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Author: Alfonso Borrero
Publisher: IDRC
ISBN: 0889366853
Category : Community and college
Languages : en
Pages : 264
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Book Description
Describes the philosophy, mission, function, objectives, structures and service to culture and professions of the university as an institution.
Author: Alfonso Borrero
Publisher: IDRC
ISBN: 0889366853
Category : Community and college
Languages : en
Pages : 264
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Book Description
Describes the philosophy, mission, function, objectives, structures and service to culture and professions of the university as an institution.
Author: Yuval Levin
Publisher: Basic Books
ISBN: 1541699289
Category : Political Science
Languages : en
Pages : 230
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Book Description
A leading conservative intellectual argues that to renew America we must recommit to our institutions Americans are living through a social crisis. Our politics is polarized and bitterly divided. Culture wars rage on campus, in the media, social media, and other arenas of our common life. And for too many Americans, alienation can descend into despair, weakening families and communities and even driving an explosion of opioid abuse. Left and right alike have responded with populist anger at our institutions, and use only metaphors of destruction to describe the path forward: cleaning house, draining swamps. But, as Yuval Levin argues, this is a misguided prescription, rooted in a defective diagnosis. The social crisis we confront is defined not by an oppressive presence but by a debilitating absence of the forces that unite us and militate against alienation. As Levin argues, now is not a time to tear down, but rather to build and rebuild by committing ourselves to the institutions around us. From the military to churches, from families to schools, these institutions provide the forms and structures we need to be free. By taking concrete steps to help them be more trustworthy, we can renew the ties that bind Americans to one another.
Author: Teresa Flannery
Publisher: Johns Hopkins University Press
ISBN: 1421440342
Category : Education
Languages : en
Pages : 257
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Book Description
How can universities implement strategic integrated marketing to effectively build and communicate their value? At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure. How can they ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research funding, and diversifying revenue streams? In How to Market a University, Teresa M. Flannery argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values. Flannery provides a road map for college leaders who want to learn how to build value—both in terms of revenue and reputation—by differentiating from competitors and developing personalized, supportive, and long-lasting relationships with stakeholders. Defining marketing while identifying its purposes in the context of higher education, Flannery draws on nonprofit marketing scholarship, the expertise of leading higher education marketing practitioners and administrators, and her own experiences over two decades at two different institutions. She teaches readers how to • set up their marketing leadership for success • find or build the necessary organizational capacity • set a firm foundation through market research • establish a differentiated value proposition and strong brand strategy • encourage enterprise-wide integration of marketing and communications • consider technical and resource requirements to succeed in digital marketing • develop appropriate and rigorous measurement • plan for appropriate investment • anticipate and prepare for future trends This practical guide reveals how to cultivate student, alumni, donor, and partner loyalty through strategic marketing. How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine their marketing strategy.
Author: Bill Readings
Publisher: Harvard University Press
ISBN: 9780674929531
Category : Education
Languages : en
Pages : 260
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Book Description
Tracing the roots of the modern American University in German philosophy and in the work of British thinkers such as Newman and Arnold, Bill Readings argues that the integrity of the modern University has been linked to the nation-state, which it has served by promoting and protecting the idea of a national culture. But now the nation-state is in decline, and national culture no longer needs to be either promoted or protected.
Author: Rosemary Deem
Publisher: Springer
ISBN: 9463511164
Category : Education
Languages : en
Pages : 237
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Book Description
Whether universities can survive as critical organisations in the current time is an open question which this volume seeks to address. The book examines particular aspects of three main themes: governance, critical regulation and regulated criticism; growth, equality, movement and instability in higher education systems; and teaching and learning. Topics range from ‘University Futures’ to an examination of governance by procedure and the loss of the social process of the university; a discussion of the meaning of academic freedom; and approaches to managerialism. Quality management is discussed, along with the question of whether European Liberal Education actually exists. Various aspects of the theme of teaching and learning are examined, from student participation in out-of-class activities, to the role of Centres of Excellence, and a consideration of widening participation. The book is international in its reach, and addresses the continuing dilemmas faced in higher education systems, within Europe and beyond.
