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Author: Jennifer Openshaw
Publisher: John Wiley & Sons
ISBN: 1118959086
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
The social media marketing bible for the financial industry The Socially Savvy Advisor: Compliant Social Media for the Financial Industry is the complete guide to creating an effective social media strategy without breaking the big rules. Written by an industry specialist Jennifer Openshaw, alongside Stuart Fross, Fidelity International's former general counsel, and Amy McIlwain, president of Financial Social Media, this book merges marketing basics with FINRA and SEC guidelines to help readers create an effective social media campaign specifically for the finance and investing world. Contributions from industry leaders at Charles Schwab, Citibank, and others provide inside perspective and experience so readers can tap into a new audience. With a focus on compliance, the book clears common hurdles while dispelling myths and outlining effective methods and techniques. Readers also gain access to a website featuring videos, Q & As, tutorials, Slideshare, and a social media policy template. Social media is one of the hottest topics in finance. From solo practitioners to large asset managers, everyone's consumed by how, when, and where to use this new and powerful medium—but guidance is hard to find. The Socially Savvy Advisor covers the entire issue, from platform, to content, to what not to do. Best practices in using social media for advisors and compliance officers Planning for the regulators, vs. failing to plan Challenges with LinkedIn, Facebook, Twitter and other social platforms Elements of a good social media policy Managing the top issues related to marketing and business development, engagement, and compliance With the right plan and the proper technique, social media marketing can dramatically improve client outreach and retention. The Socially Savvy Advisor provides the expert insight, tools, and guidance that shape a robust, effective strategy.
Author: Jennifer Openshaw
Publisher: John Wiley & Sons
ISBN: 1118959086
Category : Business & Economics
Languages : en
Pages : 368
Get Book
Book Description
The social media marketing bible for the financial industry The Socially Savvy Advisor: Compliant Social Media for the Financial Industry is the complete guide to creating an effective social media strategy without breaking the big rules. Written by an industry specialist Jennifer Openshaw, alongside Stuart Fross, Fidelity International's former general counsel, and Amy McIlwain, president of Financial Social Media, this book merges marketing basics with FINRA and SEC guidelines to help readers create an effective social media campaign specifically for the finance and investing world. Contributions from industry leaders at Charles Schwab, Citibank, and others provide inside perspective and experience so readers can tap into a new audience. With a focus on compliance, the book clears common hurdles while dispelling myths and outlining effective methods and techniques. Readers also gain access to a website featuring videos, Q & As, tutorials, Slideshare, and a social media policy template. Social media is one of the hottest topics in finance. From solo practitioners to large asset managers, everyone's consumed by how, when, and where to use this new and powerful medium—but guidance is hard to find. The Socially Savvy Advisor covers the entire issue, from platform, to content, to what not to do. Best practices in using social media for advisors and compliance officers Planning for the regulators, vs. failing to plan Challenges with LinkedIn, Facebook, Twitter and other social platforms Elements of a good social media policy Managing the top issues related to marketing and business development, engagement, and compliance With the right plan and the proper technique, social media marketing can dramatically improve client outreach and retention. The Socially Savvy Advisor provides the expert insight, tools, and guidance that shape a robust, effective strategy.
Author: Jennifer Openshaw
Publisher: John Wiley & Sons
ISBN: 1118959078
Category : Business & Economics
Languages : en
Pages : 368
Get Book
Book Description
The social media marketing bible for the financial industry The Socially Savvy Advisor: Compliant Social Media for the Financial Industry is the complete guide to creating an effective social media strategy without breaking the big rules. Written by an industry specialist Jennifer Openshaw, alongside Stuart Fross, Fidelity International's former general counsel, and Amy McIlwain, president of Financial Social Media, this book merges marketing basics with FINRA and SEC guidelines to help readers create an effective social media campaign specifically for the finance and investing world. Contributions from industry leaders at Charles Schwab, Citibank, and others provide inside perspective and experience so readers can tap into a new audience. With a focus on compliance, the book clears common hurdles while dispelling myths and outlining effective methods and techniques. Readers also gain access to a website featuring videos, Q & As, tutorials, Slideshare, and a social media policy template. Social media is one of the hottest topics in finance. From solo practitioners to large asset managers, everyone's consumed by how, when, and where to use this new and powerful medium—but guidance is hard to find. The Socially Savvy Advisor covers the entire issue, from platform, to content, to what not to do. Best practices in using social media for advisors and compliance officers Planning for the regulators, vs. failing to plan Challenges with LinkedIn, Facebook, Twitter and other social platforms Elements of a good social media policy Managing the top issues related to marketing and business development, engagement, and compliance With the right plan and the proper technique, social media marketing can dramatically improve client outreach and retention. The Socially Savvy Advisor provides the expert insight, tools, and guidance that shape a robust, effective strategy.
Author: James T. Ellis
Publisher: Different Roads to Learning
ISBN: 9780991040308
Category : Education
Languages : en
Pages : 0
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Book Description
Socially Savvy is designed for all parties -- from educators to the parent -- working with children in planned and naturally occurring opportunities to help develop these essential skills. This manual serves as a resource to make both learning and teaching social skills a fun, rewarding experience.
