The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave PDF Download
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Author: James Amos
Publisher: McGraw Hill Professional
ISBN: 0071799389
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Create growth via social media-powered customer loyalty strategies Tasti D-Lite has put itself on the map through its innovative merging of loyalty programs and social media. In The Tasti-D-lite Way, the brand’s Chairman/CEO and VP of Technology reveal key lessons any company can use to build meaningful customer experiences and unprecedented loyalty through fresh approaches to social media marketing. Using social media to engage customers is only part of the story. Learn how to reengineer your business to compete and win in the age of social media marketing and go from social megligence to social friendly to forge meaningful, one-to-one relationships with customers. James H. Amos is Chairman and CEO of Tasti D-Lite and and Planet Smoothie. A longtime leader in the franchising industry, he has been profiled in several books including The Transparent Leader and You Can Do It. He is the author of The Complete Idiot’s Guide to Franchising and Focus or Failure BJ Emerson is VP of Technology at Tasti D-Lite and Planet Smoothie. As a speaker, author and award winning technology executive, BJ Emerson has a long track record as a social loyalty pioneer. He speaks regularly on the topics of social media, technology and customer loyalty.
Author: James Amos
Publisher: McGraw Hill Professional
ISBN: 0071799389
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Create growth via social media-powered customer loyalty strategies Tasti D-Lite has put itself on the map through its innovative merging of loyalty programs and social media. In The Tasti-D-lite Way, the brand’s Chairman/CEO and VP of Technology reveal key lessons any company can use to build meaningful customer experiences and unprecedented loyalty through fresh approaches to social media marketing. Using social media to engage customers is only part of the story. Learn how to reengineer your business to compete and win in the age of social media marketing and go from social megligence to social friendly to forge meaningful, one-to-one relationships with customers. James H. Amos is Chairman and CEO of Tasti D-Lite and and Planet Smoothie. A longtime leader in the franchising industry, he has been profiled in several books including The Transparent Leader and You Can Do It. He is the author of The Complete Idiot’s Guide to Franchising and Focus or Failure BJ Emerson is VP of Technology at Tasti D-Lite and Planet Smoothie. As a speaker, author and award winning technology executive, BJ Emerson has a long track record as a social loyalty pioneer. He speaks regularly on the topics of social media, technology and customer loyalty.
Author: James Amos
Publisher: McGraw Hill Professional
ISBN: 0071799370
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
There is a right way and a wrong way to use social media. Then there is THE TASTI D-LITE WAY. “The Tasti D-Lite Way is an example of how to turn the advent of social media into understandable, actionable strategies. Digest its rich content and you will find loyal customers lining up!” —Jon Luther, Chairman of Dunkin’ Brands (Dunkin’ Donuts, Baskin Robbins) and Chairman of Arby’s Inc. “If you want to build a useable social media strategy in your company, this book is for you. It starts with a great brand, a savvy businessman who has built businesses before, and an information technology guru who is able to translate customer experiences into a strategy in a step-by-step approach. Read and enjoy the stories.” —Ken Walker, Chairman and CEO, Driven Brands, Inc. (Meineke, Maaco) “If you’re facing stiff competition and truly want to understand the future of customer engagement innovation, then this book is for you.” —Steve Caldeira, President & CEO, International Franchise Association “Planet Tasti gets it: They know they aren’t in the business of merely selling healthier frozen treats and smoothies–they’re in the business of serving people. With the advent of social media, connecting with people will be table-stakes going forward. If you don’t know what that means, read this book.” —Jenny Dervin, VP Corporate Communications, JetBlue Airways Corp. “Finally, a great social media marketing book from a brand’s perspective. Jim and BJ have written an excellent, must-read story of triumph of a smaller business thanks to social media. Two likeable thumbs up!” —Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business “The Tasti D-Lite story offers valuable lessons for any business in the industry—whether it’s selling frozen desserts or computers. . . . It’s about creating enhanced experiences in an increasingly competitive economy. The authors get it, and so will you.” —Carmine Gallo, author of The Apple Experience and The Power of foursquare About the Book: One of the sweetest success stories of our time, the meteoric rise of Tasti D-Lite is almost legendary among business leaders and marketing directors. The company’s uncanny grasp on the latest social media has helped it build a franchise as unique and irresistible as its lower-calorie desserts, with millions of devoted Tasti D-Lite customers from around the world. Now, in The Tasti D-Lite Way, industry pioneers James Amos and BJ Emerson reveal their best-kept secrets: “Tasti”-tested strategies for building a brand and growing a franchise Social media tips for creating content your customers will love Proven techniques for targeting Baby Boomers, Generation X, and Millennials Surefire ways to stay competitive in a media-driven marketplace New online tools for engaging customers and opening communications Anecdotal stories that promote awareness, transparency, and loyalty In addition to the Tasti D-Lite story, you’ll find actionable steps and ideas for implementing and managing your brand presence within social networks. You’ll learn how to keep your people and platforms on their toes and ready to go when new technologies hit the market. You’ll learn why Google is your résumé, how to avoid “social negligence,” why you need to respond via Twitter, how to make the most of the almighty #hashtag, and how to stay ahead in the race for transparency. The book also addresses hot trending topics such as privacy and transparency—so you can be sure that your customers are safe, secure, connected, and as passionate about your product as you are. Remember: you can’t outsource relationships. This book shows you how to build relationships that really matter—and really pay off—The Tasti D-Lite Way.
