Author: Steven S. Vrooman
Publisher: CreateSpace
ISBN: 9781515337799
Category :
Languages : en
Pages : 346
Book Description
If this book were just a satire, it would grow old pretty quickly: 1.Stumble to the front. 2.Raise your arms. 3.Groooooaaaannnnn. Instead, this book is a deeply researched investigation into why most public speeches don't really accomplish our goals and what we can do about that. As I was writing it, perhaps because I teach popular culture as well as public speaking, I became somewhat obsessed with the ways that the scary, brainless interaction that passes for speaking is so similar to the scary, brainless zombies in popular culture. You shamble up to the front of the room. The audience groans and shuffles around. Everyone is looking for brains. There are none to be found. All suffer from the living death of boredom and lack of engagement. One of the scary things about zombies is that they look like people, your neighbors, family, colleagues and friends, but they are not. At least one person in most zombie movies will make the mistake of thinking there is still humanity in there and they get chomped for it. This is also what is scary and sad about most speeches. Everyone looks human. But there are no human connections. Our minds disappear into a glaze of Power Point. In most places where we give speeches, we do the same thing. We brainlessly show up to the same places, go through the same motions, use the same kinds of slides, and repeat the things that seem to matter even when they don't. All too often we show up to meetings or events or class, pretending that we are doing a lot of work. And we want our audiences to believe it too. And when they clap and we sit down, for a minute all of us feel that it was all right, that we really did all just endure something together that was worth it. A second later, that feeling is gone, and we wonder what happened to another day or another afternoon and wish, like we did when we were ten, that somehow school would be cancelled and we could, just for a day, choose again to do something cool with our time. Most speeches fail. We pretend that this is okay, that it is not a terrible waste of everyone's time. We go through the motions again like zombies. This book will try to drill down to get to what is most important and what can actually make you better. The argument is simple: you are doing it wrong. Public speaking, at its best, moves people and creates change. But when was the last time you were enthralled by a speech? No phone, no wandering attention, no thoughts of lunch? Speaking has become an inert show, a droning on in front of a flickering failure of visual aids. We have already given up before we stand up to give a speech. No one cares, not even you. Public life has been reduced to a "let's just get this over with" mentality. Too strong a judgment? Look at the faces in the room around you next time you are sitting in an audience and tell me I'm wrong. We need to resurrect this dead thing called speaking. This book has two new chapters. Seven chapters have been extensively altered. All of this, from the first-ever public speaking textbook chapter on depression to the extensive use of Dungeons & Dragons references in the figurative language chapter, is designed to make the book more interesting and useful than the first edition was. Don't get me wrong. I loved the first edition of this book. It was the best thing I'd ever written. But, it needed to be better.
The Zombie Guide to Public Speaking
Author: Steven S. Vrooman
Publisher: CreateSpace
ISBN: 9781515337799
Category :
Languages : en
Pages : 346
Book Description
If this book were just a satire, it would grow old pretty quickly: 1.Stumble to the front. 2.Raise your arms. 3.Groooooaaaannnnn. Instead, this book is a deeply researched investigation into why most public speeches don't really accomplish our goals and what we can do about that. As I was writing it, perhaps because I teach popular culture as well as public speaking, I became somewhat obsessed with the ways that the scary, brainless interaction that passes for speaking is so similar to the scary, brainless zombies in popular culture. You shamble up to the front of the room. The audience groans and shuffles around. Everyone is looking for brains. There are none to be found. All suffer from the living death of boredom and lack of engagement. One of the scary things about zombies is that they look like people, your neighbors, family, colleagues and friends, but they are not. At least one person in most zombie movies will make the mistake of thinking there is still humanity in there and they get chomped for it. This is also what is scary and sad about most speeches. Everyone looks human. But there are no human connections. Our minds disappear into a glaze of Power Point. In most places where we give speeches, we do the same thing. We brainlessly show up to the same places, go through the same motions, use the same kinds of slides, and repeat the things that seem to matter even when they don't. All too often we show up to meetings or events or class, pretending that we are doing a lot of work. And we want our audiences to believe it too. And when they clap and we sit down, for a minute all of us feel that it was all right, that we really did all just endure something together that was worth it. A second later, that feeling is gone, and we wonder what happened to another day or another afternoon and wish, like we did when we were ten, that somehow school would be cancelled and we could, just for a day, choose again to do something cool with our time. Most speeches fail. We pretend that this is okay, that it is not a terrible waste of everyone's time. We go through the motions again like zombies. This book will try to drill down to get to what is most important and what can actually make you better. The argument is simple: you are doing it wrong. Public speaking, at its best, moves people and creates change. But when was the last time you were enthralled by a speech? No phone, no wandering attention, no thoughts of lunch? Speaking has become an inert show, a droning on in front of a flickering failure of visual aids. We have already given up before we stand up to give a speech. No one cares, not even you. Public life has been reduced to a "let's just get this over with" mentality. Too strong a judgment? Look at the faces in the room around you next time you are sitting in an audience and tell me I'm wrong. We need to resurrect this dead thing called speaking. This book has two new chapters. Seven chapters have been extensively altered. All of this, from the first-ever public speaking textbook chapter on depression to the extensive use of Dungeons & Dragons references in the figurative language chapter, is designed to make the book more interesting and useful than the first edition was. Don't get me wrong. I loved the first edition of this book. It was the best thing I'd ever written. But, it needed to be better.
