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Author: W. James Potter
Publisher: SAGE Publications
ISBN: 1452245401
Category : Language Arts & Disciplines
Languages : en
Pages : 321
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Book Description
Our society has become characterized by aggressive media. Information is constantly at our fingertips – whether it be through the books, newspapers, and magazines we read, the television we watch, the radio stations to which we listen, or the computers that connect us to the world in a matter of seconds. We can try to limit our media exposure, but it is impossible to avoid all media messages. As a result, we psychologically protect ourselves by automatically processing the media to which we are exposed. Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning. A central theme of Potter′s theory is the locus that governs the degree to which a person is media literate. The locus is enriched by developing skills as well as good knowledge structures on five topics: media effects, media content, media industries, real world parameters, and the self. Key Features Presents the first social scientific theory of the process of media literacy Explores a broad range of literature on media literacy written during the past two decades Focuses on how the human mind works, especially in this mass media-saturated society Theory of Media Literacy is an essential resource to a wide audience within the media discipline. The book provides empirical researchers with direction to test the theory and extend our understanding of how the media affect individuals and society. Practitioners will find it helpful in developing strategies to achieve goals and, at the same time, avoid high risks of negative effects. In addition, new scholars will find it to be an excellent introduction to various media literacy research.
Author: W. James Potter
Publisher: SAGE Publications
ISBN: 1452245401
Category : Language Arts & Disciplines
Languages : en
Pages : 321
Get Book Here
Book Description
Our society has become characterized by aggressive media. Information is constantly at our fingertips – whether it be through the books, newspapers, and magazines we read, the television we watch, the radio stations to which we listen, or the computers that connect us to the world in a matter of seconds. We can try to limit our media exposure, but it is impossible to avoid all media messages. As a result, we psychologically protect ourselves by automatically processing the media to which we are exposed. Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning. A central theme of Potter′s theory is the locus that governs the degree to which a person is media literate. The locus is enriched by developing skills as well as good knowledge structures on five topics: media effects, media content, media industries, real world parameters, and the self. Key Features Presents the first social scientific theory of the process of media literacy Explores a broad range of literature on media literacy written during the past two decades Focuses on how the human mind works, especially in this mass media-saturated society Theory of Media Literacy is an essential resource to a wide audience within the media discipline. The book provides empirical researchers with direction to test the theory and extend our understanding of how the media affect individuals and society. Practitioners will find it helpful in developing strategies to achieve goals and, at the same time, avoid high risks of negative effects. In addition, new scholars will find it to be an excellent introduction to various media literacy research.
Author: Richard S. Lewis
Publisher:
ISBN: 9781800641877
Category : Media literacy
Languages : en
Pages : 247
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Book Description
What does it mean to be media literate in today's world? How are we transformed by the many media infrastructures around us? We are immersed in a world mediated by information and communication technologies (ICTs). From hardware like smartphones, smartwatches, and home assistants to software like Facebook, Instagram, Twitter, and Snapchat, our lives have become a complex, interconnected network of relations. Scholarship on media literacy has tended to focus on developing the skills to access, analyze, evaluate, and create media messages without considering or weighing the impact of the technol.
Author: Renee Hobbs
Publisher: Corwin Press
ISBN: 1412981581
Category : Education
Languages : en
Pages : 233
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Book Description
Leading authority on media literacy education shows secondary teachers how to incorporate media literacy into the curriculum, teach 21st-century skills, and select meaningful texts.
Author: W. James Potter
Publisher: SAGE Publications
ISBN: 1544377045
Category : Language Arts & Disciplines
Languages : en
Pages : 164
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Book Description
In Seven Skills of Media Literacy, best-selling author and renowned scholar W. James Potter provides readers with the practical guidance they need to make substantial improvements on seven major skills required to increase their media literacy. For each of these seven skills, Potter provides easy-to-follow algorithms and heuristics that structure the process of using the skill. Chapters also offer many exercises to help readers practice using these algorithms and heuristics while avoiding traps in thinking. The book is organized to guide readers progressively through the sequence of media literacy skills, starting with the most fundamental and building to the more complex skills. This book is a must read for those people serious about becoming more strategic in using the media to satisfy their own needs for information and entertainment and thereby avoid being exploited by media messages.
Author: Art Silverblatt
Publisher: Routledge
ISBN: 1317476573
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
Completely updated, with current examples and new coverage of digital media, this popular handbook provides a range of qualitative approaches that enable students to effectively decipher information conveyed through the channels of mass communication - photography, film, radio, television, and interactive media. It aim is to help students develop critical thinking skills and strategies with regard to what media to use and how to interpret the information that they receive. The techniques include ideological, autobiographical, nonverbal, and mythic approaches. An Instructor's Manual is available to professors who adopt this new edition.
