The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You PDF full book. Access full book title The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You by Pamela Slim. Download full books in PDF and EPUB format.
Author: Pamela Slim
Publisher: McGraw Hill Professional
ISBN: 1264266804
Category : Business & Economics
Languages : en
Pages : 288
Get Book Here
Book Description
Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile—aiming all their sales and marketing efforts towards this single type of person—and end up missing out on endless opportunities to sell their services or products. Award-winning business coach, speaker and author Pamela Slim has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. In The Widest Net, she explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered. Social media is a valuable business tool, but it can often create a comfortable cocoon for entrepreneurs, marketers, and leaders who all need to understand the entirety of the marketplace, not just their own social graph. With this book as a guide, you’ll learn how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections. The Widest Net shows how to: Search outside your own lens/bias/routine/history to target ideal customers. Attract the interest and attention of new leads by learning more about them authentically. Develop products and services suited to these customers. Sell through a trusted reciprocity framework where your customers become part of your ecosystem and you each help the other grow. Build and sustain loyalty and trust with new customers. Nurture a diverse and resilient customer base by identifying and adjusting to the ideal customer target over time.
Author: Pamela Slim
Publisher: McGraw Hill Professional
ISBN: 1264266804
Category : Business & Economics
Languages : en
Pages : 288
Get Book Here
Book Description
Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile—aiming all their sales and marketing efforts towards this single type of person—and end up missing out on endless opportunities to sell their services or products. Award-winning business coach, speaker and author Pamela Slim has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. In The Widest Net, she explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered. Social media is a valuable business tool, but it can often create a comfortable cocoon for entrepreneurs, marketers, and leaders who all need to understand the entirety of the marketplace, not just their own social graph. With this book as a guide, you’ll learn how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections. The Widest Net shows how to: Search outside your own lens/bias/routine/history to target ideal customers. Attract the interest and attention of new leads by learning more about them authentically. Develop products and services suited to these customers. Sell through a trusted reciprocity framework where your customers become part of your ecosystem and you each help the other grow. Build and sustain loyalty and trust with new customers. Nurture a diverse and resilient customer base by identifying and adjusting to the ideal customer target over time.
Author: Pamela Slim
Publisher: Penguin
ISBN: 1101052538
Category : Business & Economics
Languages : en
Pages : 385
Get Book Here
Book Description
Pamela Slim, a former corporate training manager, left her office job twelve years ago to go solo and has enjoyed every bit of it. In her groundbreaking book, based on her popular blog Escape from Cubicle Nation, Slim explores both the emotional issues of leaving the corporate world and the nuts and bolts of launching a business. Drawing on her own career, as well as stories from her coaching clients and blog readers, Slim will help readers weigh their options, and make a successful escape if they decide to go for it.
Author: Pamela Slim
Publisher: Penguin
ISBN: 1591846196
Category : Business & Economics
Languages : en
Pages : 258
Get Book Here
Book Description
These days it's increasingly rare to have a stable career in any field. More and more of us are blending big company jobs, startup gigs, freelance work, and volunteer side projects. We take chances to expand our knowledge, capabilities, and experience. But how do we make sense of that kind of career - and explain it? Pamela Slim, the acclaimed author of Escape from Cubicle Nation, gives us the tools to have meaningful careers in this new world of work. She shows how to find the connections among diverse accomplishments, sell your story, and continually reinvent and relaunch your brand.
Author: Brian Tracy
Publisher: Thomas Nelson Inc
ISBN: 0785288066
Category : Selling
Languages : en
Pages : 240
Get Book Here
Book Description
Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.
Author: Bush Wes
Publisher:
ISBN: 9781777119317
Category : Business & Economics
Languages : en
Pages : 276
Get Book Here
Book Description
"Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"
Author: Andy Oram
Publisher: "O'Reilly Media, Inc."
ISBN: 1491942975
Category : Computers
Languages : en
Pages : 450
Get Book Here
Book Description
The term "peer-to-peer" has come to be applied to networks that expect end users to contribute their own files, computing time, or other resources to some shared project. Even more interesting than the systems' technical underpinnings are their socially disruptive potential: in various ways they return content, choice, and control to ordinary users. While this book is mostly about the technical promise of peer-to-peer, we also talk about its exciting social promise. Communities have been forming on the Internet for a long time, but they have been limited by the flat interactive qualities of email and Network newsgroups. People can exchange recommendations and ideas over these media, but have great difficulty commenting on each other's postings, structuring information, performing searches, or creating summaries. If tools provided ways to organize information intelligently, and if each person could serve up his or her own data and retrieve others' data, the possibilities for collaboration would take off. Peer-to-peer technologies along with metadata could enhance almost any group of people who share an interest--technical, cultural, political, medical, you name it. This book presents the goals that drive the developers of the best-known peer-to-peer systems, the problems they've faced, and the technical solutions they've found. Learn here the essentials of peer-to-peer from leaders of the field: Nelson Minar and Marc Hedlund of target="new">Popular Power, on a history of peer-to-peer Clay Shirky of acceleratorgroup, on where peer-to-peer is likely to be headed Tim O'Reilly of O'Reilly & Associates, on redefining the public's perceptions Dan Bricklin, cocreator of Visicalc, on harvesting information from end-users David Anderson of SETI@home, on how SETI@Home created the world's largest computer Jeremie Miller of Jabber, on the Internet as a collection of conversations Gene Kan of Gnutella and GoneSilent.com, on lessons from Gnutella for peer-to-peer technologies Adam Langley of Freenet, on Freenet's present and upcoming architecture Alan Brown of Red Rover, on a deliberately low-tech content distribution system Marc Waldman, Lorrie Cranor, and Avi Rubin of AT&T Labs, on the Publius project and trust in distributed systems Roger Dingledine, Michael J. Freedman, andDavid Molnar of Free Haven, on resource allocation and accountability in distributed systems Rael Dornfest of O'Reilly Network and Dan Brickley of ILRT/RDF Web, on metadata Theodore Hong of Freenet, on performance Richard Lethin of Reputation Technologies, on how reputation can be built online Jon Udell ofBYTE and Nimisha Asthagiri andWalter Tuvell of Groove Networks, on security Brandon Wiley of Freenet, on gateways between peer-to-peer systems You'll find information on the latest and greatest systems as well as upcoming efforts in this book.
