative thinking with tactics that have been battle-tested through thousands of his team's projects advising leading innovators like Disney, Starbucks, Amex, IBM, Adidas, Google, and NASA. On top of all that, this is a double-sided book, paired with The Innovation Handbook, a revised edition of Jeremy's award-winning book, Exploiting Chaos.
Publisher: Greenleaf Book Group
ISBN: 173243915X
Category : Business & Economics
Languages : en
Pages : 358
Book Description
Learn to Innovate and Make Real Change In our era of disruption and possibility, there are so many great opportunities within your grasp; however, most smart and successful people miss out. Unfortunately, your capabilities are limited by the seven traps of path dependency, which cause you to repeat past decisions. These traps can limit you from seeing the potential of what could be. If you could overcome these traps, what could you accomplish? How much more successful could you be? Create the Future teaches you how to think disruptively, providing specific steps to create real innovation and change. This book combines Jeremy's high energy, provocative thinking with tactics that have been battle-tested through thousands of his team's projects advising leading innovators like Disney, Starbucks, Amex, IBM, Adidas, Google, and NASA. On top of all that, this is a double-sided book, paired with The Innovation Handbook, a revised edition of Jeremy's award-winning book, Exploiting Chaos.
Ultralearning
Author: Scott H. Young
Publisher: HarperCollins
ISBN: 0062852744
Category : Business & Economics
Languages : en
Pages : 278
Book Description
Now a Wall Street Journal bestseller. Learn a new talent, stay relevant, reinvent yourself, and adapt to whatever the workplace throws your way. Ultralearning offers nine principles to master hard skills quickly. This is the essential guide to future-proof your career and maximize your competitive advantage through self-education. In these tumultuous times of economic and technological change, staying ahead depends on continual self-education—a lifelong mastery of fresh ideas, subjects, and skills. If you want to accomplish more and stand apart from everyone else, you need to become an ultralearner. The challenge of learning new skills is that you think you already know how best to learn, as you did as a student, so you rerun old routines and old ways of solving problems. To counter that, Ultralearning offers powerful strategies to break you out of those mental ruts and introduces new training methods to help you push through to higher levels of retention. Scott H. Young incorporates the latest research about the most effective learning methods and the stories of other ultralearners like himself—among them Benjamin Franklin, chess grandmaster Judit Polgár, and Nobel laureate physicist Richard Feynman, as well as a host of others, such as little-known modern polymath Nigel Richards, who won the French World Scrabble Championship—without knowing French. Young documents the methods he and others have used to acquire knowledge and shows that, far from being an obscure skill limited to aggressive autodidacts, ultralearning is a powerful tool anyone can use to improve their career, studies, and life. Ultralearning explores this fascinating subculture, shares a proven framework for a successful ultralearning project, and offers insights into how you can organize and exe - cute a plan to learn anything deeply and quickly, without teachers or budget-busting tuition costs. Whether the goal is to be fluent in a language (or ten languages), earn the equivalent of a college degree in a fraction of the time, or master multiple tools to build a product or business from the ground up, the principles in Ultralearning will guide you to success.
Publisher: HarperCollins
ISBN: 0062852744
Category : Business & Economics
Languages : en
Pages : 278
Book Description
Now a Wall Street Journal bestseller. Learn a new talent, stay relevant, reinvent yourself, and adapt to whatever the workplace throws your way. Ultralearning offers nine principles to master hard skills quickly. This is the essential guide to future-proof your career and maximize your competitive advantage through self-education. In these tumultuous times of economic and technological change, staying ahead depends on continual self-education—a lifelong mastery of fresh ideas, subjects, and skills. If you want to accomplish more and stand apart from everyone else, you need to become an ultralearner. The challenge of learning new skills is that you think you already know how best to learn, as you did as a student, so you rerun old routines and old ways of solving problems. To counter that, Ultralearning offers powerful strategies to break you out of those mental ruts and introduces new training methods to help you push through to higher levels of retention. Scott H. Young incorporates the latest research about the most effective learning methods and the stories of other ultralearners like himself—among them Benjamin Franklin, chess grandmaster Judit Polgár, and Nobel laureate physicist Richard Feynman, as well as a host of others, such as little-known modern polymath Nigel Richards, who won the French World Scrabble Championship—without knowing French. Young documents the methods he and others have used to acquire knowledge and shows that, far from being an obscure skill limited to aggressive autodidacts, ultralearning is a powerful tool anyone can use to improve their career, studies, and life. Ultralearning explores this fascinating subculture, shares a proven framework for a successful ultralearning project, and offers insights into how you can organize and exe - cute a plan to learn anything deeply and quickly, without teachers or budget-busting tuition costs. Whether the goal is to be fluent in a language (or ten languages), earn the equivalent of a college degree in a fraction of the time, or master multiple tools to build a product or business from the ground up, the principles in Ultralearning will guide you to success.
Do More Faster
Author: Brad Feld
Publisher: John Wiley & Sons
ISBN: 0470948795
Category : Business & Economics
Languages : en
Pages : 352
Book Description
Practical advice from some of today's top early stage investors and entrepreneurs TechStars is a mentorship-driven startup accelerator with operations in three U.S. cities. Once a year in each city, it funds about ten Internet startups with a small amount of capital and surrounds them with around fifty top Internet entrepreneurs and investors. Historically, about seventy-five percent of the companies that go through TechStars raise a meaningful amount of angel or venture capital. Do More Faster: TechStars Lessons to Accelerate Your Startup is a collection of advice that comes from individuals who have passed through, or are part of, this proven program. Each vignette is an exploration of information often heard during the TechStars program and provides practical insights into early stage entrepreneurship. Contains seven sections, each focusing on a major theme within the TechStars program, including idea and vision, fundraising, legal and structure, and work/life balance Created by two highly regarded experts in the world of early stage investing Essays in each section come from the experienced author team as well as TechStar mentors, entrepreneurs, and founders of companies While you'll ultimately have to make your own decisions about what's right for your business, Do More Faster: TechStars Lessons to Accelerate Your Startup can get your entrepreneurial endeavor headed in the right direction.
