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Author: Tim O'Reilly
Publisher: "O'Reilly Media, Inc."
ISBN: 1449318967
Category : Computers
Languages : en
Pages : 259
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Book Description
Twitter is not just for talking about your breakfast anymore. It’s become an indispensable communications tool for businesses, non-profits, celebrities, and people around the globe. With the second edition of this friendly, full-color guide, you’ll quickly get up to speed not only on standard features, but also on new options and nuanced uses that will help you tweet with confidence. Co-written by two widely recognized Twitter experts, The Twitter Book is packed with all-new real-world examples, solid advice, and clear explanations guaranteed to turn you into a power user. Use Twitter to connect with colleagues, customers, family, and friends Stand out on Twitter Avoid common gaffes and pitfalls Build a critical communications channel with Twitter—and use the best third-party tools to manage it. Want to learn how to use Twitter like a pro? Get the book that readers and critics alike rave about.
Author: Tim O'Reilly
Publisher: "O'Reilly Media, Inc."
ISBN: 1449318967
Category : Computers
Languages : en
Pages : 259
Get Book Here
Book Description
Twitter is not just for talking about your breakfast anymore. It’s become an indispensable communications tool for businesses, non-profits, celebrities, and people around the globe. With the second edition of this friendly, full-color guide, you’ll quickly get up to speed not only on standard features, but also on new options and nuanced uses that will help you tweet with confidence. Co-written by two widely recognized Twitter experts, The Twitter Book is packed with all-new real-world examples, solid advice, and clear explanations guaranteed to turn you into a power user. Use Twitter to connect with colleagues, customers, family, and friends Stand out on Twitter Avoid common gaffes and pitfalls Build a critical communications channel with Twitter—and use the best third-party tools to manage it. Want to learn how to use Twitter like a pro? Get the book that readers and critics alike rave about.
Author: Dhiraj Murthy
Publisher: John Wiley & Sons
ISBN: 0745665101
Category : Computers
Languages : en
Pages : 184
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Book Description
Twitter has become a household name, discussed both for its role in prominent national elections, natural disasters, and political movements, as well as for what some malign as narcissistic “chatter.” This book takes a critical step back from popular discourse and media coverage of Twitter, to present the first balanced, scholarly engagement of this popular medium. In this timely and comprehensive introduction, Murthy not only discusses Twitter’s role in our political, economic, and social lives, but also draws a historical line between the telegraph and Twitter to reflect on changes in social communication over time. The book thoughtfully examines Twitter as an emergent global communications medium and provides a theoretical framework for students, scholars, and tweeters to reflect critically on the impact of Twitter and the contemporary media environment. The book uses case studies including citizen journalism, health, and national disasters to provide empirically rich insights and to help decipher some of the ways in which Twitter and social media more broadly may be shaping contemporary life.
Author: Nick Bilton
Publisher: Penguin
ISBN: 1591847087
Category : Business & Economics
Languages : en
Pages : 319
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Book Description
The dramatic, unlikely story behind the founding of Twitter, by New York Times bestselling author and Vanity Fair special correspondent The San Francisco-based technology company Twitter has become a powerful force in less than ten years. Today it’s everything from a tool for fighting political oppression in the Middle East to a marketing must-have to the world’s living room during live TV events to President Trump’s preferred method of communication. It has hundreds of millions of active users all over the world. But few people know that it nearly fell to pieces early on. In this rousing history that reads like a novel, Hatching Twitter takes readers behind the scenes of Twitter’s early exponential growth, following the four hackers—Ev Williams, Jack Dorsey, Biz Stone, and Noah Glass, who created the cultural juggernaut practically by accident. It’s a drama of betrayed friendships and high-stakes power struggles over money, influence, and control over a company that was growing faster than they could ever imagine. Drawing on hundreds of sources, documents, and internal e-mails, Bilton offers a rarely-seen glimpse of the inner workings of technology startups, venture capital, and Silicon Valley culture.
Author: Tim O'Reilly
Publisher: "O'Reilly Media, Inc."