Author: C. Whan Park
Publisher: John Wiley & Sons
ISBN: 1119308070
Category : Business & Economics
Languages : en
Pages : 292
Get Book Here
Book Description
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
Author: Drew McLellan
Publisher: Bookpress Publishing
ISBN: 9781947305076
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
If your agency's future is tied to making stuff, then you're destined to be on a perpetual financial roller coaster. Someone will always make stuff less expensively than you can. We're entering the era of the authority. While you may already be sick of the phrase thought leader, the truth is there aren't that many of them in our industry. Thought leaders don't write content that any other agency could claim. Thought leaders don't write about anything and everything and thought leaders don't compete on price. And their time is now. Experts are afforded the highest level of confidence and trust because they have a depth of knowledge that can't be denied or easily replicated. Why wouldn't we capitalize on that, as opposed to writing generic marketing tip posts that look like every other agency's content? Agencies are at the cusp of a huge shift, and if you take full advantage now, you're going to be tough to catch. You can own an authority position that will future-proof your agency.
Author: Bruce A. Pasternack
Publisher: Crown Business
ISBN: 0307337316
Category : Business & Economics
Languages : en
Pages : 256
Get Book Here
Book Description
Every company has a personality. Does yours help or hinder your results? Does it make you fit for growth? Find out by taking the quiz that’s helped 50,000 people better understand their organizations at OrgDNA.com and to learn more about Organizational DNA. Just as you can understand an individual’s personality, so too can you understand a company’s type—what makes it tick, what’s good and bad about it. Results explains why some organizations bob and weave and roll with the punches to consistently deliver on commitments and produce great results, while others can’t leave their corner of the ring without tripping on their own shoelaces. Gary Neilson and Bruce Pasternack help you identify which of the seven company types you work for—and how to keep what’s good and fix what’s wrong. You’ll feel the shock of recognition (“That’s me, that’s my company”) as you find out whether your organization is: • Passive-Aggressive (“everyone agrees, smiles, and nods, but nothing changes”): entrenched underground resistance makes getting anything done like trying to nail Jell-O to the wall • Fits-and-Starts (“let 1,000 flowers bloom”): filled with smart people pulling in different directions • Outgrown (“the good old days meet a brave new world”): reacts slowly to market developments, since it’s too hard to run new ideas up the flagpole • Overmanaged (“we’re from corporate and we’re here to help”): more reporting than working, as managers check on their subordinates’ work so they can in turn report to their bosses • Just-in-Time (“succeeding, but by the skin of our teeth”): can turn on a dime and create real breakthroughs but also tends to burn out its best and brightest • Military Precision (“flying in formation”): executes brilliant strategies but usually does not deal well with events not in the playbook • Resilient (“as good as it gets”): flexible, forward-looking, and fun; bounces back when it hits a bump in the road and never, ever rests on its laurels For anyone who’s ever said, “Wow, that’s a great idea, but it’ll never happen here” or “Whew, we pulled it off again, but I’m tired of all this sprinting,” Results provides robust, practical ideas for becoming and remaining a resilient business. Also available as an eBook From the Hardcover edition.
Author: Don Tapscott
Publisher: Penguin
ISBN: 1440639485
Category : Business & Economics
Languages : en
Pages : 376
Get Book Here
Book Description
The acclaimed bestseller that's teaching the world about the power of mass collaboration. Translated into more than twenty languages and named one of the best business books of the year by reviewers around the world, Wikinomics has become essential reading for business people everywhere. It explains how mass collaboration is happening not just at Web sites like Wikipedia and YouTube, but at traditional companies that have embraced technology to breathe new life into their enterprises. This national bestseller reveals the nuances that drive wikinomics, and share fascinating stories of how masses of people (both paid and volunteer) are now creating TV news stories, sequencing the human gnome, remixing their favorite music, designing software, finding cures for diseases, editing school texts, inventing new cosmetics, and even building motorcycles.
