Author: Davina Stanley
Publisher: Michael Hanrahan Publishing
ISBN: 9780648402565
Category : Business & Economics
Languages : en
Pages : 144
Get Book Here
Book Description
So What? Where's this going? Why do I need to know this? These are some of the most unnerving questions in business. How do you make sure this doesn't happen to you? And how do you make sure business audiences actually hear what you have to say? Good communication is crucial for business success.
Author: Davina Stanley
Publisher:
ISBN: 9781925648447
Category : Business presentations
Languages : en
Pages : 138
Get Book Here
Book Description
Communicate with greater impact. Have you ever been caught at the end of a presentation when your audience, perhaps a leadership team or a Steering Committee, looks at you blankly and asks this most uncomfortable question: 'So what?' How does that help? If you have been in that position once, you don't want to be there again. You want to know how to answer that question in one single, powerful sentence. Or, even better, set yourself up so nobody asks it. In this book, communication strategists Davina Stanley and Gerard Castles reveal their proven approach. It's all about using storylines to get to the 'So what' fast, and being able to make a case to back it up. You can unlock the power of the 'So what' strategy by taking five steps, which are outlined in this book: 1: Understand why mastering storylining is worth the investment. 2: Learn how to use a storyline to identify and harness the 'So what'. 3: Master the seven classic storyline patterns. 4: Use storylines to shape the communication you share. 5: Introduce storylining in your business. Packed with examples, stories, insights and practical steps, Davina and Gerard show you how to apply these strategies to stop your audiences asking you, 'So what? How does that help us?'.
Author: Michael E. Brown
Publisher: MIT Press
ISBN: 9780262265249
Category : Political Science
Languages : en
Pages : 452
Get Book Here
Book Description
Contending perspectives on the future of US grand strategy. More than a decade has passed since the end of the Cold War, but the United States has yet to reach a consensus on a coherent approach to the international use of American power. The essays in this volume present contending perspectives on the future of U.S. grand strategy. U.S. policy options include primacy, cooperative security, selective engagement, and retrenchment. This revised edition includes additional and more recent analysis and advocacy of these options. The volume includes the Clinton administration's National Security Strategy for a New Century, the most recent official statement of American grand strategy, so readers can compare proposed strategies with the official U.S. government position.
Author: Rick Barba
Publisher: Prima Games
ISBN: 9780761501022
Category : Computer adventure games
Languages : en
Pages : 0
Get Book Here
Book Description
Welcome to theMysterious island! Are you feeling a bitMystified? Does everything seem allMysty? Are you thinking you might haveMystsomething? Well, you've come to the right place for help.Myst: The Official Strategy Guide Revised and Expanded Edition is the #1 bestselling, ultimate, authoritative source for answers and information about Myst Island and the Ages of Myst. Inside you'll find: A complete, fictionalized walkthrough ofMyst Detailed examinations of the puzzles and reasoning behind them Screen images of the most important locations Overhead views of Myst Island and the Ages "Quick and Dirty" solutions if you're in a hurry Also: A revealing interview withMystgame designers Rand and Robyn Miller Early sketches and concept materials used to create theMystenvironment Special renderings of objects from the world ofMyst About the Author Rusel DeMariais head of DeMaria Studio. He has written and collaborated on numerous computer and video game books, includingThe 7th Guest: The Official Strategy Guide, X-Wing: The Official Strategy Guide,andEarthworm Jim Official Game Secrets(all from Prima). Rick Barbais the author of numerous electronic entertainment books, includingDOOM Battlebook,andUnder a Killing Moon: The Official Strategy Guide(all from Prima).
Author: Michel Robert
Publisher: McGraw Hill Professional
ISBN: 9780071368896
Category : Business & Economics
Languages : en
Pages : 300
Get Book Here
Book Description
Drawing on his 20 years of pioneering research and work with some 400 top companies, Robert offers today's executives guidance in strategy formulation, implementation, and deployment. Filled with examples drawn from the experiences of today's commercial leaders and interviews with CEOs of companies in a variety of industries, this updated edition of a revolutionary and inspiring best seller offers a sure-fire process of strategic thinking that's been tested and refined in the "war rooms" of America's most successful corporations.
Author: M. Roll
Publisher: Springer
ISBN: 113735917X
Category : Business & Economics
Languages : en
Pages : 356
Get Book Here
Book Description
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
Author: Captain B. H. Liddell Hart
Publisher: Pickle Partners Publishing
ISBN: 1786259737
Category : History
Languages : en
Pages : 547
Get Book Here
Book Description
This is the classic book on war as we know it. During his long life, Basil H. Liddell Hart was considered one of the world’s foremost military thinkers—a man generally regarded as the “Clausewitz of the 20th century.” Strategy is a seminal work of military history and theory, a perfect companion to Sun-tzu’s The Art of War and Carl von Clausewitz’s On War. Liddell Hart stressed movement, flexibility, and surprise. He saw that in most military campaigns dislocation of the enemy’s psychological and physical balance is prelude to victory. This dislocation results from a strategic indirect approach. Reflect for a moment on the results of direct confrontation (trench war in WWI) versus indirect dislocation (Blitzkrieg in WWII). Liddell Hart is also tonic for business and political planning: just change the vocabulary and his concepts fit.-Print ed. “The most important book by one of the outstanding military authorities of our time.”—Library Journal
Author: Judith St. George
Publisher: Putnam Juvenile
ISBN: 0399234071
Category : Juvenile Nonfiction
Languages : en
Pages : 52
Get Book Here
Book Description
Presents an assortment of facts about the qualifications and characteristics of U.S. presidents, from George Washington to Bill Clinton.
Author: Ted Grimsrud
Publisher: Pandora Press U.S.
ISBN: 9780966502190
Category : Religion
Languages : en
Pages : 166
Get Book Here
Book Description
In lively and accessible style, Ted Grimsrud portrays God's persevering love as the heart of the Bible's message and challenges Christians to let that love shape their lives today.
Author: Lucy Küng
Publisher: SAGE
ISBN: 0857022989
Category : Language Arts & Disciplines
Languages : en
Pages : 258
Get Book Here
Book Description
"This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies." - Robert Picard, University of Jönköping "Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed." - Sylvia M. Chan-Olmsted, University of Florida "...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction." - Gillian Doyle, University of Glasgow This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.
