Author: Kalpanik S.
Publisher: TEI DBA Ctr of Artfcl Imagn
ISBN:
Category :
Languages : en
Pages : 109
Book Description
Literacy Pledge: For every copy of this book sold in United States, Canada or Europe, we will donate a textbook to a child in need. Find out more about our pledge at www. world-literacy.info. Please also read Author's statement in the "Author's Biography" section. Behind Amazon's quirky smile logo lurks a cold and calculating giant machine. Author Kalpanik S. reveals his own smile as he tells the somewhat quirky story of his complex, and often hilarious, relationship with Amazon. From the sophisticated wit in his portrayal of the courtship period in "How To Get Hired By Amazon In Ten Days", to the dark humor of the disillusionment period in "The Cold, Calculating Machine", Kalpanik's story is more than just an insider's view of the giant machine known as Amazon.com. It's a modern, universal story of the uneasy relationship between an individual and today's gargantuan corporations. In the end, it is also a story of redemption for creative and freethinking individuals that define America. Acclaim for the book ... not only does the author makes us feel the vitality of the Hi-Tech worlds of California & Seattle but his very emotional experiences as an immigrant, a father and a dislocated worker.I love his leaps of imagination, and the words which hook us in, make us think this is our story. For example, here is what it means to yearn for acceptance: "I looked at Seattle's glistening skyline on one side and its beautiful waterfront on the other and asked it the same questions I had asked San Francisco sixteen years ago: will it accept me? Or will its people treat me as someone different, not one of them?" Overall, a hip, funny and yet very poignant story! .....John Lehman, author of "Everything is Changing" This edition of the book was revised in December 2011 to include author's perspective on the 2011 Amazon Warehouse scandal, where a detailed investigative report on worker treatment at a regional warehouse by a local newspaper caught national media attention. Confessions of a foreign born author I must confess that English is my third language, and even though this book has been edited by several professional native English editors, it is obvious-even to me- that this book is written by a Foreign-born author. Foreign-born or not, I believe I have a talent for storytelling, and I have converted a dull topic-the transformation of Amazon from a retail website to a marketplace-into an interesting and lively story. This is more of a little book than a big one. Being a technologist, I tend to be concise in my writing. The printed version of this edition is about 220 pages. This may be too little for a few readers, too much for others, and hopefully, just right for the some. So, If you are looking for a 1,000-page treatise on Amazon that can be used as an example of perfect grammar in the High school English grammar class, then this book may not be the right book for you. There are several other books on Amazon which are written in perfect English but are perfectly boring. A book about Amazon can be pretty dry, so I have tried to add some humor. In my attempt to make this book funny, a few facts may have been stretched. I quote this passage from 21 Dog Years: Doing Time @ Amazon.com, written by Mike Daisey, a fellow Amazon alumnus-turned author: "Some facts were injured in the telling of this story. The truth, however, remains unharmed." That applies to this book as well. To respect the privacy of the people involved in this story, their names have been changed - with one exception. Trust me, there really is a guy named Jeff Bezos who works at Amazon. All in all, I am proud of my work, Enjoy! [Signed] Kalpanik S. Note: Portions of this book have been previously published under titles "Seattle Adventures", "Artificial Imagination" and "Welcome to the USA".
Inside the Giant Machine - An Amazon.com Story
Author: Kalpanik S.
