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Author: Tracy Lynn Rundstrom Williams
Publisher: ProQuest
ISBN: 9780549319757
Category : Communication
Languages : en
Pages :
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Book Description
Women in the first decade of the 21st century encounter competing ideologies of traditional femininity and empowered femininity. Language, in particular Discourse Analysis, provides a means for investigating what these ideologies, or discourses, are and how they are perpetuated. One source of language which encodes and perpetuates ideologies of femininity is women's magazines. As pervasive, monthly texts directed specifically at women, women's magazines provide a rich source of contemporary ideologies of femininity. Given the rise of health and fitness magazines over the past 20 years, it appears that one primary focus of contemporary femininity is the body. Previous research has found that the idealized female body today--an extremely thin body--encodes traditional femininity in that it represents social values of beauty, smallness, and others-orientation, but it also encodes empowered femininity in that it represents will-power, dedication, and strength. Using one fitness instructional text from eight different women's fitness magazines, an analysis of the rhetorical structure, clauses, and lexicon demonstrates how these texts perpetuate a hybrid discourse which actually integrates traditional and empowered femininity. This hybrid discourse appears as a seamless combination of the two "parent" discourses by placing itself in the middle of a continuum between traditional femininity and empowered femininity: emphasizing achievement but to a limited degree, and celebrating beautification and objectification. The hybrid discourse also supports a sociological trend of many women wanting to balance competing demands of portraying highly valued but traditionally male traits while still being seen as traditionally feminine.
Author: Tracy Lynn Rundstrom Williams
Publisher: ProQuest
ISBN: 9780549319757
Category : Communication
Languages : en
Pages :
Get Book Here
Book Description
Women in the first decade of the 21st century encounter competing ideologies of traditional femininity and empowered femininity. Language, in particular Discourse Analysis, provides a means for investigating what these ideologies, or discourses, are and how they are perpetuated. One source of language which encodes and perpetuates ideologies of femininity is women's magazines. As pervasive, monthly texts directed specifically at women, women's magazines provide a rich source of contemporary ideologies of femininity. Given the rise of health and fitness magazines over the past 20 years, it appears that one primary focus of contemporary femininity is the body. Previous research has found that the idealized female body today--an extremely thin body--encodes traditional femininity in that it represents social values of beauty, smallness, and others-orientation, but it also encodes empowered femininity in that it represents will-power, dedication, and strength. Using one fitness instructional text from eight different women's fitness magazines, an analysis of the rhetorical structure, clauses, and lexicon demonstrates how these texts perpetuate a hybrid discourse which actually integrates traditional and empowered femininity. This hybrid discourse appears as a seamless combination of the two "parent" discourses by placing itself in the middle of a continuum between traditional femininity and empowered femininity: emphasizing achievement but to a limited degree, and celebrating beautification and objectification. The hybrid discourse also supports a sociological trend of many women wanting to balance competing demands of portraying highly valued but traditionally male traits while still being seen as traditionally feminine.
Author: Tracy Rundstrom Williams
Publisher: Cambridge Scholars Publishing
ISBN: 9781443840781
Category : Femininity
Languages : en
Pages : 0
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Book Description
Women in the first decades of the 21st century encounter competing ideologies of femininity. This book traces the existence of two such ideologies â " traditional femininity and resistant femininity â " in language, in womenâ (TM)s magazines, and in relation to the body. The book then uses a Discourse Analysis of womenâ (TM)s fitness magazines to investigate how these ideologies, or discourses, are encoded and ultimately merged into a single discourse of femininity. The extremely thin female body encodes traditional femininity in that it represents social values of beauty, smallness, and others-orientation, but it also encodes resistant femininity in that it represents determination, dedication, and strength. Similarly, fitness instructional texts from womenâ (TM)s fitness magazines demonstrate a hybrid discourse which integrates the language of traditional femininity and the language of resistant femininity. This hybrid discourse, which the author calls empowered femininity, appears as a seamless combination of the two â oeparentâ discourses by placing itself in the middle of a continuum between traditional femininity and resistant femininity through two themes: limited achievement and celebrating objectification. The empowered femininity discourse also supports a sociological trend of many women wanting to balance competing demands of portraying highly valued but traditionally male traits while still being seen as traditionally feminine.
Author: Tracy Rundstrom Williams
Publisher: Cambridge Scholars Publishing
ISBN: 1443845469
Category : Language Arts & Disciplines
Languages : en
Pages : 105
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Book Description
Women in the first decades of the 21st century encounter competing ideologies of femininity. This book traces the existence of two such ideologies – traditional femininity and resistant femininity – in language, in women’s magazines, and in relation to the body. The book then uses a Discourse Analysis of women’s fitness magazines to investigate how these ideologies, or discourses, are encoded and ultimately merged into a single discourse of femininity. The extremely thin female body encodes traditional femininity in that it represents social values of beauty, smallness, and others-orientation, but it also encodes resistant femininity in that it represents determination, dedication, and strength. Similarly, fitness instructional texts from women’s fitness magazines demonstrate a hybrid discourse which integrates the language of traditional femininity and the language of resistant femininity. This hybrid discourse, which the author calls empowered femininity, appears as a seamless combination of the two “parent” discourses by placing itself in the middle of a continuum between traditional femininity and resistant femininity through two themes: limited achievement and celebrating objectification. The empowered femininity discourse also supports a sociological trend of many women wanting to balance competing demands of portraying highly valued but traditionally male traits while still being seen as traditionally feminine.
