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Author: Julie L. Andsager
Publisher: Routledge
ISBN: 0805857168
Category : Language Arts & Disciplines
Languages : en
Pages : 152
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Book Description
Self Versus Others explores the third-person effect and its role in media as a means of persuasion. This scholarly work synthesizes more than two decades of research on the third-person effect, the process in which individuals do not perceive themselves to be impacted by particular messages—such as persuaded to engage in risky behaviors or encouraged to be violent—but they believe others will be. Authors Julie L. Andsager and H. Allen White focus their analysis specifically on the role of media and media messages, and assert that the third-person effect functions as a means of persuasion. They explore the underlying concepts and connections this effect shares with established theories of persuasion and mediated communication. The only volume to date focusing on the topic, Self Versus Others demonstrates the significant impact persuasion has on public opinion, behavior, and policy. As such, understanding the means through which persuasion can be accomplished thereby provides a powerful tool. Timely and succinct, this book: *provides thorough synthesis of third-person effect literature; *argues that systematic versus heuristic processing underlies third-person perceptions; and *conceptually links third-person effects with co-orientation. Intended for communication scholars with an interest in persuasion, as well as those in key areas including mass communication, health communication, and political communication, this book is also appropriate for advanced courses in persuasion, communication theory, and campaigns.
Author: Julie L. Andsager
Publisher: Routledge
ISBN: 0805857168
Category : Language Arts & Disciplines
Languages : en
Pages : 152
Get Book Here
Book Description
Self Versus Others explores the third-person effect and its role in media as a means of persuasion. This scholarly work synthesizes more than two decades of research on the third-person effect, the process in which individuals do not perceive themselves to be impacted by particular messages—such as persuaded to engage in risky behaviors or encouraged to be violent—but they believe others will be. Authors Julie L. Andsager and H. Allen White focus their analysis specifically on the role of media and media messages, and assert that the third-person effect functions as a means of persuasion. They explore the underlying concepts and connections this effect shares with established theories of persuasion and mediated communication. The only volume to date focusing on the topic, Self Versus Others demonstrates the significant impact persuasion has on public opinion, behavior, and policy. As such, understanding the means through which persuasion can be accomplished thereby provides a powerful tool. Timely and succinct, this book: *provides thorough synthesis of third-person effect literature; *argues that systematic versus heuristic processing underlies third-person perceptions; and *conceptually links third-person effects with co-orientation. Intended for communication scholars with an interest in persuasion, as well as those in key areas including mass communication, health communication, and political communication, this book is also appropriate for advanced courses in persuasion, communication theory, and campaigns.
Author: Lise Waldek
Publisher: Cambridge University Press
ISBN: 1108899536
Category : Political Science
Languages : en
Pages : 137
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Book Description
This Element presents original research into how young people interact with violent extremist material, including terrorist propaganda, when online. It explores a series of emotional and behavioural responses that challenge assumptions that terror or trauma are the primary emotional responses to these online environments. It situates young people's emotional responses within a social framework, revealing them to have a relatively sophisticated relationship with violent extremism on social media that challenges simplistic concerns about processes of radicalisation. The Element draws on four years of research, including quantitative surveys and qualitative focus groups with young people, and presents a unique perspective drawn from young people's experiences.
Author: Raymond W. Preiss
Publisher: Psychology Press
ISBN: 080584998X
Category : Mass media
Languages : en
Pages : 538
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Book Description
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Author: David McRaney
Publisher: Avery
ISBN: 1592407366
Category : Humor
Languages : en
Pages : 320
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Book Description
Explains how self-delusion is part of a person's psychological defense system, identifying common misconceptions people have on topics such as caffeine withdrawal, hindsight, and brand loyalty.
Author: Gerard J. Tellis
Publisher: SAGE
ISBN: 1452276749
Category : Business & Economics
Languages : en
Pages : 217
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Book Description
Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing! "Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis′s thoroughness and ability to understand and convey results of various experiments and statistical analyses helps the reader to separate the wheat from the chaff. Any student of advertising, whether new to the field or a seasoned veteran executive or researcher, should read this book." --Alan G. Sawyer, University of Florida Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising, such as: * Advertising has a powerful influence on consumers and often generates consumer need * The effects of advertising persist for decades * If an ad fails initially, repetition will ensure its ultimate success * Ads need only one to three exposures to succeed * Advertising by argument is the most effective method * The best ads are unique and original * Advertising is very profitable Tellis then provides alternatives and establishes the following truths about advertising: * Advertising is vitally important for free markets, but its action is subtle and its discovery is fragile * The effects of advertising are short-lived * If ads are not initially effective, repetition will not make them more effective * Scientific principles can show which ads work, though firms often ignore advertising research and persist with ineffective ads * Advertising by emotion may have the most effective appeal * Templates can yield very effective ads * Advertising is often unprofitable Effective Advertising will be an important addition to courses at the graduate or undergraduate level in advertising, marketing, communication, and journalism. It will also be an invaluable reference for professionals and researchers working in these fields.
Author: Lynn R. Kahle
Publisher: Psychology Press
ISBN: 1135606641
Category : Business & Economics
Languages : en
Pages : 442
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Book Description
This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.
Author: Deborah J. Terry
Publisher: Psychology Press
ISBN: 1135685878
Category : Psychology
Languages : en
Pages : 406
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Book Description
The reasons why people do not always act in accord with their attitudes has been the focus of much social psychological research, as have the factors that account for why people change their attitudes and are persuaded by such influences as the media. There is strong support for the view that attitude-behavior consistency and persuasion cannot be well understood without reference to the wider social context in which we live. Although attitudes are held by individuals, they are social products to the extent that they are influenced by social norms and the expectations of others. This book brings together an international group of researchers discussing private and public selves and their interaction through attitudes and behavior. The effects of the social context on attitude-behavior relations and persuasion is the central theme of this book, which--in its combination of theoretical exposition, critique, and empirical research--should be of interest to both basic and applied social psychologists.
Author: Bert T. King
Publisher: Elsevier
ISBN: 1483266230
Category : Social Science
Languages : en
Pages : 249
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Book Description
Attitudes, Conflict, and Social Change is based on a symposium on attitudes, social change, and intergroup conflict conducted on the University of Maryland campus. The book focuses on the following interrelated topics and issues: (1) The concepts of "attitude" and "attitude change" as they are used in psychological, sociological, and political science research. (2) How people change their attitudes and behavior in response to technological change and broad social currents as well as to specific persuasive communications delivered via the mass media or within an organization or a small group. (3) The role of attitudes and their modification in social change. (4) The role of attitudes in the genesis, the processes, and the outcomes of intergroup conflict at the level of the organization, at different societal levels, and at the international level. (5) The perplexing problems involved in determining how attitudes and overt behavior relate to each other. (6) Relationships between theories of attitude change and action programs designed to change attitudes in various social, cultural, ethnic, and national groups. (7) Relationships between laboratory experiments and field research involving attitude change. (8) The directions that future attitude research might take in order to be most productive with respect to both theory development and applications.
Author: Samuel Watson Dunn
Publisher:
ISBN: 9780030016738
Category : Advertising
Languages : en
Pages : 802
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Book Description
Author: Donald F. Roberts
Publisher:
ISBN:
Category : Adulthood
Languages : en
Pages : 82
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Book Description
