The Thompson Red Book on Advertising PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Thompson Red Book on Advertising PDF full book. Access full book title The Thompson Red Book on Advertising by . Download full books in PDF and EPUB format.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 336
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 336
Get Book Here
Book Description
Author: Richard Malin Ohmann
Publisher: Verso
ISBN: 9781859841105
Category : Business & Economics
Languages : en
Pages : 428
Get Book Here
Book Description
In this fascinating and highly acclaimed study of the development of consumer society in the United States, Richard Ohmann traces the birth and subsequent growth of mass culture that came with the rise of general-interest magazines and brand-name products. 20 photos.
Author: Danielle Sarver Coombs
Publisher: Bloomsbury Publishing USA
ISBN: 144087767X
Category : Business & Economics
Languages : en
Pages : 265
Get Book Here
Book Description
This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms. Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become increasingly sophisticated and ever-present, whether it takes the form of algorithms governing your social media feed, television commercials, paid influencers, or stadiums branded with the names of corporate sponsors/owners. This authoritative one-stop resource provides a rich overview of the evolution and present state of advertising in all its forms, as well as the multitude of connected issues-data collection, privacy, consumerism, technology, and others-regarding advertising and its role as both a shaper and reflector of American culture. It surveys various advertising media, discusses the social and cultural contexts in which it is consumed, and highlights key moments in the history of advertising in the United States. In addition, the book is supplemented with carefully curated primary sources, personal essays, a glossary of advertising terms, and other resources to provide readers with a full picture of advertising as both an industry and a shaper of American culture.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 686
Get Book Here
Book Description
Author: Pamela Walker Laird
Publisher: JHU Press
ISBN: 1421434180
Category : History
Languages : en
Pages : 599
Get Book Here
Book Description
Selected by Choice Magazine as an Outstanding Academic Title Originally published in 1998. Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why—in the intense competitions for both markets and cultural authority—the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages :
Get Book Here
Book Description
Author: Richard Ohmann
Publisher: Wesleyan University Press
ISBN: 9780819553010
Category : Business & Economics
Languages : en
Pages : 284
Get Book Here
Book Description
An inside look at cultural industries, featuring interviews with key players from such companies as Twentiety-Century Fox, National Public Radio, and Coca-Cola. To what extent do moviemakers, television and radio producers, advertising executives, and marketers merely reflect trends, beliefs, and desires that already exist in our culture, and to what extent do they consciously shape our culture to their own ends? In-depth interviews with ten executives from the "culture industry" and five scholarly analyses examine that question, and address the issues of power and authority, meaning and identity, that arise when cultural producers define and react to audiences. In their own words, leaders from companies like Twentieth-Century Fox, National Public Radio, and Warner Bros. Television describe their perception of the sometimes paradoxical relationship between culture and what influences it. For example, while the former president of Coca-Cola North America claims the company has never tried to create a trend, he notes that "we market in more countries than belong to the United Nations [a product that] has insinuated itself into the lives of the people to a point where it has become-you know, it's there." These reflections by key players provide an unprecedented view, as editor Richard Ohmann writes, "into the ways cultural producers imagine or know markets and how such knowledge figures in their decisions about what events, experiences, and products to make."
Author: Jürgen von Hagen
Publisher: Cambridge University Press
ISBN: 1139916815
Category : Business & Economics
Languages : en
Pages : 469
Get Book Here
Book Description
The nature of money and its impact on society has long interested scholars of economics, history, philosophy, law, and theology alike, and the recent financial crisis has moved these issues to the forefront of current public debate. In this study, authors from a range of backgrounds provide a unified examination of the nature and the purpose of money. Chapters cover the economic and social foundations of money; the historical origins of money in ancient Greece, China, the ancient Middle East, and medieval Europe; problems of justice connected to the use of money in legal systems and legal settlements, with examples both from ancient history and today; and theological aspects of monetary and market exchange. This stimulating interdisciplinary book, with its nontechnical and lively discussion, will appeal to a global readership working in the interfaces of economics, law and religion.
Author: New York Public Library
Publisher:
ISBN:
Category : Freedom of the press
Languages : en
Pages : 380
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Special libraries
Languages : en
Pages : 740
Get Book Here
Book Description
Also includes 1st-5th SLA triennial salary surveys.