Author: Saumya Sharma
Publisher: Taylor & Francis
ISBN: 0429960379
Category : Language Arts & Disciplines
Languages : en
Pages : 242
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Book Description
This book explores multiple facets of femininity for marriage in India. Using language as an entry point, it looks at how and why media representations of gender identities are constructed the way they are. It works with a unique synthesis of second-wave feminist discourse and empirical linguistic research to look at how the social institution of marriage becomes the site of interaction between language, ideology, psyche and culture. This volume also brings together the personal histories and views of women who discuss how media, modernity and social norms shape their ideas about marriage and selfhood. Deconstructing perceptions of femininity in contemporary India, the book will be of great interest to scholars and researchers of sociology, gender studies, linguistics, media and cultural studies and psychoanalysis.
Author: Eileen Kennedy
Publisher: Routledge
ISBN: 113688369X
Category : Health & Fitness
Languages : en
Pages : 317
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Book Description
This volume examines women's contradictory experiences of their bodies, health and exercise within the cultural context of consumerism. Featuring contributions by leading scholars on women and exercise across North America and Europe, this timely examination of women, exercise and fitness will shape the international dialogue on these critical issues.
Author: Natalie Jovanovski
Publisher: Springer
ISBN: 3319589253
Category : Social Science
Languages : en
Pages : 219
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Book Description
This volume addresses how the rhetoric of feminist empowerment has been combined with mainstream representations of food, thus creating a cultural consciousness around food and eating that is unmistakably pathological. Throughout, Natalie Jovanovski discusses key texts written by women, for women: best-selling diet books, popular cookbooks produced by female food celebrities, and iconic feminist self-help texts. This is the first book to engage in a feminist analysis of body-policing food trends that focus specifically on the use of feminist rhetoric as a harmful aspect of food culture. There is a smorgasbord of seemingly diverse gender roles for women to choose from, but many encourage breaking gender norms and embracing a love of food while perpetuating old narratives of guilt and restraint. Digesting Femininities problematizes the gendering of food and eating and challenges the reader to imagine what a genderless and emancipatory food culture would look like.
Author: R. K. Devlin
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Health & Fitness
Languages : en
Pages : 694
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Book Description
This encyclopedia explores exercise and physical activity from a variety of angles, including anatomy and exercise science, health benefits and risks, the wide array of sports and recreational activities available, and the sociocultural context of physical fitness. Exercise and Physical Activity: From Health Benefits to Fitness Crazes is a one-volume encyclopedia featuring more than 200 entries that cover a multitude of exercise-related topics. Content is divided across five broad themes: anatomy, exercise science, sports and activities, health benefits and risks, and exercise and society. The anatomy theme includes entries on all the major skeletal muscle groups and associated connective tissues. Within the exercise science theme, entries focus on topics within the fields of physiology, kinesiology, and sports psychology. Profiles of more than 70 sports and recreational activities are included. Entries under the theme of health benefits and risks explore the effects of exercise on many of the body's physiological processes and related systems, as well as specific sports-related injuries. Exercise and society entries profile influential individuals and organizations, as well as fitness trends. Together, these themes support a holistic understanding of exercise, encompassing both the theoretical and the practical.
Author: Nancy Lough
Publisher: Routledge
ISBN: 1351333941
Category : Business & Economics
Languages : en
Pages : 714
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Book Description
Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women’s sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women’s sport. Featuring international perspectives, with authors from North America, South America, Europe, Asia, and Oceania, and insightful, in-depth profiles of real leaders within different sectors of women's sport in the global sport industry, the Routledge Handbook of the Business of Women's Sport offers an integrated understanding of the ways traditional media and social media impact both the understanding and advancement of women’s sport properties, businesses, teams, and athletes. Innovative case studies show how societal issues such as gender, power, and framing impact the business of women’s sports and those who work in women’s sport. An essential reference for any researcher or advanced student with an interest in women’s sport or women in business, and useful supplementary reading for researchers and advanced students working in sport business, sport management, mainstream business and management, or women’s studies.
Author: Katherine Dashper
Publisher: Emerald Group Publishing
ISBN: 1839829389
Category : Social Science
Languages : en
Pages : 232
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Book Description
This volume unpicks mega-events as gendered entities and showcases how they both position athletes in relation to one of two binary sex positions and also push the boundaries of what we see and accept as a recognisably gendered male or female body.
Author: Shari L. Dworkin
Publisher: NYU Press
ISBN: 0814719686
Category : Social Science
Languages : en
Pages : 236
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Book Description
In this, the third volume of an interdisciplinary history of the United States since the Civil War, Sean Dennis Cashman provides a comprehensive review of politics and economics from the tawdry affluence of the 1920s throught the searing tragedy of the Great Depression to the achievements of the New Deal in providing millions with relief, job opportunities, and hope before America was poised for its ascent to globalism on the eve of World War II. The book concludes with an account of the sliding path to war as Europe and Asia became prey to the ambitions of Hitler and military opportunists in Japan. The book also surveys the creative achievements of America's lost generation of artists, writers, and intellectuals; continuing innovations in transportation and communications wrought by automobiles and airplanes, radio and motion pictures; the experiences of black Americans, labor, and America's different classes and ethnic groups; and the tragicomedy of national prohibition. The cast of characters includes FDR, the New Dealers, Eleanor Roosevelt, George W. Norris, William E. Borah, Huey Long, Henry Ford, Clarence Darrow, Ernest Hemingway, Scott Fitzgerald, W.E.B. DuBois, A. Philip Randolph, Orson Welles, Wendell Willkie, and the stars of radio and the silver screen. The first book in this series, America in the Gilded Age, is now accounted a classic for historiographical synthesis and stylisic polish. America in the Age of the Titans, covering the Progressive Era and World War I, and America in the Twenties and Thirties reveal the author's unerring grasp of various primary and secondary sources and his emphasis upon structures, individuals, and anecdotes about them. The book is lavishly illustrated with various prints, photographs, and reproductions from the Library of Congress, the Museum of Modern Art, and the Whitney Museum of American Art.
