The Strategy and Tactics of Pricing PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Strategy and Tactics of Pricing PDF full book. Access full book title The Strategy and Tactics of Pricing by Joseph Zale. Download full books in PDF and EPUB format.

The Strategy and Tactics of Pricing

The Strategy and Tactics of Pricing PDF Author: Joseph Zale
Publisher: Pearson Higher Ed
ISBN: 013299822X
Category : Business & Economics
Languages : en
Pages : 351

Get Book Here

Book Description
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically–rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.