The Small Business Website Checklist PDF Download
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Author: Nick Loper
Publisher: Createspace Independent Publishing Platform
ISBN: 9781495260100
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
Why Your Business Needs a Website If you're doing business today - online OR offline - you need a website. It's that simple. Every day, Google completes more than 5 billion searches. Think some of those people, even just a tiny fraction, might be searching for what you sell? If you don't have a website, how will they ever find you? This book is about setting up your web presence the right way, or optimizing your existing website to reach more visitors. Ultimately it's about generating more traffic, more leads, and more sales and profit for your small business. Who is This Book For? This book is for small business owners who: -Have a website, but feel like it's not delivering the results it could. -Need a website, but aren't sure where to start or who to trust for advice. -Are confused and intimidated when dealing with technical problems or contracting with programmers. Have you been overpromised or oversold by web developers in the past? You're not alone. In fact, it happened to me. It seems like there's an entire industry out there trying to milk small business owners out of their hard-earned cash. But you don't need to be another victim. Armed with this checklist, you'll have a working knowledge of all the important elements of a truly awesome website; one that presents your brand to the world and helps achieve your goals online. After all, isn't that what it's all about? Why This List? There is no shortage of resources when it comes to getting started online. Some of these are genuinely helpful, and many of those will be mentioned in the pages ahead. But others just want to sell you some service you don't really need, or get you to sign up for a hosting package through their affiliate link so they can earn a commission. Do they really have your best interest in mind? Many only give you part of the story, or leave you with more questions than answers. What's missing is a comprehensive checklist for small businesses to use when evaluating their current website or when planning out their new site. That's where this book comes in. I'm a small business owner myself, and have been working online for nearly 10 years. In that time, I've come across too many amazing businesses with amazingly bad websites. Or worse, local businesses I wanted to find information on and patronize but that had no website at all. This checklist is my effort to help give small business owners the information they need to succeed online. From one entrepreneur to another, let's get started! What are you waiting for? Hit the Buy Now button and get started today.
Author: Nick Loper
Publisher: Createspace Independent Publishing Platform
ISBN: 9781495260100
Category : Business & Economics
Languages : en
Pages : 160
Get Book
Book Description
Why Your Business Needs a Website If you're doing business today - online OR offline - you need a website. It's that simple. Every day, Google completes more than 5 billion searches. Think some of those people, even just a tiny fraction, might be searching for what you sell? If you don't have a website, how will they ever find you? This book is about setting up your web presence the right way, or optimizing your existing website to reach more visitors. Ultimately it's about generating more traffic, more leads, and more sales and profit for your small business. Who is This Book For? This book is for small business owners who: -Have a website, but feel like it's not delivering the results it could. -Need a website, but aren't sure where to start or who to trust for advice. -Are confused and intimidated when dealing with technical problems or contracting with programmers. Have you been overpromised or oversold by web developers in the past? You're not alone. In fact, it happened to me. It seems like there's an entire industry out there trying to milk small business owners out of their hard-earned cash. But you don't need to be another victim. Armed with this checklist, you'll have a working knowledge of all the important elements of a truly awesome website; one that presents your brand to the world and helps achieve your goals online. After all, isn't that what it's all about? Why This List? There is no shortage of resources when it comes to getting started online. Some of these are genuinely helpful, and many of those will be mentioned in the pages ahead. But others just want to sell you some service you don't really need, or get you to sign up for a hosting package through their affiliate link so they can earn a commission. Do they really have your best interest in mind? Many only give you part of the story, or leave you with more questions than answers. What's missing is a comprehensive checklist for small businesses to use when evaluating their current website or when planning out their new site. That's where this book comes in. I'm a small business owner myself, and have been working online for nearly 10 years. In that time, I've come across too many amazing businesses with amazingly bad websites. Or worse, local businesses I wanted to find information on and patronize but that had no website at all. This checklist is my effort to help give small business owners the information they need to succeed online. From one entrepreneur to another, let's get started! What are you waiting for? Hit the Buy Now button and get started today.
Author: Gill Andrews
Publisher:
ISBN: 9781706664680
Category : Internet marketing
Languages : en
Pages : 199
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Book Description
Take a shortcut to making your website work Want to learn how to drive more business through your website without taking an expensive course or reading a pile of books? "Making Your Website Work" helps you understand what makes a great website through practical tips you can apply to your website and get new clients and sales today. It doesn't teach you all the copywriting formulas, make you learn design rules by heart or generally talk a lot about things in theory. Instead, it describes real website problems that freelancers, digital agencies, ecommerce shops and SaaS companies face - the same problems you have with your website - and shows you how to fix them through practical tips. Among other things, you'll learn: How to spot (and fix) vague and self-centered copy How to sound trustworthy even without testimonials How to structure your homepage to make your message clear Why you should delete your Testimonials and FAQ pages Where to place call-to-action buttons to get more people to click What design mistakes get in the way of your message Who is this book for? This book is for you if you're: A business owner who takes care of their website themselves. You'll learn how to write better copy and how to make sure that your design doesn't kill your message. A copywriter who wants to sharpen their skill and also learn how to prevent designers from murdering their copy later on. You'll learn to spot bad design decisions and discover powerful arguments to use in conversations with your clients and their designers. A web designer who wants to design not only pretty websites but also websites that convert. A business owner who is planning to hire someone to create their website for them. You'll learn how to spot ineffective copy and sloppy design to make sure that the pretty website you're paying for will also convert.