Publisher: CreateSpace
ISBN: 9781515337799
Category :
Languages : en
Pages : 346
Book Description
If this book were just a satire, it would grow old pretty quickly: 1.Stumble to the front. 2.Raise your arms. 3.Groooooaaaannnnn. Instead, this book is a deeply researched investigation into why most public speeches don't really accomplish our goals and what we can do about that. As I was writing it, perhaps because I teach popular culture as well as public speaking, I became somewhat obsessed with the ways that the scary, brainless interaction that passes for speaking is so similar to the scary, brainless zombies in popular culture. You shamble up to the front of the room. The audience groans and shuffles around. Everyone is looking for brains. There are none to be found. All suffer from the living death of boredom and lack of engagement. One of the scary things about zombies is that they look like people, your neighbors, family, colleagues and friends, but they are not. At least one person in most zombie movies will make the mistake of thinking there is still humanity in there and they get chomped for it. This is also what is scary and sad about most speeches. Everyone looks human. But there are no human connections. Our minds disappear into a glaze of Power Point. In most places where we give speeches, we do the same thing. We brainlessly show up to the same places, go through the same motions, use the same kinds of slides, and repeat the things that seem to matter even when they don't. All too often we show up to meetings or events or class, pretending that we are doing a lot of work. And we want our audiences to believe it too. And when they clap and we sit down, for a minute all of us feel that it was all right, that we really did all just endure something together that was worth it. A second later, that feeling is gone, and we wonder what happened to another day or another afternoon and wish, like we did when we were ten, that somehow school would be cancelled and we could, just for a day, choose again to do something cool with our time. Most speeches fail. We pretend that this is okay, that it is not a terrible waste of everyone's time. We go through the motions again like zombies. This book will try to drill down to get to what is most important and what can actually make you better. The argument is simple: you are doing it wrong. Public speaking, at its best, moves people and creates change. But when was the last time you were enthralled by a speech? No phone, no wandering attention, no thoughts of lunch? Speaking has become an inert show, a droning on in front of a flickering failure of visual aids. We have already given up before we stand up to give a speech. No one cares, not even you. Public life has been reduced to a "let's just get this over with" mentality. Too strong a judgment? Look at the faces in the room around you next time you are sitting in an audience and tell me I'm wrong. We need to resurrect this dead thing called speaking. This book has two new chapters. Seven chapters have been extensively altered. All of this, from the first-ever public speaking textbook chapter on depression to the extensive use of Dungeons & Dragons references in the figurative language chapter, is designed to make the book more interesting and useful than the first edition was. Don't get me wrong. I loved the first edition of this book. It was the best thing I'd ever written. But, it needed to be better.
Kickstarting Your Academic Career
Author: Robert L. Ostergard, Jr.
Publisher: University of Toronto Press
ISBN: 1442635630
Category : Social Science
Languages : en
Pages : 145
Book Description
Kickstarting Your Academic Career is a primer on the common scholastic demands that social sciences students face upon entering college or university. Based on the challenges that instructors most often find students need help with, the authors offer practical advice and tips on topics such as how to communicate with instructors, take notes, read a textbook, research and write papers, and write successful exams. The succinct writing and clear organization make this an essential reference for first-year students as they encounter post-secondary work for the first time, and a useful refresher for upper-year students looking to refine their skills.