Author: W. James Potter
Publisher: SAGE Publications, Incorporated
ISBN: 9780761923152
Category : Language Arts & Disciplines
Languages : en
Pages : 0
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Book Description
This updated Second Edition of Media Literacy introduces the fascinating world that operates behind visible media messages. This accessible edition includes updated figures and information about computers and the Internet. Media Literacy helps the reader to establish knowledge structures from which they can consciously filter out negative media effects, while acknowledging the positive instructional and entertainment value of media. The author provides the details necessary to facilitate media literacy, rather than merely surveying why it is needed; integrates theory with practice; includes exercises to help readers improve media literacy; emphasizes examples and exercises that support the key ideas of any media studies; and invites students to think like a psychologist, an economist, an advertiser, a journalist, a media critic, a producer, and a policy maker.
Author: Antonio Lopez
Publisher: Peter Lang
ISBN: 9780820497075
Category : Education
Languages : en
Pages : 200
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Book Description
Traditional media literacy models are mostly left-brained, inherited from the legacy of alphabetic literacy, the Gutenberg press revolution, and industrial mass media production. New digital media radically alter the environment: their nonlinear, multisensory, field-like properties are more right-brain oriented. Consequently, rather than focus exclusively on deconstructing the products of design objects (such as an advertisement «text»), digital learning should respond to the design of the system itself, including cultural and cognitive bias. Mediacology proposes a design-for-pattern approach called «media permaculture», which restructures media literacy to be in sync with new media practices connected with sustainability and the perceptual functions of the right brain hemisphere. In the same way that permaculture approaches gardening by establishing the natural parameters of its ecological niche, media permaculture explores the individual's «mediacological niche» in the context of knowledge communities. By applying bioregional thinking to the symbolic order, media permaculture redresses the standard one-size-fits-all literacy model by taking into account diverse cognitive strategies and emerging convergence media practices. Antonio López applies a practical knowledge of alternative media, cross-cultural communication, and ecology to build a meaningful theory of media education.
Author: Ellen Krueger
Publisher: Boynton/Cook
ISBN:
Category : Education
Languages : en
Pages : 188
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Book Description
Provides ideas for teaching media literacy in English classes, showing how to analyze films and television and develop an elective film course.
Author: Douglas Kellner
Publisher: Brill
ISBN: 9789004404519
Category : Critical pedagogy
Languages : en
Pages : 0
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Book Description
The Critical Media Literacy Guide: Engaging Media and Transforming Education provides a theoretical framework and practical applications in which educators put these ideas into action in classrooms with students from kindergarten up through the university.
Author: Andrew Burn
Publisher: SAGE
ISBN: 1848604742
Category : Education
Languages : en
Pages : 206
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Book Description
Includes CD-Rom ′Intriguing and timely...I whole heartedly recommend this text to teacher educators and their trainees, certainly across English and the Arts, but arguably to all engaged in considering critical pedagogy across the curriculum′ - ESCalate `This is a very timely book, firmly rooted in authentic, albeit visionary, classroom practice, that has much to offer to teachers of all subjects, but should be particularly welcomed by English and media colleagues′ - English Drama Media `Heaving with ideas...outstanding lesson ideas and inspiring work from students′ - The Secondary English Magazine `I really enjoyed working my way through this book...The book is accompanied by a DVD organised into chapters which correspond to those in the book, and it was great to see the ideas and schemes referred to in the text come alive. The schemes have been included which makes it even easier to adapt the work to fit the technology and resources available in your own school..All teachers of media would benefit from browsing this book′ - Learning & Teaching Update This book is for secondary English, Media, and ICT teachers who want to develop practical media work and media literacy across the curriculum. It is ideal for secondary English and media teachers and curriculum leaders in secondary schools, as well as ICT teachers and co-ordinators, PCGE English/Media students, and researchers working on media, English and ICT projects. A range of case studies are presented which show how digital media work, from video editing to computer game authoring, can be developed in schools, drawing on children′s own cultural knowledge. It also shows the benefits of such projects in terms of learning outcomes and increased self-esteem for a range of learners. The book comes with a CD-Rom of children′s work from the various case study projects, exhibiting the high standard of moving image work, animations and computer games that can be produced with the help of this text. With an integrated approach drawing together practice, theory and research, the book will help teachers to plan for and develop their own media projects in school. It offers advice on integrating media work across the curriculum (in English and media classes as well as in ICT and citizenship), and presents a model of progression which shows how learning can develop from the first years of secondary school through to GCSE level. In line with current government initiatives to open up curriculum boundaries, the book shows how to plan for longer periods of time for these projects.
