The Source Book of Multicultural Experts, 09/10 PDF Download
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Author: Lisa Skriloff
Publisher:
ISBN: 9780981792316
Category : Marketing
Languages : en
Pages : 0
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Book Description
Author: Lisa Skriloff
Publisher:
ISBN: 9780981792316
Category : Marketing
Languages : en
Pages : 0
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Book Description
Author: Arlene Dávila
Publisher: Univ of California Press
ISBN: 0520274695
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
"Davila has entered the back rooms of a new and important sector of the advertising industry, shedding light on the people and businesses that are working to exploit the marketing hot buttons of Hispanic USA. Latinos, Inc. could become a scholarly milestone, a vivid portrayal of the strange marriage between cultural anthropology and merchandising strategies that forms an elemental ingredient of U.S. consumer society."—Stuart Ewen, author of PR! A Social History of Spin "A work derived from prodigious fieldwork that sets a standard for the ethnography of cultural institutions in their varied corporate forms and market participations. Latinos Inc. provides a rich, fascinating, and fresh empirical venue for theories of identity and ethnicity in the U.S."—George Marcus, author of Ethnography Through Thick &Thin "An insightful and compelling account of Hispanic marketing and television as it becomes a significant force in U.S. corporate media. In its rigorous attention to the culture of marketing, Latinos, Inc. fills a significant void within the literature on mass communications, marketing, and television studies."—Chon A. Noriega, author of Shot in America: Television, the State, and the Rise of Chicano Cinema "Davila is the first to show us the world of Latin media through the eyes of advertising and programming professionals; the first to comprehend how Spanish language network television has reconfigured Latino identity; and the first to fully delineate the plurality and heterogeneity of Latino audiences. She enables us to understand the formative role played by advertising and commercial culture in shaping the contours of contemporary Latino/a identities. Latinos, Inc. sets a new standard for scholarship in ethnic studies and cultural studies."—George Lipsitz, author of The Possessive Investment in Whiteness : How White People Profit from Identity Politics
Author: Clint C. Wilson
Publisher: SAGE
ISBN: 9780761925163
Category : Language Arts & Disciplines
Languages : en
Pages : 346
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Book Description
This third edition presents current information in the rapidly evolving field of minorities' interaction with mass communications, including the portrayals of minorities in the media, advertising and public relations.
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 78
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Book Description
Author: Sara E. Schwarzbaum
Publisher: SAGE
ISBN: 1412951364
Category : Psychology
Languages : en
Pages : 441
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Book Description
This collection of life stories offers compelling narratives by individuals from different races, ethnic groups, religions, sexual orientations, and social classes. By weaving these engaging stories with relevant theoretical topics, this unique textbook provides deeper levels of understanding on how cultural factors influence identity, personality, worldview, and mental health. An Instructor’s Resource CD with supplemental materials for each chapter and a helpful internet study site at http://www.sagepub.com/dimensionsofmulticulturalcounselingstudy/ including podcasts and videos offer further opportunities that examine and apply this mosaic of rich subject matter.
Author: Marilyn Halter
Publisher: Schocken
ISBN: 0307427706
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar--a bazaar in which the purveyors of goods and services spend close to $2 billion a year marketing the foods, clothing, objects, vacations, and events that help people express their (and others') ethnic identities. This is a huge business, whose target groups are the "hyphenated Americans"--in other words, all of us. As immigrant groups gain economic security, they tend to reinforce--not relinquish--their ethnic identification. Marilyn Halter demonstrates that, to a great extent, they do it by shopping. And their purchasing power is enormous. How has the marketplace responded to this hunger? Instantly and wholeheartedly: tweaking old products and inventing new ones; launching new brands in supermarkets, new music groups, vacation itineraries, language courses, toys, greeting cards, et cetera. This nexus of business and ethnicity is already seen as the hottest consumer development of this decade, and Halter is uniquely qualified to describe its origins, the exponential growth of products and advertising, and the phenomenal sales of items from salsa to Chieftains CDs. She addresses her subject with an abundance of anecdotal evidence, telling examples of ethnic marketing, and interviews with entrepreneurs (many of them immigrants) who are vigorously seizing the opportunities offered by the business of ethnicity. Shopping for Identity is provocative, intriguing, and farseeing, illuminating an important aspect of our contemporary way of life while validating the yearning we all feel for connection to our roots.
Author: Derald Wing Sue
Publisher: SAGE Publications
ISBN: 1452263299
Category : Psychology
Languages : en
Pages : 179
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Book Description
This book will provide practitioners, researchers and counsellor trainers with the knowledge they need to influence more competent therapeutic practice with a diverse clientele. It is a companion volume to Volume 7 in the Multicultural Aspects of Counseling series.
Author: Derald Wing Sue
Publisher: John Wiley & Sons
ISBN: 1118044894
Category : Psychology
Languages : en
Pages : 476
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Book Description
Completely updated, the most widely used and critically acclaimed text on multicultural counseling, Counseling the Culturally Diverse: Theory and Practice, Fifth Edition offers students and professionals essential and thought-provoking material on the theory, research, and practice of multicultural counseling. Authors Derald Wing Sue and David Sue—pioneers in this field—define and analyze the meaning of diversity and multiculturalism and include coverage of racial/ethnic minority groups as well as multiracial individuals, women, gays and lesbians, the elderly, and those with disabilities. The Fifth Edition of this classic resource introduces new research and concepts, discusses future directions in the field, and includes updated references. New and important highlights include: Opening personal narratives in Chapter 1 that present poignant journeys in cultural competence Cutting-edge material related to the most recent research, theoretical formulations, and practice implications Discussion of unconscious and subtle manifestations of racial, gender, and sexual orientation bias and discriminationknown as microaggressions Coverage of social justice counseling Content on minority group therapists Attention to counseling and special circumstances involving racial/ethnic populations With its unique conceptual framework for multicultural therapy, Counseling the Culturally Diverse: Theory and Practice, Fifth Edition remains the best source of real-world counseling preparation for students as well as the most enlightened, influential guide for professionals.
Author: Steven Vertovec
Publisher: Routledge
ISBN: 1135270716
Category : Political Science
Languages : en
Pages : 221
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Book Description
Multiculturalism has been much questioned across the world in recent years. This is a comprehensive analysis of how this happened and its consequences for our societies.
Author: Timothy B. Smith
Publisher: American Psychological Association (APA)
ISBN: 9781433820571
Category : Clinical psychology
Languages : en
Pages : 0
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Book Description
To what extent are existing assumptions about culturally competent mental health practice based on research data? The authors expertly summarize the existing research to empirically address the major challenges in the field.