Author: Cheryl Burgess
Publisher: McGraw Hill Professional
ISBN: 0071816429
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEE Includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom "Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere." -- JEZ FRAMPTON, Global Chairman and CEO, Interbrand "Get a copy of this book for your whole team and get ready for a surge in measurable social media results!" -- MARI SMITH, author, The New Relationship Marketing, and coauthor, Facebook Marketing "Practical and insightful, The Social Employee is sure to improve your brand-building efforts." -- KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, and author, Strategic Brand Management "This book will change how you view the workplace and modern connectivity, and inform your view of how social employees are changing how we work and create value in today's networked economy." -- DAVID ARMANO, Managing Director, Edelman Digital Chicago, and contributor to Harvard Business Review "The Social Employee makes the compelling argument that most organizations are sadly missing a key opportunity to create a social brand, as well as to build a strong company culture." -- ANN HANDLEY, Chief Content Officer, MarketingProfs.com, and coauthor, Content Rules
Author: Dave Kerpen
Publisher: McGraw Hill Professional
ISBN: 0071769501
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking
Author: John Gallaugher
Publisher:
ISBN: 9781453375747
Category : Information resources management
Languages : en
Pages : 479
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Book Description
Author: Tracy L. Tuten
Publisher: Pearson Educacion
ISBN: 9780133125115
Category : Internet advertising
Languages : en
Pages : 244
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Book Description
The social media content that students and their future employers need to have. Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer's toolbox.
Author: Andrew F. Smith
Publisher: Bloomsbury Publishing USA
ISBN: 0313086680
Category : Social Science
Languages : en
Pages : 364
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Book Description
Eating junk food and fast food is a great all-American passion. American kids and grownups love their candy bars, Big Macs and supersized fries, Doritos, Twinkies, and Good Humor ice cream bars. The disastrous health effects from the enormous appetite for these processed fat- and sugar-loaded foods are well publicized now. This was particularly dramatically evidenced by Super Size Me (2004), filmmaker Morgan Spurlock's 30-day all-McDonald's diet in which his liver suffered the same poisoning as if he had been on an extended alcohol binge. Through increased globalization, American popular food culture is being increasingly emulated elsewhere in the world, such as China, with the potential for similar disastrous consequences. This A-to-Z reference is the first to focus on the junk food and fast food phenomena from a multitude of angles in addition to health and diet concerns. More than 250 essay entries objectively explore the scope of the topics to illuminate the American way through products, corporations and entrepreneurs, social history, popular culture, organizations, issues, politics, commercialism and consumerism, and much more. Interest in these topics is high. This informative and fascinating work, with entries on current controversies such as mad cow disease and factory farming, the food pyramid, movie tie-ins, and marketing to children, will be highly useful for reports, research, and browsing. It takes readers behind the scenes, examining the significance of such things as uniforms, training, packaging, and franchising. Readers of every age will also enjoy the nostalgia factor, learning about the background of iconic drive-ins, the story behind the mascots, facts about their favorite candy bar, and collectables. Each entry ends with suggested reading. Besides an introduction, a timeline, glossary, bibliography, resource guide, and photos enhance the text. Sample entries: A&W Root Beer; Advertising; Automobiles; Ben & Jerry's; Burger King; Carhops; Center for Science in the Public Interest; Christmas; Cola Wars; Employment; Fair Food; Fast Food Nation; Hershey, Milton; Hollywood; Injury; Krispy Kreme; Lobbying; Nabisco; Obesity; PepsiCo; Salt; Soda Fountain; Teen Hangouts; Vegetarianism; White Castle; Yum! Brands, Inc.
Author: Volker Grabowsky
Publisher: River Books Press Dist A C
ISBN: 9789749863978
Category : Southeast Asia
Languages : en
Pages : 0
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Book Description
This book sets about debunking the myths and commonly held perceptions of Southeast Asia's vibrant and at times volatile history.
Author: Dave Kerpen
Publisher: McGraw Hill Professional
ISBN: 0071800484
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
Dave Kerpen’s follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenue Likeable Business lays out the eleven strategies companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity—which customers find more likeable than traditional marketing campaigns. Dave Kerpen is cofounder and CEO of the marketing firm Likeable Media, included in the INC 500 fastest-growing private companies in the United States for both 2011 and 2012. He is the author of the New York Times bestselling book Likeable Social Media and is a frequent keynote speaker.
Author: James H. Amos, Jr.
Publisher: Penguin
ISBN: 9781592573295
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
Helping ambitious entrepreneurs fulfill their dreams. For the last 35 years, franchising has created more small business jobs than any other economic engine in the world. Now, one of the industryÂ's foremost authorities reveals everything aspiring entrepreneurs need to know in order to profit from this growing industry, including how franchising works, how to select a specific franchise, how to get financing, how to become a franchiser, and much, much more. • Franchising in America is approaching a trillion dollar business, with nearly one half of every retail dollar spent in a franchise store • Industry continues to experience double-digit growth year after year • There are approximately 1,500 franchisers that are responsible for nearly 400,000 sites that employ 8 million people and create 170,000 new jobs a year • The pool of potential franchisees is unlimited • Author is one of the top names in franchising
