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Author: Sasha Issenberg
Publisher: Crown
ISBN: 0307954803
Category : Political Science
Languages : en
Pages : 402
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Book Description
UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
Author: Sasha Issenberg
Publisher: Crown
ISBN: 0307954803
Category : Political Science
Languages : en
Pages : 402
Get Book Here
Book Description
UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
Author: Sasha Issenberg
Publisher: Crown
ISBN: 0307954811
Category : Political Science
Languages : en
Pages : 402
Get Book Here
Book Description
UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
Author: Daniel Kreiss
Publisher: Oxford University Press
ISBN: 0199350264
Category : Political Science
Languages : en
Pages : 305
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Book Description
Given the advanced state of digital technology and social media, one would think that the Democratic and Republican Parties would be reasonably well-matched in terms of their technology uptake and sophistication. But as past presidential campaigns have shown, this is not the case. So what explains this odd disparity? Political scientists have shown that Republicans effectively used the strategy of party building and networking to gain campaign and electoral advantage throughout the twentieth century. In Prototype Politics, Daniel Kreiss argues that contemporary campaigning has entered a new technology-intensive era that the Democratic Party has engaged to not only gain traction against the Republicans, but to shape the new electoral context and define what electoral participation means in the twenty-first century. Prototype Politics provides an analytical framework for understanding why and how campaigns are newly "technology-intensive," and why digital media, data, and analytics are at the forefront of contemporary electoral dynamics. The book discusses the importance of infrastructure, the contexts within which technological innovation happens, and how the collective making of prototypes shapes parties and their technological futures. Drawing on an analysis of the careers of 629 presidential campaign staffers from 2004-2012, as well as interviews with party elites on both sides of the aisle, Prototype Politics details how and why the Democrats invested more in technology, were able to attract staffers with specialized expertise to work in electoral politics, and founded an array of firms to diffuse technological innovations down ballot and across election cycles. Taken together, this book shows how the differences between the major party campaigns on display in 2012 were shaped by their institutional histories since 2004, as well as that of their extended network of allied organizations. In the process, this book argues that scholars need to understand how technological development around politics happens in time and how the dynamics on display during presidential cycles are the outcome of longer processes.
Author: Alex Marland
Publisher: UBC Press
ISBN: 0774864699
Category : Political Science
Languages : en
Pages : 263
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Book Description
Political leaders are the public face of a party during an election campaign. But what type of work is conducted behind the scenes by lesser-known party members attempting to propel their leaders to victory at the federal level in Canada? Inside the Campaign is a behind-the-scenes look at the people involved in an election campaign and the work they do. Each chapter reveals how campaign staffers, as well as by those covering and organizing election-related events, perform their duties and overcome obstacles during the heat of a campaign to get their respective leaders elected. Practitioners and political scientists collaborate to present real-world insights that demystify over a dozen occupations, including campaign chairs, fundraisers, advertisers, platform designers, communication personnel, election administrators, political staff, journalists, and pollsters. Inside the Campaign provides an inside look at, and unparalleled understanding of, the nuts and bolts of running a federal campaign in Canada.
Author: Daniel Laurison
Publisher: Beacon Press
ISBN: 0807025070
Category : Political Science
Languages : en
Pages : 224
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Book Description
The first book to uncover the hidden and powerful role campaign professionals play in shaping American democracy by delving into the exclusive world of politicos through off-the-record interviews We may think we know our politicians, but we know very little about the people who create them. Producing Politics will change the way we think about our country’s political candidates, the campaigns that bolster them, and the people who craft them. Political campaigns are designed to influence voter behavior and determine elections. They are supposed to serve as a conduit between candidates and voters: politicos get to know communities, communicate their concerns to candidates, and encourage individuals to vote. However, sociologist Daniel Laurison reveals a much different reality: campaigns are riddled with outdated strategies, unquestioned conventional wisdom, and preconceived notions about voters that are more reflective of campaign professionals’ implicit bias than the real lives and motivations of Americans. Through over 70 off-the-record interviews with key campaign staff and consultants, Laurison uncovers how the industry creates a political environment that is confusing, polarizing, and alienating to voters. Campaigns are often an echo chamber of staffers with replicate backgrounds and ideologies; most political operatives are white men from middle- to upper-class backgrounds who are driven more by their desire to climb the political ladder than the desire to create an open conversation between voter and candidate. Producing Politics highlights the impact of national campaign professionals in the US through a sociological lens. It explores the role political operatives play in shaping the way that voters understand political candidates, participate in elections, and perceive our democratic process—and is an essential guide to understanding the current American political system.
