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Author: Miri Rodriguez
Publisher: Kogan Page Publishers
ISBN: 1398610097
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. This second edition of Brand Storytelling contains new trends in storytelling, as well as expanding on story experience and employee experience. This book explores the future of brand storytelling in a post pandemic era. New to this edition is also a 'How to Guide' taking readers through each step of the design thinking process in order to prototype their stories. Brand Storytelling provides a step-by-step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality and positioning the customer as a key influencer to motivate the audience. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google to tap into authentic brand loyalty and human connection.
Author: Miri Rodriguez
Publisher: Kogan Page Publishers
ISBN: 1398610097
Category : Business & Economics
Languages : en
Pages : 257
Get Book Here
Book Description
Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. This second edition of Brand Storytelling contains new trends in storytelling, as well as expanding on story experience and employee experience. This book explores the future of brand storytelling in a post pandemic era. New to this edition is also a 'How to Guide' taking readers through each step of the design thinking process in order to prototype their stories. Brand Storytelling provides a step-by-step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality and positioning the customer as a key influencer to motivate the audience. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google to tap into authentic brand loyalty and human connection.
Author: Sam Choo
Publisher: Hope Publishing
ISBN:
Category : Juvenile Nonfiction
Languages : en
Pages : 62
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Book Description
In today's competitive business landscape, brands are desperately seeking ways to connect with their audience on a deeper level. As a writer, you possess the power to help them achieve this through the art of brand storytelling. "The Writer's Guide to Brand Storytelling" is your comprehensive blueprint to mastering this lucrative skill and transforming your writing career. Discover how to craft compelling narratives that capture the essence of a brand, resonate with its target audience, and drive meaningful results. This book unveils the secrets to understanding a client's unique voice, conducting effective research, and structuring engaging stories that command attention across various platforms. You'll learn how to: - Collaborate with clients to align your storytelling with their brand identity - Leverage proven frameworks and techniques to create immersive narratives - Adapt your writing style to match a brand's tone and personality - Optimize your stories for different channels, from websites to social media - Expand your service offerings to provide maximum value to your clients But this book is more than just a guide to writing for brands. It's a roadmap to elevating your career, attracting high-paying clients, and establishing yourself as a sought-after brand storytelling expert. Through real-world examples, practical tips, and actionable strategies, you'll gain the confidence and skills to thrive in this exciting and rapidly growing field. Whether you're a seasoned freelance writer or just starting out, "The Writer's Guide to Brand Storytelling" is your essential companion to unlocking the power of storytelling and creating a prosperous writing business. Don't just write stories – write the future of your career. Embark on your brand storytelling journey today and discover the limitless potential of your words to inspire, engage, and transform.
Author: Kyle Gray
Publisher: Createspace Independent Publishing Platform
ISBN: 9781546424581
Category : Customer relations
Languages : en
Pages : 254
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Book Description
"The Story Engine provides your with everything you need to reap the benefits of content marketing. You'll learn how to plan content marketing success early, and how to avoid common pitfalls. We will explore how to build a team to handle time-consuming parts of creation and still feel secure knowing that your content fits your unique brand. All this without breaking your budget"--Back cover.
Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 0718033337
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Author: Jim Signorelli
Publisher: Greenleaf Book Group
ISBN: 1608322696
Category : Business & Economics
Languages : en
Pages : 249
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Book Description
Until this book was written, the phrase "brands are stories" was merely a marketing cliché. Having delved into how stories influence our behavior, however, the author asserts that the association between stories and brands deserves far more than that stock phrase.Among the many books about branding directed toward marketing and advertising practitioners and students, none is like StoryBranding. Modeled after the way stories work, this book provides a unique planning process for creating authentic brand identities. It also reveals a number of concealed traps that other branding approaches often overlook.Drawing on the persuasive power of stories, the author argues that a great deal of wasted effort is put into creating advertising messages that do too much "telling" and too little "showing." To help brands resonate with their audiences, the author takes you step-by-step through StoryBranding's six C's-a process that shows how to approach the development of all brand communications the way story writers approach their characters, plots, and themes. He includes sample "Story Briefs" and "I AM" statements that help brands achieve a greater degree of authenticity than traditional creative or brand briefs have.