Author: Ronald J. Daniels
Publisher: JHU Press
ISBN: 1421442701
Category : Education
Languages : en
Pages : 337
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Book Description
Universities have historically been integral to democracy. What can they do to reclaim this critical role? Universities play an indispensable role within modern democracies. But this role is often overlooked or too narrowly conceived, even by universities themselves. In What Universities Owe Democracy, Ronald J. Daniels, the president of Johns Hopkins University, argues that—at a moment when liberal democracy is endangered and more countries are heading toward autocracy than at any time in generations—it is critical for today's colleges and universities to reestablish their place in democracy. Drawing upon fields as varied as political science, economics, history, and sociology, Daniels identifies four distinct functions of American higher education that are key to liberal democracy: social mobility, citizenship education, the stewardship of facts, and the cultivation of pluralistic, diverse communities. By examining these roles over time, Daniels explains where colleges and universities have faltered in their execution of these functions—and what they can do going forward. Looking back on his decades of experience leading universities, Daniels offers bold prescriptions for how universities can act now to strengthen democracy. For those committed to democracy's future prospects, this book is a vital resource.
Author: David John Frank
Publisher: Princeton University Press
ISBN: 0691202079
Category : Education
Languages : en
Pages : 194
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Book Description
How the university went global and became the heart of the information age The university is experiencing an unprecedented level of success today, as more universities in more countries educate more students in more fields. At the same time, the university has become central to a knowledge society based on the belief that everyone can, through higher education, access universal truths and apply them in the name of progress. This book traces the university's rise over the past hundred years to become the cultural linchpin of contemporary society, revealing how the so-called ivory tower has become profoundly interlinked with almost every area of human endeavor. David John Frank and John Meyer describe how, as the university expanded, student and faculty bodies became larger, more diverse, and more empowered to turn knowledge into action. Their contributions to society underscored the public importance of scholarship, and as the cultural authority of universities grew they increased the scope of their research and teaching interests. As a result, the university has become the bedrock of today's information-based society, an institution that is now implicated in the solution to every conceivable problem. But, as Frank and Meyer also show, the conditions that helped spur the university's recent ascendance are not immutable: eruptions of nationalism, authoritarianism, and illiberalism undercut the university's universalistic and rationalistic premises, and may threaten the centrality of the university itself.
Author: Robert Zemsky
Publisher: Johns Hopkins University Press
ISBN: 1421437031
Category : Education
Languages : en
Pages : 167
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Book Description
Provides an insightful analysis of the market stresses that threaten the viability of some of America's colleges and universities while delivering a powerful predictive tool to measure an institution's risk of closure. In The College Stress Test, Robert Zemsky, Susan Shaman, and Susan Campbell Baldridge present readers with a full, frank, and informed discussion about college and university closures. Drawing on the massive institutional data set available from IPEDS (the Integrated Postsecondary Education Data System), they build a stress test for estimating the market viability of more than 2,800 undergraduate institutions. They examine four key variables—new student enrollments, net cash price, student retention, and major external funding—to gauge whether an institution is potentially at risk of considering closure or merging with another school. They also assess student body demographics to see which students are commonly served by institutions experiencing market stress. The book's appendix includes a powerful do-it-yourself tool that institutions can apply, using their own IPEDS data, to understand their level of risk. The book's underlying statistical analysis makes clear that closings will not be nearly as prevalent as many prognosticators are predicting and will in fact impact relatively few students. The authors argue that just 10 percent or fewer of the nation's colleges and universities face substantial market risk, while 60 percent face little or no market risk. The remaining 30 percent of institutions, the authors find, are bound to struggle. To thrive, the book advises, these schools will need to reconsider the curricula they deliver, the prices they charge, and their willingness to experiment with new modes of instruction. The College Stress Test provides an urgently needed road map at a moment when the higher education terrain is shifting. Those interested in and responsible for the fate of these institutions will find in this book a clearly defined set of risk indicators, a methodology for monitoring progress over time, and an evidence-based understanding of where they reside in the landscape of institutional risk.
Author: Loren Pope
Publisher: Penguin
ISBN: 1101221348
Category : Study Aids
Languages : en
Pages : 404
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Book Description
Prospective college students and their parents have been relying on Loren Pope's expertise since 1995, when he published the first edition of this indispensable guide. This new edition profiles 41 colleges—all of which outdo the Ivies and research universities in producing performers, not only among A students but also among those who get Bs and Cs. Contents include: Evaluations of each school's program and "personality" Candid assessments by students, professors, and deans Information on the progress of graduates This new edition not only revisits schools listed in previous volumes to give readers a comprehensive assessment, it also addresses such issues as homeschooling, learning disabilities, and single-sex education.
Author: Ann E. Smith Case
Publisher: Arcadia Publishing
ISBN: 1467116440
Category : Education
Languages : en
Pages : 128
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Book Description
"Most of the information in this book is drawn from documentation contained within the Tulane University Archives"--Acknowledgments, page 6.
