Author: Shaun Buck
Publisher: Createspace Independent Publishing Platform
ISBN: 9781539142850
Category :
Languages : en
Pages : 132
Get Book Here
Book Description
A business without a newsletter is like a sports car without wheels. It's nice to sit in and cool to look at, but for that car to have value, it must move forward. Similarly, a business without newsletters is just rusting in the garage. So if you want to continue using marketing tools that can't effectively drive growth, this book isn't for you. But if you want to know the TRUTH about newsletters - a marketing strategy that delivers consistent results, increases client retention, warms up cold leads, and brings in hundreds of new clients and referrals, then The Ultimate Guide to Newsletters is your solution! Forget all those marketing theories that haven't worked and hypotheticals that "don't apply to you." The Ultimate Guide to Newsletters takes you through the benefits of a custom newsletter campaign and how you can ... Increase retention and stay top of mind with clients and prospects. Use custom content and an original design for maximum impact. Build personal, powerful, and professional relationships with clients and prospects that are invaluable to your growth and success. Brought to you by the master of newsletter marketing, The Newsletter Pro himself, Shaun Buck, this book will show you how to get your custom print newsletter off the ground AND use it to maximize referrals and retention. Fresh off the success of the "No BS Guide to Maximum Referrals and Customer Retention," with marketing guru Dan S. Kennedy, Buck brings his 15 years of entrepreneurship to your business. Buck is the founder and CEO of The Newsletter Pro, a company that mails over 4 million newsletters annually. Now, with this book, he's sharing his secrets to direct mail success and accelerated business growth.
Author: Patricia M. Wysocki
Publisher: Newsletter Publishers
ISBN: 9780961022211
Category : Business writing
Languages : en
Pages : 290
Get Book Here
Book Description
Author: Carol Luers Eyman
Publisher: Square One Writer's Guides
ISBN: 9780757000454
Category : Language Arts & Disciplines
Languages : en
Pages : 0
Get Book Here
Book Description
For nonprofit organizations, businesses, clubs, hobby groups, and professional societies, newsletters can, indeed, provide a perfect way to educate, motivate, sell, raise funds, and promote. Unfortunately, relatively few newsletters realize their full potential. Now, newsletter expert Carol Luers Eyman has written a comprehensive guide and reference to creating, maintaining, and marketing an effective, cost-efficient newsletter. "How to Publish Your Newsletter" is designed to steer editors, entrepreneurs, and volunteers through every phase of the newsletter publishing process. The author helps you set up shop, from the creation of a budget to the development of a capable staff and a realistic schedule. And she guides you through the writing and design of newsletter articles. Every aspect of the process, from planning to distribution, is carefully explored and explained, enabling you to launch your new newsletter--or improve your existing one--with both confidence and competence. Whether you strive to educate the public about new products, inspire your workers, or share information about health or politics, the newsletter can be an effective tool. "How to Publish Your Newsletter" will help you make that tool work for you.
Author: Al Kernek
Publisher: Pacifica Endeavors LLC
ISBN: 1411610016
Category : Business & Economics
Languages : en
Pages : 136
Get Book Here
Book Description
Designed for agents and brokers in the residential real estate business, and those servicing the real estate industry, this is the ultimate guide for those contemplating an e-mail newsletter or a Website. Hundreds of hours of research and years of experience have gone into creating the information here for your benefit. The goal is to help you derive a personal roadmap for launching your own e-mail newsletter. The book is an immense resource of valuable information that will save you hundreds of dollars. Everything from free software to economical turnkey solutions is addressed. The book includes a step-by-step guide that demonstrates how to successfully implement e-mail newsletter campaigns that best fit your time, wallet, resources and expertise.
Author: Perry Marshall
Publisher: Entrepreneur Press
ISBN: 1613083718
Category : Business & Economics
Languages : en
Pages : 326
Get Book Here
Book Description
Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.
Author: Milton W. Zwicker
Publisher: Section of Law Practice Management
ISBN:
Category : Business & Economics
Languages : en
Pages : 142
Get Book Here
Book Description
A practical guide to creating client newsletters. Written for lawyers, editors, writers and marketers, it covers how to: plan and budget a newsletter; develop content and write effectively; design to grab your clients' attention; engage your readers with photographs and graphics; and more.
Author: Ian Howlett
Publisher:
ISBN: 9781916056800
Category :
Languages : en
Pages : 176
Get Book Here
Book Description
A monthly newsletter, in email or in print, is your golden opportunity to make immediate sales that you can rely on, every single month, while building a relationship with your customers and establishing yourself as the trusted authority and leader in your field. In short bite-sized chapters, you'll quickly discover the step-by-step formula for producing a professional and profitable newsletter that your readers will love. Newsletter Success Secrets reveals: The 32 major strategic objectives of your newsletter-NOBODY else will tell you this, and it's VITAL. The Captivating Categories of Content that you MUST include in your newsletter. 5 ways to grab your reader's attention and keep them hooked. Over 60 article headlines ready for you to use immediately. How to immediately banish writer's block-forever-by tapping into a deep well of ideas. How to avoid the 11 killer mistakes that will stop you dead in your tracks. If you want to sell a lot more of your products and services, with a reliable and profound competitive advantage, this book is for you!
Author: Stephanie Bennett Vogt
Publisher: Red Wheel/Weiser
ISBN: 1950253414
Category : House & Home
Languages : en
Pages : 194
Get Book Here
Book Description
A revised and expanded edition of Your Spacious Self. Author and space-clearing expert Stephanie Bennett Vogt invites readers to clear their homes and restore their spirits by releasing the clutter that prevents them from experiencing who they really are. It's a jungle...in here! Behind our stress, clutter, and confusion is an infinitely spacious place one might call stillness or joy. This is our natural state of being, but we usually don't experience it, because we are caught in a web of material possessions, desires, and fears. Our clutter, writes Vogt, a longtime space clearing expert, "becomes like another member of the family that we feed, house, and lug around." She shows us that it's not our stuff, but the holding on to it that creates a force field of "stuck-ness" that clouds our perceptions and paralyzes our lives. Clutter is not just the junk spilling out of the closet. It is any thing or thought that prevents us from experiencing who we truly are. Clearing is not a tedious exercise of throwing away, but a gentle journey of letting go - one small step, drawer, or moment at a time. With all-new nourishing lessons in slowing down, simplifying, and self-care, Your Spacious Self shows you how to clear your home, quiet the mind, and restore your spirit, in ways that feel good and last a lifetime. Included are daily tips and meditations, a weekly worksheet, and guidelines for starting and maintaining a clearing support group--perfect for book groups and support groups. This updated and 10th anniversary edition replaces the previously published edition (9780981877181).
Author: Perry Marshall
Publisher: Entrepreneur Press
ISBN: 1613083238
Category : Business & Economics
Languages : en
Pages : 333
Get Book Here
Book Description
MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results
Author: Shane Parrish
Publisher: Penguin
ISBN: 0593719972
Category : Business & Economics
Languages : en
Pages : 209
Get Book Here
Book Description
Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.
