Author: Henry Wiencek
Publisher: ABRAMS
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 184

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Book Description
A history of the successful toys, LEGO bricks, describing some of the things that can be built with them.

Author: David Robertson
Publisher: Crown Currency
ISBN: 0307951626
Category : Business & Economics
Languages : en
Pages : 330

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Book Description
Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most remarkable business transformations in recent history--as a business model. As LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance, the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation. Ironically, these changes pushed the iconic toymaker to the brink of bankruptcy, showing that what works in theory can fail spectacularly in the brutally competitive global economy. It took a new LEGO management team--faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys)--to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Along the way, Brick by Brick reveals how LEGO: - Became truly customer-driven by co-creating with kids as well as its passionate adult fans - Looked beyond products and learned to leverage a full-spectrum approach to innovation - Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques - Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans - Gave its world-class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.

Author: Lowey Bundy Sichol
Publisher: Clarion Books
ISBN: 1328954935
Category : Juvenile Nonfiction
Languages : en
Pages : 131

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Book Description
For fans of the successful Who Was series, From an Idea to Lego is a behind-the-bricks look into the world's famous toy company, with humorous black & white illustrations throughout. Today, LEGO is one of the biggest toy companies in the world, but a long time ago, a Danish carpenter, Ole Kirk Christiansen, started with just an idea. Find out more about LEGO's origins, those famous bricks, and their other inventive toys and movie ventures in this illustrated nonfiction book Find out the origin the name "LEGO." (Hint: it combines two Danish words) See how LEGO grew from a carpentry shop to a multi-platform toy company. Discover how LEGO bricks are made and how they came up with their design.

Author: Kris Hirschmann
Publisher: Norwood House Press
ISBN: 1599531941
Category : Juvenile Nonfiction
Languages : en
Pages : 50

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Book Description
Describes the invention and development of LEGO toys. Every great invention begins with a great idea! Read all the books in this series and learn about the history and impact of some of the most fascinating innovations and inventions of our time. Explore the idea’s early stages of development, problems encountered along the way, and how each great idea has influenced our lives. From popular culture and the environment to life-saving machines, learn about the ideas, people, and technologies that made it all happen. This series correlates with The Science, Technology, Engineering, and Math (S.T.E.M.) curriculum initiative.

Author: Jim O'Connor
Publisher: Penguin
ISBN: 0593092961
Category : Juvenile Nonfiction
Languages : en
Pages : 130

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Book Description
Find out how these fun, stackable blocks became the most popular toys in the world. The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up. In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.

Author: Erin Hagar
Publisher: duopress
ISBN: 9781938093531
Category : Juvenile Nonfiction
Languages : en
Pages : 0

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Book Description
Everyone has played with LEGO® toys, but not many people know who is behind this awesome invention. This fun and engaging book tells the story of how a Danish carpenter and his family turned a desperate situation into the most popular toy in history. With full-color illustrations and lively text, and chock-full of interesting facts, Awesome Minds: The Inventors of LEGO® Toys is the perfect read for those with creative spirits and curious minds. This book is an independently authored and published biography of the family that created the LEGO® construction toy and is not sponsored or endorsed by or affiliated in any way with the LEGO Group of companies, owner of the LEGO® trademarks. Lexile Level: 970L Guided Reading Level: R4

Author: Roy T. Cook
Publisher: John Wiley & Sons
ISBN: 1119193974
Category : Philosophy
Languages : en
Pages : 258

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Book Description
How profound is a little plastic building block? It turns out the answer is “very”! 22 chapters explore philosophy through the world of LEGO which encompasses the iconic brick itself as well as the animated televisions shows, feature films, a vibrant adult fan base with over a dozen yearly conventions, an educational robotics program, an award winning series of videogames, hundreds of books, magazines, and comics, a team-building workshop program for businesses and much, much more. Dives into the many philosophical ideas raised by LEGO bricks and the global multimedia phenomenon they have created Tackles metaphysical, logical, moral, and conceptual issues in a series of fascinating and stimulating essays Introduces key areas of philosophy through topics such as creativity and play, conformity and autonomy, consumption and culture, authenticity and identity, architecture, mathematics, intellectual property, business and environmental ethics Written by a global group of esteemed philosophers and LEGO fans A lively philosophical discussion of bricks, minifigures, and the LEGO world that will appeal to LEGO fans and armchair philosophers alike

Author: Jens Andersen
Publisher:
ISBN: 9780063258037
Category : LEGO toys
Languages : en
Pages : 0

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Book Description
"The extraordinary inside story of the LEGO company--producer of the most beloved and popular toy on the planet--based on unprecedented access to the founding family that still owns the company, chronicling the brand's improbable journey to become the empire that it is today"--

Author: Helen Murray
Publisher: Penguin
ISBN: 0744037794
Category : Juvenile Nonfiction
Languages : en
Pages : 92

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Book Description
You're never too young to change the world! Discover 100 fun ideas to be kind and spread joy to the world around you. Get creative with your LEGO® bricks and be inspired to care for others, yourself, and the planet. - Make a neighbor a LEGO thank-you card - Get active with a LEGO building race - Create a LEGO emoji to make your friend smile - Plant bee-friendly flowers and build LEGO bees to spread the message - Bring joy to your neighborhood with a LEGO rainbow in your window How will you rebuild the world? ©2020 The LEGO Group.

Author: Lowey Bundy Sichol
Publisher: Clarion Books
ISBN: 1328453618
Category : Juvenile Nonfiction
Languages : en
Pages : 115

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Book Description
Sichol provides a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. Featuring Jennings' humorous black-and-white illustrations, this book informs kids about the company behind their favorite movies and theme parks.