Publisher: TEI DBA Ctr of Artfcl Imagn
ISBN:
Category :
Languages : en
Pages : 109
Book Description
Literacy Pledge: For every copy of this book sold in United States, Canada or Europe, we will donate a textbook to a child in need. Find out more about our pledge at www. world-literacy.info. Please also read Author's statement in the "Author's Biography" section. Behind Amazon's quirky smile logo lurks a cold and calculating giant machine. Author Kalpanik S. reveals his own smile as he tells the somewhat quirky story of his complex, and often hilarious, relationship with Amazon. From the sophisticated wit in his portrayal of the courtship period in "How To Get Hired By Amazon In Ten Days", to the dark humor of the disillusionment period in "The Cold, Calculating Machine", Kalpanik's story is more than just an insider's view of the giant machine known as Amazon.com. It's a modern, universal story of the uneasy relationship between an individual and today's gargantuan corporations. In the end, it is also a story of redemption for creative and freethinking individuals that define America. Acclaim for the book ... not only does the author makes us feel the vitality of the Hi-Tech worlds of California & Seattle but his very emotional experiences as an immigrant, a father and a dislocated worker.I love his leaps of imagination, and the words which hook us in, make us think this is our story. For example, here is what it means to yearn for acceptance: "I looked at Seattle's glistening skyline on one side and its beautiful waterfront on the other and asked it the same questions I had asked San Francisco sixteen years ago: will it accept me? Or will its people treat me as someone different, not one of them?" Overall, a hip, funny and yet very poignant story! .....John Lehman, author of "Everything is Changing" This edition of the book was revised in December 2011 to include author's perspective on the 2011 Amazon Warehouse scandal, where a detailed investigative report on worker treatment at a regional warehouse by a local newspaper caught national media attention. Confessions of a foreign born author I must confess that English is my third language, and even though this book has been edited by several professional native English editors, it is obvious-even to me- that this book is written by a Foreign-born author. Foreign-born or not, I believe I have a talent for storytelling, and I have converted a dull topic-the transformation of Amazon from a retail website to a marketplace-into an interesting and lively story. This is more of a little book than a big one. Being a technologist, I tend to be concise in my writing. The printed version of this edition is about 220 pages. This may be too little for a few readers, too much for others, and hopefully, just right for the some. So, If you are looking for a 1,000-page treatise on Amazon that can be used as an example of perfect grammar in the High school English grammar class, then this book may not be the right book for you. There are several other books on Amazon which are written in perfect English but are perfectly boring. A book about Amazon can be pretty dry, so I have tried to add some humor. In my attempt to make this book funny, a few facts may have been stretched. I quote this passage from 21 Dog Years: Doing Time @ Amazon.com, written by Mike Daisey, a fellow Amazon alumnus-turned author: "Some facts were injured in the telling of this story. The truth, however, remains unharmed." That applies to this book as well. To respect the privacy of the people involved in this story, their names have been changed - with one exception. Trust me, there really is a guy named Jeff Bezos who works at Amazon. All in all, I am proud of my work, Enjoy! [Signed] Kalpanik S. Note: Portions of this book have been previously published under titles "Seattle Adventures", "Artificial Imagination" and "Welcome to the USA".
Publisher: TEI DBA Ctr of Artfcl Imagn
ISBN:
Category :
Languages : en
Pages : 109
Book Description
Literacy Pledge: For every copy of this book sold in United States, Canada or Europe, we will donate a textbook to a child in need. Find out more about our pledge at www. world-literacy.info. Please also read Author's statement in the "Author's Biography" section. Behind Amazon's quirky smile logo lurks a cold and calculating giant machine. Author Kalpanik S. reveals his own smile as he tells the somewhat quirky story of his complex, and often hilarious, relationship with Amazon. From the sophisticated wit in his portrayal of the courtship period in "How To Get Hired By Amazon In Ten Days", to the dark humor of the disillusionment period in "The Cold, Calculating Machine", Kalpanik's story is more than just an insider's view of the giant machine known as Amazon.com. It's a modern, universal story of the uneasy relationship between an individual and today's gargantuan corporations. In the end, it is also a story of redemption for creative and freethinking individuals that define America. Acclaim for the book ... not only does the author makes us feel the vitality of the Hi-Tech worlds of California & Seattle but his very emotional experiences as an immigrant, a father and a dislocated worker.I love his leaps of imagination, and the words which hook us in, make us think this is our story. For example, here is what it means to yearn for acceptance: "I looked at Seattle's glistening skyline on one side and its beautiful waterfront on the other and asked it the same questions I had asked San Francisco sixteen years ago: will it accept me? Or will its people treat me as someone different, not one of them?" Overall, a hip, funny and yet very poignant story! .....John Lehman, author of "Everything is Changing" This edition of the book was revised in December 2011 to include author's perspective on the 2011 Amazon Warehouse scandal, where a detailed investigative report on worker treatment at a regional warehouse by a local newspaper caught national media attention. Confessions of a foreign born author I must confess that English is my third language, and even though this book has been edited by several professional native English editors, it is obvious-even to me- that this book is written by a Foreign-born author. Foreign-born or not, I believe I have a talent for storytelling, and I have converted a dull topic-the transformation of Amazon from a retail website to a marketplace-into an interesting and lively story. This is more of a little book than a big one. Being a technologist, I tend to be concise in my writing. The printed version of this edition is about 220 pages. This may be too little for a few readers, too much for others, and hopefully, just right for the some. So, If you are looking for a 1,000-page treatise on Amazon that can be used as an example of perfect grammar in the High school English grammar class, then this book may not be the right book for you. There are several other books on Amazon which are written in perfect English but are perfectly boring. A book about Amazon can be pretty dry, so I have tried to add some humor. In my attempt to make this book funny, a few facts may have been stretched. I quote this passage from 21 Dog Years: Doing Time @ Amazon.com, written by Mike Daisey, a fellow Amazon alumnus-turned author: "Some facts were injured in the telling of this story. The truth, however, remains unharmed." That applies to this book as well. To respect the privacy of the people involved in this story, their names have been changed - with one exception. Trust me, there really is a guy named Jeff Bezos who works at Amazon. All in all, I am proud of my work, Enjoy! [Signed] Kalpanik S. Note: Portions of this book have been previously published under titles "Seattle Adventures", "Artificial Imagination" and "Welcome to the USA".
