Author: Simon J. Potter
Publisher: Oxford University Press
ISBN: 0192688413
Category : History
Languages : en
Pages : 308
Book Description
The Wireless World sets out a new research agenda for the history of international broadcasting, and for radio history more generally. It examines global and transnational histories of long-distance wireless broadcasting, combining perspectives from international history, media and cultural history, the history of technology, and sound studies. It is a co-written book, the result of more than five years of collaboration. Bringing together their knowledge of a wide range of different countries, languages, and archives, the co-authors show how broadcasters and states deployed international broadcasting as a tool of international communication and persuasion. They also demonstrate that by paying more attention to audiences, programmes, and soundscapes, historians of international broadcasting can make important contributions to wider debates in social and cultural history. Exploring the idea of a 'wireless world', a globe connected, both in imagination and reality, by radio, The Wireless World sheds new light on the transnational connections created by international broadcasting. Bringing together all periods of international broadcasting within a single analytical frame, including the pioneering days of wireless, the Second World War, the Cold War, and the decades since the fall of the Berlin Wall, the study reveals key continuities and transformations. It looks at how wireless was shaped by internationalist ideas about the use of broadcasting to promote world peace and understanding, at how empires used broadcasting to perpetuate colonialism, and at how anti-colonial movements harnessed radio as a weapon of decolonization.
Wireless World
Author: Barry Brown
Publisher: Springer Science & Business Media
ISBN: 1447106652
Category : Computers
Languages : en
Pages : 234
Book Description
Despite the massive growth of mobile technologies, very little research has been done on how these technologies influence human interaction. Most of the published work in this area focuses on technological aspects and not on the social implications the technology is having on society. This book aims to fill this gap by providing an overview of these issues. It identifies the major trends, discusses the main claims made about the mobile age, and looks at issues which affect design, usability and evaluation. This unique look at the mobile age provides many interesting and important insights and will appeal to anyone designing, testing, or studying mobile devices.
Publisher: Springer Science & Business Media
ISBN: 1447106652
Category : Computers
Languages : en
Pages : 234
Book Description
Despite the massive growth of mobile technologies, very little research has been done on how these technologies influence human interaction. Most of the published work in this area focuses on technological aspects and not on the social implications the technology is having on society. This book aims to fill this gap by providing an overview of these issues. It identifies the major trends, discusses the main claims made about the mobile age, and looks at issues which affect design, usability and evaluation. This unique look at the mobile age provides many interesting and important insights and will appeal to anyone designing, testing, or studying mobile devices.
The Wireless World
Author: Simon J. Potter
Publisher: Oxford University Press
ISBN: 0192688413
Category : History
Languages : en
Pages : 308
Book Description
The Wireless World sets out a new research agenda for the history of international broadcasting, and for radio history more generally. It examines global and transnational histories of long-distance wireless broadcasting, combining perspectives from international history, media and cultural history, the history of technology, and sound studies. It is a co-written book, the result of more than five years of collaboration. Bringing together their knowledge of a wide range of different countries, languages, and archives, the co-authors show how broadcasters and states deployed international broadcasting as a tool of international communication and persuasion. They also demonstrate that by paying more attention to audiences, programmes, and soundscapes, historians of international broadcasting can make important contributions to wider debates in social and cultural history. Exploring the idea of a 'wireless world', a globe connected, both in imagination and reality, by radio, The Wireless World sheds new light on the transnational connections created by international broadcasting. Bringing together all periods of international broadcasting within a single analytical frame, including the pioneering days of wireless, the Second World War, the Cold War, and the decades since the fall of the Berlin Wall, the study reveals key continuities and transformations. It looks at how wireless was shaped by internationalist ideas about the use of broadcasting to promote world peace and understanding, at how empires used broadcasting to perpetuate colonialism, and at how anti-colonial movements harnessed radio as a weapon of decolonization.
Publisher: Oxford University Press
ISBN: 0192688413
Category : History
Languages : en
Pages : 308
Book Description
The Wireless World sets out a new research agenda for the history of international broadcasting, and for radio history more generally. It examines global and transnational histories of long-distance wireless broadcasting, combining perspectives from international history, media and cultural history, the history of technology, and sound studies. It is a co-written book, the result of more than five years of collaboration. Bringing together their knowledge of a wide range of different countries, languages, and archives, the co-authors show how broadcasters and states deployed international broadcasting as a tool of international communication and persuasion. They also demonstrate that by paying more attention to audiences, programmes, and soundscapes, historians of international broadcasting can make important contributions to wider debates in social and cultural history. Exploring the idea of a 'wireless world', a globe connected, both in imagination and reality, by radio, The Wireless World sheds new light on the transnational connections created by international broadcasting. Bringing together all periods of international broadcasting within a single analytical frame, including the pioneering days of wireless, the Second World War, the Cold War, and the decades since the fall of the Berlin Wall, the study reveals key continuities and transformations. It looks at how wireless was shaped by internationalist ideas about the use of broadcasting to promote world peace and understanding, at how empires used broadcasting to perpetuate colonialism, and at how anti-colonial movements harnessed radio as a weapon of decolonization.
