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Author: Erik Kostelijk
Publisher: Routledge
ISBN: 1317197089
Category : Psychology
Languages : en
Pages : 241
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Book Description
Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in marketing theory. The Influence of Values on Consumer Behaviour aims to bridge the gap between the conceptual progress of values in psychology, and the current practice in marketing and branding literature. It proposes the ‘Value Compass’, a comprehensive value system that is cross-culturally applicable to consumer behaviour and brand choice. The values concept is used in psychology to identify the motivations underlying behaviour, a concept that marketers have borrowed to define brand values. This has led to conceptual confusion. Whereas in psychology the values system is perceived as an integrated structure, in marketing, values are treated as abstract motivations that give importance to the benefits of consumption. Attention in marketing has shifted away from brand values toward brand personality, a set of human characteristics associated with a brand. Despite its popularity, brand personality has limitations in explaining consumer behaviour, while the potential merits of a brand values concept have remained largely unexplored. The book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice. As such, it will be essential reading for academics and postgraduate students in the fields of marketing, consumer psychology, branding, consumer choice behaviour and business studies.
Author: Erik Kostelijk
Publisher: Routledge
ISBN: 1317197089
Category : Psychology
Languages : en
Pages : 241
Get Book Here
Book Description
Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in marketing theory. The Influence of Values on Consumer Behaviour aims to bridge the gap between the conceptual progress of values in psychology, and the current practice in marketing and branding literature. It proposes the ‘Value Compass’, a comprehensive value system that is cross-culturally applicable to consumer behaviour and brand choice. The values concept is used in psychology to identify the motivations underlying behaviour, a concept that marketers have borrowed to define brand values. This has led to conceptual confusion. Whereas in psychology the values system is perceived as an integrated structure, in marketing, values are treated as abstract motivations that give importance to the benefits of consumption. Attention in marketing has shifted away from brand values toward brand personality, a set of human characteristics associated with a brand. Despite its popularity, brand personality has limitations in explaining consumer behaviour, while the potential merits of a brand values concept have remained largely unexplored. The book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice. As such, it will be essential reading for academics and postgraduate students in the fields of marketing, consumer psychology, branding, consumer choice behaviour and business studies.
Author: Paolo Gallo
Publisher: Bloomsbury Publishing
ISBN: 1472958810
Category : Business & Economics
Languages : en
Pages : 313
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Book Description
Paolo Gallo offers a unique pathway toward identifying the right career, finding the ideal job and developing a moral compass – the solid value system that will then anchor the reader in their professional lives. With a creative and engaging mix of coaching practice, management theories, case studies and personal story-telling, this book helps readers to identify both their own compass – which relates to integrity, passion and internal value systems – and radar – which helps them to understand organizational complexity and 'read' workplace dynamics and situations. The Compass and the Radar is founded on a series of searching questions that will enable anyone to find their compass and radar to achieve personal success: · How can I find out what my real strengths and talents are? · Do I love what I do? · How can I find a job with a company that truly reflects my values? · What is the price I am willing to pay for a meaningful and rewarding career? · How should I define a successful career? Key chapters offer practical tools, as well as insights on the trade-offs and difficult choices that everyone will need to make at some point in their career – all of which will underline the importance of having the most robust moral compass. In the midst of a volatile and uncertain world, one in which technology, AI and digital resources are transforming working environments, The Compass and the Radar allows readers to pause, reflect, and consider who they are, what they stand for, and how to remain free.
Author: Abraham H. Maslow
Publisher: Rare Treasure Editions
ISBN: 177464391X
Category : Religion
Languages : en
Pages : 223
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Book Description
One of the foremost spokesmen for the Third Force movement in psychology, Abraham H. Maslow here articulates one of his prominent theses: the "religious" experience is a rightful subject for scientific investigation and speculation and, conversely, the "scientific community" will see its work enhanced by acknowledging and studying the species-wide need for spiritual expression which, in so many forms, is at the heart of "peak-experiences" reached by healthy, fully functioning people.
Author: Robert Underwood
Publisher:
ISBN: 9780990346784
Category :
Languages : en
Pages :
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Book Description
Author: Michelle A. Gonzalez
Publisher: Fortress Press
ISBN: 145141479X
Category : Religion
Languages : en
Pages : 126
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Book Description
What could be more mundane or less religious than shopping? Yet shopping asks us to choose our values and weigh the good in everyday terms. It also brings us instantly in contact with the myriad relationships and labor of people all over the world who have grown, harvested, or crafted the food, clothes, and other items with which we sustain and adorn our lives. Michelle Gonzalez, whose work on spirituality has lifted up the life practices of Latina women, explores the rich material on economic activity and relationships in the Christian tradition and the larger pertinence of our actions in an era of globalized economic interconnection. Shopping focuses on the practice of shopping and its relationship to Christian spirituality and asks: How does Christian justice and solidarity play a role in the ways in which we value and spend our money? Can shopping be a Christian act? Can it be sinful?
