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Author: David Morey
Publisher: McGraw Hill Professional
ISBN: 9780071439190
Category : Business & Economics
Languages : en
Pages : 282
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Book Description
This battlefield manual shows how to instill and maintain an underdog attitude; develop hyperaggressive marketing; communications and competitive strategies; create a culture of insurgency and foster a winning attitude among staff members. --
Author: David Morey
Publisher: McGraw Hill Professional
ISBN: 9780071439190
Category : Business & Economics
Languages : en
Pages : 282
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Book Description
This battlefield manual shows how to instill and maintain an underdog attitude; develop hyperaggressive marketing; communications and competitive strategies; create a culture of insurgency and foster a winning attitude among staff members. --
Author: Amy Showalter
Publisher: Morgan James Publishing
ISBN: 1614480206
Category : Political Science
Languages : en
Pages : 176
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Book Description
A prominent consultant reveals secrets to help you influence and persuade others—even when you aren’t in a position of power. We all have occasions in which we want or need to persuade someone of greater clout, prestige, or authority to see things our way. There are books that show how to effect change from a leadership position or how to work with peers within your own organization—but what can you do when you need to exert “upward influence” with decision makers who can help you achieve your goals? In this book, a popular speaker and successful consultant with expertise in grassroots efforts shows which tactics are most successful when you’re the underdog. She also shares real-world stories of everyday people who have achieved persuasion success in politics and business with someone up the food chain, the peer-reviewed science behind their success—as well as insights from those whose minds they changed.
Author: Peter Mallouk
Publisher: Simon and Schuster
ISBN: 1642937029
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Accelerate your journey to financial freedom with the tools, strategies, and mindset of money mastery. Regardless of your stage of life and your current financial picture, the quest for financial freedom can indeed be conquered. The journey will demand the right tools and strategies along with the mindset of money mastery. With decades of collective wisdom and hands-on experience, your guides for this expedition are Peter Mallouk, the only man in history to be ranked the #1 Financial Advisor in the U.S. for three consecutive years by Barron’s (2013, 2014, 2015), and Tony Robbins, the world-renowned life and business strategist. Mallouk and Robbins take the seemingly daunting goal of financial freedom and simplify it into a step-by-step process that anyone can achieve. The pages of this book are filled with real-life success stories and vital lessons, such as… • Why the future is better than you think and why there is no greater time in history to be an investor • How to chart your personally tailored course for financial security • How markets behave and how to achieve peace of mind during volatility • What the financial services industry doesn’t want you to know • How to select a financial advisor that puts your interests first • How to navigate, select, or reject the many types of investments available • Success without fulfillment is the ultimate failure! Financial freedom is not only about money—it’s about feeling deeply fulfilled in your own personal journey “Want an eye-opening guide to money management—one that tells it like it is and will make you laugh along the way? Peter Mallouk’s tour of the financial world is a tour de force that’ll change the way you think about money.” —Jonathan Clements, Former Columnist for The Wall Street Journal and current board member and Director of Financial Education at Creative Planning “Robbins is the best economic moderator that I’ve ever worked with. His mission to bring insights from the world’s greatest financial minds to the average investor is truly inspiring.” —Alan Greenspan, Former Federal Reserve Chairman "Tony is a force of nature.” —Jack Bogle, Founder of Vanguard
Author: Don Macdonald
Publisher: Createspace Independent Publishing Platform
ISBN: 9781533384584
Category :
Languages : en
Pages : 278
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Book Description
Everyone loves an underdog, but what happens when you stay stuck in that mindset? It can become a curse that causes you to sabotage your own success, be brought down by old habits and held back from genuine happiness. After spending most of his life trying to kick his own underdog curse, chiropractor and success coach Dr. Don MacDonald now spends most of his time trying to help others with the cure to this purpose-destroying pattern. It's time to stop being focused on what other people think and expect. This will only drive you away from your purpose, and drain your energy, inspiration, and self-esteem. If you are looking to break through a plateau in your health, relationships, or finances, this inspiring book will equip you with easy-to-follow steps that will help you hone in on your purpose and find authentic success in life. In The Underdog Curse you will discover: The authenticity clash that causes life's great plateau How the underdog advantage turns its ugly head when you've got something to lose The cost of the status quo versus the promise of your big goal Health tolls of the underdog curse The three great saboteurs for underdogs How to unlock the real you How to grow without burnout How to create a flight-plan for lasting success And much more.......
Author: Dean Graviosi
Publisher: Lulu.com
ISBN: 1794891064
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Millionaire Success Habits is a book designed with one purpose in mind: to take you from where you are in life to where you want to be in life by incorporating easy-to-implement "Success Habits" into your daily routine. Legendary business coach Dean Graziosi has broken down the walls of complexity around success and created simple success recipes that you can quickly put to use in your life to reach the level of wealth and abundance you desire. This book is not about adding more time to your day. It is about replacing those things that are not serving your future with success habits designed specifically to assist you on your journey to a better you. In these pages, you'll: - Drill down deep to identify your "why"--the true purpose that drives you and the real reason you want to prosper - Expose and overcome the "villain within" that's holding you back - Unlock the single biggest secret to being productive (it's probably not what you think) - Believe in your own massive potential--
Author: David Morey
Publisher:
ISBN: 9780692282816
Category :
Languages : en
Pages : 272
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Book Description
How Underdogs Come Out On TopWhat do US Special Ops, Google, George Washington, Starbucks and Oprah Winfrey have in common?They use the insurgent approach of The Underdog Advantage to win.All of these examples live by boldness, imagination and a bias for action.You and your business are in a constant battle for the hearts, minds and wallets of today's consumers. To succeed in this age of increasing clutter and competition, you've got to learn to develop the same opportunistic and aggressive strategies and tactics used by successful underdogs in politics, businessand on the battlefield - and never settle for anything less than the win, the whole win and nothing but the win.
