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Author: Francis Galton
Publisher:
ISBN:
Category : Communication and traffic
Languages : en
Pages : 0
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Book Description
Author: Francis Galton
Publisher:
ISBN:
Category : Communication and traffic
Languages : en
Pages : 0
Get Book Here
Book Description
Author: Ryoko Sasamoto
Publisher: Taylor & Francis
ISBN: 1003862829
Category : Language Arts & Disciplines
Languages : en
Pages : 197
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Book Description
This book examines audiovisual translation (AVT) practices that fall outside conventional AVT norms, drawing on work from relevance theory to highlight alternative perspectives and make the case for a multidisciplinary approach to AVT. The volume focuses on creative subtitling – otherwise known as 'text-on-screen' – through the lens of relevance theory, a cognitively grounded theory of communication. Sasamoto explores the ways in which a relevance theoretic approach can provide an analytical framework for a better understanding of the interaction between 'text-on-screen' and viewers' interpretation processes and, in turn, how media producers, professional or otherwise, use 'text-on-screen' to engage viewers in innovative ways. The volume looks at such forms as telop, creative text use on screen, and forms of user-generated text-on-screen. The book introduces a new dimension to work on cognative pragmatics and the wider applications of relevance theory in multimodal communication and AVT, making it of interest to scholars in these disciplines.