Publisher: University of Toronto Press
ISBN: 1442635630
Category : Social Science
Languages : en
Pages : 145
Book Description
Kickstarting Your Academic Career is a primer on the common scholastic demands that social sciences students face upon entering college or university. Based on the challenges that instructors most often find students need help with, the authors offer practical advice and tips on topics such as how to communicate with instructors, take notes, read a textbook, research and write papers, and write successful exams. The succinct writing and clear organization make this an essential reference for first-year students as they encounter post-secondary work for the first time, and a useful refresher for upper-year students looking to refine their skills.
How to Speak Zombie
Author: Steve Mockus
Publisher: Chronicle Books
ISBN: 9780811874885
Category : Humor
Languages : en
Pages : 0
Book Description
In a world overtaken by zombies, the only hope for survival lies in learning the language of the undead. How to Speak Zombie demonstrates how to blend in and avoid being eaten while carrying on with everyday activities like ordering a latte from a zombarista and shopping at a zombie-infested mall. This essential guide features an electronic sound module that demonstrates proper zombie pronunciation ("RAHHHhh!"), helpful text that explores the customs and etiquette of the zombie world, and detailed illustrations that show the undead doing everything from pumping iron to dancing the night away. Deeply informative, this handbook also includes an all-purpose BRAINS button that can be used in any situation, deadly or otherwise.
Publisher: Chronicle Books
ISBN: 9780811874885
Category : Humor
Languages : en
Pages : 0
Book Description
In a world overtaken by zombies, the only hope for survival lies in learning the language of the undead. How to Speak Zombie demonstrates how to blend in and avoid being eaten while carrying on with everyday activities like ordering a latte from a zombarista and shopping at a zombie-infested mall. This essential guide features an electronic sound module that demonstrates proper zombie pronunciation ("RAHHHhh!"), helpful text that explores the customs and etiquette of the zombie world, and detailed illustrations that show the undead doing everything from pumping iron to dancing the night away. Deeply informative, this handbook also includes an all-purpose BRAINS button that can be used in any situation, deadly or otherwise.
BOOM! SPLAT!
Author: Jim Coby
Publisher: Univ. Press of Mississippi
ISBN: 149685005X
Category : Literary Criticism
Languages : en
Pages : 158
Book Description
Contributions by Lawrence Abrams, Diana Álvarez Amell, Partha Bhattacharjee, Natalja Chestopalova, Jim Coby, Rita Costello, Sam Cowling, Joanna Davis-McElligatt, Elisabetta Di Minico, Kiera M. Gaswint, Vincent Haddad, Kaleb Knoblauch, Christina M. Knopf, Leah Milne, Jacob Murel, Priyanka Tripathi, and Steven S. Vrooman In 1954, the culture, distribution, and content of comics forever changed. Long a mainstay of America’s reading diet, comic books began to fall under the scrutiny of parent groups, church leaders, and politicians. The bright colors and cheaply printed pulp pages of comic books that had once provided an escape were suddenly presumed to house something lascivious, insidious, and morally corrosive. While anxieties about representations of violence in comics have largely fallen to the wayside since the moral panic of the 1950s, thematic and symbolic visual depictions of violence remain central to the comics form. BOOM! SPLAT! Comics and Violence examines violence in every iteration—physical violence enacted between people and their environments, formal and structural violence embedded in the comics language itself, representations of historical violence, and ways of reading and seeing violence. BOOM! SPLAT! is composed of fifteen essays from renowned comics scholars and is organized thematically into four sections, including an examination of histories of violence, forms of violence, modes and systems of violence, and political and social violence. Chapters focus on well-known comics and comics creators, such as Steve Ditko, Hulk, X-Men, and the Marvel universe, to newspaper cartoon strips, postwar graphic novels, revolution, civil rights, trauma, #blacklivesmatter, and more. BOOM! SPLAT! serves as a resource to scholars and comics enthusiasts who wish to contemplate and confront the permutations, forms, structures, and discourses of violence that have always animated cartoons. Through this interrogation, our understanding of violence moves beyond the immediately physical and interpersonal into modes of ephemeral, psychological, and ideological violence. Contributors fill critical gaps by offering sustained explorations of the function of manifold violences in the comics language—those seen, felt, and imagined. The essays in this collection are critically necessary for understanding the current and historical role that violence has played in comics and will help recognize how cartooning imbricates, resists, and expands our thinking about and experiences of violence.
