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Author: Mark Peterson
Publisher: SAGE
ISBN: 1412998689
Category : Business & Economics
Languages : en
Pages : 561
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Book Description
This title goes beyond the internal firm strategies of micromarketing and the 'four Ps' to take a broader perspective focused on the interconnectedness of markets, marketing, and society.
Author: Mark Peterson
Publisher: SAGE
ISBN: 1412998689
Category : Business & Economics
Languages : en
Pages : 561
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Book Description
This title goes beyond the internal firm strategies of micromarketing and the 'four Ps' to take a broader perspective focused on the interconnectedness of markets, marketing, and society.
Author: Rob van Tulder
Publisher:
ISBN: 9781315879956
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
In combining practice and theory, this textbook provides a management perspective on the 'business case' for sustainability. Drawing on examples from 20 frontrunner companies located in the Netherlands, it builds upon a unique research project in which CEOs and middle-managers gave access not only to their decision-making process, but also revealed how their perceptions shaped the transition process. This book identifies four different archetypes of business cases and related business models that business students and managers can use to identify phases and related attitudes towards sustainability. The book provides in-depth analysis and insight into: * theoretical concepts and an overview of the relevant literature * the different business cases for sustainability * behavioural characteristics of each phase and the typical barriers between them * more than 70 tipping points * approaches to shaping stakeholder dialogue * effective engagement of stakeholders in each phase of transition * how companies move through the phases towards higher levels of sustainability * insights of employees of the 20 companies whether the business case was really achieved * summary of the interventions which have proved successful in these companies. This book offers students as well as managers of vocational and academic institutions at undergraduate and postgraduate level insight into real-life transition processes towards sustainability.
Author: Chris Brown
Publisher: Kogan Page Publishers
ISBN: 9780749442200
Category : Business & Economics
Languages : en
Pages : 522
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Book Description
Perceptions of a business's sustainability can have a real impact on the bottom-line. The benefits accrued will far outweigh any costs. Drawing on the experience and expertise of leading professionals and practitioners, it reviews the specific challenges that sustainability can involve from energy use to employment rights, from emissions trading to corporate governance, and from environmental technology to stakeholder relationships. Depending on the nature of the business, they might be critical or they might be routine. However, passively complying with rules and regulations is no longer sufficient. Sustainability is starting to permeate every business decision and needs to be managed in an active, integrated way.The rewards for responsibility, accountability and transparency can be high: brand loyalty, high-calibre recruits, strengthened partnerships, easier entry to new markets and better access to capital. Any failure to live up to a commitment to sustainability, however, can fundamentally undermine prospects for future growth. In securing these rewards and minimising the risks, this book is designed as a practical guide to the strategic and operating challenges in becoming a sustainable enterprise.
Author: Kirk Hausman
Publisher: CRC Press
ISBN: 1439821542
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
Enterprise architecture requires an understanding of all technologies, strategies, and data consumption throughout the enterprise. To this end, one must strive to always broaden knowledge of existing, as well as emerging trends and solutions. As a trade, this role demands an understanding beyond the specificities of technologies and vendor products. An enterprise architect must be versatile with the design and arrangement of elements in an extended network enterprise. Intended for anyone charged with coordinating enterprise architectural design in a small, medium, or large organization, Sustainable Enterprise Architecture helps you explore the various elements of your own particular network environment to develop strategies for mid- to long-term management and sustainable growth. Organized much like a book on structural architecture, this one starts with a solid foundation of frameworks and general guidelines for enterprise governance and design. The book covers common considerations for all enterprises, and then drills down to specific types of technology that may be found in your enterprise. It explores strategies for protecting enterprise resources and examines technologies and strategies that are only just beginning to take place in the modern enterprise network. Each chapter builds on the knowledge and understanding of topics presented earlier in the book to give you a thorough understanding of the challenges and opportunities in managing enterprise resources within a well-designed architectural strategy. Emphasizing only those strategies that weather change, Sustainable Enterprise Architecture shows you how to evaluate your own unique environment and find alignment with the concepts of sustainability and architecture. It gives you the tools to build solutions and policies to protect your enterprise and allow it to provide the greatest organizational value into the future.
Author: Jan vom Brocke
Publisher: Springer Science & Business Media
ISBN: 3642274889
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
Green Business Process Management – Towards the Sustainable Enterprise" consolidates the global state-of-the-art knowledge about how business processes can be managed and improved in light of sustainability objectives. Business organizations, a dominant part of our society, have always been a major contributor to the degradation of our natural environment, through the resource consumption, greenhouse emissions, and wastage production associated with their business processes. In order to lessen their impact on the natural environment, organizations must design and implement environmentally sustainable business processes. Finding solutions to this organizational design problem is the key challenge of Green Business Process Management. This book- discusses the emerging challenges of designing “green” business processes,- presents tools and methods that organizations can use in order to design and implement environmentally sustainable processes, and- provides insights from cases where organizations successfully engaged in more sustainable business practices. The book is of relevance to both practitioners and academics who are interested in understanding, designing, and implementing “green” business processes. It also constitutes a valuable resource for students and lecturers in the fields of information systems, management, and sustainable development. Preface by Richard T. Watson
Author: Ray C. Anderson
Publisher: Uit Cambridge
ISBN: 9780964595354
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
Of value to business people, environmentalists, and educators alike, Mid-Course Correction is a business book about the environment that's written from a personal perspective. With passion and pride, Ray Anderson, Founder, Chairman, and CEO of one of the world's largest interior furnishings companies, recounts his awakening to the importance of environmental issues and outlines the steps his petroleum-dependent company, Atlanta-based Interface, Inc., is taking in its quest to become a sustainable enterprise - one that will never have to take another drop of oil from the earth.
