Author: Alexander Jutkowitz
Publisher: John Wiley & Sons
ISBN: 1119345111
Category : Business & Economics
Languages : en
Pages : 181
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Book Description
The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively. For individuals, crafting stories is the primary way we can make sense of the world and our place in it. The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to: Tap into your and your organization's unique sources of wonder, wisdom, and delight Boost individual and collective creativity Understand the storytelling strategies behind some of the world’s most powerful brands Unlock the secrets of the great strategic storytellers of the past Build a place where your stories can live online Distribute stories so they have staying power and reach in the digital age Convene audiences by going beyond demographic stereotypes and tapping into enduring human needs Understand how unshakable reputations are built out of stories that accumulate over time Sooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. The Strategic Storyteller tells you how.
Author: Gregg Korrol
Publisher: Authors Place Press
ISBN: 9781628656817
Category : Business & Economics
Languages : en
Pages : 152
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Book Description
Your mind takes what it sees and forms a story which you create your life around. Imagine having the power over your mind to choose your story and the life you dream of living? This book tells the story of Michael meeting Jeannie; she teaches him how to use his mind to see, hear and feel the world differently, which changes his life forever.
Author: Carmine Gallo
Publisher: St. Martin's Press
ISBN: 1466882697
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
How did a Venice Beach T-shirt vendor become television's most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor's son overcome a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium, twice? How did a human rights attorney earn TED's longest standing ovation, and how did a Facebook executive launch a movement to encourage millions of women to "lean in"? They told brilliant stories. In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't, keynote speaker, bestselling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. The New York Times has called a well-told story "a strategic tool with irresistible power" - the proof lies in the success stories of 50 icons, leaders, and legends featured in The Storyteller's Secret: entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther King, Jr., Bryan Stevenson, and Malala Yousafzai; and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods, and Pixar. Whether your goal is to educate, fundraise, inspire teams, build an award-winning culture, or to deliver memorable presentations, a story is your most valuable asset and your competitive advantage. In The Storyteller's Secret, Gallo explains why the brain is hardwired to love stories - especially rags-to-riches stories - and how the latest science can help you craft a persuasive narrative that wins hearts and minds. "The art of storytelling can be used to drive change," says billionaire entrepreneur Richard Branson. And since the next decade will see the most change our civilization has ever known, your story will radically transform your business, your life, and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn't it time you shared yours?
Author: Judith Thurman
Publisher: Picador
ISBN: 1250857104
Category : Biography & Autobiography
Languages : en
Pages : 602
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Book Description
Judith Thurman’s brilliant, National Book Award–winning biography of Isak Dinesen—now with a new foreword by the author A brilliant literary portrait, Isak Dinesen remains the only comprehensive biography of one of the greatest storytellers of our time. Dinesen’s magnificent memoir, Out of Africa, established her as a major twentieth-century author, who was twice nominated for the Nobel Prize. With exceptional grace, Judith Thurman’s classic work explores Dinesen’s life. Until the appearance of this book, the life and art of Isak Dinesen have been—as Dinesen herself wrote of two lovers in a tale—“a pair of locked caskets, each containing the key to the other.” Judith Thurman has provided the master key to them both.
Author: Robert Carnes
Publisher: Createspace Independent Publishing Platform
ISBN: 9781548480417
Category :
Languages : en
Pages : 140
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Book Description
Tell better stories in 30 days. Stories are everywhere. They are the common theme shared by all people. They exist in every language, culture, time period and nation. Stories engage and entertain. They create emotion and empathy. Stories unite and connect. But why? What makes stories so powerful? Why are they so universal? How is a good story able to penetrate the distractions of a busy world? What causes a story to activate the minds of people anywhere? The Original Storyteller seeks to answer those questions through the lens of God's stories. He is the first and best storyteller. His stories reveal the essence of all great stories. Take the 30-day journey towards becoming a better storyteller.
Author: Stefanie Reissner
Publisher: Routledge
ISBN: 1136160892
Category : Business & Economics
Languages : en
Pages : 218
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Book Description
Since the early 2000s, storytelling as a means of managerial communication has been increasingly advocated, with a focus on the management practices of leadership, change and organizational culture. Most research on storytelling in management practice derives from practitioner experience, but little is known about the specific dynamics behind storytelling as a tool for managerial communication. This book derives from one of the first research studies into storytelling in management practice, which sought to evaluate the assumed, but not necessarily proven, effectiveness of storytelling as a management tool. Building on existing theories of narrative and storytelling in organizations, the book explores how managers use storytelling in their daily practice, revealing that it can be employed both, purposively - like a tool, and perceptively - spontaneously and intuitively. The book explains that storytelling has different functions in management practice at different levels of the organization, such as: Creating direction for the organization Translating strategic messages into operational ones and supporting the professional development of staff Shaping the organization’s social fabric through the sharing of personal stories Aided by a wealth of interviews and case studies, Storytelling in Management Practice reveals an analysis of the dynamic relationship between story, storyteller, audience and organizational context. As such, it will be useful for students and researchers working across a variety of sub-disciplines, including: leadership, organizational behaviour and business communication.
Author: Terrence L. Gargiulo
Publisher: Routledge
ISBN: 1317454421
Category : Business & Economics
Languages : en
Pages : 251
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Book Description
Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this groundbreaking book presents a cutting edge approach to improving organizational communication. Drawing on his extensive experience as an organizational development consultant and group process facilitator, Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.
Author: David Aaker
Publisher: Morgan James Publishing
ISBN: 168350612X
Category : Business & Economics
Languages : en
Pages : 157
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Book Description
“All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving narratives?apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories. Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.
Author: Keith Johnstone
Publisher: Routledge
ISBN: 1135863733
Category : Performing Arts
Languages : en
Pages : 521
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Book Description
Impro for Storytellers is the follow-up to Keith Johnstone's classic Impro, one of the best-selling books ever published on improvisation. Impro for Storytellers aims to take jealous and self-obsessed beginners and teach them to play games with good nature and to fail gracefully.
Author: Kindra Hall
Publisher: HarperCollins Leadership
ISBN: 1400228417
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
The things we tell ourselves affect how well or poorly our path in life goes. It’s time to flip the script on the internal stories you tell yourself and live life on your terms. Most of the “self-stories” you tell yourself—the kind of person you say you are and the things you are capable of—are invisible to you because they have become such a part of your everyday mental routine that you don’t even recognize they exist. Yet, these self-stories influence everything you do, everything you say, and everything you are. Choose Your Story, Change Your Life will help you take complete control of your self-stories and create the life you’ve always dreamed you’d have. Author Kindra Hall offers up a new window into your psychology, one that travels the distance from the frontiers of neuroscience to the deep inner workings of your thoughts and feelings. In Choose Your Story, Change Your Life, Kindra will help you: Uncover the truth of how you have created the life you have; Challenge everything you think you know about how your life has been built; Uncover the clear steps you can take to create the life you want; Take control of your self-story to become the author of who you are; and Live your life in a way you never have before. This eye-opening, but applicable journey will transform you from a passive listener of these limiting, unconscious thoughts to the definitive author of who you are and everything you want to be. Changing your life is as simple as choosing better stories to tell yourself. If you can change your story, you can change your life.