Amazon®
Author: Aurelia Jackson
Publisher: Simon and Schuster
ISBN: 1422287157
Category : Juvenile Nonfiction
Languages : en
Pages : 87
Book Description
Today, Amazon.com is the world's most successful online store, selling everything from hand soap to computer parts, from books to children's toys. But Amazon wasn't always the amazing success it is now. Years ago, Amazon.com was just the dream of one person: Jeff Bezos. Learn about the man behind one of the most successful online businesses of all time. Discover how he started Amazon and led the company to incredible success. Find out how Jeff and Amazon are planning to change the future of online shopping.
Publisher: Simon and Schuster
ISBN: 1422287157
Category : Juvenile Nonfiction
Languages : en
Pages : 87
Book Description
Today, Amazon.com is the world's most successful online store, selling everything from hand soap to computer parts, from books to children's toys. But Amazon wasn't always the amazing success it is now. Years ago, Amazon.com was just the dream of one person: Jeff Bezos. Learn about the man behind one of the most successful online businesses of all time. Discover how he started Amazon and led the company to incredible success. Find out how Jeff and Amazon are planning to change the future of online shopping.
Summary: Amazon.com. Get Big Fast
Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 280622263X
Category : Business & Economics
Languages : en
Pages : 49
Book Description
The must-read summary of Robert Spector's book: "Amazon.com. Get Big Fast: Inside the Revolutionary Business Model That Changed the World". This complete summary of the ideas from Robert Spector's book "Amazon.com. Get Big Fast" points to the fact that not many of us would have thought, twenty years ago, that we would be buying books from a computer, let alone reading them from a digital tablet. Interestingly, the idea for Amazon was conceived when Jeff Bezos, a Wall Street neophyte, was assigned the task of coming up with a profitable Internet businesses. The idea of selling books on the Internet was the one which seemed to create the most interesting opportunities. An online bookstore would have a competitive advantage to physical stores – it could store endless titles and respond to its customers’ preferences. This summary talks about how Amazon came into being and how Bezos developed the culture of his company, looking to Microsoft, FedEx and Walt Disney for inspiration. With an obsession for customer service he introduced functions like book recommendations and one-click buying. "In less than four years, Amazon.com went from zero to $2.6 billion in sales". With those stats in mind it comes as no surprise that Amazon’s company motto is to "Work hard, have fun and make history." And make history it certainly has... Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "Amazon.com. Get Big Fast" and discover how to succeed in an Internet business.
Publisher: Primento
ISBN: 280622263X
Category : Business & Economics
Languages : en
Pages : 49
Book Description
The must-read summary of Robert Spector's book: "Amazon.com. Get Big Fast: Inside the Revolutionary Business Model That Changed the World". This complete summary of the ideas from Robert Spector's book "Amazon.com. Get Big Fast" points to the fact that not many of us would have thought, twenty years ago, that we would be buying books from a computer, let alone reading them from a digital tablet. Interestingly, the idea for Amazon was conceived when Jeff Bezos, a Wall Street neophyte, was assigned the task of coming up with a profitable Internet businesses. The idea of selling books on the Internet was the one which seemed to create the most interesting opportunities. An online bookstore would have a competitive advantage to physical stores – it could store endless titles and respond to its customers’ preferences. This summary talks about how Amazon came into being and how Bezos developed the culture of his company, looking to Microsoft, FedEx and Walt Disney for inspiration. With an obsession for customer service he introduced functions like book recommendations and one-click buying. "In less than four years, Amazon.com went from zero to $2.6 billion in sales". With those stats in mind it comes as no surprise that Amazon’s company motto is to "Work hard, have fun and make history." And make history it certainly has... Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "Amazon.com. Get Big Fast" and discover how to succeed in an Internet business.