Publisher: Univ. Press of Mississippi
ISBN: 149685005X
Category : Literary Criticism
Languages : en
Pages : 158
Book Description
Contributions by Lawrence Abrams, Diana Álvarez Amell, Partha Bhattacharjee, Natalja Chestopalova, Jim Coby, Rita Costello, Sam Cowling, Joanna Davis-McElligatt, Elisabetta Di Minico, Kiera M. Gaswint, Vincent Haddad, Kaleb Knoblauch, Christina M. Knopf, Leah Milne, Jacob Murel, Priyanka Tripathi, and Steven S. Vrooman In 1954, the culture, distribution, and content of comics forever changed. Long a mainstay of America’s reading diet, comic books began to fall under the scrutiny of parent groups, church leaders, and politicians. The bright colors and cheaply printed pulp pages of comic books that had once provided an escape were suddenly presumed to house something lascivious, insidious, and morally corrosive. While anxieties about representations of violence in comics have largely fallen to the wayside since the moral panic of the 1950s, thematic and symbolic visual depictions of violence remain central to the comics form. BOOM! SPLAT! Comics and Violence examines violence in every iteration—physical violence enacted between people and their environments, formal and structural violence embedded in the comics language itself, representations of historical violence, and ways of reading and seeing violence. BOOM! SPLAT! is composed of fifteen essays from renowned comics scholars and is organized thematically into four sections, including an examination of histories of violence, forms of violence, modes and systems of violence, and political and social violence. Chapters focus on well-known comics and comics creators, such as Steve Ditko, Hulk, X-Men, and the Marvel universe, to newspaper cartoon strips, postwar graphic novels, revolution, civil rights, trauma, #blacklivesmatter, and more. BOOM! SPLAT! serves as a resource to scholars and comics enthusiasts who wish to contemplate and confront the permutations, forms, structures, and discourses of violence that have always animated cartoons. Through this interrogation, our understanding of violence moves beyond the immediately physical and interpersonal into modes of ephemeral, psychological, and ideological violence. Contributors fill critical gaps by offering sustained explorations of the function of manifold violences in the comics language—those seen, felt, and imagined. The essays in this collection are critically necessary for understanding the current and historical role that violence has played in comics and will help recognize how cartooning imbricates, resists, and expands our thinking about and experiences of violence.
The Maker's Guide to the Zombie Apocalypse
Author: Simon Monk
Publisher: No Starch Press
ISBN: 1593276672
Category : Technology & Engineering
Languages : en
Pages : 296
Book Description
Where will you be when the zombie apocalypse hits? Trapping yourself in the basement? Roasting the family pet? Beheading reanimated neighbors? No way. You’ll be building fortresses, setting traps, and hoarding supplies, because you, savvy survivor, have snatched up your copy of The Maker's Guide to the Zombie Apocalypse before it’s too late. This indispensable guide to survival after Z-day, written by hardware hacker and zombie anthropologist Simon Monk, will teach you how to generate your own electricity, salvage parts, craft essential electronics, and out-survive the undead.,p>Take charge of your environment: –Monitor zombie movement with trip wires and motion sensors –Keep vigilant watch over your compound with Arduino and Raspberry Pi surveillance systems –Power zombie defense devices with car batteries, bicycle generators, and solar power Escape imminent danger: –Repurpose old disposable cameras for zombie-distracting flashbangs –Open doors remotely for a successful sprint home –Forestall subplot disasters with fire and smoke detectors Communicate with other survivors: –Hail nearby humans using Morse code –Pass silent messages with two-way vibration walkie-talkies –Fervently scan the airwaves with a frequency hopper For anyone from the budding maker to the keen hobbyist, The Maker’s Guide to the Zombie Apocalypse is an essential survival tool. Uses the Arduino Uno board and Raspberry Pi Model B+ or Model 2
Publisher: No Starch Press
ISBN: 1593276672
Category : Technology & Engineering
Languages : en
Pages : 296
Book Description
