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Author: Ann Herrmann-Nehdi
Publisher: McGraw-Hill Education
ISBN: 9780071843829
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
OUTTHINK, OUTPACE AND OUTPERFORM THE COMPETITION Now revised and updated with new applications and practical tools to better use your brain in business If you think your business can’t get any better, think again. Thanks to the power of Whole Brain® Thinking, you can apply what we know about thinking and the brain to transform your organization at every level. Whether you’re struggling to keep up with a changing market, stuck with a tired business model, or challenged by difficult colleagues, the proven methods in this updated guide will help you to: IDENTIFY how you and others prefer to think IMPROVE your communication skills INSPIRE creative thinking in yourself and others INNOVATE faster and work more efficiently IMPLEMENT changes throughout your organization INCREASE productivity and beat the competition Every business runs on thinking. This book gives you practical tools to assess others’ mindsets and get more intentional about how you use your thinking—and how to best engage the thinking of those around you. Filled with essential charts, engaging examples, exercises, and action steps, The Whole Brain Business Book shows you how to rethink your business, prepare for the future,realign your goals, and reinvigorate your team—by putting your whole brain to work. This revised and expanded edition features the latest brain research, updated real-world examples, and more actionable content than ever before. In addition to new stories, data and “mind-hacks”, you’ll find Herrmann’s timeless tips for getting unstuck, identifying the four thinking preferences, and applying research-based techniques that have been proven to work in any business environment around the world. By building and strengthening your thinking agility, you’ll be able to work more effectively with others—and leverage the best thinking around—so you can avoid costly delays, missed opportunities, and other business risks. Using the book’s point-by-point action steps, insightful case studies, and emerging thought trends, you can really put your mind to work—and get brilliant results. The Whole Brain Business Book will help optimize your management approach, align your organization and strategy, and fully engage your own brain as well as the brains of others to work smarter, faster, and better than you ever thought possible. Ned Herrmann pioneered the Whole Brain Thinking approach and is renowned for his bestselling books and research on thinking and its role in creativity, learning, and business. Ann Herrmann-Nehdi is CEO of Herrmann International and an internationally recognized speaker, author, and thought leader on applying what we know about the brain to improve business performance.
Author: Ann Herrmann-Nehdi
Publisher: McGraw-Hill Education
ISBN: 9780071843829
Category : Business & Economics
Languages : en
Pages : 384
Get Book
Book Description
OUTTHINK, OUTPACE AND OUTPERFORM THE COMPETITION Now revised and updated with new applications and practical tools to better use your brain in business If you think your business can’t get any better, think again. Thanks to the power of Whole Brain® Thinking, you can apply what we know about thinking and the brain to transform your organization at every level. Whether you’re struggling to keep up with a changing market, stuck with a tired business model, or challenged by difficult colleagues, the proven methods in this updated guide will help you to: IDENTIFY how you and others prefer to think IMPROVE your communication skills INSPIRE creative thinking in yourself and others INNOVATE faster and work more efficiently IMPLEMENT changes throughout your organization INCREASE productivity and beat the competition Every business runs on thinking. This book gives you practical tools to assess others’ mindsets and get more intentional about how you use your thinking—and how to best engage the thinking of those around you. Filled with essential charts, engaging examples, exercises, and action steps, The Whole Brain Business Book shows you how to rethink your business, prepare for the future,realign your goals, and reinvigorate your team—by putting your whole brain to work. This revised and expanded edition features the latest brain research, updated real-world examples, and more actionable content than ever before. In addition to new stories, data and “mind-hacks”, you’ll find Herrmann’s timeless tips for getting unstuck, identifying the four thinking preferences, and applying research-based techniques that have been proven to work in any business environment around the world. By building and strengthening your thinking agility, you’ll be able to work more effectively with others—and leverage the best thinking around—so you can avoid costly delays, missed opportunities, and other business risks. Using the book’s point-by-point action steps, insightful case studies, and emerging thought trends, you can really put your mind to work—and get brilliant results. The Whole Brain Business Book will help optimize your management approach, align your organization and strategy, and fully engage your own brain as well as the brains of others to work smarter, faster, and better than you ever thought possible. Ned Herrmann pioneered the Whole Brain Thinking approach and is renowned for his bestselling books and research on thinking and its role in creativity, learning, and business. Ann Herrmann-Nehdi is CEO of Herrmann International and an internationally recognized speaker, author, and thought leader on applying what we know about the brain to improve business performance.
Author: Ned Herrmann
Publisher:
ISBN:
Category : Attitude change
Languages : en
Pages : 432
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Book Description
Filled with essential charts; engaging examples; exercises; and action steps; this book will help optimize your management approach; align your organization and strategy; and fully engage your own brain as well as the brains of others to work smarter; faster; and better than you ever thought possible. --
Author: B. Michael Aucoin
Publisher: Artech House
ISBN: 1630815454
Category : Technology & Engineering
Languages : en
Pages : 360
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Book Description
Providing clear, expert guidance to help engineers make a smooth transition to the management team, this a newly revised and updated edition of an Artech House bestseller belongs on every engineer’s reference shelf. The author’s 30-plus year perspective indicates that, while most engineers will spend the majority of their careers as managers, most are dissatisfied with the transition. Much of this frustration is the result of lack of preparation and training. This book provides a solid grounding in the critical attitudes and principles needed for success. The greatly expanded Second Edition adds critical new discussions on the development of healthy teams, meeting management, delegating, decision making, and personal branding. New managers are taught to internalize the attitudes and master the associated skills to excel in, and be satisfied with the transition to management. The book explains how to communicate more effectively and improve relationships with colleagues. Professionals learn how to use their newly acquired skills to solve immediate problems. Moreover, they are shown how to apply six fundamental principles to their on-going work with engineering teams and management. Supplemental material, such as templates, exercises, and worksheets are available at no additional cost at ArtechHouse.com.