Real-Time Marketing and PR
Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 1118266161
Category : Business & Economics
Languages : en
Pages : 272
Book Description
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!
Publisher: John Wiley & Sons
ISBN: 1118266161
Category : Business & Economics
Languages : en
Pages : 272
Book Description
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!
The Red Queen- Book 5 of the Broken Immortals Series
Author: Jessica White
Publisher: Jessica White
ISBN:
Category : Fiction
Languages : en
Pages : 235
Book Description
A dark paranormal fantasy...not for the faint of heart! Tessa kept every promise she ever made to the wolf pack she controlled. Protected them from all enemies, seen and unseen. Their children had never known a day of sickness, hunger, or violence. In return, all she demanded was that the barbaric rite of forcible mating be abolished forever. So when Tessa's Lycan-born son violates the one rule that must not be broken, the punishment is swift and severe. But as always, it's the fiery Queen who ends up suffering the most for the sins of the people who claim to love her. The Red Queen is book five of The Broken Immortals, a dark romantic paranormal fantasy series.
Publisher: Jessica White
ISBN:
Category : Fiction
Languages : en
Pages : 235
Book Description
A dark paranormal fantasy...not for the faint of heart! Tessa kept every promise she ever made to the wolf pack she controlled. Protected them from all enemies, seen and unseen. Their children had never known a day of sickness, hunger, or violence. In return, all she demanded was that the barbaric rite of forcible mating be abolished forever. So when Tessa's Lycan-born son violates the one rule that must not be broken, the punishment is swift and severe. But as always, it's the fiery Queen who ends up suffering the most for the sins of the people who claim to love her. The Red Queen is book five of The Broken Immortals, a dark romantic paranormal fantasy series.
Amazon.com
Author: Robert Spector
Publisher: Harper Collins
ISBN: 0061853127
Category : Business & Economics
Languages : en
Pages : 304
Book Description
In Amazon.com Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet, became for a time one of the richest men in the world, and was crowned "the king of cyber-commerce." Yet for all the media exposure, the inside story of Amazon.com has never really been told. In this revealing, unauthorized account, Robert Spector, journalist and best-selling author, gives us this up-to-date, fast-paced, behind-the-scenes story of the company's creation and rise, its tumultuous present, and its uncertain future.
Publisher: Harper Collins
ISBN: 0061853127
Category : Business & Economics
Languages : en
Pages : 304
Book Description
In Amazon.com Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet, became for a time one of the richest men in the world, and was crowned "the king of cyber-commerce." Yet for all the media exposure, the inside story of Amazon.com has never really been told. In this revealing, unauthorized account, Robert Spector, journalist and best-selling author, gives us this up-to-date, fast-paced, behind-the-scenes story of the company's creation and rise, its tumultuous present, and its uncertain future.
Jeff Bezos: Founder of Amazon.com
Author: Jamie Weil
Publisher: ABDO
ISBN: 1629694592
Category : Juvenile Nonfiction
Languages : en
Pages : 51
Book Description
Learn who Jeff Bezos is, how he started Amazon, and even how he came up with company's name. Primary sources with accompanying questions, multiple prompts, timeline, index, and glossary also included. Aligned to Common Core Standards and correlated to state standards. Core Library is an imprint of Abdo Publishing, a division of ABDO.
Publisher: ABDO
ISBN: 1629694592
Category : Juvenile Nonfiction
Languages : en
Pages : 51
Book Description
Learn who Jeff Bezos is, how he started Amazon, and even how he came up with company's name. Primary sources with accompanying questions, multiple prompts, timeline, index, and glossary also included. Aligned to Common Core Standards and correlated to state standards. Core Library is an imprint of Abdo Publishing, a division of ABDO.