Publisher: John Wiley & Sons
ISBN: 0470948795
Category : Business & Economics
Languages : en
Pages : 352
Book Description
Practical advice from some of today's top early stage investors and entrepreneurs TechStars is a mentorship-driven startup accelerator with operations in three U.S. cities. Once a year in each city, it funds about ten Internet startups with a small amount of capital and surrounds them with around fifty top Internet entrepreneurs and investors. Historically, about seventy-five percent of the companies that go through TechStars raise a meaningful amount of angel or venture capital. Do More Faster: TechStars Lessons to Accelerate Your Startup is a collection of advice that comes from individuals who have passed through, or are part of, this proven program. Each vignette is an exploration of information often heard during the TechStars program and provides practical insights into early stage entrepreneurship. Contains seven sections, each focusing on a major theme within the TechStars program, including idea and vision, fundraising, legal and structure, and work/life balance Created by two highly regarded experts in the world of early stage investing Essays in each section come from the experienced author team as well as TechStar mentors, entrepreneurs, and founders of companies While you'll ultimately have to make your own decisions about what's right for your business, Do More Faster: TechStars Lessons to Accelerate Your Startup can get your entrepreneurial endeavor headed in the right direction.
Better and Faster
Author: Jeremy Gutsche
Publisher: Crown Currency
ISBN: 0385346557
Category : Business & Economics
Languages : en
Pages : 274
Book Description
Out-innovate, outsmart and outmaneuver your competitors with tactics from the CEO of TrendHunter.com, Jeremy Gutsche. In our world of chaos and change, what are you overlooking? If you knew the answer, you’d be a better innovator, better manager, and better investor. This book will make you better by teaching you how to overcome neurological traps that block successful people, like you, from realizing your full potential. Then, it will make you faster by teaching you 6 patterns of opportunity: Convergence, Divergence, Cyclicality, Redirection, Reduction and Acceleration. Each pattern you’ll learn is a repeatable shortcut that has created fortunes for ex-criminals, reclusive billionaires, disruptive CEOs and ordinary people who unexpectedly made it big. In an unparalleled study of 250,000 ideas, Jeremy and his TrendHunter.com team have leveraged their 100,000,000 person audience to study what actually causes opportunity: data-driven research that was never before possible. The result is a series of frameworks battle-tested with several hundred brands, and top executives at some of the most successful companies in the world who rely on Jeremy to accelerate their hunt for ideas. Better and Faster will help you learn to see patterns and clues wherever you look that will put you on the smarter, easier path to finding those breakthrough ideas, faster.
Publisher: Crown Currency
ISBN: 0385346557
Category : Business & Economics
Languages : en
Pages : 274
Book Description
Out-innovate, outsmart and outmaneuver your competitors with tactics from the CEO of TrendHunter.com, Jeremy Gutsche. In our world of chaos and change, what are you overlooking? If you knew the answer, you’d be a better innovator, better manager, and better investor. This book will make you better by teaching you how to overcome neurological traps that block successful people, like you, from realizing your full potential. Then, it will make you faster by teaching you 6 patterns of opportunity: Convergence, Divergence, Cyclicality, Redirection, Reduction and Acceleration. Each pattern you’ll learn is a repeatable shortcut that has created fortunes for ex-criminals, reclusive billionaires, disruptive CEOs and ordinary people who unexpectedly made it big. In an unparalleled study of 250,000 ideas, Jeremy and his TrendHunter.com team have leveraged their 100,000,000 person audience to study what actually causes opportunity: data-driven research that was never before possible. The result is a series of frameworks battle-tested with several hundred brands, and top executives at some of the most successful companies in the world who rely on Jeremy to accelerate their hunt for ideas. Better and Faster will help you learn to see patterns and clues wherever you look that will put you on the smarter, easier path to finding those breakthrough ideas, faster.
Smarter, Faster, Cheaper
Author: David Siteman Garland
Publisher: John Wiley & Sons
ISBN: 047093381X
Category : Business & Economics
Languages : en
Pages : 182
Book Description
Save time and money in building, marketing and promoting your business With huge recent shifts in the way enterprises are built, marketed, and monetized, these are "wild west" times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke. Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques. Draws from author David Siteman Garland's extensive experiences as a successful entrepreneur Based on countless interviews with successful leaders, including conversations with entrepreneurs and owners of businesses large and small Strategies and ideas are easy to understand, digest, and immediately put to use From learning when to skimp and when to splurge to mastering the art of online schmoozing, Smarter, Faster, Cheaper will save you time, money, and aggravation whether you're building your tenth business or your first.
Publisher: John Wiley & Sons
ISBN: 047093381X
Category : Business & Economics
Languages : en
Pages : 182
Book Description
Save time and money in building, marketing and promoting your business With huge recent shifts in the way enterprises are built, marketed, and monetized, these are "wild west" times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke. Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques. Draws from author David Siteman Garland's extensive experiences as a successful entrepreneur Based on countless interviews with successful leaders, including conversations with entrepreneurs and owners of businesses large and small Strategies and ideas are easy to understand, digest, and immediately put to use From learning when to skimp and when to splurge to mastering the art of online schmoozing, Smarter, Faster, Cheaper will save you time, money, and aggravation whether you're building your tenth business or your first.