ISBN: 0596555822
Category : Computers
Languages : en
Pages : 245
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Book Description
"Media organizations should take note of Twitter's power to quickly reach their target consumers." --Tim O'Reilly (@timoreilly), in a Los Angeles Times interview, March 2009 This practical guide will teach you everything you need to know to quickly become a Twitter power user. It includes information on the latest third party applications, strategies and tactics for using Twitter's 140-character messages as a serious--and effective--way to boost your business, as well as how to turn Twitter into your personal newspaper, tracking breaking news and learning what matters to you and your friends. Co-written by Tim O'Reilly and Sarah Milstein, widely followed and highly respected twitterers, the practical information in The Twitter Book is presented in an innovative, visually rich format that's packed with clear explanations and examples of best practices that show Twitter in action, as demonstrated by the work of over 60 twitterers. This book will help you: Use Twitter to connect with colleagues, customers, family, and friends Stand out on Twitter Avoid common Twitter gaffes and pitfalls Build a critical professional communications channel with Twitter--and use the best third-party tools that help you manage it. If you want to know how to use Twitter like a pro, The Twitter Book will quickly get you up to speed. About the authors: Tim O Reilly (@timoreilly), founder and CEO of O Reilly Media, has hundreds of thousands of followers on Twitter. Sarah Milstein (@SarahM) frequently writes, speaks and teaches about Twitter; she was the 21st user of Twitter.
Author: Claire Diaz-Ortiz
Publisher: John Wiley & Sons
ISBN: 1118061934
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards The official word from Twitter on how to harness the power of the platform for any cause. As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter's head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change. Reveals why every organization needs a dedicated Twitter strategy and explains how to set one Introduces the five-step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track) Author @claired is the head of corporate social innovation and philanthropy at Twitter, collaborating with organizations like Nike, Pepsi, MTV, the American Red Cross, charity:water, Room to Read, the Gates Foundation, the Skoll Foundation, the Case Foundation, National Wildlife Federation, Kiva, the United Nations, Free the Children, Committee to Protect Journalists, Partners in Health, FEMA, Ushahidi, The Acumen Fund With more than 200 million users worldwide, Twitter has established itself as a dynamic force, one that every business and nonprofit must understand how to use effectively.
Author: Mike Rosenthal
Publisher: Chronicle Books
ISBN: 1452139806
Category : Comics & Graphic Novels
Languages : en
Pages : 146
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Book Description
Each carefully curated tweet delivers concentrated humor in the language of the Internet, reproduced in the comics with typos and all. As envisioned by Rosenthal, each comes to life through a bizarrely recognizable cast of bassoon-playing cops, sarcastic teens, bear MDs, clueless dads, potential insect overlords, and more.
Author: David Pogue
Publisher: Black Dog & Leventhal Pub
ISBN: 1579128270
Category : Computers
Languages : en
Pages : 288
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Book Description
Provides answers to a variety of questions posed by the author on Twitter.
Author: Joel Comm
Publisher: John Wiley & Sons
ISBN: 0470486074
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.
Author: Kevin Makice
Publisher: "O'Reilly Media, Inc."
ISBN: 0596555512
Category : Computers
Languages : en
Pages : 418
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Book Description
This groundbreaking book provides you with the skills and resources necessary to build web applications for Twitter. Perfect for new and casual programmers intrigued by the world of microblogging, Twitter API: Up and Running carefully explains how each part of Twitter's API works, with detailed examples that show you how to assemble those building blocks into practical and fun web applications. You'll also get a complete look at Twitter culture and learn how it has inspired programmers to build hundreds of tools and applications. With this book, you will: Explore every component of a Twitter application and learn how the API responds Get the PHP and MySQL code necessary to build your own applications, with explanations of how these ingredients work Learn from real-world Twitter applications created just for this book Discover the most interesting and useful Twitter programs--and get ideas for creating your own--with the book's Twitter application directory Twitter offers a new way to connect with people on the Internet, and Twitter API: Up and Running takes you right to the heart of this technology. "Twitter API: Up and Running is a friendly, accessible introduction to the Twitter API. Even beginning web developers can have a working Twitter project before they know it. Sit down with this for a weekend and you're on your way to Twitter API mastery."--Alex Payne, Twitter API Lead "Twitter API: Up and Running is a very comprehensive and useful resource--any developer will feel the urge to code a Twitter-related application right after finishing the book!"--The Lollicode team, creators of Twitscoop
Author: Cory Arcangel
Publisher: Penguin UK
ISBN: 0141975423
Category : Language Arts & Disciplines
Languages : en
Pages : 140
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Book Description
What does it feel like to try and create something new? How is it possible to find a space for the demands of writing a novel in a world of instant communication? Working on My Novel is about the act of creation and the gap between the different ways we express ourselves today. Exploring the extremes of making art, from satisfaction and even euphoria to those days or nights when nothing will come, it's the story of what it means to be a creative person, and why we keep on trying.