Author: Curt Lader
Publisher: Simon and Schuster
ISBN: 1506288049
Category : Political Science
Languages : en
Pages : 401
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Book Description
For more than 80 years, BARRON's has been helping students achieve their goals. Prep for the AP® U.S. Government and Politics exam with trusted review from our experts.
Author: Darren G. Lilleker
Publisher: Springer
ISBN: 1137584408
Category : Political Science
Languages : en
Pages : 157
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Book Description
This book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election. Election campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; the design and dissemination of key messages and policy proposals; identification of target voters; setting out strategies for the campaign; and translating strategies into specific communication tactics. Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats). The collection offers insights into the most interesting and innovative aspects of the 2015 election campaign, determining how levels parties with differing resource approach elections and with what impacts, as well as what we can learn more broadly about marketing at general elections. The chapters are developed to make the topic accessible to non-scholars and to have real-world relevance.
Author: David C.W. Parker
Publisher: CQ Press
ISBN: 1483368629
Category : Political Science
Languages : en
Pages : 281
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Book Description
Battle for the Big Sky delves into one of the few competitive races of the 2012 election: the US Senate campaign in Montana. Author David C.W. Parker was granted exceptional access by both candidates over the 21 months preceding the election, allowing him to tell the story of the race in rare and fascinating detail, while also exploring the impact of Citizens United and so-called "dark money" on the campaign. The Montana setting offers readers a view into the rising political influence of the West, the importance of "place" in politics, and the impact of congressional styles and constituent relationships on campaigns and elections. Parker skillfully weaves political analysis into his narrative and places the race in the broader context of congressional elections and the research literature.
Author: John Sides
Publisher: Princeton University Press
ISBN: 0691163634
Category : Political Science
Languages : en
Pages : 360
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Book Description
A unique "moneyball" look at the 2012 U.S. presidential contest between Barack Obama and Mitt Romney "Game changer." We heard it so many times during the 2012 U.S. presidential election. But what actually made a difference in the contest—and what was just hype? In this groundbreaking book, John Sides and Lynn Vavreck tell the dramatic story of the election—with a big difference. Using an unusual "moneyball" approach and drawing on extensive quantitative data, they look beyond the anecdote, folklore, and conventional wisdom that often pass for election analysis to separate what was truly important from what was irrelevant. The Gamble combines this data with the best social science research and colorful on-the-ground reporting, providing the most accurate and precise account of the election yet written—and the only book of its kind. In a new preface, the authors reflect on the place of The Gamble in the tradition of presidential election studies, its reception to date, and possible paths for future social science research.
Author: Sasha Issenberg
Publisher: Vintage
ISBN: 1984898515
Category : Political Science
Languages : en
Pages : 929
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Book Description
A NEW YORK TIMES NOTABLE BOOK OF THE YEAR • The riveting story of the conflict over same-sex marriage in the United States—the most significant civil rights breakthrough of the new millennium "Full of intimate details, battling personalities, heated court cases, public persuasion.” —John Williams, The New York Times On June 26, 2015, the U.S. Supreme Court ruled that state bans on gay marriage were unconstitutional, making same-sex unions legal across the United States. But the road to that momentous decision was much longer than many know. In this definitive account, Sasha Issenberg vividly guides us through same-sex marriage’s unexpected path from the unimaginable to the inevitable. It is a story that begins in Hawaii in 1990, when a rivalry among local activists triggered a sequence of events that forced the state to justify excluding gay couples from marriage. In the White House, one president signed the Defense of Marriage Act, which elevated the matter to a national issue, and his successor tried to write it into the Constitution. Over twenty-five years, the debate played out across the country, from the first legal same-sex weddings in Massachusetts to the epic face-off over California’s Proposition 8 and, finally, to the landmark Supreme Court decisions of United States v. Windsor and Obergefell v. Hodges. From churches to hedge funds, no corner of American life went untouched. This richly detailed narrative follows the coast-to-coast conflict through courtrooms and war rooms, bedrooms and boardrooms, to shed light on every aspect of a political and legal controversy that divided Americans like no other. Following a cast of characters that includes those who sought their own right to wed, those who fought to protect the traditional definition of marriage, and those who changed their minds about it, The Engagement is certain to become a seminal book on the modern culture wars.