Where will you be when the zombie apocalypse hits? Trapping yourself in the basement? Roasting the family pet? Beheading reanimated neighbors? No way. You’ll be building fortresses, setting traps, and hoarding supplies, because you, savvy survivor, have snatched up your copy of The Maker's Guide to the Zombie Apocalypse before it’s too late. This indispensable guide to survival after Z-day, written by hardware hacker and zombie anthropologist Simon Monk, will teach you how to generate your own electricity, salvage parts, craft essential electronics, and out-survive the undead.,p>Take charge of your environment: –Monitor zombie movement with trip wires and motion sensors –Keep vigilant watch over your compound with Arduino and Raspberry Pi surveillance systems –Power zombie defense devices with car batteries, bicycle generators, and solar power Escape imminent danger: –Repurpose old disposable cameras for zombie-distracting flashbangs –Open doors remotely for a successful sprint home –Forestall subplot disasters with fire and smoke detectors Communicate with other survivors: –Hail nearby humans using Morse code –Pass silent messages with two-way vibration walkie-talkies –Fervently scan the airwaves with a frequency hopper For anyone from the budding maker to the keen hobbyist, The Maker’s Guide to the Zombie Apocalypse is an essential survival tool. Uses the Arduino Uno board and Raspberry Pi Model B+ or Model 2
A Street Survival Guide for Public Safety Officers
Author: Daniel Rudofossi
Publisher: CRC Press
ISBN: 1439845786
Category : Law
Languages : en
Pages : 329
Book Description
An expansion of Dr. Rudofossi's theory of Police and Public Safety Complex Trauma, this text integrates other models of trauma and loss into a one-of-a-kind intervention model. It offers insider perspectives from police psychologists, police managers, and clinicians describing what police personnel experience on the job, along with expert intervent
Publisher: CRC Press
ISBN: 1439845786
Category : Law
Languages : en
Pages : 329
Book Description
An expansion of Dr. Rudofossi's theory of Police and Public Safety Complex Trauma, this text integrates other models of trauma and loss into a one-of-a-kind intervention model. It offers insider perspectives from police psychologists, police managers, and clinicians describing what police personnel experience on the job, along with expert intervent
Speak Up
Author: Douglas M. Fraleigh
Publisher: Macmillan
ISBN: 0312621884
Category : Language Arts & Disciplines
Languages : en
Pages : 787
Book Description
When was the last time you actually looked forward to reading a textbook? With "Speak Up", thousands of students have been doing just that -- getting more out of their speech courses and having fun while doing it. It's a different kind of textbook, combining great writing and examples with more than 500 hand-drawn illustrations that bring speechmaking to life. It's all designed to help you ace the course and prepare you to speak effectively on campus, on the job, and beyond. -- From publisher's description.
Publisher: Macmillan
ISBN: 0312621884
Category : Language Arts & Disciplines
Languages : en
Pages : 787
Book Description
When was the last time you actually looked forward to reading a textbook? With "Speak Up", thousands of students have been doing just that -- getting more out of their speech courses and having fun while doing it. It's a different kind of textbook, combining great writing and examples with more than 500 hand-drawn illustrations that bring speechmaking to life. It's all designed to help you ace the course and prepare you to speak effectively on campus, on the job, and beyond. -- From publisher's description.
The Revolt of The Public and the Crisis of Authority in the New Millennium
Author: Martin Gurri
Publisher: Stripe Press
ISBN: 1953953344
Category : Political Science
Languages : en
Pages : 465
Book Description
How insurgencies—enabled by digital devices and a vast information sphere—have mobilized millions of ordinary people around the world. In the words of economist and scholar Arnold Kling, Martin Gurri saw it coming. Technology has categorically reversed the information balance of power between the public and the elites who manage the great hierarchical institutions of the industrial age: government, political parties, the media. The Revolt of the Public tells the story of how insurgencies, enabled by digital devices and a vast information sphere, have mobilized millions of ordinary people around the world. Originally published in 2014, The Revolt of the Public is now available in an updated edition, which includes an extensive analysis of Donald Trump’s improbable rise to the presidency and the electoral triumphs of Brexit. The book concludes with a speculative look forward, pondering whether the current elite class can bring about a reformation of the democratic process and whether new organizing principles, adapted to a digital world, can arise out of the present political turbulence.