Author: Park Louis Howell
Publisher: Happy H Press
ISBN: 9781734308112
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Brand Bewitchery is for leaders of purpose-driven brands who seek a proven system to clarify their brand story, amplify their impact and simplify their life. The book guides readers through the Story Cycle System(TM) to craft their overarching brand narrative, a process that has grown business by as much as 600 percent. But how you tell your story is critical to success. Brand Bewitchery also includes two dynamic story structures. Readers will learn the And, But & Therefore foundational narrative framework to focus all of their messaging for more compelling communications. Plus, they will apply the Five Primal Elements of a short story to create a big impact. Brand Bewitchery features 12 precise story quests: individual and team-building exercises that help the brand creator find, craft and tell true stories that sell. These real-life stories not only support their new brand narrative crafted within these pages but ensure their content hacks through the noise to hook the hearts of their customers. When finished with this guide book, readers will have revealed their most powerful stories for their personal brand to grow their influence and their business brand to generate a measurable increase in sales while increasing the productivity of their people and enhancing lives in the communities they serve. The storytelling structures in Brand Bewitchery, tested over more than a decade through hundreds of businesses and the thousands of people, simply help leaders excel through the stories they tell.
Author: Nancy Lamb
Publisher: Penguin
ISBN: 1582970521
Category : Language Arts & Disciplines
Languages : en
Pages : 242
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Book Description
Create Unforgettable Stories for Kids! You dream of writing stories that children respond to–the kind they come back to again and again. Nancy Lamb can help you achieve that dream. She mixes insightful advice for mastering storytelling with dozens of examples that illustrate a variety of plot-building techniques. Nancy's instruction covers everything from format and content to setting and characterization. She also draws from a range of children's classics, including Where the Wild Things Are, Charlotte's Web and Bridge to Tarabithia to explore and illuminate the unique nature of children's literature. Nancy also shares writing tips and tricks accumulated through years of successful storytelling–invaluable advice for crafting fiction that resonates with children of all ages, from 4 to 14 and beyond.
Author: Benjamin Sobieck
Publisher: Penguin
ISBN: 1440352976
Category : Language Arts & Disciplines
Languages : en
Pages : 248
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Book Description
Engage with the Next Generation of Writers! Wattpad is an online storytelling community where users can post their writing, such as articles, stories, novels, fan fiction, and poems. This platform offers writers the chance to connect directly with readers, fans, and story enthusiasts. With the ability to release stories and chapters one at a time, authors can receive continual encouragement and real-time feedback on their work. The Wattpad staff supports successful writers through their Stars program, which provides them opportunities to work with successful brands, publish to print, connect to film and television industries, and more. The potential of Wattpad for writers is limitless, and, for the first-time ever, the staff, writers, and stars of Wattpad have created the guide to help you launch and sustain a successful writing career through this platform. In The Writer's Guide to Wattpad, you'll learn how to: • Get started using Wattpad, prepare your writing to be published, and develop a unique cover design. • Interact with readers, use multimedia to enhance and tell stories, and leverage social media to create a stronger platform. • Attract the attention of an agent or publisher and sell copies of your work elsewhere. • Tap into the brand of Wattpad to understand their Stars Program, brand campaigns, and what success looks like. Written to be accessible to beginners and veterans alike, The Writer's Guide to Wattpad is your essential companion to navigating the Wattpad platform and brand, and leveraging your writing to millions of users worldwide.
Author: Kenneth Atchity
Publisher: Story Merchant Books
ISBN: 9780996990875
Category :
Languages : en
Pages :
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Book Description
This little book aims to help you figure out how to get your story told on big screens or small. It offers nearly thirty years of observation of how things happen in the business of entertainment. Dr. Ken Atchity's Hollywood experience ranges from writing to managing to producing; he's seen Hollywood from nearly every angle.
Author: Ekaterina Walter
Publisher: McGraw Hill Professional
ISBN: 1260440206
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling―the definitive quick-reading rulebook for how to use the power of storytelling to win over customers’ hearts, minds, and long-term loyalty We have been sharing stories from the beginning of human civilization―for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. This is proving to be an increasingly potent strategy in the era of the connected digital consumer. With consumers more empowered than ever before, your brand isn’t what you say it is anymore, it is what consumers say it is. As a result, capturing customers’ hearts and minds today requires businesses to prioritize emotional connections with customers, to be in the moment, having authentic conversations, to share relevant, inspiring stories that move and motivate people to take action. How? By following these laws: •The Protagonist Laws: Know Who You Are•The Strategy Laws: Understand Your Goals•The Discovery Laws: Find Your Story•The Story-Making Laws: Craft Your Story•The Channel Laws: Share Your Story•The Laws of Engagement: Engage with Your Communities Packed with inspiring tips, strategies, and stories from two leading marketing innovators, The Laws of Brand Storytelling shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. The authors lay down the law―literally―for readers through a compelling step-by-step process of defining who you are as a brand, setting a clear strategy, sourcing the best stories for your business, and crafting and delivering compelling narratives for maximum effect. Win your customers’ hearts and minds, and you win their business and their loyalty.