Author: Kazuo Inamori
Publisher: McGraw Hill Professional
ISBN: 0071615105
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
“Life is an expression of our mind.” Kazuo Inamori The international bestseller A Compass to Fulfillment is a spiritual business guide particularly relevant to our present day and age. Kazuo Inamori, founder of Kyocera and KDDI, weaves together his Buddhist faith and personal experience to create a life/business philosophy based on the simplest but most profound of human concepts: do the right thing, always. Inamori credits his and his companies’ extraordinary success to the daily practice of this timeless truth. In A Compass to Fulfillment, the author helps you develop your own personal philosophy for success by: Recognizing your deepest desires and using them to create a better reality Informing all decisions with simple truths and principles Elevating your mind and practicing humility Living your life steered by an attitude of selfless service Controlling the trajectory of your life by accepting the “will of the universe” A Compass to Fulfillment is about strategic thinking, but not in the sense of business and management technicalities. It is about, first, understanding yourself, and then using that knowledge to get to the point you want to be— in your career, in your business, and in your life.
Author: Bill George
Publisher: John Wiley & Sons
ISBN: 1118039548
Category : Business & Economics
Languages : en
Pages : 189
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Book Description
Based on Bill George’s bestselling book True North, this personal guide offers leaders a comprehensive method for identifying their unique “True North.” The book offers methods for personal reflection and includes targeted exercises that help leaders hone in on the purpose of their leadership and developing their authentic leadership skills.
Author: Lindsay J. Thompson
Publisher: IAP
ISBN: 1607520575
Category : Self-Help
Languages : en
Pages : 178
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Book Description
The Moral Compass presents a model of morality as a guide to values-based leadership. In a free, pluralist society, diverse stakeholders with competing moral claims present serious challenges to the strategic momentum of business, government, NGOs, and community organizations. Leaders need to know how to manage these challenges effectively. The Moral Compass is their guide. As recent history has repeatedly demonstrated, leaders who avoid, impose, or gloss over the centrality of values in realizing a strategic vision can produce severely flawed outcomes such as loss of confidence, corruption, and market failure. The Moral Compass provides leaders with effective tools to manage this complex, strategic environment by engaging directly with stakeholders to clarify and articulate normative values without privileging or diminishing specific moral traditions. The Moral Compass is rich blend of scholarship, practical wisdom, and usable tools. It is a readable, accessible book that draws from a range of scholarship in humanities, business, science, and social sciences to explain the dynamics of human morality. Academically oriented readers will find intellectually challenging resources and references. Pragmatic readers will be able to use this knowledge to cultivate a robust personal moral compass as a leadership tool for building ethical teams, practice groups, and organizational cultures, for framing and managing moral dilemmas, and for conducting an ethical discernment and decisionmaking process. Ethics in business and leadership studies is emerging as a rich field for scholarship. As an active business faculty member in the field, Dr Thompson is familiar with the published literature of colleagues in the Society for Business Ethics, the International Society for Business Ethics and Economics, the Academy of Management, and the American Philosophical Association. As a blend of theory and practice, The Moral Compass is unique among business ethics books in providing a framework for including and managing the volatility of ethical issues arising from tensions between traditional religious and modern secular morality. Rather than avoid these conflicts, the book anchors their source in the inherent complexity of human neurochemistry, individuation, and socialization as a context for moral meaning and conscience. The book includes numerous exercises in reflection, dialogue, and discernment that enable readers to find common moral ground with people from divergent wisdom traditions. The book synthesizes a wide range of knowledge in a presenting practical model for moral discernment, dialogue, and decision making.
Author: William J. Bennett
Publisher: Simon and Schuster
ISBN: 0684803135
Category : Family & Relationships
Languages : en
Pages : 840
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Book Description
The perfect companion to Bennett's #1 national bestseller, The Book of Virtues, this compendium of instructional and engaging writings will help the entire family meet the challenges they face in each of life's different stages. Line drawings.
Author: James O'Toole
Publisher: Oxford University Press
ISBN: 0199840547
Category : Business & Economics
Languages : en
Pages : 178
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Book Description
American society has become increasingly polarized by single- and special-interest groups: the Greens, who demand environmental purity; admirers of Japan who want a national industrial policy; supply-side economists who want government to all but disappear. This collision of values has turned America into a battleground of either/or tradeoffs: the community vs. the individual, the environment vs. jobs, the rights of each ethnic group vs. the needs of the nation for unity. Whose values should prevail? Those of Libertarians? Communitarians? Egalitarians? Corporatists? The nation's leadership role in the post-communist world will be largely determined by how such conflicts in the political economy are resolved. Increasingly, business executives find themselves drawn into these values wars, forced to make decisions in a hothouse climate in which there are countless and conflicting opinions about what is right and wrong. Business leaders find themselves caught in the values thicket when they attempt to formulate corporate policy on such issues as plant closings, executive compensation, corporate governance, and affirmative action. In The Executive's Compass, James O'Toole guides business leaders through this minefield of modern dilemmas. In the words of ARCO's CEO, Lod Cook, "O'Toole provides business leaders with a practical compass to help them navigate the turbulent waters of social change and political conflict." O'Toole explores the philosophical and historical underpinnings of contemporary business problems, tracing their origins to the ideas of such great thinkers as Aristotle, Adam Smith, J.S. Mill, and Jefferson. By going to the roots of modern issues, he is able to clarify the sources of political disagreement, and to suggest a practical course of action for corporate leaders who find themselves caught in the gridlock of democracy. He provides an innovative values compass--a tool he has honed for over forty years as a moderator of the Aspen Institute Executive Seminar--which has been successfully applied at FORTUNE 500 firms as an introduction to the values-based management for which the Aspen Institute is renowned. The compass helps executives to understand what is wrong (and right) with our democratic system, and what the role of business is in creating The Good Society. For top executives, general managers, or anyone trying to make sense out of our rapidly changing world, The Executive's Compass helps managers deal more effectively with today's thorny issues.
