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Author: Orla Healy
Publisher: Editions Assouline
ISBN: 9782843236228
Category : Cosmetics industry
Languages : en
Pages : 0
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Book Description
To those who believe the craft of making perfume is the ultimate in abstract art, Francois Coty is regarded as perfumery's first abstract genius. 160 colour & b/w photos
Author: Orla Healy
Publisher: Editions Assouline
ISBN: 9782843236228
Category : Cosmetics industry
Languages : en
Pages : 0
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Book Description
To those who believe the craft of making perfume is the ultimate in abstract art, Francois Coty is regarded as perfumery's first abstract genius. 160 colour & b/w photos
Author: Herbert M. Meyers
Publisher: Springer
ISBN: 0230286917
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.
Author: Bryan Smeltzer
Publisher: LiquidMind Press
ISBN: 1737188112
Category : Business & Economics
Languages : en
Pages : 235
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Book Description
The Visionary Brand In my new book, The Visionary Brand, I explore how brands become Visionary, and how they sustain this success for generations. Through both my direct experience with these brands, along with extensive research, I have been able to define the formula for realizing Visionary status. Although I have found no "one" brand is truly the ultimate Visionary, many are close, and you discover why these great brands are missing one or many ingredients to becoming truly Visionary. What makes a brand truly Visionary? Product, Innovation, Culture, Marketing? It is a harmonious blending of product, marketing, and passionate culture. Along with a visionary who establishes and commits themselves and the brand to ageless foundational principles. What formula has sustained iconic brands such as; Apple, Nike, Adidas, and allowed them to maintain their vision and brand ETHOS for generations? How does one brand lose its premium status, while others thrive from generation to generation? The Visionary Brand explores the core of these generational companies, and how they have evolved to become visionaries. This definitive guide to preserving authentic success through identifying, protecting, and nurturing the brand's core foundational principles will be a timeless leadership resource. Both professionally and personally, serving a purpose from start-up through established category leaders. Most brands at some point lose sight of their vision or have not established their brand core ETHOS. The Visionary Brand will revitalize those who are not yet evangelizing their brand's values and principles, along with guiding those who have yet to define their foundation. To succeed, you must understand who you are, what value you are providing, where you are positioning, and how to engage with your loyal community and brand team. From aspirational, real-life scenarios, to inspirational guidance, The Visionary Brand will provide ongoing support to successfully drive your brand forward. The Visionary Brand outlines the independent elements to emulating and successfully executing this foundational strategy. * Define your vision and build a Foundational Principles platform. * Stick to your vision while capturing global market share from your competitors. * Create a continuous Pipeline of Innovation. * Establish a Culture of Passionate followers. * Engage, and build Loyalty. * Embrace the changing tide of the new age adoption curve. * Be an Artist, be yourself, and instill the courage to accomplish your Vision. There may be Visionary brands, but no one company exists as The Visionary Brand, while some have most, none have all. I sincerely hope you enjoy the book and find its content useful in your Journey to becoming Visionary! Sincerely, Bryan Smeltzer, Author, The Visionary Brand
Author: Gino Wickman
Publisher: BenBella Books, Inc.
ISBN: 1941631150
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
Discover the vital relationship that will take your company from "What's next?" to "We have liftoff!" Visionaries have groundbreaking ideas. Integrators make those ideas a reality. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you. From the author of the bestselling Traction, Rocket Fuel details the integral roles of the Visionary and Integrator and explains how an effective relationship between the two can help your business thrive. Offering advice to help Visionary-minded and Integrator-minded individuals find one another, Rocket Fuel also features assessments so you're able to determine whether you're a Visionary or an Integrator. Without an Integrator, a Visionary is far less likely to succeed long-term ,and realize the company's ultimate goals—likewise, with no Visionary, an Integrator can't rise to his or her full potential. When these two people come together to share their natural talents and innate skill sets, it's like rocket fuel—they have the power to reach new heights for virtually any company or organization.
Author: Paul Rand
Publisher: Chronicle Books
ISBN: 1452130655
Category : Design
Languages : en
Pages : 97
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Book Description
One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
Author: Debbie Millman
Publisher: Simon and Schuster
ISBN: 1621533670
Category : Business & Economics
Languages : en
Pages : 271
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Book Description
We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes? Brand Thinking and Other Noble Pursuits contains twenty interviews with the world’s leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search.
Author: Margaret Mark
Publisher: McGraw Hill Professional
ISBN: 007138118X
Category : Business & Economics
Languages : en
Pages : 399
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Book Description
A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage
Author: Denise Lee Yohn
Publisher: John Wiley & Sons
ISBN: 111861125X
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.
Author: Erik Davis
Publisher: Chronicle Books
ISBN: 0811848353
Category : Religion
Languages : en
Pages : 287
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Book Description
With a rich cultural history and Hollywood stars publicly attesting to a wide range of faiths, it's no surprise that California's spiritual landscape is as diverse as its natural surroundings. The Visionary State weaves text and image into a compelling narrative of religion, architecture, and consciousness in California, from neopaganism to televangelism, UFO cults to austere Zen Buddhism. Acclaimed culture critic Erik Davis brings together the immigrant and homegrown religious influences that have been part of the region's character from its earliest days, drawing connections between seemingly unlike traditions and celebrating the diversity of California's spiritual composition. Michael Rauner's evocative photographs depict the sites and structures where these traditions have taken root and flourished. The Visionary State is a landmark look at what is likely the most varied locale for religious activity anywhere.
Author: Andréa Albright
Publisher:
ISBN:
Category :
Languages : en
Pages : 172
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Book Description
Visionary Boss is unlike any book on business and entrepreneurship ever created. This book will invite you to explore your self-limiting beliefs that may be stopping you from emerging as the entrepreneur you are meant to be. It will also challenge you to reach deeper within yourself to share your inherent gifts with humanity who is starving for your leadership. If you are not ready to release the "excuse mentality" that is plaguing business leaders today, or if you are not prepared to disrupt the paradigm of the status quo, then you do not want to read this book. However, if you are ready to align with your deepest truth and answer your call to being, this will be the most important book you ever read. For more secrets to entrepreneurship, go to VisionaryBoss.com to get your free gift today.
