The Thompson Red Book on Advertising PDF Download
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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 336
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 336
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Advertisers
Languages : en
Pages : 1548
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 686
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Book Description
Author: Liz McFall
Publisher: SAGE
ISBN: 1412932890
Category : Business & Economics
Languages : en
Pages : 217
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Book Description
Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch′, but by the interaction of institutional, organisational and technological forces.
Author: Richard Malin Ohmann
Publisher: Verso
ISBN: 9781859841105
Category : Business & Economics
Languages : en
Pages : 428
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Book Description
In this fascinating and highly acclaimed study of the development of consumer society in the United States, Richard Ohmann traces the birth and subsequent growth of mass culture that came with the rise of general-interest magazines and brand-name products. 20 photos.
Author: Danielle Sarver Coombs
Publisher: Bloomsbury Publishing USA
ISBN: 144087767X
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms. Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become increasingly sophisticated and ever-present, whether it takes the form of algorithms governing your social media feed, television commercials, paid influencers, or stadiums branded with the names of corporate sponsors/owners. This authoritative one-stop resource provides a rich overview of the evolution and present state of advertising in all its forms, as well as the multitude of connected issues-data collection, privacy, consumerism, technology, and others-regarding advertising and its role as both a shaper and reflector of American culture. It surveys various advertising media, discusses the social and cultural contexts in which it is consumed, and highlights key moments in the history of advertising in the United States. In addition, the book is supplemented with carefully curated primary sources, personal essays, a glossary of advertising terms, and other resources to provide readers with a full picture of advertising as both an industry and a shaper of American culture.
Author:
Publisher:
ISBN: 9780872174450
Category : Advertisers
Languages : en
Pages : 978
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Book Description
Author: Christine Roush
Publisher: Dog Ear Publishing
ISBN: 1608440206
Category : Consumer behavior
Languages : en
Pages : 118
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Book Description
In Swimming Upstream, Christine Roush offers her story as one who earns and spends money as the typical canvas on which so many families paint their lives. As she grows in her understanding and fiscal discipline, she learns that the apostle Paul's invitation to not be conformed to the pattern of this world any longer is an invitation for all followers of Jesus to begin swimming against the currents of our consumer culture. Christine invites the reader to join her swim team. Chris fills the pages with stories from her own life and those offered by friends, thoughtful questions, and resources for further information. In a time of economic downturn her book offers hope. In a time of prosperity her book reminds the reader of what really matters. "I am becoming convinced that not only does the broad concept of stewardship need to be restored in the church, but that the practice of biblical stewardship in this consumer society is essential to healthy spiritual formation. Chris's book is an important step towards learning to be faithful Christ-followers in our day and time. Don't be deceived by the friendly and approachable nature of this text; it is rooted in excellent research. It has been a privilege to journey with Chris in the preparation of this study. My prayer is that the hard work represented in these words bears fruit for the Church and God's kingdom." - Dr Daniel L Brunner Professor of Christian History and Formation George Fox Evangelical Seminary "Chris asks those questions we all think about as we go through life's journey and helps us see what scripture and life have to teach us about stewardship. Good Stuff " -Robert J. Crandall, CFRE I challenge you to find a more timely book than this one. As the collapse of Wall Street on 09/08 proved, the god of the market is not only a false god. The god of the market is now dead. Read here why, and what we can do to worship the one and only true God. -Leonard Sweet, Drew University, George Fox University, sermons.com. In Swimming Upstream, Chris Roush bares her heart, mind, and soul as she describes the anxiety and personal struggles that accompanied her and her family as they were swept downstream by the relentless forces of American consumerism. . . . The book points to an alternative way-a way to move from anxiety and greed to divine abundance, which, for Chris, is epitomized in Romans 12:1-2. It is the road of Christian discipleship. -Dr. Ronald E. Vallet, executive director (retired) Ecumenical Stewardship Center "Reading Chris' story led me to retrace much of my own personal history and coming to terms with how to swim against the Consumer culture. Anyone wanting their household to be a legacy for the kingdom of God benefits from time spent with this book." -mark l. vincent, Ph.D. CEO/Design Group International
Author: Dennis Okholm
Publisher: Brazos Press
ISBN: 1441246460
Category : Religion
Languages : en
Pages : 257
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Book Description
This volume unpacks the psychological insights found in the writings of three early monks--Evagrius Ponticus (fourth century), John Cassian (fifth century), and Gregory the Great (sixth century)--to help us appreciate the relevance of these monastic writers and apply their wisdom to our own spiritual and psychological well-being. The book addresses each of the seven deadly sins, offering practical guidance from the early monastic tradition for overcoming these dangerous passions. As Dennis Okholm introduces key monastic figures, literature, and thought of the early church, he relates early Christian writings to modern studies in psychology. He shows how ancient monks often anticipated the insights of contemporary psychology and sociology, exploring, for example, how their discussions of gluttony compare with current discussions regarding eating disorders. This book will appeal to readers interested in spirituality, early monastic resources, and ancient wisdom for human flourishing, as well as students of spirituality and spiritual formation.
Author: Herman Henry Bernard Meyer
Publisher:
ISBN:
Category :
Languages : en
Pages : 32
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Book Description