Author: Cam Marston
Publisher:
ISBN: 9780998262703
Category :
Languages : en
Pages :
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Book Description
There have been big changes in consumers' buying habits, and financial services are no exception, says Cam Marston, a world-renowned expert on generational issues in the marketplace. Understanding clients' age-based points of view is an indispensable soft skill that you can use to establish connections and make sales. New attitudes about investing break down along generational lines and this book is the definitive guide to tailoring financial services and building relationships with clients based on these new generation-specific expectations and experiences. Whole chapters are devoted to each of the four generations - Matures, Baby Boomers, Generation Xers, and Millennials - and their unique approaches to finance and investing. Marston offers detailed guidelines and an arsenal of proven techniques to help the advisor best serve investors of all ages. Through this book, Marston conveys the changing demographics and shifting experiences that are giving many financial advisors anxiety they haven't felt since the Great Recession. But he also shares a path forward.
Author: Andy Bondy
Publisher:
ISBN: 9781606130117
Category : Education
Languages : en
Pages : 0
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Book Description
Difficulties with social skills are among the biggest challenges for children with autism. This landmark, research-based essay collection is an overview of the best practices for teaching social skills to people with autism. Thirteen contributors include well known professionals who describe what works best for learners with autism: - parent training to increase their toddler's engagement & play - combining approaches in small group settings with typically developing peers - targeting core deficits of autism with Pivotal Response Treatment - using conversational scripts, video modeling, and peer-mediated interventions - employing naturalistic teaching strategies Behavior analysts, teachers, early interventionists, SLPs, graduate students, and anyone who instructs other professionals how to teach children with autism can consult this book to find tried-and-true approaches to teaching social skills. Parents, too, may wish to consult this book if they are seeking a more effective approach to helping their child master social skills.
Author: Judith Ré
Publisher: Pocket Books
ISBN: 9780671690236
Category : Family & Relationships
Languages : en
Pages : 212
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Book Description
Describes the appropriate manners and behavior in various social situations and explores more profound issues such as friendship, money, and difficult times.
Author: Rebecca Black
Publisher: CreateSpace
ISBN: 9781500627331
Category : Education
Languages : en
Pages : 252
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Book Description
Are you teaching children and feel they need a touch of manners? Do they need help with their organizational skills? With The Socially Savvy & Organized Teen-- Lesson Plans for the Classroom, most anyone can teach this etiquette course. However, this lesson plans is specifically designed for the classroom-written to be taught in six, one-hour sessions. This course is designed to help prepare teens for a well-mannered and well-organized future. All social skills, including body language, conversation, and social networking are covered. This plan can easily be altered to teach much younger or much older children. The author gives you the tools you need to be an excellent etiquette teacher! As a teacher and etiquette consultant for over twenty years, the author guides the reader/trainer through the material in an easy to read format. Subjects include Basic Manners, Communication Skills, Appearance, Expected Behavior in Shared Spaces, Organizational Skills and Table Manners. Author, Rebecca Black of Etiquette Now! has taught countless children and teen workshops. Now you can have the same lessons she teaches in the palm of your hand.
Author: Vanessa Green Allen
Publisher: Rockridge Press
ISBN: 9781641520713
Category : Juvenile Nonfiction
Languages : en
Pages : 90
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Book Description
The term bullying is used a lot these days. What does bullying actually mean? How do you know if it's happening to you? And if you are being bullied, what can you do about it? That's exactly what "The No More Bullying Book for Kids" is all about. Being bullied hurts and it's easy to feel as though you don't have any power, which can be scary and lonely. But you'r not powerless, and you're definitely not alone. Here you'll find the information you need to know about bullying as well as tips and tricks for dealing with specific situations whe you or someone you know is being bullied. -- page [4] of cover.
Author: Rebecca Black
Publisher: CreateSpace
ISBN: 9781500650933
Category : Education
Languages : en
Pages : 248
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Book Description
Are you teaching children and feel they need a touch of manners? Do they need help with their attire and appearance? With The Socially Savvy & Well-Dressed Teen-- Lesson Plans for the Classroom, most anyone can teach this etiquette course. However, this lesson plans is specifically designed for the classroom-written to be taught in six, one-hour sessions. This course is designed to help prepare teens for a well-mannered future. All social skills, including body language, conversation, appearances and social networking are covered. This plan can easily be altered to teach much younger or much older children. The author gives you the tools you need to be an excellent etiquette teacher! As a teacher and etiquette consultant for over twenty years, the author guides the reader/trainer through the material in an easy to read format. Subjects include Basic Manners, Communication Skills, Attire and Appearances, Expected Behavior in Shared Spaces and Table Manners. Author, Rebecca Black of Etiquette Now! has taught countless children and teen workshops. Now you can have the same lessons she teaches in the palm of your hand.
Author: Claire Akin
Publisher:
ISBN: 9781705950395
Category :
Languages : en
Pages : 160
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Book Description
The Marketing Guide for Financial Advisors uncovers the truth about how independent advisors really get new clients in a digital world. Learn what no one wants you to know about marketing, how to avoid wasting money on your marketing, and the secret to unlocking your marketing potential, including: Why digital marketing is so challenging in financial services How to create a website that converts Email marketing strategies for financial advisors Using social media to get in front of your ideal prospects Search engine optimization to get more traffic to your website Content strategy to start the conversation Embracing a specialty to command higher fees Using webinars to warm up prospects In this exclusive guide, you'll learn proven strategies from top advisors to grow your firm and uncover a step-by-step process to build your marketing engine. About the Author Claire Akin, MBA grew up in the financial services industry working with her father, an independent financial advisor of over 35 years. She holds a bachelor's degree in economics and a master's of business administration. Claire founded Indigo Marketing Agency to help independent financial advisors reach more of their ideal clients. It's her mission to help financial advisors grow their firms through digital marketing.