Amazon.com For Dummies
Author: Mara Friedman
Publisher: John Wiley & Sons
ISBN: 0764568663
Category : Computers
Languages : en
Pages : 386
Book Description
If you’ve surfed the Web more than once, you’ve probably visited Amazon.com. Originally you may have gone there searching for books, but Amazon.com is so much more than a bookstore. The author of Amazon.com For Dummies®, who has been involved with the site from its beginnings, describes it as a shopping mall/home improvement store/bazaar/travel agency/newsstand/car lot, but most importantly, a community of buyers and sellers—people like you. Countless opportunities exist for those who join this community, and Amazon.com For Dummies® gives you a smorgasbord sampling of what they are and how to take advantage of every one. For example, you can Set up an account and buy things Bid on an auction Sell your items Personalize your shopping experience Open your own online “store” Join the Amazon.com community Written by Mara Friedman, who has held several positions with Amazon.com including marketing communications manager, Amazon.com For Dummies® takes you from your first venture into the Amazon all the way to making money from your Amazon.com experience. Discover how to Find your way around the marketplace and scout out the best deals Get local movie showtimes, view restaurant menus, chat with other shoppers, send free e-cards, or sign up for a free reminder service Track orders and manage your account Browse specialty shops and check out international merchandise Take advantage of reviews from other shoppers Set up and use wish lists—for yourself and your friends Create your own online Zshop, set the right prices, and take photos that help sell your items Take advantage of the Amazon.com Advantage or become an Associate Whether you’re a complete novice who’d like a guide to help you with your first online purchases, or a longtime Amazon.com shopper who wants to become an online entrepreneur, Amazon.com For Dummies® has what you need. Use it today to get started, and tomorrow to help you manage your own successful online business.
Publisher: John Wiley & Sons
ISBN: 0764568663
Category : Computers
Languages : en
Pages : 386
Book Description
If you’ve surfed the Web more than once, you’ve probably visited Amazon.com. Originally you may have gone there searching for books, but Amazon.com is so much more than a bookstore. The author of Amazon.com For Dummies®, who has been involved with the site from its beginnings, describes it as a shopping mall/home improvement store/bazaar/travel agency/newsstand/car lot, but most importantly, a community of buyers and sellers—people like you. Countless opportunities exist for those who join this community, and Amazon.com For Dummies® gives you a smorgasbord sampling of what they are and how to take advantage of every one. For example, you can Set up an account and buy things Bid on an auction Sell your items Personalize your shopping experience Open your own online “store” Join the Amazon.com community Written by Mara Friedman, who has held several positions with Amazon.com including marketing communications manager, Amazon.com For Dummies® takes you from your first venture into the Amazon all the way to making money from your Amazon.com experience. Discover how to Find your way around the marketplace and scout out the best deals Get local movie showtimes, view restaurant menus, chat with other shoppers, send free e-cards, or sign up for a free reminder service Track orders and manage your account Browse specialty shops and check out international merchandise Take advantage of reviews from other shoppers Set up and use wish lists—for yourself and your friends Create your own online Zshop, set the right prices, and take photos that help sell your items Take advantage of the Amazon.com Advantage or become an Associate Whether you’re a complete novice who’d like a guide to help you with your first online purchases, or a longtime Amazon.com shopper who wants to become an online entrepreneur, Amazon.com For Dummies® has what you need. Use it today to get started, and tomorrow to help you manage your own successful online business.
Blossom Street Brides - 101 Amazing Facts You Didn't Know
Author: G Whiz
Publisher: GWhizBooks.com
ISBN: 1498981410
Category :
Languages : en
Pages : 30
Book Description
What are the amazing facts of Blossom Street Brides by Debbie Macomber? Do you want to know the golden nuggets of facts readers love? If you've enjoyed the book, then this will be a must read delight for you! Collected for readers everywhere are 101 book facts about the book & author that are fun, down-to-earth, and amazingly true to keep you laughing and learning as you read through the book! Tips & Tricks to Enhance Reading Experience • Enter "G Whiz" after your favorite title to see if publication exists! ie) Blossom Street Brides G Whiz • Enter "G Whiz 101" to search for entire catalogue! • Tell us what title you want next! • Combine your favorite titles to receive bundle coupons! • Submit a review and hop on the Wall of Contributors! “Get ready for fun, down-to-earth, and amazing facts that keep you laughing & learning!" - G Whiz DISCLAIMER: This work is a derivative work not to be confused with the original title. It is a collection of facts from reputable sources generally known to the public with source URLs for further reading and enjoyment. It is unofficial and unaffiliated with respective parties of the original title in any way. Due to the nature of research, no content shall be deemed authoritative nor used for citation purposes. Refined and tested for quality, we provide a 100% satisfaction guarantee or your money back.
