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Author: Tim Wu
Publisher: Vintage
ISBN: 0804170045
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Author: Tim Wu
Publisher: Vintage
ISBN: 0804170045
Category : Business & Economics
Languages : en
Pages : 434
Get Book Here
Book Description
From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Author: International Institute of Agriculture
Publisher:
ISBN:
Category : Agricultural cooperative credit associations
Languages : en
Pages : 32
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Book Description
Author: Stephen R. Bown
Publisher: Macmillan
ISBN: 1429927356
Category : History
Languages : en
Pages : 338
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Book Description
Commerce meets conquest in this swashbuckling story of the six merchant-adventurers who built the modern world It was an era when monopoly trading companies were the unofficial agents of European expansion, controlling vast numbers of people and huge tracts of land, and taking on governmental and military functions. They managed their territories as business interests, treating their subjects as employees, customers, or competitors. The leaders of these trading enterprises exercised virtually unaccountable, dictatorial political power over millions of people. The merchant kings of the Age of Heroic Commerce were a rogue's gallery of larger-than-life men who, for a couple hundred years, expanded their far-flung commercial enterprises over a sizable portion of the world. They include Jan Pieterszoon Coen, the violent and autocratic pioneer of the Dutch East India Company; Peter Stuyvesant, the one-legged governor of the Dutch West India Company, whose narrow-minded approach lost Manhattan to the British; Robert Clive, who rose from company clerk to become head of the British East India Company and one of the wealthiest men in Britain; Alexandr Baranov of the Russian American Company; Cecil Rhodes, founder of De Beers and Rhodesia; and George Simpson, the "Little Emperor" of the Hudson's Bay Company, who was chauffeured about his vast fur domain in a giant canoe, exhorting his voyageurs to paddle harder so he could set speed records. Merchant Kings looks at the rise and fall of company rule in the centuries before colonialism, when nations belatedly assumed responsibility for their commercial enterprises. A blend of biography, corporate history, and colonial history, this book offers a panoramic, new perspective on the enormous cultural, political, and social legacies, good and bad, of this first period of unfettered globalization.
Author: Richard George Wilson
Publisher: Manchester University Press
ISBN: 9780719004599
Category : Leeds (England)
Languages : en
Pages : 292
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Book Description
![The New How [Paperback] PDF](https://books.google.com/books/content/images/frontcover/7txdAwAAQBAJ?fife=w80-h100)
Author: Nilofer Merchant
Publisher: "O'Reilly Media, Inc."
ISBN: 1491903392
Category : Business & Economics
Languages : en
Pages : 221
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Book Description
What people are saying about The New How "How are you going to get rid of your Air Sandwich if you don't even know what it is? Provocative and practical at the same time." --Seth Godin, author of Linchpin "The New How is informative and provides exciting insights because the suggestions are practical and doable. Merchant gets the new reality--leadership fails not so much from flawed strategy as it does from failed processes of engagement from those responsible for implementing the strategy. In high-performing organizations, everyone acts like a leader, and they own the strategy and take actions to ensure its success. If you care about making a difference, read this book." --Barry Posner, author of The Leadership Challenge "Collaboration is a powerful, competitive weapon: this book shows you how to use it to win markets." --Mark Interrante, VP Content Products, Yahoo, Inc. "In a world in which the pace of change is ever quickening, collaboration, not control, is the route to a successful organization. This book tells you how to make your organization collaborative. And Nilofer Merchant's writing is a model of clarity." --Barry Schwartz, author of The Paradox of Choice: Why More Is Less "Want to transform your organization into a collaborative enterprise? Nilofer Merchant provides insightful and practical strategies in The New How." --Padmasree Warrior, CTO, Cisco Systems, Inc. "Merchant's book is a practical guide for the journey from strategy to implementation. The collaborative tools described here can help companies reach strategic success--and avoid pitfalls along the way." --Tom Kelley, General Manager, IDEO, and author of Ten Faces of Innovation Once in a generation, a book comes along that transforms the business landscape. For today's business leaders, The New How redefines the way companies create strategies and win new markets. Management gurus have always said "people matter." But those same gurus still relegate strategy to an elite set of executives who focus on frameworks, long presentations, and hierarchical approaches. Business strategy typically has been planned by corporate chiefs in annual meetings, and then dictated to managers to carry out. The New How turns that notion on its head. After many years of working with Apple, Adobe, HP, and many other companies, Nilofer Merchant discovered the secret sauce: the best way to create a winning strategy is to include employees at all levels, helping to create strategy they not only believe in, but are also equipped to implement. In The New How, Nilofer shows today's corporate directors, executives, and managers how they can transform their traditional, top-down approach to strategy planning and execution into collaborative "stratecution" that has proven to be significantly more effective. Enhance performance and outcomes by deflating the "air sandwich" between executives in the boardroom and employees Recognize that strategy and execution are thoroughly intertwined Understand how successful strategy is founded in effective idea selection-a pile of good ideas doesn't necessarily build good strategy Create company strategy and link it to targeted execution, using the practical models and techniques provided
Author: J. Smail
Publisher: Springer
ISBN: 0230513603
Category : History
Languages : en
Pages : 209
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Book Description
This book explores the causes and nature of the industrial revolution through a comparative study of the main wool textile manufacturing regions of England. Addressing many of the current debates in economic history and eighteenth-century studies through a detailed, archivally-based analysis, it examines how the interplay between merchants, markets and producers shaped the pace and character of economic growth during the eighteenth century, paying particular attention to the implications of rapid product innovation and the export trade.
Author: Ubaldo Morozzi
Publisher: Taylor & Francis
ISBN: 1040021573
Category : History
Languages : en
Pages : 309
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Book Description
Analysing a struggle for neutrality amid a rapidly changing European scene, this book illustrates how the small state of Tuscany cunningly managed to preserve its sovereignty and independence during a dangerous diplomatic dispute with England. Endangered Neutrality follows the actions of William Plowman (1660-?), who sparked the dispute, and those of two of the main characters of the story, Iacopo Giraldi (1663-1738), Tuscan ambassador to England, and Lambert Blackwell (d.1727), English envoy to Tuscany. Through these privileged points of view, the reader is plunged into the highest levels of European politics and diplomacy of the period. This book offers a radically new approach to the study of Tuscan history, particularly in relation to the reign of Cosimo III de’ Medici. It underlines the weakness of the concept of the ‘small state’, showing how Tuscany managed openly to confront a much more powerful country such as England. Tuscany built a ‘system of neutrality’ which, leveraging the economic importance of the Mediterranean trade routes and of the port of Livorno, allowed the Grand Duchy to preserve its independence. Analysis of the case also offers a unique perspective on the functioning of the Tuscan and English diplomatic corps, assessing the impact of the Glorious Revolution on English diplomatic capabilities. Special attention is devoted to the importance of symbolism in diplomatic practice and to the role of trade and public opinion in resolving international disputes.
Author:
Publisher:
ISBN:
Category : Banks and banking
Languages : en
Pages : 850
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Publisher:
ISBN:
Category : Music
Languages : en
Pages : 1036
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Author:
Publisher:
ISBN:
Category : Europe
Languages : en
Pages : 396
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