Author: Herrmann
Publisher:
ISBN: 9780070585287
Category :
Languages : en
Pages :
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Book Description
Author: Alison Baverstock
Publisher: Routledge
ISBN: 0429944667
Category : Social Science
Languages : en
Pages : 908
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Book Description
Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book. With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book’s approach is logical and calming; beginning with marketing theory and moving into how this works in practice. Readers benefit from a blend of practical advice on how to organise and deliver marketing plans – and an objectivity which supports their future management of issues not yet on the horizon. Thoroughly updated, this 6th edition maintains the book’s popular, accessible and supportive style, and now offers: A fully international perspective for today’s global industry New case studies to illustrate changing industry issues and application Completely updated coverage of digital and social marketing and GDPR Topical updates, more case studies and tips on getting work in publishing on a companion website Detailed coverage of individual market segments, bringing relevance to every area of publishing
Author: Ned Herrmann
Publisher: McGraw Hill Professional
ISBN: 0071843833
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
The long-awaited update of the classic guide to outperforming the competition using Herrmann International's trademark Whole Brain Methodology Packed with new research, updated examples, and more actionable content, The Whole Brain Business Book outlines four basic thinking styles--administrator, talker, problem-solver, dreamer--corresponding to the four quadrants of the brain and explains that many are dominated by only one quadrant. By getting out of the "brain rut" and channeling all four quadrants, business people and organizations can become more flexible, creative, and competitive. Herrmann-Nehdi uses her extensive research and experience working with her father and expert practitioners across the globe to highlight new research developments, replace outdated information, incorporate new stories and real-world examples while building on the core applications of The Whole Brain Business Book.
Author: Ned Herrmann
Publisher: McGraw Hill Professional
ISBN: 9780070284623
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
In the hot area of mind research and its applications in business, the next wave is whole brain technology--the new key to business productivity outlined in this groundbreaking book. This long-awaited culmination of Herrmann's highly respected research and testing presents his four-quadrant model of the brain and the corresponding thinking styles. 100 illustrations.
Author: Ingvar Jonsson
Publisher: SAGE Publications Pvt. Limited
ISBN: 9789352805969
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
With the Whole Brain Leader Development Model as its foundation, this book describes the steps that leaders need to take to become Whole Brain Leaders. Whole Brain Leaders focus on their own development as well as on the development of their organization. They lead as coaches and apply the power of Whole Brain Thinking within and beyond their organizations. Becoming a Whole Brain Leader is the result of a process of horizontal as well as vertical leadership development. Horizontal leadership development is about improving skills and knowledge and vertical leadership development is about expanding your mindset and improving your way of thinking. This book presents four steps of development, and leaders at each stage of development can coach their colleagues in their unique development journey. This book helps you to translate your individual leadership to leadership as a process for your whole organization. You will be able to set up a transformation plan fit for your organization, and coach as a leader, engaging your team in a leadership process.
Author: Peter Shephard
Publisher:
ISBN: 9781482826524
Category :
Languages : en
Pages : 0
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Book Description
This book is about enhancing leadership, teamwork, and neurodiversity. Here are some testimonies: "What makes this book so rich is the context in which Peter deals with leadership and neuroscience. He looks at the key issue of diversity and the effect it has on leadership. He also deals with diversity from two different yet related perspectives, mental diversity and cultural diversity, as well as gender and genetic personality differences." "A practical, easy-to-read yet academically sound book gives the reader a nice balance between the global and macro issues of diversity and leadership, as well as the micro and nitty-gritty issues of personality differences in teams and organizations. Well-researched data has been succinctly edited in very readable terms. This book includes updated research of the research with excellent references at end of back chapter." "The subject of leadership has probably had more behavioral scientist, writers, and independent thinkers in management--putting their views across. This book takes the often controversial subject onto a higher plain by exploring how leaders can use whole brain thinking to address the challenges of leading and motivating people of diverse background. By knowing our own genotype, personality, and cultural values, we come to understand why our style of leadership is the way is." "This book is about enhancing team leadership and organizational culture. A powerful way to understand diversity in organizations is to approach it from the whole-brain perspective. As all our behavior is directed or controlled by our thinking and feeling processes initiated in the brain, the book helps us discover these." "The whole-brain model, with a mix of cognitive and emotional influences, helps managers or team leaders better understand why people are different. These differences are a key component of neurodiversity, which the book addresses in a clear and comprehensive manner. The author has woven into this model the many other aspects of leadership of diverse employees such as culture, gender, and personality."
Author: Kate Lanz
Publisher: Springer Nature
ISBN: 3030221539
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
The power of gender difference, not gender equality, is a secret source for success. Some smart businesses are starting to wake up to this fact. This book explores why and how. Properly valuing brain gender diversity in the workplace is one of the biggest and largely untapped sources of competitive advantage for modern businesses. Recent advances in neuroscience provide the key to unlocking it. Modern research shows that there are gender-based differences in the brain – it’s just not as simple as a binary between a ‘male brain’ and ‘female brain’. In fact, our brains are like a mosaic where many of the tiles are available in thousands of shades on a spectrum between pink and blue. The problem is that our workplaces tend to be governed by structures, processes and cultures that are practically pure blue. All the brains in the business that are elsewhere on the spectrum cannot thrive as they might, so sources of productivity, creativity and agility go untapped. Anyone who manages people needs to understand how the brain works and the impact it has on how people work together as teams. Anyone who wants to unlock the talent and productivity of all of their people needs to understand how recent findings around male- and female-type brains should shape the way they manage. Leading applied neuroscientists and international corporate coaches Kate Lanz and Paul Brown show you why and how to access all the brains in your business.
