The Sunkist Courier PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Sunkist Courier PDF full book. Access full book title The Sunkist Courier by . Download full books in PDF and EPUB format.
Author:
Publisher:
ISBN:
Category : Citrus fruits
Languages : en
Pages : 52
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Citrus fruits
Languages : en
Pages : 52
Get Book Here
Book Description
Author: Irwin Walter Rust
Publisher:
ISBN:
Category :
Languages : en
Pages : 128
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Citrus fruit industry
Languages : en
Pages : 408
Get Book Here
Book Description
Author: United States. Farm Credit Administration
Publisher:
ISBN:
Category : Agricultural credit
Languages : en
Pages : 2038
Get Book Here
Book Description
Author: Jeffrey L. Cruikshank
Publisher: Harvard Business Press
ISBN: 1422161773
Category : Biography & Autobiography
Languages : en
Pages : 445
Get Book Here
Book Description
We live in an age of persuasion. Leaders and institutions of every kind--public and private, large and small--must compete in the marketplace of images and messages. This has been true since the advent of mass media, from broad circulation magazines and radio through the age of television and the internet. Yet there have been very few true geniuses at the art of mass persuasion in the last century. In public relations, Edward Bernays comes to mind. In advertising, most Hall-of-Famers--J. Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others--point to one individual as the "father" of modern advertising: Albert D. Lasker. And yet Lasker--unlike Bernays, Thomson, Ogilvy, and the others--remains an enigma. Now, Jeffrey Cruikshank and Arthur Schultz, having uncovered a treasure trove of Lasker's papers, have written a fascinating and revealing biography of one of the 20th century's most powerful, intriguing, and instructive figures. It is no exaggeration to say that Lasker created modern advertising. He was the first influential proponent of "reason why" advertising, a consumer-centered approach that skillfully melded form and content and a precursor to the "unique selling proposition" approach that today dominates the industry. More than that, he was a prominent political figure, champion of civil rights, man of extreme wealth and hobnobber with kings and maharajahs, as well as with the likes of Albert Einstein and Eleanor Roosevelt. He was also a deeply troubled man, who suffered mental collapses throughout his adult life, though was able fight through and continue his amazing creative and productive activities into later life. This is the story of a man who shaped an industry, and in many ways, shaped a century.
Author: Doug Sackman
Publisher: Univ of California Press
ISBN: 052094089X
Category : History
Languages : en
Pages : 404
Get Book Here
Book Description
This innovative history of California opens up new vistas on the interrelationship among culture, nature, and society by focusing on the state's signature export—the orange. From the 1870s onward, California oranges were packaged in crates bearing colorful images of an Edenic landscape. This book demystifies those lush images, revealing the orange as a manufactured product of the state's orange industry. Orange Empire brings together for the first time the full story of the orange industry—how growers, scientists, and workers transformed the natural and social landscape of California, turning it into a factory for the production of millions of oranges. That industry put up billboards in cities across the nation and placed enticing pictures of sun-kissed fruits into nearly every American's home. It convinced Americans that oranges could be consumed as embodiments of pure nature and talismans of good health. But, as this book shows, the tables were turned during the Great Depression when Upton Sinclair, Carey McWilliams, Dorothea Lange, and John Steinbeck made the Orange Empire into a symbol of what was wrong with America's relationship to nature.
Author:
Publisher:
ISBN:
Category : Agriculture, Cooperative
Languages : en
Pages : 1114
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1108
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Fruit trade
Languages : en
Pages : 516
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Banks and banking
Languages : en
Pages : 410
Get Book Here
Book Description