Author: Sarah Underwood
Publisher: Emerald Group Publishing
ISBN: 1781902550
Category : Business & Economics
Languages : en
Pages : 211
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Book Description
With current environmental, social and financial challenges facing society and the economy, there has been a rapid growth in interest in the role of social and sustainable enterprise. This volume seeks to draw together contemporary entrepreneurial research which addresses social and environmental issues.
Author: Jeana Wirtenberg
Publisher: Routledge
ISBN: 1351279947
Category : Business & Economics
Languages : en
Pages : 343
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Book Description
Today, managers and leaders of organizations, in both the private sector and civil society, are being challenged as never before to find ways to play a proactive role in addressing the concerns of sustainable development. But they are often overwhelmed by a bombardment of conflicting messages from the media, shareholders, customers, employees, and NGOs. The Sustainable Enterprise Fieldbook helps managers deal with this confusion. It teaches them how to strike a better balance, moving from an "either/or" mind-set to one that holistically embraces social, environmental and economic issues simultaneously. It addresses the "what" ("what is a sustainable strategy for a company or organization?") as well as the "how" ("how do we go about building a sustainable enterprise?"). The Sustainable Enterprise Fieldbook has been put together by an outstanding network of experts from business (Microsoft, Sony, Philips, and AIG), consultancies, and academia. Its aim is to teach and guide leaders, managers, practitioners, students, and professors in every sector of society, and in every industry, in creating a successful and sustainable enterprise. By making the steps needed clear, understandable, and simple to follow, the book naturally engages readers in their journey and encourages their participation in three key ways: by increasing their understanding and awareness of what sustainability means at a conceptual and practical, as well as a personal, level; by energizing and expanding people's commitment to building sustainable enterprises; and by providing readers with extensive tools and techniques so they can individually and collectively take actions that will improve the social, environmental, and economic performance of their organizations in both the short and long term. Each chapter of the book illustrates through models, tools, cases, stories, and examples from a wide range of companies how to integrate sustainability into the day-to-day realities of running a business. Managers are coached, facilitated, and guided to enable them to create a better balance between the short and long term, to help them to become change agents in their organizations and to provide answers to the question "How do I make a difference?" Some of the areas covered are leadership, strategy, managing change, employee engagement, metrics and measurement, networks, and globalization. Readers of The Sustainable Enterprise Fieldbook will find access to the innovative Living Fieldbook, which is an online community support service providing ongoing updated assistance in building a sustainable enterprise. The Sustainable Enterprise Fieldbook offers an ingredient that has been missing in the enormous outpouring of information on organizations and sustainability: an holistic integration of solutions, which will make the journey personal for each reader.
Author: Rajagopal
Publisher: Springer Nature
ISBN: 3030516814
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations that enable consumers to weigh social values and shift loyalties in the competitive marketplace. This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainability in business not only equips companies to have greater social impact but also inspires an emotional response in consumers that aids companies in growing their image, brands, and socio-political reputations. Exploring topics such as the circular economy, sustainable logistics, eco-innovation, conscious consumption, and social entrepreneurship, the chapters discuss sustainable practices in emerging markets and co-creation between corporations and consumers. This book offers researchers innovative concepts on sustainable business modelling.
Author: Meltem Ince-Yenilmez
Publisher: Springer Nature
ISBN: 303076088X
Category : Business & Economics
Languages : en
Pages : 392
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Book Description
This book considers the extent to which innovation and entrepreneurship are engines of economic prosperity. It brings together theorists and empiricists from diverse backgrounds to provides a comprehensive overview of the field of entrepreneurship, focusing specifically on entrepreneurial developments within Turkey and the surrounding regions and Europe. It looks at innovation, creativity, economic development and women’s empowerment. This book considers the for-profit and the not-for-profit sectors, and examines outcome metrics such as change, sustainability and employment, in addition to economic value. This book will inspire academics and students to better understand the origins, evolution and impact of new ideas, new organizations, and new industries, and the impact on the economy. This book offers an excellent foundation for investigating and questioning current entrepreneurial practices across developed economies. It will also provide the foundations for researching and evaluating new and existing approaches to emerging technologies. Additionally, the book will offer useful insights into the real world, and will appeal to academics in economics and business as well as those studying entrepreneurship on the international scene.