Author: Greg Holden
Publisher: John Wiley & Sons
ISBN: 0470640995
Category : Computers
Languages : en
Pages : 553
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Book Description
The nuts-and-bolts for building your own online business and making it succeed Is there a fortune in your future? Start your own online business and see what happens. Whether you're adding an online component to your current bricks-and-mortar or hoping to strike it rich with your own online startup, the sixth edition of this popular and practical guide can help. Find out how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more. The book explores the hottest business phenomenon today—social media marketing—with full coverage of Twitter, Facebook, blogs, and other technologies that are now firmly part of the online business landscape. Dives into all aspects of starting and establishing an online business, including the very latest big trends Highlights business issues that are of particular concern to online businesses Reveals how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more Covers the hottest social media marketing opportunities, including Twitter, Facebook, YouTube, and blogs Shows you specific types and examples of successful online businesses Provides the latest on B2B Web site suppliers, such as AliBaba.com Build a better online business from the ground up, starting with Starting an Online Business For Dummies, 6th Edition!
Author: Stoney Degeyter
Publisher: Velocitized Media
ISBN: 9780990346142
Category :
Languages : en
Pages :
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Book Description
So you want to build a website, or make your current site better? Where do you start? The Best Damn Web Marketing Checklist, Period! 2.0 answers that question and more. Updated for 2017, it is a comprehensive digital marketing guide that will help any company build or improve their website so that it performs optimally for both search engines and visitors. These web marketing strategies will not only increase your website traffic but improve your entire web presence as well. This new version of the guide includes 4 new checklists for a total of 39 checklists and more than 675 web marketing action points that deliver online success. The checklist covers web marketing strategies for areas including as design considerations, site architecture, conversion optimization, website optimization (SEO), website advertising (pay per click or PPC), content writing and social media strategy. This version also adds checklists on YouTube video optimization, PDF optimization, and more. These comprehensive lists cover all aspects of digital marketing, starting with buying the right domain all the way to web development, promotion and analytics. Get this incredible resource for your web marketing team today!
Author: Entrepreneur Press
Publisher:
ISBN: 9781932156478
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
This series covers the federal, state, and local regulations imposed on small businesses, with concise, friendly and up-to-the-minute advice on each critical step of starting your own business.
Author: Cheryl D. Rickman
Publisher:
ISBN: 9788129116802
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Includes real-life examples and practical exercises, this guide to starting a small business looks at all aspects of the process, including planning the right marketing strategies and managing an effective team.
Author: Kevin Potts
Publisher: Apress
ISBN: 1430202629
Category : Computers
Languages : en
Pages : 386
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Book Description
This book teaches you all you need to know to create effective web sites for businesses of all sizes. It’s packed with useful tips and practical examples. First you are taken through the planning stage, including overall site structure, grouping content, using content and language effectively, and planning for accessibility. Next, you are shown how to effectively design the different parts of your site as well as how to add specialized improvements, including feedback forms and search functionality. The examples focus largely on CSS and HTML, but the principles are applicable to any site and some useful Flash examples are also provided.
Author: Margaret M. Lynch
Publisher: TarcherPerigee
ISBN: 0399168826
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
EFT (Emotional Freedom Techniques), also known as Tapping, has become a popular tool for realizing goals. For many of us, one of our main aspirations is to flourish in our careers and, by extension, in our finances. Yet limiting beliefs and fears keep people stuck in their current financial states. EFT uses the fingertips to tap on acupuncture points while emotionally tuning into negative attitudes and past experiences, allowing people to transform their thoughts and feelings. Margaret M. Lynch teaches people how to harness the power of Tapping to identify and clear blocks to prosperity. Book jacket.
Author: Steve Krug
Publisher: New Riders
ISBN: 0321702840
Category : Computers
Languages : en
Pages : 169
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Book Description
It's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens. In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out a streamlined approach to usability testing that anyone can easily apply to their own Web site, application, or other product. (As he said in Don't Make Me Think, "It's not rocket surgery".) Using practical advice, plenty of illustrations, and his trademark humor, Steve explains how to: Test any design, from a sketch on a napkin to a fully-functioning Web site or application Keep your focus on finding the most important problems (because no one has the time or resources to fix them all) Fix the problems that you find, using his "The least you can do" approach By paring the process of testing and fixing products down to its essentials ("A morning a month, that's all we ask"), Rocket Surgery makes it realistic for teams to test early and often, catching problems while it's still easy to fix them. Rocket Surgery Made Easy adds demonstration videos to the proven mix of clear writing, before-and-after examples, witty illustrations, and practical advice that made Don't Make Me Think so popular.
Author: Annmarie Hanlon
Publisher: SAGE
ISBN: 1529786428
Category : Business & Economics
Languages : en
Pages : 582
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Book Description
An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features: Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok. A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios. ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing. ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet. The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone. Includes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading. Worked digital marketing plan. Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles. Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.