Wireless World
Author:
Publisher:
ISBN:
Category : Electronics
Languages : en
Pages : 1098
Book Description
Publisher:
ISBN:
Category : Electronics
Languages : en
Pages : 1098
Book Description
The Wireless World and Radio Review
Author:
Publisher:
ISBN:
Category : Radio
Languages : en
Pages : 886
Book Description
Publisher:
ISBN:
Category : Radio
Languages : en
Pages : 886
Book Description
Wireless, the Crucial Decade
Author: Gordon Bussey
Publisher: IET
ISBN: 9780863411885
Category : Business & Economics
Languages : en
Pages : 148
Book Description
This book describes the broadcasting trends and receiver developments in Europe and America, and includes a detailed account of wireless development in Britain.
Publisher: IET
ISBN: 9780863411885
Category : Business & Economics
Languages : en
Pages : 148
Book Description
This book describes the broadcasting trends and receiver developments in Europe and America, and includes a detailed account of wireless development in Britain.
Mobile Marketing
Author: Alex Michael
Publisher: Routledge
ISBN: 1136377859
Category : Business & Economics
Languages : en
Pages : 248
Book Description
In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential. Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for: * Defining and implementing a wireless marketing strategy * Making sense of what can be a technically and commercially confusing industry * Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.
Publisher: Routledge
ISBN: 1136377859
Category : Business & Economics
Languages : en
Pages : 248
Book Description
In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential. Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for: * Defining and implementing a wireless marketing strategy * Making sense of what can be a technically and commercially confusing industry * Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.
The World's Work
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 680
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 680
Book Description
The Wireless Age
Author:
Publisher:
ISBN:
Category : Radio
Languages : en
Pages : 1074
Book Description
Publisher:
ISBN:
Category : Radio
Languages : en
Pages : 1074
Book Description
British Broadcasting
Author: R.H. Coase
Publisher: Routledge
ISBN: 1135163383
Category : History
Languages : en
Pages : 218
Book Description
First Published in 1969. Written in 1950, this book seeks to answer the three questions of how is it that broadcasting in Great Britain came to be organised on a monopolistic basis? What has been the effect of the monopoly on the development of, and policy towards, competitive services such as wire broadcasting and foreign commercial broadcasting intended for listeners in Great Britain ? Finally, what are the views which have been held on the monopoly of broadcasting in Great Britain?
Publisher: Routledge
ISBN: 1135163383
Category : History
Languages : en
Pages : 218
Book Description
First Published in 1969. Written in 1950, this book seeks to answer the three questions of how is it that broadcasting in Great Britain came to be organised on a monopolistic basis? What has been the effect of the monopoly on the development of, and policy towards, competitive services such as wire broadcasting and foreign commercial broadcasting intended for listeners in Great Britain ? Finally, what are the views which have been held on the monopoly of broadcasting in Great Britain?
The Power of One
Author: Nirmal Pal
Publisher: Trafford Publishing
ISBN: 1412011213
Category : Business & Economics
Languages : en
Pages : 316
Book Description
Customer satisfaction, employee productivity, and overall business efficiency are exponentially increased when companies exploit the tremendous customization potential of Internet applications. The Power of One brings together some of the greatest minds in e-business, marketing, and information technology. The all-star roster represents corporate giants like IBM, Xerox, and AT&T Wireless as well as world-renowned academic institutions including Penn State, Georgia Tech, University of Texas, and Carnegie Mellon. Their combined work is the first and last word on value delivery through personalized products and services, taking the reader through every component of "customerization," including: * The business benefits and impact * Implementing and managing technology * Personalization in mobile commerce * Maximizing fulfillment and customer service * Ensuring security and privacy * Much more. Businesses thrive by reaching as many customers as possible. The Power of One is about reaching all of them -- one at a time.
Publisher: Trafford Publishing
ISBN: 1412011213
Category : Business & Economics
Languages : en
Pages : 316
Book Description
Customer satisfaction, employee productivity, and overall business efficiency are exponentially increased when companies exploit the tremendous customization potential of Internet applications. The Power of One brings together some of the greatest minds in e-business, marketing, and information technology. The all-star roster represents corporate giants like IBM, Xerox, and AT&T Wireless as well as world-renowned academic institutions including Penn State, Georgia Tech, University of Texas, and Carnegie Mellon. Their combined work is the first and last word on value delivery through personalized products and services, taking the reader through every component of "customerization," including: * The business benefits and impact * Implementing and managing technology * Personalization in mobile commerce * Maximizing fulfillment and customer service * Ensuring security and privacy * Much more. Businesses thrive by reaching as many customers as possible. The Power of One is about reaching all of them -- one at a time.