Publisher: GWhizBooks.com
ISBN: 1498981410
Category :
Languages : en
Pages : 30
Book Description
What are the amazing facts of Blossom Street Brides by Debbie Macomber? Do you want to know the golden nuggets of facts readers love? If you've enjoyed the book, then this will be a must read delight for you! Collected for readers everywhere are 101 book facts about the book & author that are fun, down-to-earth, and amazingly true to keep you laughing and learning as you read through the book! Tips & Tricks to Enhance Reading Experience • Enter "G Whiz" after your favorite title to see if publication exists! ie) Blossom Street Brides G Whiz • Enter "G Whiz 101" to search for entire catalogue! • Tell us what title you want next! • Combine your favorite titles to receive bundle coupons! • Submit a review and hop on the Wall of Contributors! “Get ready for fun, down-to-earth, and amazing facts that keep you laughing & learning!" - G Whiz DISCLAIMER: This work is a derivative work not to be confused with the original title. It is a collection of facts from reputable sources generally known to the public with source URLs for further reading and enjoyment. It is unofficial and unaffiliated with respective parties of the original title in any way. Due to the nature of research, no content shall be deemed authoritative nor used for citation purposes. Refined and tested for quality, we provide a 100% satisfaction guarantee or your money back.
Amazon Marketing Strategy
Author: Manfred Damsch
Publisher: GRIN Verlag
ISBN: 3640780698
Category : Business & Economics
Languages : en
Pages : 25
Book Description
Research Paper (undergraduate) from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, University of applied sciences, Munich, language: English, abstract: Founded in Seattle (Washington, USA) by Jeffrey Bezos in 1995, Amazon is now the world leading internet sales platform for consumer goods. Offering books in the first place Amazon now offers products in more than 40 different product categories. Omnipresent everywhere in the internet Amazon claims to be "the world's most customer-centric" company. Indeed Amazon is doing everything to achieve this goal through continuous service-improvement. Whenever a new service will be launched customers expectations always define the key features. But what an internet company would Amazon be if this customer centric mission wouldn't be promoted and capitalised. Grown up with the internet and familiar with all its marketing instruments, Amazon uses every opportunity to promote its brand and the offered services. Beside the user-experience Amazons success depends on its propagation and accessibility. Amazon manages this by sophisticated partner programs to grow fast and continuously. In consequence of the market power Amazon has, the prices for goods are more than competitive in the internet. Since the internet still hasn't reached its maximum capacity and far not everybody especially elder generations uses the internet for daily shopping, Amazons growth will continue and further customer-centric services will follow as long as the vision keeps alive.
Publisher: GRIN Verlag
ISBN: 3640780698
Category : Business & Economics
Languages : en
Pages : 25
Book Description
Research Paper (undergraduate) from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, University of applied sciences, Munich, language: English, abstract: Founded in Seattle (Washington, USA) by Jeffrey Bezos in 1995, Amazon is now the world leading internet sales platform for consumer goods. Offering books in the first place Amazon now offers products in more than 40 different product categories. Omnipresent everywhere in the internet Amazon claims to be "the world's most customer-centric" company. Indeed Amazon is doing everything to achieve this goal through continuous service-improvement. Whenever a new service will be launched customers expectations always define the key features. But what an internet company would Amazon be if this customer centric mission wouldn't be promoted and capitalised. Grown up with the internet and familiar with all its marketing instruments, Amazon uses every opportunity to promote its brand and the offered services. Beside the user-experience Amazons success depends on its propagation and accessibility. Amazon manages this by sophisticated partner programs to grow fast and continuously. In consequence of the market power Amazon has, the prices for goods are more than competitive in the internet. Since the internet still hasn't reached its maximum capacity and far not everybody especially elder generations uses the internet for daily shopping, Amazons growth will continue and further customer-centric services will follow as long as the vision keeps alive.