Author: Scott Miller
Publisher: Red Wheel/Weiser
ISBN: 1632659557
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
A primer for a new generation of leaders based on the “Campaign Model” developed for Steve Jobs and Mike Murray at Apple Computer. The Leadership Campaign is a playbook for winning in the reality of today’s competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors’ company to apply to their political campaigns what the authors knew about business communication and marketing strategy. Then, in 1984, Steve Jobs asked them to build the “Campaign Model” for Apple, putting Jobs upfront as his company’s perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business. Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company. The Leadership Campaign will help you put these winning strategies to work for your company and your career. You will learn: Success-building communications skills used to train political leaders and CEOs around the world Proven strategies to take control of the competitive dialogue and never let go How to go for the win, the whole win, and nothing but the win for you and your company
Author: Doug Pederson
Publisher: Hachette Books
ISBN: 0316451673
Category : Sports & Recreation
Languages : en
Pages : 201
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Book Description
How does an underdog become a champion? One of the most innovative, gutsy, and dynamic head coaches in the NFL reveals the strategies behind building the Eagles team that shocked the world by winning the Super Bowl. Doug Pederson is the very definition of an underdog. He was an undrafted rookie free agent who would go on to play fourteen years in the NFL as a backup quarterback. He was cut five times, yet kept getting back up and into the fray. He would win one Super Bowl, with the Green Bay Packers. When he retired, he decided to coach, but not at the pro level. Instead, he was head coach of Calvary Baptist Academy in Shreveport, Louisiana. After a successful four-year stint there, he returned to the NFL as an assistant coach under Andy Reid with the Eagles and the Kansas City Chiefs, where he was instrumental in the development of quarterback Alex Smith and his string of 3,000-plus-yard seasons of passing. When he was offered the job as head coach of the Eagles, he jumped at it, though few thought he would succeed. In the first season, a year of rebuilding, they finished 7-9. Some doubted his abilities, and before the 2017 season, one "expert" called Pederson the least qualified coach in thirty years. Plagued by the sidelining of seasoned players and devastated by quarterback Carson Wentz's season-ending knee injury, the Eagles managed a 13-3 record and home-field advantage in the playoffs. Yet they were still the underdogs in every single game, including the Super Bowl, against the New England Patriots, one of the greatest dynasties in the history of the NFL. It wasn't until they stunned the Patriots that people finally believed in Pederson and his team. In Fearless, Pederson reveals the principles that guided him through the ups and downs and tough times of his career, and what it took to become a champion. Through it all, Pederson sustained himself with his faith and the support of his family. He shares the defining stories of his life and career, growing up with his disciplinarian Air Force dad and his tender-hearted mom, developing friendships with Dan Marino and Brett Favre, and learning from mentors, such as Don Shula, Mike Holmgren, and Andy Reid, who helped mold him into the man and coach he is today. Fearless captures Pederson's coaching and leadership philosophies and reveals the brilliant mind and indomitable spirit of a man who has entered the pantheon of great coaches.
Author: David Morey
Publisher: Mango
ISBN: 9781633537347
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Achieve Exceptional Results and Beat Your Competition "... how the power of magic can ignite your own imagination, power through barriers, and get way ahead of any competition." ―David Copperfield, American magician #1 New Release in Organizational Change First comes the magic, and then the magic becomes the reality We are all capable of magic. You may think you know what magic is. Abracadabra, hocus-pocus. Forget about it. Magic is what human beings do. It's just that some do it a lot better than others. Key business strategy secrets from the world's greatest magicians. This book takes everything that three remarkable authors―a corporate strategist, a former acting CIA director, and a world-renowned magician―have learned about magic and packs it into a unique framework that captures the best of this art form. Then the book relates it directly to key lessons applicable to a wide variety of business enterprises. The authors' objective is not to create a new generation of magicians, but to adapt nine strategies of the world's greatest magicians; bolstering innovation, energizing leadership, and sparking business success. Magic and disruptive innovation. Each chapter opens with a scenario depicting a pivotal historic moment in magic (think Harry Houdini, Doug Henning, Penn and Teller, David Copperfield) and uses it as a starting point to explore how the magical technique employed can create a fertile environment for industry, disruptive innovation, and propel a company light years ahead of the competition. Learn how to: Anticipate the next trends Create remarkable new products Launch marketing and advertising campaigns that will mesmerize Make dazzling sales presentations Resolve seemingly unsolvable business dilemmas Inspire teams with resilient change leadership If you have read Creating Magic by Lee Cockerell or Bored and Brilliant by Manoush Zomorodi, you'll want to read Creating Business Magic.
Author: Malcolm Gladwell
Publisher: Penguin UK
ISBN: 0241959608
Category : Social Science
Languages : en
Pages : 320
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Book Description
Why do underdogs succeed so much more than we expect? How do the weak outsmart the strong? In David and Goliath Malcolm Gladwell, no.1 bestselling author of The Tipping Point, Blink, Outliers and What the Dog Saw, takes us on a scintillating and surprising journey through the hidden dynamics that shape the balance of power between the small and the mighty. From the conflicts in Northern Ireland, through the tactics of civil rights leaders and the problem of privilege, Gladwell demonstrates how we misunderstand the true meaning of advantage and disadvantage. When does a traumatic childhood work in someone's favour? How can a disability leave someone better off? And do you really want your child to go to the best school he or she can get into? David and Goliath draws on the stories of remarkable underdogs, history, science, psychology and on Malcolm Gladwell's unparalleled ability to make the connections others miss. It's a brilliant, illuminating book that overturns conventional thinking about power and advantage. 'A global phenomenon... there is, it seems, no subject over which he cannot scatter some magic dust' Observer
