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Author: Gerald Zaltman
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
Author: Gerald Zaltman
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
Get Book Here
Book Description
Author: Luciano L'Abate
Publisher: Springer Science & Business Media
ISBN: 1461409144
Category : Psychology
Languages : en
Pages : 453
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Book Description
Within the field of psychology there is a proliferation of paradigms, theories, models, and dimensions without an underlying conceptual framework or theory. This conclusion has been reached by representatives of many different psychological specialties. In response to this inconsistency this book presents a hierarchical framework about important theoretical issues that are present in psychological thinking. These issues concern definitions of three major theoretical concepts in theory and practice: (a) paradigms, (b) theories, and (c) models. It focuses on defining, comparing, and contrasting these three conceptual terms. This framework clarifies differences among paradigms, theories, and models, terms which have become increasingly confused in the psychological literature. Paradigms are usually confused with theories or with models while theories are confused with models. Examples of misuses of these terms suggest the need for a hierarchical structure that views paradigms as conceptual constructions overseeing a variety of psychological theories and verifiable models.
Author: Paul Davidson Reynolds
Publisher: Routledge
ISBN: 1317345142
Category : Social Science
Languages : en
Pages : 208
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Book Description
A Primer in Theory Construction is for those who have already studied one or more of the social, behavioral, or natural sciences, but have no formal introduction to the way theories are constructed, stated, tested, and connected together to form a scientific body of knowledge. The author discusses scientific theories in general terms, but also addresses the special challenges of developing scientific knowledge about social and human phenomena. This Allyn and Bacon Classics Edition contains the complete text of the original copyright 1971 version, with new typography and page design.
Author: Michael J Baker
Publisher: SAGE
ISBN: 1446211045
Category : Business & Economics
Languages : en
Pages : 449
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Book Description
Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings
Author: David Langford
Publisher: Routledge
ISBN: 1135813833
Category : Architecture
Languages : en
Pages : 1246
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Book Description
The proceedings of the CIB W65 Symposium on the Organization and Management of Construction conference are presented here and in the companion volumes as state-of-the-art papers documenting research and innovative practice in the field of construction. The volumes cover four broad themes: business management, project management, risk management, IT development and applications. Each volume is organized to provide easy reference so that the practitioner can speedily extract up to date information and knowledge about the global construction industry. Managing the Construction Enterprise (Volume One): Covers the firm and its business environment, markets and marketing, human resource management strategic planning, and quality management. Managing the Construction Project (Volume Two): focuses upon productivity, procurement, international projects and human issues in relation to management performance of construction organisations. Managing Risk (Volume Two): incorporates discussion of risk away from regulation by government and those safety risks inherent in the construction process. Managing Construction Information (Volume Three, published in conjunction with Construct IT Centre of Excellence): incorporates material on information systems and methods, application of IT to the design and construction processes and how IT theory and applications are best transmitted to students and practitioners. The work represents a collation of wide ranging ideas and theory about construction and how research has contributed to the development of the industry on a global application of research to the problems of the construction industry.
Author: James Jaccard
Publisher: Guilford Publications
ISBN: 1462542433
Category : Business & Economics
Languages : en
Pages : 545
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Book Description
"This book provides young scientists with tools to assist them in the practical aspects of theory construction. We take an informal journey through the cognitive heuristics, tricks of the trade, and ways of thinking that we have found to be useful in developing theories-essentially, conceptualizations-that can advance knowledge in the social sciences. This book is intended to provide the instructor with a useful source for helping students come up with ideas for research and for fine-tuning the resultant theories that emerge from such thinking. An objective of this book is to move toward a needed balance in the emphases given to theory construction and theory testing"--
Author: Jagdish N. Sheth
Publisher: John Wiley & Sons
ISBN: 0471635278
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom-cited works. Graduate students and marketing professionals will find this a stimulating and practical work.
Author: Shelby D. Hunt
Publisher: Routledge
ISBN: 1317465148
Category : Business & Economics
Languages : en
Pages : 512
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Book Description
One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.
Author: Saadi Lahlou
Publisher: Cambridge University Press
ISBN: 1108548539
Category : Psychology
Languages : en
Pages : 532
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Book Description
Installation Theory: The Societal Construction and Regulation of Behaviour provides researchers and practitioners with a simple and powerful framework to analyse and change behaviour. Informed by a wide range of empirical evidence, it includes an accessible synthesis of former theories (ecological psychology, activity theory, situated action, distributed cognition, social constructionism, actor-network theory and social representations). 'Installations' are the familiar, socially constructed, apparatuses which elicit, enable, scaffold and control - and make predictable most of our 'normal' behaviour; from shower-cabins or airport check-ins to family dinners, classes or hospitals. The book describes their threefold structure with a new model enabling systematic and practical analysis of their components. It details the mechanisms of their construction, resilience and evolution, illustrated with dozens of examples, from restaurants to nuclear plant operation. The book also provides a detailed analysis of the processes of creation and selection of innovations, proposing a model for the maintenance and evolution of social systems.
Author: Robert Dubin
Publisher:
ISBN:
Category : Science
Languages : en
Pages : 328
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Book Description