Publisher: Stripe Press
ISBN: 1953953344
Category : Political Science
Languages : en
Pages : 465
Book Description
How insurgencies—enabled by digital devices and a vast information sphere—have mobilized millions of ordinary people around the world. In the words of economist and scholar Arnold Kling, Martin Gurri saw it coming. Technology has categorically reversed the information balance of power between the public and the elites who manage the great hierarchical institutions of the industrial age: government, political parties, the media. The Revolt of the Public tells the story of how insurgencies, enabled by digital devices and a vast information sphere, have mobilized millions of ordinary people around the world. Originally published in 2014, The Revolt of the Public is now available in an updated edition, which includes an extensive analysis of Donald Trump’s improbable rise to the presidency and the electoral triumphs of Brexit. The book concludes with a speculative look forward, pondering whether the current elite class can bring about a reformation of the democratic process and whether new organizing principles, adapted to a digital world, can arise out of the present political turbulence.
Ted Talks
Author: Chris Anderson
Publisher: HarperCollins
ISBN: 0544664361
Category : Business & Economics
Languages : en
Pages : 291
Book Description
A NEW YORK TIMES BESTSELLER A must-read insider’s guide to creating unforgettable speeches and changing people's minds. Done right, a talk can electrify a room and transform an audience’s worldview; it can be more powerful than anything in written form. This “invaluable guide” (Publishers Weekly) explains how the miracle of powerful public speaking is achieved, and equips you to give it your best shot. There is no set formula, but there are tools that can empower any speaker. Since taking over TED in 2001, Chris Anderson has worked with all the TED speakers who have inspired us the most, and here he shares insights from such favorites as Sir Ken Robinson, Salman Khan, Monica Lewinsky, and more— everything from how to craft your talk’s content to how you can be most effective on stage.
Publisher: HarperCollins
ISBN: 0544664361
Category : Business & Economics
Languages : en
Pages : 291
Book Description
A NEW YORK TIMES BESTSELLER A must-read insider’s guide to creating unforgettable speeches and changing people's minds. Done right, a talk can electrify a room and transform an audience’s worldview; it can be more powerful than anything in written form. This “invaluable guide” (Publishers Weekly) explains how the miracle of powerful public speaking is achieved, and equips you to give it your best shot. There is no set formula, but there are tools that can empower any speaker. Since taking over TED in 2001, Chris Anderson has worked with all the TED speakers who have inspired us the most, and here he shares insights from such favorites as Sir Ken Robinson, Salman Khan, Monica Lewinsky, and more— everything from how to craft your talk’s content to how you can be most effective on stage.
Public Speaking
Author: Stephanie J. Coopman
Publisher: Wadsworth Publishing
ISBN: 9781133307860
Category :
Languages : en
Pages : 0
Book Description
PUBLIC SPEAKING: THE EVOLVING ART, 2ND EDITION/ENHANCED is a fully integrated book and technology program that matches the expectations of today's students while preserving the well-respected traditions of public speaking instruction. The text comes automatically packaged with a printed access code to a variety of online tools: CourseMate (which houses the interactive activities); Speech Builder Express, Speech Studio 2.0, and access to the eBook. Each chapter's material, both in the book and online, takes you through a sequence that starts with reading the text, moves to watching unique integrated videos, segues to companion interactive activities that ask you to apply chapter concepts in hypothetical scenarios, and then to advance work on your own speech project. A unique, practical pedagogical system in the text -- "Read it, Watch it, Use it, Review it" -- gives structure to each chapter, and directs you to the easy-to-access online material. "Apply It" Boxes give you an opportunity to use your newly-gained public speaking skills in situations outside of the classroom.
Publisher: Wadsworth Publishing
ISBN: 9781133307860
Category :
Languages : en
Pages : 0
Book Description
PUBLIC SPEAKING: THE EVOLVING ART, 2ND EDITION/ENHANCED is a fully integrated book and technology program that matches the expectations of today's students while preserving the well-respected traditions of public speaking instruction. The text comes automatically packaged with a printed access code to a variety of online tools: CourseMate (which houses the interactive activities); Speech Builder Express, Speech Studio 2.0, and access to the eBook. Each chapter's material, both in the book and online, takes you through a sequence that starts with reading the text, moves to watching unique integrated videos, segues to companion interactive activities that ask you to apply chapter concepts in hypothetical scenarios, and then to advance work on your own speech project. A unique, practical pedagogical system in the text -- "Read it, Watch it, Use it, Review it" -- gives structure to each chapter, and directs you to the easy-to-access online material. "Apply It" Boxes give you an opportunity to use your newly-gained public speaking skills in situations outside of the classroom.